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HomeMy WebLinkAboutSouth Side Supporting Materials Irlie I
Wanted: companions for a trip d Memory ne
By BRENT ZWERNEMAN said Gracie Calbert,conference cen- Eastgate and Northgate, Calbert
Eagle staff writer ter supervisor and project coordina- said.
Time for a little jogging — of the tor. "And I tell them, `That's what "All of these are lanes, or
memory,that is. we want to hear about. avenues, to explore," she said.
The city of College Station "Our goal is to one day have a Please call Calbert at 764-3720 if
Historic Preservation Committee
book of memories of College Station your family owned a business or
and the College Station Conference inthe old days." residence on the South Side, or if
Center are looking for people with The book will be available in you know of any individuals with
memories, photos, documents and libraries and schools, she added. memories of the early South Side
memorabilia of the South Side area A coffee for interested residents area. They will be invited to the �zp
from the 1920s to the 1950s for an will be 9:30 a.m. to noon Friday at coffee and then interviewed for the
oral history project. the College Station Conference South Side project.
The South Side stretches south Center, 1300 George Bush Dr. "We've invited a lot of people
from the edge of Texas A&M, where The project, called "Memory from the South Side area, people
houses have long replaced pastures. Lanes,"will include memories from who know about the 1920s, 30s, 40s The Preservation Society is looking for people who can help
"I've heard stories from people several categories, or "lanes," with and 50s," Calbert said. "And we tY 9 P P p give some background
saying there was nothing out there this lane being the early South Side. want to contact through the media to photographs such as this one, of unidentified people at a College Station Depot
but railroad tracks . . . and cows," Other lanes include areas like those we may have overlooked." around the turn of the century.
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SMITTY 'S COLLEGE GRILL
• Omar Smith '37 !'
"Delicious Ice Box Pie With Whipped Cream"
STEAKS — ENCHILADAS — LUNCHES
NORTH GATE - - COLLEGE STATION - - PHONE 4-1264
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THE OTHER SIDE OF HOT POLITICAL ISSN
Published Under The Auspices of The Kaskaskia Properties
of College Station, Texas
VOL. I STUDY I
TEXAS
ELEETID
LAWSVERNON'S
by FLOW V TO
BARZILI
CLAR �-
PRICE 25 CENTS
SITTING PRETTY IN TEXAS POLITICS
By
FLOYD BARZILIA CLARK, Ph.D.
Professor and Head of the Department of Economics of the Agricultural
and Mechanical College of Texas 1916-1947. Candidate
for the U. S. Senate, 1948.
TRUSTEE FOR THE KASKASKIA PROPERTIES
Consultant on Business and Governm3ntal Policies
CHAPTER 1
The Requirements of Election Laws
THE KASKASKIA PROPERTIES
College Station, Texas November, 1948
26c per copy Lots of 100 or more 20e
Published by
THE WALLACE PRINTING COMPANY
Bryan, Texas
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1
All Rights Reserved
By
THE KASKASKIA PROPERTIES
College Station, Texas
December 1948
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Plaster Portrait of his Mother, Mable A. Merrell, by Tom Merrell, 27 years old un-
married, Son of Mr. and Mrs. E. E. Merrell, Booneville Rd., Bryan, Texas
Comments by the artist:
"Today the artist is faced with a pretty grim struggle for existence. Quantity has _ •
become the god of values, not quality. If an artist can stand up against the odds of
today and keep apart from all the temptation of easy jobs and popular.ideas, or
the alternative of starvation, he will be doing well. The artist is interested in
quality, as each work must be unique.
Portraiture in the arts is extremely difficult and time consuming. There must be
a common sympathy or understanding established between the sitter and the artist,
for it is not, as it is often believed, only three dimensions that are demanded of
a portrait, but four, and this fourth one is the pschological atmosphere of .the
personality which must add -expression and character and the endless variations
of mood. The technical methods and materials used by the artist can be evaluated,
but this fourth dimension in a monetary sense is impossible for the artist to evaluate.
This life size plaster portrait will be cast in bronze which will approximately
cost $300 including the base. From past experience portraits of this size in bronze
would be worth from two to three times the cost of the bronze casting. In
this case the portrait would be worth approximately $900 to the artist. Considering
the time modeling, casting in plaster, and the final touching up on the bronze
cast, and the cost of materials, I hardl#y think that $500 is too much to charge for
work that might well become timeless."
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' .. Photograph of an oil painting. by ' -
Marie B. Haines
g Original Headquarters
.1 of
THE RUTH HAINES CLARK SPECIALTY ENTERPR�5ES
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THE MARKETING
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By
FLOYD BARZILIA CLARK, PH. D.
COLLEGE STATION, TEXAS
THE WALLACE PRINTING COMPANY
206 West 26th Street
Bryan, Texas
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A photograph of a pastel done by her sister, Miss Marie B. Haines. (Later Mrs. 4 t
F. A. Burt,of Bennington, Vermont). Circa 1948
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SOUTH HEREFORD STREET
I Note:-
Corners marked with iron bars are indicated b SOUTHEAST COLLEGE PARK
- •
COLLEGE STATION, TEXAS
S GA LE 1 INoN = 100 FEET
DR. F. B. OLARK - OWNER
F, 0 CLARK TRACT THE KNOLL
A MARE/NAL SUBD/V/S/ON OF COLLEGE STATION, TEXAS
DR. F. B. CLARK•OWNER$ DEYELOPM-
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TOTAL AREA- 32.6 ACRES
TOTAL NUMBER Of LOTS:47
\ CONCRETE MARKERS INDICATED OY
HOUSE NUMBERS/N BOX
\ UNDER LOT NUMBERS.
4 .t \ CONTOUR INTERVAL=2 FT.
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DINNER PARTY - LA SALLE HOTEL, BRYAN, TEXAS
June 5, 1958
Top Row - Left to Right
Mr. Phillip B. Goode Attorney at Law, business law professor
Dr. Alfred F. Chalk, Ph.D. Head Department of Economics
Mr. Ray Putnam Economics professor
Mr. Herbert G. Kenagy Business Administration professor
Judge W. Stuart Barron Attorney at Law, former district judge
Dr. Floyd B. Clark, Ph.D. Author, Consultant, former Head of the
Department of Economics
Bottom Row - Left to Right
Mrs. Herbert G. Kenagy
Mrs. Ray Putnam
Mrs. W. Stuart Barron
Mrs. Alfred F. Chalk
Mrs. Phillip B. Goode
Mrs. James E. McDonell Secretary for Dr. Clark
The question has been raised as to whether or not the so-called "Companion Pieces"
contemplated in this project would qualify as works of art, since persons have followed the
practice of tinting photographs for many years. The author's answer is that they almost
certainly do thus qualify. The reasoning underlying this conclusion is too involved to be
included here. It needs to be remembered, however, that for anything to qualify as a work
of art it does not necessarily even have to be a painting. In this instance we have that
which can best be thought of as creative action in the field of paintings. It amounts to a
commercialization of select products in a field of the fine arts.
The tinting of a photograph does not create a work of art unless the tinting process
itself is a work of art. The tinting of a photograph of a work of art may be done in such
a manner as to conserve the beauty of the thing photographed. The, conservation of the beauty
of the thing photographed through the tinting process need not be done by the originator of
the work of art, but should, if possible, have his approval. Approved tinted photographs
of works of art are potentially marketable to persons desiring the beauty contained in the
originals, at prices which they can afford to pay. The making available on the market
through the proper channels of products such as this amounts to creative action in the
field of painting, and is itself a work of art.
1-...............
ag":
Comment on the back of this Kodak Picture
written by Lucy Dean (Mrs. G. B. Franklin)
"G. B. F. and Jenelle - on the front lawn at the Franklin Plantation (Register,
Georgia) - Pond in the Right Rear; - 1963".
The reference to the pond in the rear was a subtle allusion to a story of mine, which
I had to tell them, at our meeting in Boston, Mass., just before Christmas, 1954,
about a sensational episode associated with a pond of ours, in our first real estate
project at College Station, Texas. All of the "Old Timers" hereabouts know full well
the implications of that story - when Ruth (Mrs. Ruth H. Clark) sat for a half day
under the mouth of a drag fine to inhibit an action by certain persons in "authority"
at the College, which appeared as one of a number of instances of skull duggery) u du Cz
we have encountered in connection with the job we were attempting to do. Jul
The young lady's name is Jenelle Spence, an accomplished artist (interior decorator),
of Atlanta, Georgia. The author owes Jenelle a debt of gratitude which he may
never be able to fully repay. "Aunt Lucy" and "Uncle George" are her relatives
by adoption owing to her intimacy with Rebecca Franklin (later Mrs. Ward
Morehouse), who is in fact a niece of the Franklins.
XLIV
L
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IS THE INCOME TAX
I
THE BEST FORM
OF TAXATION?
I
By
F. B. Clark, Ph. D.
Professor and Head.of the Department of Economics
A. and M. College of Texas
Author of "The Constitutional Doctrines of Justice Harlan"
and:other works.
i
i
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I
1 '
......
BLUE-PRINT
} for an
t ar.
INTERNATIONAL
MONETARY SYSTEM
BY
F. B. CLARK, Ph. D.
College Station, Texas
and
W. 1. KING, Ph. D. q-
A.
Douglaston, New York
Al
I
I
i
"BLUE-PRINT"
for an
INTERNATIONAL
MONETARY SYSTEM
f
BY
F. B. CLARK, Ph. D.
College Station, Texas
and
W. I. KING, Ph. D.
Douglaston, New York
M y
CAMPUS STUDY CLUB MINUTES
lc/,_}c, (circa)
Today we honor another of our life members,
Mrs. F. B. Clark.
Mrs. Clary was born in Ci.nainatti, Ohio - the
daughter of a Methodist minister. She was educated in her
native state. Prior to her marriage, she taught school in
Ohio and Georgia. I was impre3s ed when she told me she
taught Latin and georetry but even more so when she con-
fided tbat- she had fo'-.-' T-e��rs of C-cok in college! And
to thihl'> t'�u ?�.E c:r.e thl ou.g i this with her wonderful
sense of humor itt zc .
She is such a very modest, unassuming person that
she is loathe to claim any special talents or ability.
But - she does recommend her cooking. She cooks by the
"rule of thumb" - a pinch of this, a little sugar, etc.
No messing around with recipes for her!
Knowing her reputation as a dog enthusiast, I just
assumed .hat dogs were a hobby �xrith hot. She says not -
instead dogs are a part of her life - a very necessary
:. .part. Dachshunds were her favorites until a friend gave
her a toy Manchester terrier, and now she has become
interested in this breed.
}
' As many of you know, Mts. Clark has been active in
the Brazos Valley Kennel Club since it was organized back
in 1945 - and she is still active in this organization.
s,
a She considers furniture refinishing her real hobby.
Her house is filled with interesting antiques, most' of
i; which she has refinished herself and very well too! She
has some unusual pieces , ranging from an o cgency
washstand, which you don't see often, to a revolving,
Xt
fold-top card table. Many of the pieces are signed.
You should see her beautiful rosewood bc:d. It is
what I would call the Sam Houston type, except that it is
much prettier than Sam's bed in the governor' s mansion
r
in Austin.
A few years ago, she specialized in Victorian sofas.
And, while she doesn' t claim to collect sofas, I think
16 she has a pretty big collection. T�lere is a sofa in
every room, I think, unless it is the kitchen.
f<
Mrs. Clark does collect old bottles and flasks and
has a huge collection. Recently, she moved some of them
from the big, old secretary where they had been displayed.
There were nine bushels and four boxes of them - and that
,a wasn't anything like all of her bottles, by any means.
She is probably as much an authority on old glass
as anyone in the corlmunity. One of her favorites is a
pair of 150 year old gin bottles - these are huge, square
bottles of a very lovely olive green color. In my minds
eye, I can see the beautiful lamps these -would make.
Right now, she is interested in old, cane-seat
chairs. She has about thirty of these which she has
refinished and recaned, very expertly.
4� Mrs. Clark has an outstanding record of service
to.Campus Study Club. She has held every office in the
club, has been President twice, and is now historian.
She joined the club in 1916. I think it is very fitting
that we recognize and applaud such a record. Mrs.
Clark, will you please stand and take a bow?
Note: This material was presented by Pars. Edward Madeley
at a meeting of Campus Study Club, College Station
to pay tribute to Mrs. Clark as a life mersber of
the club.
It is deliberately informal in an attempt to give
a true picture of Mrs. Clark' s personality.
205
THE MARKETING OF %.iORKS OF ART
Chapter 1CSV
THE I11SPIRATION OF THE R. H. C. SPECIALTY ENT_�Ri'i ISES
The inspiration of the R. H. C. Specialty Enterprises
is all that can be told in this chapter. The fuller
intent of its purposes , and lines of procedure are given
in the next chapter. As stated below it is "A develop-
ment from an idea which was taking form in the glowing
intellect of Ruth Haines Clark shortly before she passed
away. "
I hope that I shall not stand condemned for in this
instance doing something to show my appreciation for the
help which I have had during thirty-seven years of my
life of the most dynamic and widely sympathetic person
of the opposite sex with whom it has been my privilege
to be associated. It is not too much to say that without
the devoted loyalty and courageous companionship, ilihich
she has afforded me, the things which are being attempted
by me here, tiThcther groat or small, would be non--existent.
The story is simple enough.
As a member of a committee of the local cha-oter of
the Federated Women's Club, she suggested one day that
the club take the initiative in the direction of helping
to find a market for products which come into being as
the result of the creative action of its mo bees, or
other persons desiring; to make use of them.
The suggestion-was-acted on almost immediately.
As a result there was set up that r,hich was labeled
"The College Station Women's Exchange. " They rented
quarters and.operated the "Exchange" for s eves_al months.
There was not much to pay out in the Laay of over-
head expenses. All of the inventory was delivered to
the "Exchange" free of charge and on consignment. As a
result the project stood up financially.
206
THE MARKETING OF WORKS OF A2T
But as was to be: expected, thu operation of the
"Exchange" was something of a chore to the committee of
women sponsoring it. They made no charge, of course,
for their services for operating the "Exchange" , and
took turns in serving as administrators , and sales ladies
of the somewhat sensational business.
It has to be admitted, h.owevcr, that the business
venture didn't accomplish ghat was in the mind of the
originator. That which actually developed could hardly
be thought of as anything other than a glorified rummage
sale.
The impressive thing about what happened, however,
was the number of telephone calls which came from per-
sons who had ideas about things which they wanted offcred
through the "Exchange" . How many of those would qualify
as incipient works of art can never be known. Out of
this experience,, however, has been developed the organi-
zation which we are calling The Ruth Haines Clark
Specialty Enterprises. As has boon called attention to,
one of the purposes of that organization is to go to tho
assistance, if it can, of artists who arc encountering
financial difficulties.
ControllinF, Documents
If it were possible to combine the A. C. Barnes
Foundation and the Martin Lowitz treatment of the problem
of handling products of the fine artists , we should
have a project suggestive of that which is contemplated
for The R. H. C. Specialty Entcrpriscs.
It might better be said that the organizational
setup of The R. H. C. Specialty Entcrpri_scs is modeled
after the A. C. Barnes Foundation. The Martin Lowitz
activity does not seem to have been given any peculiar
organizational treatment. Hence under the plan of opera- .
tion for the R. H. C. Specialty Enterprises , the Martin
207
THE i'IA'1JCETI'NG OF WORKS OF LET
Lowitz activity, or something analogous to it, could
easily be made subordinate to thQ; R. K. C. Specialty
Enterprises.
It can be revealed here till-It- the organizational
setup of the R. H. C. Specialty Entcrpris,.s was ;modeled
after the A. C. Barnes plan of operation.
It does happcn, however, that thl-; R. H. C. Spoci-lty
Entc?-prises was a development from a previous organization,
a going concern which had boon created for anoth:.,r
purpose.
The documents for the prior organization - The
Kaskaskia Properties - wore actually prepared at the
time and in the light of the information revealed in the
series of articles which apl:eared in the Saturday E'vo._Zing
Post in late March and earl-T April 1942.
Both of these organizations - The Kaskaskia Proper-
ties, and the R. H. C. Srecialty Ent ,rprises - made: use
of a Texas law providing for the trusteeship form of
organization instead of the non-stock corporation - a
distinction almost without Jiff�;rencc.
The Kaskaskia Properties is in f_tct so much a 1;a.rt
of the R. H. C. Specialty Enterprises as y t that to
understand the one we need to un.dcrstand tie other. .
This can possibly best be done by first revealing
the documents which forked out in the process of
setting them up. They are presented on the following
pages.
t
2
TILE MAPJ=IIlG OI! "'IORKS OF AIL
DECL22ATIOX OV TRUST
Dated: 12-24-41
Recorded: Volume 108,
page 510
Deed Records , Brazos
County, Texas
STATE OF TEXAS �
KNOW ALL MEN BY THESE PRESENTS
COUNTY OF DRAZOS
That, in compliance with the provisions of an act
of the 27th legislature and the laws of Texas, the under-
signed make the following statement, to wit:
Doing business in and near College Park, College
Station, Texas, under the name of
The Kaskaskia Properties , F. B. Clark, trustee
The names and addresses of the persons for whom the
trusteeship is created and in whose behalf the administra-
tion of the properties is conducted are as follows:
Floyd Barzilia Clark, College Station, Texas
Mrs. Ruth H. Clark, College Station, Texas
None other than those whose names appear above has any
interest .whatever in said business except Miss Marie B.
Haines , College Station, Teas , whose interest in the
business is largely incidental.
The primary activity of the Kaskaskia Properties is
farming and. its concomitants. The headquarters of the bus
business will be at No. 213 E. Dexter Drive, Collegc
Park, Collegc Station, Texas , -- the log house on lot 10,
block 21, of College Park.
Witness our hands at Collegc Station, Brazos County,
Texas, the 24th day of Decomber, 1941.
F. B. Clark
Albs. 2uth H. Clark
209
THE MA_2KLTING OF 'lTORKS OF ART
STATE OF TE,�AS
COUNTY OF BR.AZOS
Bcfore me, M. E. Adams, the undersigned autho-
rity, on this day personally appeared F. B. Clark, known
to me to be the person whose name is subscribed to the
foregoing instrument and acknowledged to me that he
executed the same for the purpose and consideration therein
exDressed.
GIVEN UNDER MY HAND AND SEAL OF OFFICE THIS 24th
day of December A.D. , 1941.
M. Adams (rut. E. AD! 1.-IS)
Notary Public in and for Brazos
County, Texas
The foregoing is a true copy of the original instru-
ment which was filed for record on the 27th day of Decem-
ber, A. D. , 1941, at 10 o' clock a.m. , and duly recorded
on the 29th day of December, A. D. , 19
to which I certify. 41, at 1:30 o' clock,
A. B. Syptak, C.C.C.B.C.
Mrs. L. R. Newton, Deputy
I
210
THE MARKETING Oil' �110 KS OF A:'LT
STATE OF TEXAS
KNOW ALL MEN BY THESE PRESENTS
COUNTY OF BRAZOS 0
That this indenture made the 24th day of December
A. D. , 1941, between Mr. Floyd Barzilia Clark, and Mrs.
Ruth H. Clark, husband and wife, of College Station,
Brazos County, Texas, parties of the first part, and The
Kaskaskia Properties, F. B. Clark, Trustee, likewise
of College Station, Brazos County, Texas , party of the
second part, witnesseth:
That said parties of the first part in consideration
of the sum of Ten Dollars ($10.00) and other good and
valuable considerations to them paid by the party of
the second part, the receipt of which is hereby acknow-
ledged, have granted, bargained, sold, alienated, remised,
released, conveyed, and confirmed, and by thc;se presents
do grant, bargain, sell, alienate, remise, and release,
convey, and confirm unto the said party of the second
part, his successors and assigns forever all of the
following property, to wit:
1. A twenty-eight ac:_e (more or less) tract of
land evidenced by two deeds from Edward V. Hrdli.cka,
et ux to F. B. Clark as follows : *
(1) Dated March 11, 195, and recorded in the
Brazos County, Texas , Dced Records , Volume 39, page 7
including 16. 36 acres of land, and the (2) Dated August
13, 1935 and recorded in tac Brazos County, Texas, Deed
Records , Volume 89, page 463, including eleven and
61/100 acres of land. The twenty-eight acre tract of
211
THE M-AI. ,��ETING OF 'i;ORITS OF ART
land herewith referred to has been plotted for subdivi-
sion into a potential residential park adjoining; College
Park on the southeast. The said potential residential
Park is to be known. as Northwest Kaskaskia. Attention is
called to the fact, however, that modification of the la7r-
out of streets, alleys , and building sites may become
necessary better to tie the future development of the
area into other residential areas either existing or in
prospect.
2. A tract of land embracing 1 3/4 acres of land as
evidenced by a deed from Layton Gregg and wife to F. Be
Clark, as of record in the Brazos County. Deed Records,
Volume 89, page 286, and dated June 21, 1935, being a
tract of land formerly belonging to the Trustees of the
Bohemian Agricultural Society Lodge.
3. A tract of land embracing 1?91/2 acres of land
(more or less) as evidenced by a deed from the Federal
Land Bank of Houston, Texas, to F. B. Clark, and of
record in the Brazos County, Texas, Deed Records, Volume
88, page 378.
To have and to hold all and singular the above-
granted premises, together with the appurtennances, and
every part thereof, unto the said party of the second
part, as Trustee, as aforesaid, his successors, and
assigns forever, in
*Except an area 100 feet wide and 150 feet deep located
in the extreme northwest corner previously deeded to Dr.
Al B. Nelson. This area appears as Lot 1, in Block 1 on
the map.
212
THE MARKETING OF WORKS OF ART
fee, upon the trusts, nevertheless, and to and for the
uses, interest, and purposes hereinafter limited, described,
and declared - that is to say, upon trust to receive the
issues, rents, and profits of the said premises , and apply
the same to the use of said parties of the first part
during the term of their natural life and to deed or
otherwise dispose of the property according to law*
To have and to hold all and singular the above-
described premises, with the appurtenances, upon the
said party of the second part, his assigns and successors
forever; in trust for the sole and separate use, benefit,
and behalf of the said parties of the first part, each,
either or both, and heirs and assigns forever, free from
control, disposal, debts, and liabilities other than
those directly or indirectly a part of or associated with
the administration of the affairs of the estate in trust.
WITNESS OUR HANDS AT COLLEGE STATION, TEXAS This 24th
day of December A. D. , 1941.
Floyd Bvzilia Clark
Mrs. Ruth H. Clark
213
THE MArS.ETING OF 1JORKS OF ART
STATE OF TEXAS
COUNTY OF BRAZOS �
Before me M. E. Adams a Notary 1-ublic in and for
Brazos.County, Texas, on this day porsenally appeared
F. B. Clark, and Ruth Haines Clark, his wife, both known
to me to be the persons whose names are subscribed to the
foregoing instrument, and acknowledged to me that they
each executed the same for the purposes and cons-_Ldcrztion
therein expressed, and the said Ruth Haines Clark having
been examined by me privily and apart from her husband
and having the sane fully explained -o hcr, she, the: said
Ruth Haines Clark, acknowledged the instrument to be her
act and deed, and she declared that she had willingly
signed the same for the purposes and consider_.tion the D5�cin
expressed and that she and not wish to retract it.
GIVEN UNDER TAY THIU0 AND SEAL OF OFFICE THIS 24 day of
December, D. , 1941.
M. E. Adams ( i- E. 1�D II:iS)
Notary Public, Brazos Couurty,
Texas
THE STATE OF TEAS
COUNTY OF BILZOS I, A. B. Syptak, County Clerk in
and for said Count., do hereby certify that the foregoing
instrument dated the 24 day of December, A. D. , 1941
together with its certificates of authorization, was
filed for r;;cord in m�- office the 27 day of December, D. ,
1941 •at 10 o'clock a.m. , and duly recorded on the 31 dad
of December 2.. D. , 1941, in Deed records of Brazos: County,
in volume 108 page 515,
211a-
THE bUiRK'ETING OF CRKS OF ART
for
THE KASKASKI_1 PROPERTIES
to
The Public
State of Texas
County of Brazos
Know All Mcn by These Presents :
That I, F. B. Clark, Trustee for THE KASK_:SKIA PROP-
ERTIES, do hereby declare that the properties referred to
on the records of Brazos County, Texas , Deed Records,
Vol. 108, page 515, and also otherwise referred to on
said Deed Records, Vol. 108, page 510, and Vol. 119, pages
563-4, as THE KASKASKIA PROPERTIES and all other proper-
ties heretofore acquired as well as any hereafter acquired
in the name of THE KASKnSKIA PROPERTIES have been and are
hereby declared to be estatblishedes a memorial to one of
the illustrious founders of the nation under which we
live, The United States of Amcrien , known to all as
George Rogers Clark
The intention of the said F. B. Clark, Trustee, for
the said KASKASKIA PROPERTIES, is , has been, and from
now on will be, to make use of any income realized from
the operation of THE KASKASKIA PROPERTIES, above legiti-
mate expenses, in developing and bringing into performance
a memorial to the great George Rogers Clark worthy of his
name.
For the uninformed the name KASKKSKIA is chosen
because of its historical association with the work of
George Rogers Clark in saving the nation from threatened
disaster during thc: Revolutionary �ar.
THE K_.-SK-�SXI:1 PROPERTIES
L. S. F. B. Clark. Trustee
Collego Station, Texas
215
THE MARKETING OF WORKS OF ART
Attest: Mrs. Ruth Haines Clark
State of Texas
County of Brazos
Before me, Dorothy B. Baker, a Notary Public in and
for Brazos County, Texas, this day appeared F. B. Clark,
Trustee for THE KASKASKIA PROPERTIES, known to me to be
the person whose name is subscribed to the above instru-
ment, and acknowledged to me that he executed the same
for the purposes therein expressed, and in the capacity
therein stated.
Given under my hand and seal of office this 21 day
of February 1946.
Dorothy B. Baker
Notary Public, Brazos Co. , Tex.
The State of Texas
County of Brazos I, XIL. B. Syptak, County Clerk in and
for said County, do hereb-,T certify that the foregoing
instrument dated the 21 day of Feby. , A. D. 1946 together
with its certificates of authentication, was filed for
record in my office the 21 day of Feby. L. D. 1946, at
11 o'clock a.m. , and duly recorded on the 25 day of Feby.
A. D. 1946, in Deed Records of Brazos County, in Vol.
122, page 565.
Witness my hand and official seal, at my office in
Bryan, Texas, this 25 day of Feby. IL. D. 1946.
A. B. S,yptak
County Clerk, Brazos County, Texas
(L.S. ) by Mrs. L. P. Newton, Deputy
216
i'HE 1JUIRKETING O `FORKS OF ART
THE K �S -�C XI_L ROPERTIES
FJ_oy1 13, Clark, Trustee
Colle-e Station, Texas
oo. Sta. 5766
December 28, 1948
Mr. R. V, .1rmstrong
Br-Tan, Tex a.,:):
Dear Mr. .1rrmstrone:
I am making note herewith of certain matters which you
may need to have called to ,you:, J.r: providing
me with an answer ,ega ding, the the o1an
which I have followr-ld i:1 ti., , z),=,.00rs fog., the
lots sold by me in Southeast College Park and in The
Knoll.
The deed which I have handed to you, being a transfer of
Lot 1, of Block 9, in The Knoll, is in lane with my plan
of transfer. You will observe., however, that T :have
personally guarar_t.;ed t;hc; obli..;�. ti_o�:.. -i: t;h�At cie.d both
in behalf of The Kaskaskia Proiocrties and of Iffrs. Clark.
I have done this tco any ode,=ut as to my willingness
to go all out i.:a these t:r_; nsfers .. I doubt, bowevcr, fiat;
my signature as an irA_J*Lv _dual separ_atc from that as
tru szoo for The Kaskaskia Properties really adds anything
to the validity of the title. I should like to have your
opinion on this.
On some occasions I have b :en requcstcd to sign
other papers .than those delivered to the grantees. Somio-
times Mrs. Clark has even been requcsted to sign. the
deeds along with me. That is to s.a-,-:, I have signed the
deeds as an individual, as Trustee for The Kaskaskia
Properties, and Mrs. Clark has signed separately and
apart from me. Unless this sort of thing adds something
to the validity of the title I should like to be relieved
of these requests. Is it or is it net necessary for me
to do dais?
There are two reasons why I have consider er_ L unnecessary
for Mrs. Clark to sign the. deeds. They are:
1. Art. 4619 of the R.C.S. of Texas states , among other
things, that during coverture the common property of the
husband and wife may be disposed. of by the husband alone.
It would seen that this, provision of the law alone would
make it unnecessary for E-Irs. Clark to sign the deeds .
21,7
THE MAIRKET Ii;G OE T.7G=iKS U_F+' AR
2. For the particular property herowith involved I have
had Mrs. Clark to transfer title, to me as Trustoe for The
Kaskaskia Properties. The record of this transfer is
Brazos County, Texas , Deed Records Vol. 106, Page 515.
It the time when that instrument was drawn up, several
persons expressed surprise that I even then requested Mrs.
Clark to join with me. in that transfer. I dial it with
the hope that her signature on that deed of trust would
make unnceessary that she be called on to sign the tr:uis--
fers of the deeds to lots in the areas. It would appear
that in that deed of trust she has given me full authority
-to bind the Kaskaskia Properties to any extent not alrcc d.y
given in the law. If I am not correctly informed about
this I need to kno.v it.
There has boon some; question as to vjhc thcr or not The
Kaskaskia Properties is a bona fide trust. I have studied.
the law carefully, and have done everything that I can
find which- is required in the lac: for the creation of
trust. Z1he provisions of the lacer which seem especially
to relate to the particular activities of this trust are
found in :'art. ?425b-25 of the RCS. It would appear by
that article that the legislature of the State of Texas
took special care to authorize just what is being done
-"�- by the Kaskaskia Properties.
Even if that action had not boon taken by the lcgisla_
ture, my contention is that I am still wi.tl-iin my rights
under the provision of the 27th legislature: which author-
izes one to do business in some other name than his own.
The record of my action hero in attempting to coziform to
that law is the Brazos County Deed 113ecords, Vol. 108,
Page 510. 41s I understand the law, if one chooses to do
business under an assumed name the way to do it is as
trustee for the business so named. If there is anything
elae for me do to here please: lot me know.
Under the Brazos County, Texas, Deed Records, V'ol. 122,
Page 565, the Uublic was informed that The Kaskaskia
Properties existed as a Memorial to George Rogers Clar1-.
.is yet the resources have been limitod and not a great
deal could be done in the clay of performance of that
objective. It proposes , vihonover it can do so, to mcut
head-on any threat to our institutions . Thu recent study
of the Texas Election Laws, which was issued un3e_c. the;
auspices of The Kaskaskia Properties, is a sample of
what I hope can be done in a larger way as time passes.
218
T:rTE 1sL1RKETI�;G O .'C LK3 OF 11._,'T
If the organization prospers, ay I hope it will, my
intention is for it to grow into one c-hich will make its
influence felt permanent!-,.-, not only in Texas, but in
other parts of the country..
Very truly yours,
F.. B. Clark, Ph.D.
Trustee for The Kasltiaskia Properties
N.B. For the record of a declaratiar, of Lot 7, Block
21 of College Park as o,,.zr homestead refer to the Brazos
County Deed Records Vol. 1372 P. 433.
F. B. Clark
January 11, 1949
?1 ;
`1'HL MA KETIT_IG 01," '<�O::tK:::_i 0F ART
R. V. Armstrong
Attorne7 at Law
First State�Bank 31dg.
Bryan, Texas
January 1.0, 1949.
Dr. F. T. Clark
College Station,
Texas.
Dear Sir:
With reference to the questions which you have raised,
it is my opinion as follows: '
1. I see no particular reasons for your executing
deeds in behalf of the Kaskaskia Properties individually
as well as in your capacity as trustee, except for the
homestead feature which is mentioned later. I believe
that the execution by you as trustee with a warranty of
title would probably carry all of your individual interest
in the property.
2. I further see no special reason for Mrs. Clark
to execute these instruments , other than the homestead
feature hereinafter mentioned, since the records indicate
that all of the property in question was coL munity property;
the trust instrument would, I believe, have carried the
entire community interest of you and Mrs. Clark irrespec-
tive as to whether she executed it or not.
3. If any of the Properties sold by the trust con-
stitute your homestead or any part thereof, I do not be-
lieve that a deed would be valid without the signature of
Mrs . Clark. Since there seems to be no showing as to
whether the properties ownc;d by the trust is ,or is not a
part of your homestead, I can see why any purchaser might
require the signature of both you and Mrs. Clark individually.
Please understand that there might be as many different
opinions on this :natter as there are lawyers who pass on
your title. In the final analysis , if the purchaser
requires you and Mrs. Clark to execute a deed individually
before closing a trade, naturally I assume that you would
comply with the requirements if you were anxious enough to
make the sale.
Yours very truly,
RVA:bc s/ R. V. Armstrong
2 21 0
THE (MARKETING OF'.i0_'iS OF ART
The above exhibits complete t1ie list - with one
exception - of the important documents associated with
Th©Kaskaskia Properties. The exception relates to both
The Kaskaskia Properties, and to The R.H.C. Specialty
Enterprises , and cures a technical defect in these or-
ganizations by giving to then a terTninable date.
A few more things need to be done for the completion
of the documents of The R.H.C. Specialty Enterprises.
But as far as they have been carried here they are:
STATE OF TEXAS
KN01'1 ALL MEN BY THESE PRESEi�I TS
COUNTY OF BRAZOS
That in compliance with the provisions of the
27th legislature and the laws of the State of Texas., t:re
undersigned makes the following statement, to wit:
Doing business in and near College Station, `texas ,
under the name of:
TiIE RUTH HAINES CLARK SPECI=_LTY ENTERPRISES
The name and former address of the person in v,,hose
memory the business is created, and in whose honor the
administration of the enterprises is to be conducted is
Mrs. Ruth Haines Clark
305 Dexter, South
College Station, Texas
None other than F. B. Clark, the husband of the one
whose name (now deceased) appears above, has any interest
in the business except the following:
Franklin DeWitt Lavrjer
College Station, Texas
Architect
The primary activities of THE RUTH HAIFES CLARK
SPECIALTY ENTERPRISES will be those of the purchase and
sale of works of art, the refinishing of old furniture,
the consultation on interior decoration, and other special-
ties.
The intention is a new departure in the identification,
purchase and sale of goods and services falling i:mder the
category of the fine arts.
221
THE MARKETING OF ':TORKS OF ART
It is a development from an idea which was taking
farm in the glowing intellect of Ruth Haines Clark shortly
before she passed away.
Its main interest will be that of attempting to come
to the rescue of meritorious persons who are encountering
difficulties , financial and otherwise, in their efforts
to make a livelihood from their own handiwork in the field
of the fine arts .
For the time being the judgment of Franklin D.
Lawyer, the architect of the project, will be final
regarding meritorious cases.
The economics of the project is that of attempting
to capture some of the ultimate earnings of undiscovered
artists of exceptional ability and make them available
for the stimulation of serious interest in genuine artis-
tic endeavor.
If successful the :aome museum, flanking the log house
in College Park, will serve as a point of contact with.
the public. Persons in doubt may here find the answer
to the question as to what is good art, and thus reassure
themselves in making purchases.
The headauarters of T711E RUTH HAINES CLARK Si'ECIALTY
ENTERPRISES will be 405 (formerly 213) Dexter Drive South,
College StutLon, Texas , - the log house and its concomi-
tants, on Lot 10, Block 21, College Park.
Witness my hand and seal this day of TMarch, 1_954.
(Signed) F. B. Clark
STATE OF TEXAS
COUNTY OF BRAZ OS
Before me a notary public in and for Brazos
County, 'Texas, on this day ap�Ieared F. B. Clark, of College
Station, Texas, known to me to be the person whose name is
subscribed to the foregoing instrument, and acknowledged
to me that he executed the same for the purposes and
considerations therein expressed.
Given under my hand and seal of office this day of
March, 1954.
Notary Public
2,.�
THE MARKETING OF WORKS OF ART
STATE OF TEXAS
COUNTY OF BRAZOS
I, A. B. Syptak, County Clerk, in and for said county,
do hereby certify that the foregoing instrument dated
of March, 1954, together with the foregoing authen-
tication, was filed for record in my office this day
of March 1954, at o ' clock m, and duly recorded
on the day o? March A.D. 1��, in Deed Records of
Brazos County, Texas, Vol. page
Witness my hand and official seal, at my office in Bryan,
Texas, this day of March 1954.
(L. S. ) (Signed) A. B. Syptak
By Mrs. H. Chester Jones, Deputy
The following document is self explanatary in that
it serves to cure the technical defect referred to a
little while ago:
- THE KASKASKIA PROPERTIES, F. B.Clark, Trustee
and
THE RUTH HAINES CLARK SPECIALTY ENTER.RRISES, F. B. Clark,
Proprietor and Trustee
To the Public
STATE OF TEXAS KNOW ALL Il•7EN BY THESE PRESENTS
COUNTY OF BRAZOS
THAT I, F. B. Clark, Trustee and Priprietor of The
Kaskaskia Properties, of College Station, Texas , as of
record in the Brazos County, Texas , Deed Records, Vol. 108,
Page 513, and elsewhere; and of The Ruth Haines Clark
Specialty Enterprises , also of College Station, Texas,
and of record in the Brazos County, Texas, Deed Records ,
Vol. 162, Page 593, do hereby declare that through an
oversight no terminal date was indicated for these parti-
cular business organizations. In order_ to correct this
error, and to overcome any unfortunate consequences of
this oversight the following entry is made, to wit:
The date of termination of each and both of these
organizations is hereby set out as fifty years from the
date of this instrument, that is to say the 4th day of
February, 1955, unless in the meantime steps are taken
22'
THE LIATaETING OF '.VORKS OF ART
by any person, or persons , authorized to act, for the
continuation thereof. The date for the automatic
termination of the above mentioned is herewith set as
that of the 4th day of February A.D. 2005.
Witness my hand and seal -this the 4th day of February,
A. D. 1955.
(Signed) F. B. Clark
STATE OF TEXA�3
COUNTY OF BRAZO-j
Before me, P. L. Barron, Jr. , a notary public in
and for Brazos County, Texas this day appeared F. B. Clark,
known to me as the Trustee and Proprietor of The Xas-
kaskia Properties , and of The Muth Haincs Clark Specialty
Enterprises , both of College Station, Texas , and acknow-
ledged to me that he executed the above instrument for
the purposes therein expressed, and that he did_ it both
individually and in the capacity therein expressed.
Given under my hand and seal of office this 4th day of
February, A. D. 1955.
(Signed) P. L. Barron Jr.
Notary Public
STATE OF TEXAS
COUNTY OF BRAZOS
I, A. B. Syptak, County Clark in and for said county,
do hereby certify that the foregoing instrument dated. the
4th day of February, A. D. 1955, together with its certi-
fication and authentication was filed for record in
my office the 4th day of February A. D. 1955, at 10:35
o' clock A.',i. and duly recorded on the 4th day of February
A. D. 1955 in Deed Records of Brazos County, in Volume
16?, page 63.
Witness my hand and official seal, at my office in
Bryan, Texas , this 4th day of February, A. D. 1955.
(L. S. ) (Signed) A. B. Syptak
County Clerk, Brazos County,
Texas
by Mrs. H. Chestor Jones, Deputy
a
THE i':iL1RKETING OF NORKS OF ART
One or two further comments are necessary regarding
the nature of the organizations which have been set up
under these documents.
That which has been done is to take the law allowing
persons to enter business under an assumed name and supple-
ment it by adding that which amounts to a purpose clause
for a corporation. This modification makes it necessary
that the document be recorded in the deed records , in
addition to the records of persons doing business under
an assumed name.
For the Kaskaskia Properties two other things have
been done, in addition to the correction of the technical
defects which cxisted in both organizations. One has
been to set apart certain property for the special attention
of The Kaskaskia Properties. Furthcrmore that property
which has been set apart for The Iaskaskia Properties ,
along with any other to be acquired in the name of that
organization in the future, is to be made use of in
working out a memorial to George Rogers Clark. The kind
of memorial anticipated was and is to make use; of funds
available to that organization to meet head on any threat
to our institutions. Much work has been done along this
line, too much to recount here.
Them still remains to be done for The Ruth Haines
Clark Spcialty Enterprises the job of setting out for
the records the particular proport;y set apart for the use
of that organization. It will consist mainly of the lot
in College, Park on which the log houso is located, and of
a contemplated structure which is to serve as tangible
evidence of both a memorial to the late Ruth Haines Clark
and of George Rogors Clark.
THE MARKETING OF V'101=3 OF ART
There seems no particular reason why -t,hcse organi--
zations should be considered anything othu_r than that
which they are assumed to be. But under a real test in
court they might actually be called de facto corporations.
In effect this sort of corporation might be thought of
as analogous to the modern woman - corporations purol
and simply - without impediments. That is to say, wo
are in effect attempting to have our business organi-
zations , or personalities , so to speak, keep up :with
the fashions.
Along this line The R.H.C. Specialty -Enterprises ,
if it comes fully into performance as is now in contem-
plation, it will serve as a sort of controlling agency
of any one of a number of activities which fall into the
scope of its expressed purposes.
To this end a document has already been worked out,
and received the; approval of our attorney, as ontirely
within its legal rights. It should be noted, how(.vcr,
that one or two attorneys stalled a little in helping
draw up the document.
xs appears on its face, it relates to a project which
has been taken notice of in our effort to fit the operation
of The R.H.C. Specialty En'terpriscs into the business
world along the line set out in the original controlling
document.
The following is a plan of operation which was made
use of for four months, but for a reason which will be
explained later has been abandoned for the purposes
originally intended:
220
THE MARKETING OF ;ORKS OF ART
STATE OF TEXAS
KNOW ALL MEN BY THESE PRESENTS
COUNTY OF BRAZOS
That in compliance with the provisions of the 57th
legislature and the laws of the State of Texas, the under-
signed makes the following statement and agreement, to vit:
Doing business in and near College Station, Texas ,
and other parts of the State of Texas , and elsewhere ,
under the name of THE A. AND M. DONUT SHOP.
The names and addresses of the persons for whom the
business is conducted are:
Raymond K. Smith, 2304 Roosevelt, Bryan, Texas
J. H. Becker, Route 1, Box 299,�Bryan, Texas
The RHC Specialty Enterprises, .r . B. Clark, Proprietor,
Trustee and Owner, absentee owner of the Shop,
no other has any interest in the business.
The ownership of the Shop as such here means that
the F. B. Clark, acting in behalf of The RHC Specialty
Enterprises has under foreclosure proceedings taken over
some of the assets of that which was formerly known as
The Amnut Shop, and turned over to Messrs. Smith and
Becker the operation of the business there carried on
with additions and subtractions. That is to say The
A. and M. Donut Shop is an enterprise separate and apart
from The RHC Specialty Enterprises awned and operated
by the said Raymond K. Smith, and J. H. Becker under a
contract with F. B. Clark, acting as proprietor and
Trustee of The RHC Specialty Enterprises.
In accordance with the terms of this agreement,
said J. H. Becker will become the active manager and
operator of The A. and M. Donut Shop. In this capacity,
he will purchase and pay for supplies and minor equip-
ment, hire and dispense with employees, look after the
premises, pay all current. utility bills , etc. For doing
this said J. H. Becker is to be allowed up to and including
fifty (50) percent of the net gains, above overhead and
costs.
Among the overhead costs will be included all
current expenses, such-._as but not limited to rent,
insurance (fire and theft) , hired help (not to exceed
25010 of gross sales) , interest and depreciation on the
capital values of the equipment (according to customary
practices) and taxes.
2 r/
T.E -HAT KETING 02 t-;ORK:' Or 11RT
If during any .particular month the net gains are
less than $200.00, this amount will b�: allowc;d to said
J. H. Becker as a minimum salary for operation of the
business. But the said minimum is not to be considered
among the overhead costs during periods when the.; net
income above other over head costs is substantially
above thc minimum q'200.00
The othc;r fifty per cent after the said ovoncc,ad
costs will be divided two ways , to wit: 10/ to .Raynior_d
K. Smith and 40 ' to The RTC Specialty Enterprises , V.
B. Clark, Proprietor.
Said 100 of the net gains is allowed to the said
Raymond K. Smith for taking over the general supervision
of the business.
Among his duties will be that of assuring that at
all times someone will be in active operation of the
said Donut Shop in case of incapacity for a.ny reason
of the saidJ. H. Becker to be on hand.
That of countersigning all checks drawn b� the
said J. H. Becker against any account set up in any
bank in the name of The A. and M. Donut Shop.
That of depositing to the credit of The RHC Specialty
Enterprises, a special account in the City National Bank,
of Bryan, Texas , any amount of nor_ey which should be
credited to that account, and keeping a record th. reof,
and that of having the books of The A. and 111. Donut
Shop audited at least trice a year by a competent accountant
whose interest is separate and apart from that of the
Donut Shop.
It has been ascertained that at this time the
equipment located in the premiscs where the Donut Shop
is now located and operated, namely at thu North Gate,
College Station, Texas , is as follows :
1. That property belonging to The RHC Specialty Enterprises
Itemization Agreed Value
2. T hat belonging to Raymond g. Smith
Itemization Agreed Value
223
THE ?,IARaETI-LIG OF "TORKS OF _IRT
3. That belonging to others
Itemization Agreed Values
The convnnants herein contained shall be binding
on all parties for a period of twenty-five -errs from
the date of the recording of this instrument, after
which time said covenants shall automatically be ex-
tended for successive periods of 10 years each unless an
instrument duly executed and signed by parsons au1U-horiz:::d
to act provides for changes in vrhole or in part.
It is understood, however, that in the event i__re-
concilable differences arise betwecn any of the parties
hereto, this -transaction may be t :rminated by written
notice given to the ot�ier part-Los , and at that tries all
accounts shall be settled by customary mothods.
Witness my (our) hands this day of ,
195 , at Bryan, Texas, where this cor_tract is per-
formable and enforceable.
STY,.TE OF TEXAS
COUNTY OF BRASOS
BEMIRE ME, a notary public, in and for Brazos County,
Texas, on this day_ personally appeared , known to
me to be the person whose name is subscribed to the
foregoing instrument, and acknovilcdgcd that he executed
it, along wit..i the others r�hosc names appear above, for
the purposes and considerations therein expressed. Etc. ,
Etc. , Etc.
22 i
THE Il2 .XETING OF AORKS OF ART
Chapter XVII
ULTIMATE OBJECTIVES
This completes the docuumcnts for The; 2.Ii. C. Specialty
Enterprises and its concomitants , as far as thcy have
bccn carried.
Several additional statements need to be made,
however, to show the full import of the ultimate ob-
j cctives of this combination and cross currents of
human relationships. They are (1) The adaptability of
the organizational setup to the original. objective,
(2) The simplified nature of the accounting procodurc
of the head organization, (3) The rc--enforcement here
provided for the objective of The .Kaskaskia Properties.
With regard to the first of these - the, dcvelopmcnt
from an idea which was taking form in the ";lowing
intellect of Mrs. Ruth H. Clark shortly before she
passed away" , as the organization grows the; hopo is that
it will take on an increasing number of worthy activities
which arc meritorious in their inception. ale have here
that which amounts to a new departure in the purchase and
sale of goods and services belonging under the heading
of the fine arts. As was mentioned in Chanter IX of this
study, we are now wrestling with the perploxitics of
one of these, projects with the outcome still in the
balance.
The need of the simplification of the accounting
methods for the head organization is readily apparent
from the way this business project has bc;en handlod
up until this time.
Reference is , of course, to The A. and M. Donut
Shop. The circumstances surrounding The A. and M.
Donut Shop were told in Chapter IX of this study.
A full set of books were kept by a Certified Public
Accountant during the first four months of the operation
230
THE MARMETING OF JO'RKS OF ART
of the Donut Shop.
It should be adde.;d here that the controlling docu-
ment, shown above, was not actually recorded, so as
better to handle; the affairs of -Lhc business if foulid.
bast to close it out for any reason...
At thc; end of the four months period of oiler Itioll
the accol-uitant turned the books over to us wit:) the;
following summaries :
J. H. Becker, the; Manager Operator, dru;T
for himself 64 .CO
Raymond K. Smith, the Administrative
Assistant, drew for himself 75.00
Payment to the U.S. Gov. on social
security 65.10
Charges for the services of the
accountant 60. 0
84(.). 10
Net gains above overhead costs . 0
Difference 804
In the process of setting the: thing up the follocaLng
outlays were made by us :
Advance to Bill against a domestic
air conditioning unit never
doliv�:r_cd. 300.00
Attorney' s fees and court costs 243.00
Dismantling and storage (J. B. Beard) 218. 50
Rent for site of Donut Shop 300.00
-Oismanteling assistance to Beard (Becker) 177.30
Advances to Becker (working capital) 250.00
Advances to Ray Smith (working capital) 1t150.00
Unsecured loan to Ray Smith 150.00
Int;:rest on $5, 500 note at City Nat Bank* 139.37
Advertising and a few other incidcrLtals 15.00
Note at the First State Bank** (Approx. ) 1,000.00
3,933.17
*Thc bakery equipment is held in storage with the
hope that sometime it will sell for enough to pay off
this note.
"The $3, 500 notes paid by Becker (see below) for
the Donut Shop is held by the First State Bank which will
apply any plyments made on those -otes to that account
till extinguished.
231
THE MAaKE,TING OF WORKS OF ART
At the end of the four month period The Donut Shop
was sold to Becker for seven $500 notes, bearing 6%
interest manually, payable serially on or before the
first day of January after date. Interest on unpaid
balances will be duo each six months. One of the 0500
notes was endorsed over to Pray Smith for his interest
in the Donut Shop, Smith in turn indorsed this note
back to us as a down payment of a $1, 500 lot in The Knoll.
We submit that values such as thoso represcnted in
the above tabulations arc not well adapted to double
entry bookkeeping. It is true that all bookkeeping values
are to some extent only instantaneous. The phenomenon
of change exists at all times, and a balance sheet is
supposod to represent values as thoy existed at a parti-
cular time. But the: values presented in these figures
embody in thcrosolves the feeling of change. It amounts
to the presentation in accounting of the: artistic con-
cept of motion - or to be more picturesque - that which
artists speak of as dynamic symmutry.
What then can be said of the probability of success
of an effort such as this, one which, if it comes to its
own will lead into (1) a complete revolution of the
bread-making business, (2) A complete modification of
the plan of fertilizing and growing of farm crops - that
plan which is referred to as organic farming, (3) a
better correlation of sugar, -carbohydrates , proteins, and
fats in prepared meals so that there may be an easy
solution of the proper balance between the food intake
and any particular person' s digestive apparatus?
The prospects may not be as bad as they look for
the following reasons :
1. During the first two months of operation the Donut
Shop showed a loss of something like VOO. But duri ng
the next two months this loss was worked off and in
the end there was a net gain of $45. That is to say
22
THE TVL�RKET ING OF ?Ol{KS OF A.;.LT
that at the end of the: period it 'was showing; a net
monthly gain above overhead. of more than $300.
During the mid-winter the donut business is at its
peak of performance. It has , therefore, been set on
its way toward a successful business.
2. Besides we hold in storage the equipment for a com-
plete bakery. The best way to tie that valuable equip-
ment in with the enterprise as now in operation presents
a challenge. But to make available bread that according
to our information is fit to eat it will need to be
prepared somewhere. And we have at our service two young,
but well--trained and enthusiastic bakers. If these two
young men prove their mettle and measure up to the
opportunities which have been made possible for theta
in this venture, the world belonEs to them.
As stated previously when we set up The R.H.C.
Specialty Enterprises nothing; so tremendous as that which
is here contemplated was even remotely thought of.
But since I had set the thing up with this sort of thin;
in mind I should have been a cad if I had not dared to
undertake the very first sort of thing of the nature
I was looking for that made its appearance.
Very little needs to be said as to how all this
ties in with the stated objective of The Kaskaskia
Properties - that of meeting headon any threat to our
institutions. To be sure the word institutions when
used in that document related primarily to social insti-
tutions. But without a healthy body of citizens none
of our institutions arc safe.
Breakdown of the Purposes
Enough attention, we feel, has been paid already
to each of the purposes of the organization here worked
233
THE M.A.IRKETIING OF VVORLIKS O:' ART
out except two. They are thr; last two to be mentioned.
It znal be sUnmewhat daring to say `;h_�t the economics
of this rro j ect is to be that of attemptir!T to capture
Ci
some of the ultimate earnings of 1..inOiscovered artists
of exceptional ability and Lake them available for ti_c
purpose of stimulating genuine interest in serious artis-
tic
tic ondeavor. hat is to say some, explanation reeds to
be wade ie3�c: lest it be thouf ht the t we have in mind the
purchasen of works of art -with moo rely .a speculative
motive in mind.
There is probably no other economic good wherein
the phenomenon of speculative values is more impressive.
In proof of this refere back to only a few purchases
made by -the late A. O. Barnes. A person who has gained
a reputation for understanding good oil paintings may even
create the speculative values of the painting whiciz lie
purchases. Witness , for instance, the story of Soutine,
in Paris. It is safe to say, therefore, as the martinets
are now in operation, there is no other economic good
which contains a greater speculative value.
It so happens , however, that our interest here
is primarily in the economic welfare of the creators
of the objects of purchases which have revealed such
impressive future values. We do not have in mind doing
anything in particular which will forestall the oppor-
tunity of- the discoverers of rare, and unnoticed objects
of art which carry within themselves great value over
and above what they cost originally. Our effort is that
of seeing to it that if possible somehow the creators
of those objects of great value be given an opportunity
to share in those values.
A good illustration of our point of view appears
in connection with the offering of prizes for students
who are registered for courses in art in colleges.
234
THE MARKETINCr OF �'iORI�S OF ART
Take as an illustration an attempt which has already
been made by the sponsor of The i .H.C. Specialty Lntcr-
prises.
During tho last semester, 0 955) wo offered th1rce
prizes of $25 each .for the landscape design for the
development of approximately 240 acres of land at College
Station, Texas. T.he rc were thirty students in a class
under Mr. Melvin Rotsch, a professor in the Department
of Architecture. He divided the class into three groups
of ter_ each. At the same time he divided the area to
be developed into three parts. Each of the three Lrouyps
of ten students competed for the first prize of 5'25 for
the best design applicable to the areas to be developed
divided three ways. As a result we obtained for $75
landscape plans suited to the development of those
areas which would easily have cost not less than $1,500
secured by any other plan.
Vie gained, if the occasion arrives when we need to
make use of those designs . the difference between -the V75
and what the landscape designs would have cost if we had
employed a landscape architect for the purpose. The
students gained in three ways : They got a great deal
more out of the course of study than they could possibly
have gotten by use of imaginary projects. The prize
,inners picked up an extra $25 each, and they will have
something to show which will be valuable to them the
rest of their lives;-if they follow the profession of
landscape architecture.
Besides we have here a suggestion of what is meant
in the last subdivision of the purposes of The R.H.C.
Specialty Enterprises, as stated in the document - "If
successful, the home museum, flanking the log house in
College Park, will serve as a point of contact with the
public. Persons in doubt may hcre find the answer to the
235
THE MA3KETING OF WORKS OF APT
question as to wAat is good art, and tAus reassure
thcrosclves in making _purchases. ''
There is no better answer to what is good art in
connection with the development of real estate projects
than that furnished by competent landscape: architects.
In the instance referred to above we were given the
opportunity of the choice of ten different plans, any
one of which could have; been made; use of. The sGluction
of that which was considered the best of the ten cor-
tainly served as a rc;assurance to those of us who want
the answer to the question of good art for use in _coal
estate projects.
By offering prizes to students, and for that mattar
other groups interested in the study of the fine arts,
we hope to be able to build up a file which can be used
to reassure ourselves , as well as anyono else who may
need our assistance , in finding the answer to the question
of what is good art before making their purchases.
We have here, howcver, the suggestion of another
matter which will require our attention shortly - in the
next chanter - that of the exploratory approach and
tapping the market for .works of art.
The Function of the Home Museum
The function of the home museum is fairly well
stated in the:: notations under tho cut. But a few things
need to be added by w,ray of fuller explanation.
The utility room is expected to serve, among other
things , as a sort of experimental laboratory, for the
testing of products before giving final endorsement to
them. Take, as an illustration, the use of the; oven,
and other portions of the bakery equipment , either that
equipment, or othors bcttcr suited to our purposos ac-
quired in exchange for what we have, could be set up
236
THE MARKETING OF 1.'O'1= OF 11RT
in the utility room. Here the products would be inspected
by trusted associates to assure that that which is put
on the market measures up to the high standards neceasary
for products of this kind.
Although the second floor is set aside for the
setting up of display cases of many things already in our
possession, it is hoped that enough space will be left
for the display of many other things of artistic interest.
The third floor will be an artist' s studio. This
artist' s studio will be ideal for portrait painting.
Portrait painters will be invited to make use of this
studio without charge, except that they will be expected
to paint two portraits, one for the client and the other
for the house. The one painted for the client will be
expected to cater to the prejudices of the customer. The
one for the house will be expected to be done as the artist
feels it should be done. The portrait done for the house ,
will, under the agreement belong to The R.H.C. Specialty
Enterprises, the organization under which the memorial
is being constructed.
The inspiration of this plan of action is a story
of the painting, by Leonardo da Vinci, of the portrait
of Mona Lisa. It is said that the husband of that famous
lady refused to accept and pay for the picture because
he did not like the funny expression on her face. In
so many words the plan of action here made use of amounts
i
to saying: "Flatter your client , if he wants to be
flattered, as most of them will, but leave your Mona
Lisas with us".
Does it need to be said, furthermore, that the
object here is in line with .the one which sets itself
up as that of attempting to capture some of the future
values of the products which result from the handiwork
of fine artists?
237
THE MAIMETING OF WORKS OF ART
Something should be said about the structure as a
whole. Inside there is supposed to be a home elevator
for use in going from the lower floor to the second
floor. On the outside will be stairways for going up
and down when the elevator is not in operation.
In working out the design for the outside stairways
the sponsor of this project was at the same time indulging
a childhood fancy - that of being able to play on the
roof of the house in safety - and working out a new
departure in providing living areas for domestic struc-
tures. It is, so-to-speak so_newhat ultramodern in that
it is built in such a manner as to include the area
covered by the roofs as part of the living area of the
structure. It may be going- Frank Lloyd Wright one better.
The Headquarters
In line with the A. C. Barnes Foundation, the model
on which our project is built, under the shadow of Charles
Fourier' s influence, we never expect to have a boss. In
the language of Barnes "we have a coj.unon respect for
each and every associate. Each participant will be
expected to evolve his oven personality, and his own
method of doing any particular job in a way that fits
into the common needs".
But there has to be something in the nature of
headquarters for the coordination of the efforts of those
persons associated with The R.H.C. Specialty Enterprises,
and the other enterprises ra"_iating from the sponsor
of the activities.
The building constructed as a home museum, and as
a memorial to the late Ruth Haincs Clark, it is hoped,
will adequately serve as headquarters likewise for re-
lated projects.
238
THE MARKETING OF WORKS OF ART
Chapter XVIII
XPLOR_i.TORY ACTIVITIES LOOKING FOR THE DEPZAND FOR
WORKS OF ART
Before the dawn of the twentieth century $35,000
was considered a fantastic price to pay for a painting.
During the time of Gainsborough a painting was sold at
auction for $35,000. It was the occasion of much comment.
As far as we can ascertain the highest price for
which any painting had been sold before the Duveen story
was that paid for Jean Greuze ' s "The Young Girl and the
Lamb" , which, as we have seen was said to have sold at
public auction in Paris in the year 1865, for 1,000,200
francs - approximately $200,000. Duveen made a complete
change in that situation. We have shown that by making
a list of practically all of the paintings which he. sold
for $100,000 and better. There was one exception to the
minimum of $100,000. That was John Hoppner' s "Lady
Louise Manners" , which was sold to Duveen, at a London
Auction, for $70,250. The reason for the exception, of
. course, was that this purchase marked the beginning of.
the Duveen episode.
The Duveen story is well told by S. 14. Bchrman' s
Duveen (random House) . That which Duveen accomplished
is almost exactly illustrative of what we mean by the
heading; of this chapter. He made use of the exploratory
approach looking for the demand for works of art.
After many months study of this subject we have
been unable to decide clearly what it is that gives one
such great satisfaction in becoming the ouner of a. work
of art - especially an oil painting, be it a landscape
or a portrait. At any rate that inner feeling of satis-
faction has somehow to be aroused before one can be
influenced to pay a large sum for a picture. Duveen
239
THE MARKLTINC OF WORKS OF ART
possessed the .faculty of doing just that among the
American millionaires. As a result during the approxi-
mately forty years of his merchandising activity, he
revolutionized the feeling toward works of art in the
United States. The Duveen approach is well illustrated
by th,: following quotation from Borhman' s Duvocn:
"When the twentieth century began, the American
millionaires were collecting mainly Barbizons ,
or "Sweet French" pictures , and English "Story"
pictures. They owned the original of the Rosa
Bonheur prints that one can remember from the par-
lors of one' s youth - pastoral scenes , 1;rith
groups of morose cattle. Those pictures are now
consi ,ned to the basements of the few big private
houses that still exist, or the basements of
Museums that no longer have the effrontery to hang
them. Troyons , Zicros , Meissonicrs , Bouguereaus ,
Fromentins , and Henners crowded the interstice-s
of the mother-of-pearl grandeur of the living
rooms of the American rich. And -,-,hcir owners
dickered among themselves for them. When Charles
Yerkes , the Chicago traction magnate, died in
1905, Frederick Lcviis Allen says , in The Lords
of Creation, "his canvas by Troyon ' Co ig from
the Ma_rl�c�, had already appreciated forty thousand
dollars in value since its purchase" . Duveen
changed all that. He made the Barbizons practically
worthless by beguiling their luckless o,�mcrs
into longing to possess earlier masterpieces ,
which he had begun buying before.; most of the
American clients had so much as hoard of the artists'
names. Duveen made the names familiar, and com-
pelled a reverence for them bucause he extracted
such overwhelming prices for them. Of the Bar-
bizon school, only Corot and Millet now have any
financial rating, and that has greatly declined.
A Corot that in its day brought fifty thousand
dollars can be bought now for tell or fifteen thousand,
and Millet is even worse off.
Although the French painter Bougue:reau represented
the kind of art that Duveen was eager to displace,
he was flexible enough to make u:c of him in order
to bring the education of the Duveen clientolc
up to his level. A highly visible nude by the
French master was used by Duveen as an infinitely
240
TIME MARKETING O1+ WORKS OF APT
rcnowable bait to bring tho customers who suc-
cessively owned it sensibly to rest in the fialds
in which Duvccn specialized. The Bouguercau
travelled to and from Duvccn' s, serving - as a
silent emissary - to start many collections.
Clients enrolled in Duvccn' s course of study
would buy the Bouguercau, stare at it for some
time: , got faintly tired of it, and then, as they
heard of rarer and subtler and more expensive
corks, grow rather ashamed of it. Thoy would send
it back, and Duvocn would replace it with some-
thing a little more refinod. Back and forth the
Bouguercau went. Sometimes Duveen amused himself
by using it for a different purpose - to cure the
potential customers who had succumbed to the virus
of the Ultramodern. Some collectors who had
started with paintors like Picasso and Braque grow
hungry for flesh and blood curves after a while,
and presently found themselves with the travelling
Bouguercau. Luveen sent it to thorn for a breather,
and afterwards they went the way of the; group
that had started with Bouguercau. "
(pages 33-35)
Almost an exact counterpart to tho Duveen story is
that of Martin Lowitz, explained in Chaptc;r XIV. That
which Duveen accomplished was to awaken the desires of
the American millionaires for particular works of art.
What Lowitz did was to awaken the desires among hotel
owners for works of art in general. The logical conso-
quence of the first carried as a foregone conclusion that
the millionaires would fall for works of art of accepted
merit by artists whose reputation had already been es-
tablished - in the main, of course, paintings by the
"O1d. Mastors". By the same token, if we may say it
that way, Lowitz wus almost forced to hunt out struggling
artists of ability whose reputation was in the making.
These two stories , however, bring us logically to
the subject to be taken up next - that of demand strata
as applicable to works of art.
Demand Strata as Applicable to Works of Art
Once the phenomenon of demand strata is brought to
one's attention it is not hard to visualize. A simple
241
THE rJ VPaETING OF WORKS OF ART
illustration is apparent in the poultry market. The
highest price, for inst-ince, that a young cockerel
might sell for is somet.iling like $75.00. This m .y be
thought of as a top price for a cr:.ickcn, much as �1, 500,000
is thought of as the top price for a� oil painting.
Other specimens of the pcdigrc(:;d line of chicken woti.ld
not expect to bring, so much. Something like ten or
fifteen dollars a bird might be a sort of represcn'bativc
price for pedigreed cockerels. In this pedigreed cate-
gory, however, vre find a price range adapt. d to fancy
specimens of the: poultry line of economic goods. The
range of prices here, on a much lowcr scale is probably
not much narro,vc.r than is the case with that which may,
be thought of as the fancy line of works of art.
At the bottom of the poultry business is the utility
line of chickens. The top price for cockerels in this
lowest stratum could 1iardly be much more than five or
six dollars.
The prices for specimens of poultry in the lowest
stratum are almost uniform, depending mostly on weight
and age. The same thing may be said for works of art
falling in the lowest stratum. As we have seen, a sort
of representative price here is 317. 50. But the prices
do vary somewhat, depending mostly on the size of the
painting. There is nothing in this lowest stratum to
reflect the individuality of the artist.
Now between the upper and lower strata of poultry
the owners are always watching for evidences of superiority that is, the intelligent owners who understand the adapta-
tion of their breeding processes to the poultry market.
In rare instances they may find specimens which show
evidences of belonging in the fancy bracket. Intelligent
treatment of their flock would result in selecting out
these superior specimens so as to bring it about if
possible for them to pass up into the fancy stratum.
242
THE MARKETING OF WORKS OF ART
Prices of birds like this would naturally be somewhat
higher than for the general run of the flock. But not
until they qualify as belonging in the upper bracket
would they expect to bring anything even approximating
the price to be expected a.ftcr they have attained to
the higher stratum.
Similarly so for works of art. Persons wise to the
situation are always watching for specimens of works of
art which are superior to the common run of the lower
brackets. As soon as one of these is discovered by the
right person to pass judgment on such things as this ,
there is usually a quick transition into the fancy line
of works of art.
In the meantime, representatives of this in-between
stratum, who have reason to suppose that they could attain
to the upper stratum if once they could become recognized
are not going to sell many of their paintings for any
$17. 50. It is here that special attention needs to be
paid to the marketing of works of art in the light of the
economic concept of demand strata.
But for there to be any market at all for poultry
the specimens offered have to be good healthy birds.
Similarly so for works of art. For there to be any real
market for works of art it is necessary that the objects
offered for sale qualify as reasonably good paintings. It
is unquestionably true that "if you like it, who else cares?"
But who wants almost everybody saying behind our backs "What
under the heavens does he see in that painting to like?"
There is unquestionably such a thing as good taste in
the selection of anything at all that pretends to pose
as a work of art. Even to qualify as belonging in the
lowest stratum, prospective buyers with discretion are
almost certainly going to insist that the purchases which
they make conform to someone else ' s decision, whose
judgment they respect, as to whether or not any particular
2Zi-3
THE MARKETING OF WORKS OF ART
`- work, of art which attracts their attention measures up
to certain established standards of good taste.
Sir Walter Armstrong stated what we have, in mind
quite well, we feel, when he said that there are many
artists who can reproduce beauty. Reproduction of beauty
should at the very minimum be expected of a painting
for it to qualify in the lowest stratum of works of art
accepted for being offered on the market.
A great artist, however, does more than re:producc:
beauty. As Sir Walter said of Gainsborough, he creates
beauty. It is the presence of the vivifying touch that
marks the thing that is striking in a work of art. It
is the e:istenee of the vivifying element in a work of
art which makes it stand out as something to cause the
feeling of the pride of possession on the part of its
oviner- . If it has that vivifying quality don' t fool
yourself, more than one person is going to agree that
it is something to be proud of.
Ta2ping the Market for Works of Art
Vile fool that the description of the work of Joseph
Duveen, and of Martin Lowitz, tells pretty well what is
meant by tapping the market for works of art. Not a
great deal more, therefore, needs to be said about this
subject.
We have left out, however, the great body of struggling
artists who either cannot afford to create for 317. 50
works of art which they are proud enough to label their
own work, or are unwilling to allow their personalities
to be surfeited in the volume of sales characterized
by the Lovritz treatment.
It should be said here, however, -that the: Lovitz
treatment of the problem of marketing such things has
24U-
THE :�A2 _ETITTG GI' iO S'.a� GP ART
its merits. It, to say the least, provides an escape
from the biting pangs of hunger for certain artists who
have not yet established themselves as belonging in the
upper stratum - those whom we have labeled as creators
of the fancy line of the pnrti.cular tyl e of economic
goods.
Them is one thing about the sale of their products
in this lower stratum which is favorable; rather than
unfavorable to the exponents of the graphic arts. Sale
of their products in the lower stratum in no ..gay toads
to bounce back on them adversely. Not so for- certain of
the other fine arts. A singer, for instance, who has
made his reputation as an entertainer in a night club,
could hardly, under any conditions qualify as a member of
singers in grand opera. Entertainers of this type tend
to become labeled for life if they become established as
functioning in any particular economic group.
Paintings, on the other hand, sold in the lower
bracket might serve as an opening wedge for an artist who
works tediously and patiently on the products wkich
result from his creative effort. Instead of leaving one
of his pieces with a jeweler in payment for a watch-
repair bill, he might reluctantly allow one or two to
float out into the common stream. If it possesses the
vivifying element which characterizes greatness in the
field of graphic arts, some approci.ative collector may
t' happen to see it. --When he does , and the fact becom.cs
known_, no longer will that particular individual live
in a garret.
There is one thing uppermost regarding tapping tho
market for the creative work of graphic artists. This
type of oconomic good is not adapted to advertising.
An artist who attempts to advertise his own paintings
by the very act itself makes himself the laughing stock
of the trade. Someone else, other than he himself and
24 5
THE MARKETING O ::0_.',KS OF ART
his known friends arc, forced to take notice of t1ie
merits of cihat he is doi_ig.
The main thing to do, th;.reforc , is for somconc
else - the r�;spected art critic - to be i,.,orked into thc-
marketing process of works of art in such a wc;y as to
give the outsiders reassurar_cc in the m.;kiiZg of t:.ici-r
purchases. We have already givc1i attention to this sub-
juct in Chaptor XII, and elsewhere:.
In describing thG attitude of cultured persons to
works of art, Sir Joshua Reynolds has the following to
say. Thcro arc four classes of people ; namely-, the ignora-
mus , the connoisseur, the art critic, and the creativ%
artist. He adds that it is co;xparativcly easy for one
to qualify as a coiuzoisseur. But to qualify as a respected
art critic is something else again. That which tr:ie creative
artists need more than anything else ismore connoisseurs.
It takes persons like this - persons who understand
enough about art as such to know their own limitations
to put unqualified pretenses of art critics in their
places.
246
THE MARKETING OF WORKS OF .ART
Chaptor XIX
THE POLICING OF WORKS OF ART AT THE SOURCE
No one seems to have any idea what a reasonably
good painting should sell for if it has been clone: by
an unknown artist.
The studies thus far made have rcvcaled two strata
of demand. The work done by Duveen amounts to that of
tapping the market for works of well known artists whose
reputation had already been established before even
Duveen made his appearance. Each painting sold by Duveen
was separated out from all the rest. There was no possi-
bility of duplication of either the: work itself, or of
any others by the same artist. The most that could be
expected was and is that someone might more or less
accidently uncover one: which had been hidden away some-
where.
Discoveries of works of art such as this, when sub-
stantiated as authoritative, net handsome returns. Note
the instance of the "Benois Madonna" by Lenardo da Vinci.
The reason for the exceptionally .high price that will
be laid for now discoveries of works of well known artists
is not far to seek,
Even though the painting itself may not be exceptionally
beautiful, the rarity of the thing, and the addition of
just one more painting by an artist no longer alive
may result in a price apparently completely out of lino
with any logical plan of coordination of t u price with
the beauty of the object sold.
In general, however, we fool that the reader will
agree with us that there is usually a quality in the works
of art which have sold at the highest prices which. does
not exist elsewhere. 4vliethor or not there can be any
�- plan of gradation of quality with the price is , howuv::r,
a matter of some doubt.
247
THE MARKETING OF +70IRKS OF ART
At any rate, the; pricing process of works of .rt
done by living artists is a subjt.ct C;ntirely differs pit
from that of arriving at a price for a piece done by an
Old Master.
The work done by Martian Lowitz, referred to a f c:va
pages back, may be the only aggressive attempt to work
at the markcting of works of art merely as such. The
hotel operators who buy paintings from Nlartla Lowitz ,
are thinking, first and foremost, of objocts of bcautj
which will decorate the interiors of their hotels. Marc
pride of possession of the separate works of art taus
secured is almost non-existent. As a conscquenec,
price paid for one of the paintings secured from Ur.,.r.tin
Lowitz , rc;presonts a sort of minimum for ihich a
;without any thought of its particular merits may sell.
That is to say, there appears to be an almost insatiab1c
demand for works of art mcroly as sucai at a price of around
$17.500
We have, th:_reforc, thc.t :rriich may be thought of
as fancy demand represented by the Dave n experience.
That is, of course, the very top stratum of demand for
works of art. The so-called utility dema-ad stratur,
makes its appearance in connection. with the Martin Lowitz
experience. Between the two is logically a great stratum
of untapped demand for works of art. It is in connection
with this great middle stratum of derland that the chaotic
pricing of works of -art at their source is militating both
against the artists and the ones who would benefit by
the possession of works of creative artists.
When the thought of the particular merits of any
work of art comes up for considor::.tion, .jc arc forced
to ask the quc;stion as to ghat is a r_-Ison-ble price to
pay for a work of art as such?
248
TIDE MARKETING OF WORKS OF ART
Although $17. 50 may not bc; much to pay for a pL inting
from the standpoint of thy. creative artist, yet even at
that price the ordinary horde owner could not afford to.
oval many original paintings. The problem of the adaptation
of prices of works of art to those persons who really
should have them for a full enjoyment of their homes has
always to be considered when studying the problem of :hat
is a reasonable price to pay for an acceptable painting.
aaether we like it or not, unless the pricing process
finds an agreeable acceptance on the part of what may be
thought of as ordinary home ovrners, the solution of our
problem is not at hard.
The problem of what a reasonably good painting should
sell for is thus in fact twofold. It needs attention from
the standpoints both of the buyers and sellers. Apparent-
ly up until now very little attention has bceli paid
critically to either side of the question. The whole
thing has been treated in a sort of hit and miss fashion
that is neither complimentary to the sellers nor to the
buyers. That which needs to be done , according to our
opinion, is somewhat analogous to what Duvicen did for
the American millionaires. ! Aggressive action needs to be
taken for the purpose of acquainting ordinary home owners
with what it means to make use of beautiful paintings in
their homes, as well as other decorative pieces. In
other words, home owners reed to be made art conscious in
a manner adapted to their pocket books.
Duvoen worked out his problem by setting himself
up as an intermediary between an available supply of Old
Masters and the American millionaires. The ovnzcrs of those
paintings were reluctantly willing to part with them
because of drains on their resources attributable to the:
first World War. Except for the after effects of that
war it is quite possible that Duvccn could not have put
249
THE MARKETING OF WOYd1_S OF ART
over his project however sensational the prices were which.
he obtained for the works of art. Be that as it may, he
accomplished a remarkable feat in marketing works of art
and set an example for a line of procedure which might be
made use of on a much less ambitious plane.
It is with the work of Duveen in mind that the
author is suggesting an attempt to make use of that which
we have labeled the Duveen approach to the marketing of
works of art on the less ambitious plane. It is just
this that we have in mind in suggesting exhibits of
creative artists whose competency as fine artists can be
vouched for. The exhibiting artists should keep in mind.
the adaptation of the prices which they have set for the
jobs that they do to the purchasing power of ordinary
home owners.
In suggesting these exhibits, the author has in mind
overcoming three main obstacles which militate constantly
against the sale of the products of creative pictorial
artists.
One of these is the depressing effect of competing
for prizes in art exhibits. The very fact that one is
offered a position in exhibits such as these is supposed,
in itself, to qualify that person as a fine artist. The reason
for saying this is not far to seek. Only the judgment of
persons has been used whose qualifications are such as to
leave no question as to their ability to select exhibits
strictly in the category of fine arts.
In the second place, the extent to which an effort
such as this succeeds , it will reduce to the very mini-
mum the expense to the artist of having a place of reference
as an outlet for his or her artistic effort. It may
become necessary at some later date for the organization
sponsoring this effort to attach a nominal fee for in-
clus.ion. in .that which may develop into a catalogue for
the work of creative artists. Such as this, however,
250
THE MARKETING OF WORKS OF ART
cannot happen till the experiment has proved itself as
a financially sound expedient.
In the third place, the intention has to be to avoid
anything which even approximates the commercialization
of the work of the fine artists. That to be offered
through such cn:hibits has to be strictly in line with
the impulses and motives of the fine artists. Thus there
may be provided an outlet for products which have repeat-
edly shown themselves of much greater value than their
costs to start with. At the same time the exhibits are
hoped to be set up in such a manner as to give opportunity
to obtain something as necessary to happiness as even the
nourishment of ones bodies.
Everything about Mr. Thomas Merrell' s work is
completely applicable to what the: author is attempting
to do. We have, therefore, invited him to participate
intimately with our efforts.
251
THE MARKETING OF WORKS OF ART
Chapter XX
QUESTIONS WHICH HAVE BEEN SUBMITTED TO THE AUTHOR AND HIS
ANSWERS TO TH111
It requires little in the way of explanation of the
contents of this concluding chapter of this study of
The Marketing of Works of Art. It does happen that the
use of the questions developed almost spontaneously.
That is to say, when they were asked, they were not
asked with any thought by the ones asking them that; they
would be made a part of the study. The very fact that
they were asked with an apparent genuine interest in
finding answers to them that made sense adds greatly
to their merit here.
The subject-matter contained in the questions asked
was so nearly completely in line with the spirit of the
study which we were making that we could not refrain from
_ embodying them in the context. Our feeling is that they
add a finishing touch so as to round out what we have
done more effectively than could otherwise be worked out.
252
THE MAEKETING OF t%ORKS OF ART
I
Miss Maxine Yalovitz , a portrait painter_ of Atlanta,
Georgia, January 19, 1956
1. Why don' t artists operate on the s,:.me basis as other
professionals, (such as doctors and dunti.sts) with fees,
salaries , etc. , established for different types of work?
Answer:
For the simple reason that fin(; artists do not operate
that way. Their individualism prevents it. It is entirely
possible for them, if they desire to do so , to organize
themselves into separate groups , and under statutory law,
set up terms and. conditions for licensing their members
to do special kinds of work, and charge accordingly.
For instance, there might be the licensed portrait painters
of America, or the licensed landscape painters of A,icrica,
etc. , but they would in effect return to the method of
operation before the dawn of the modern era, when e_11
artists were in effect commercial artists. Incidentally
the architects have already done this. As I understand
it, however, they have done: it on a strictly commercial
basis.
2. Why don' t more retail stores, such as department
stores, and furniture stores carry original works of
art for resale (exclusive stores such as Neiman-Marcus ,
Lord & Taylor, etc. , )?
Answer:
Those which have tried it have soon found that department
becomes overloaded with a dead inventory. It takes a
peculiar type of salesmanship to make effective the
marketing of works of art by unknown artists. As a rule
established stores simply do not have what it takes.
Sears , Roebuck and Company tried it, but apparently with
very little success.
3. Why aren' t consumers interested in purchasing originals
rather than reproductions, and why are they ,willing to pay
much more for an elaborate frame than the picture?
_. Answer:
The word consumer here is used rather loosely. It is
the consumers, if you can think of an owner of a ;cork
of art as a consumor, who pay the fantastically high
prices for originals of the old mastors. TIly feeling is
that the low income persons do not feel that they qualify
for the ownership of original works of art. At !cast
subconsciously they have the feeling that a really worth
while original should cost more than they can afford to
pay. A good looking frame, in their imagination, cat::rs
253
THE MARKETIIvG OF WORKS OF ART
to their pride of possession, and gives them the feeling
of possession of the real thing.
4. Hove can the individual artist make the public more
art conscious?
Answer:
This is much more than is to be expcctcd of an individual
artist. That is the reason why we have art associations,
art gallaries , and all of their concomitants.
5. Can an artist successfully develop along fine art
lines and at the same time pursue a commercial career?
Answer:
This subject is given considerable attention in my study
of The Marketing of Works of Art. My conclusion is that
these two kinds of human beings simply do not ru.n together.
When a fine artist does a piece of commc cial work, he
usually does it with his tongue in his cheek. Portrait
painters whom I have known invariably paint two pictures ,
one for the client, and the other for their own use:. A
big point is made of this in my study.
6. Can an artist borrow from masterpieces without feeling
conscience-striken?
Answer:
I doubt that he can. Besides, I doubt that a genuine
fine artist would desire to do it. Gainsbo-rough, for
instance, had an almost worshipful respect for Van Dyck,
but I doubt that you can find any evidence of the Van
Dyck style of painting in any of Gainsborough' s paintings.
'7. Since art is such a highly personal and subjective
thing, how Bari any standards be set which will guide the
masses of people to a bettor understanding?
Answer:
This subject is given much attention in my study. Idly
illustration of the-way Duveen operated is most appropos.
10 Refer back to the first part of Chapter XV2t
254
THE MARKETING OF WORKS OF ART
Comments by Mr. Gillis King, 706 Park Place, Austin
Texas. April 20, 1956
1. On page 42 ( rough manuscript ) you write; "Most
trained architects usually qualify as competent interior
decorators. " My experience is that, far from being cogni-
zant of the problems of interior design, the avcra`c: and
some of the best architects fail to provide plans that
even allow for intelligent furniture arrangement. From
the standpoint of the people who work in schools , also,
the architects fail to project their minds far enough into
interior use. I could elaborate on this subject at some
length. I have also discussed it with Miss Coulter and
she agrees with me. If you would change the word "trained"
to "capable" lots of heads would roll but you would be
closer to the truth. Please note that there is more than
a snob distinction between the words "decorator" and
"designer". An interior designer should work with the
architect not only on interior architectural detail but,
along with the client, plan for use and furnishing. It
is from this point on that the cnscmble is to be considered
as a picture.
Answer:
I feel especially grateful for your comment _regarding
the competency of "trained" architects in the: field of
interior design and interior decoration. I shall forth-
with correct my language there so as to make it road
"capable" instead of "trained". Certainly a capable
architect should qualify in the field of interior design.,
and possess above the average ability in interior decoration.
If not, he should recognize his own limitations, and know
enough to employ competent outside counsel.
2. There is one place where I wounder if you have used
the right analogy: food as a fine art. Is not the
dietician the scientist and the cook for the gourmet,
the artist? I do not believe he has more than the ele-
mentary concern for food value; the thrill to the palatto
is almost his sole concern. I expect you here to refer
me to my statement that to be artistic, interior desig_Z
- must be functional. Perhaps you are right, or perhaps
the artist in food should prepare a scientifically correct
meal that is also a gustatory delight.
Answer:
It may be correct that one could qualify as a fine artist
as a cook without modifying the ingredients which ordi-
narily go into articles offered on the menu. This kind
of cook, however, almost never rises above the point of
view of the commercial artist. He is not attempting to
2r5
THE MARKETING OF 'ORKS OF :iRT
transport us from thk ignorant present into a more
glorious future, but instead is concerned mainly in
making us happy with what we have:. As I undcrstaiid it,
tho dietician is called on as a scientist to pass judg-
ment on the effort of the cook to make use of his dclusi.ons
of grandeur in preparing meals composed of exotic ingredi-
ents. The dietician passes judgment only on the qucstio_l
of fitness of food. The fine artist, as a cook gives
the meal the vivifying clement not characteristic of tho
scientist. The artistic si_dc of anytb.ing makes its appear-
ance in that which could be mistaken for mere delusions
of grandeur unless they make sense. It takes the scientist
to pass judgment as to wh�thcr or not th , delusions of
grandeur actually make sense. If Diego Rivera had had
his economics on right he could have drawn a aural for
the Radio City Music Hall tiwhich would have been impressive
beyond compare' He was misinformc;d scientifically in
connection with what he attc;mptcd to do. His delusions
of grandeur might have made scnso except for their lack
of sanction of scientific economists. Similarly so for
the dietician and the cook.
256
THE MARKETING OF WORKS OF 2RT
Question from Dr. Robert 2. Scharf, Associate
Professor of Economics at Goorgia Institute
Of Technology
- pril 29 j 1956
Why not cacouragc persons of woalth to purchase works of
art by unknown creative .artists for Choir speculative
value? History is replete with instances :ahcrc picturas
have shown greater increases in value above their origi-
nal costs than almost any other good.
.'answer:
Ther_c: seem to be three points to make in answering this
question. They are:
1. .'� practice of this kind would offend the scnsibilitias
of- the finc artists. The reason for this is that a finC:
artist, of all persons , wants to bc; appreciated for what
he or she is and can do , and not for tho commercial viluc,
of their handiwork. This sort of trcatmont, tharefo2c,
would amount to an attempt to commercialize the work of
the fine artists - a thing which above all else the
fine artists scorn.
2. It is impossible to toll in advance What specific
purchases to make. There arc Luny paintings by the old
masters today which can be had for prices no greater
than they were sold for at the tine when they ware pro-
duced.
3. The phenonenon of speculativc values of works of
art tends to be associated with the very act of certain
persons , with the: reputation for having an eye for supcxior
works of art, making the purchases. That is to say,
purchasers of works by unknown artists tend to create
their own speculative values. Note the case of A, C.
Barnes and Soutine.
4�
257
THE MARKE T II,G OF 1.702di 7 OF AIiT
IV.
Questions from Mr. Thomas r.Terrell, of Bryan, Texas
a fine artist in the field of sculptu-e
1. I like the distinction made between the ignoraumus,
the connoisseur, the art critic, and the creative artist.
'<Uill you indicate a plan of transition from the ignora-
mus to the connoisseur?
Answer:
Although not clearly evident on the surface, this is
what I have in mind in the discussion of the: pr_icin-
process of works of art at the source. What we need
above all else is more connoisseurs - persons who kno-w
enough about art to recognize their own limitations. It
takes persons like this to put unqualified pretenses of
art critics in their places. Hence the question which
you ask is probably the most vital one that can be asked,
in connection with the problem of marketing of ��iorks of
art.
The answer which. I have given to this question is contained
in the exhibits which have; been suggested as illustrative
of the handiwork of fine artists showing how their products
would fit into the life of ordinary home owners, and how
much such as these would cost. To become: a connoisseur
one has first of all to discover for himself how works of
art are adapted to his own happy existence. Who is better
qualified to accomplish this magic feat than the fine
artist himself, by making use of displays such as are
contemplated in. the exhibits here suggcsted7
2. What can be done to prevent works of art by creative
artists from piling up on their hands?
Answer:
There is , of couse, only one answer to this question that of tapping the market for what they have to offer.
But such things have to be seen to be admired.
Fine artists whose work has been recognized as worthy of
the attention of our Creative Artists Outlet will be
afforded an opportunity to display recurrently products
of their handiwork in such a manner as , we hope, to
tap the market for what they have to offer.
2 0
V. Questions ii-.nroviscd by the author and their ansvrcrc,
7., VA-ion do you consider that a por. con has made the
transition from an ignoramouc to a connoisccur?
Ansviors As soon as he discovers his ocrn limita-
tions in passing judgrlcnt on works of art,
2. Indicate an infallible test of onets failure to
realize his orm limitations in passing judgment
on r!orlco of art.
Answer: Positive assertion of diclil,lc before
careful consideration.
3, teat should be considered the Lgroatcst hazard
associated with attempts to fit into an artistic
cnvirom.lont?
Answor: The mistaking of snobbishliecs for quality,
�0
4. Suppose that you were called on ttm supply proof
of the accuracy of your anst-:crs to the qucstiono
which have boon submitted to you, how would you
prococd? ('Kathy" IIr,, Kathlocn i.I. Rowin, our
Sccrotary asl:.-cd this question. )
Ansc!cr: I.Io,t of my anSwers arc based on observation
of the behavior of 1)crson, brought to my
attention, Hence 1.'ith the proper definition,
of ,ubjoct-riattcr, proof is available to
anyone vrho talcs the trouble to loot; for
it, Othors arc so cvidbnt on their fcos
as not to roquire proof,
r
My solution to the problem of the marketing of works of art amounts to a refine-,
ment of the Martin Lowitz approach to the subject. That approach was discussed at
length in my study, and was given a brief exposition in a recent issue of Time mag-
azine —June 10, 1957.
The main objection to the Lowitz approach is that it puts pressure on artists to
cause them to do shoddy work. Really fine artists need to be slowed down instead
of hurried up in the process of painting pictures. At the same time their products
need to be put out in larger quantities and sold at lower prices. The slowing down
process should take place in connection with the creation of original paintings. Then
after a satisfactory job has been done for an original, the time is ripe for quantity
production. The quantity production appears in connection with working out of replicas
of the original.
An outlet for paintings would expect to build up an inventory of the originals (if
they can be had) and replicas in quantities. Enough good pictures could thus be made
available to enable persons desiring them for their homes to get the job done. I
have been counting the pictures hanging on the walls in my home. Taking them all
into consideration there are about thirty. Then there are two elaborate murals.
My house is somewhat larger than the common run of modest homes, and I have been
fortunate in having had an artist to live with me for over twenty years. It is safe
to say, however, that no home of any size should have fewer than a dozen good pic-
tures. At our assumed price, on the average, of $25 each, these would cost $300.00
This is not too much to expect one to invest in wall' decorations, whereas at the com-
paratively low price of $250 each for originals they would cost $3,000.00.
Regardless of how we may feel about it, modest home owners cannot afford to pay
that much for wall decorations.
We find here, I think, the answer to Miss Yalovitz's question number 3, and the
explanation of my answer, and also the assumption that I have found the solution of
the problem of marketing works of art — especially paintings. It is not too much to
assume, furthermore, that other decorative pieces - such as draperies and statuary -
can be adapted to the interior decoration without costing too much. That is to say
the solution to the picture problem on a low cost basis may release enough money
for better sorts of other things.
Thomas Merrell,an especially talented young fine artist, of Bryan,Texas, has agreed
1- to work with me in completing my study of the use of authentic replicas in the sale
of select works of art, especially by living artists. This brings to a sort of final con-
clusion an extended study which I have been making of the problem of marketing
works of art.
Mr. Merrell is serving in two ways here. One is to help with a plan of compensation
for artists who work with me in the sale of paintings through our creative artist out-
let. The other is that of providing reassurance that only works of exceptional merit
will find a place with us.
Creative activities in the field of painting is only one of a number of the products of
creative artists which may find a market through our creative artist outlet. Other
creative activities are especially adapted to a sort of novel plan of development of
the proposed real estate project south of The South Knoll.
ART
in some of the nation's most expensive seems to have no qualms. He is delighted
hotels, e.g., Las Vegas' Tropicana, Bev- that instead of stealing towels and silver-
erly Hills' Beverly Hilton, but they are ware, people are now stealing his p g pictures
notably inexpensive, $17.50 for the small- from hotel rooms.Says Lowitz: "It shows
est, with frame, to $395 for the biggest. they want good art in their homes." And
"I can sell for $125," says Lowitz, "what it is good for business.
would go for $1,750 in a New York ex-
hibition. Gallery owners and some paint-
ers hate me. They think I sell paintings
too cheaply." But hotel decorators love
him. Said one: "Usually we've spent
l so much money on everything else that
there's not much left for the walls. We
tell Lowitz how much we've got left and
9 he sells us what our money will buy."
Buying Blind. The decorators buy
their hotel art with one eye on swatches
' of material and the other on the colors
" of the paintings. Some buy blind, simply
phone their orders and leave the choice
MASS-PRODUCER LOWITZ & PRODUCTS to Lowitz. Since the orders are often for
hundreds of paintings at a time. Lowitz
Painting Factory tries to keep an inventory of about 30.000
pictures, to suit all tastes, stacked in 17
When Los Angeles Art Dealer Martin locked vaults. The problem is not demand
Lowitz sends a cable to an obscure artist but supply. Says Lowitz: "It's harder to
calling for "too Braques, 15 by 22, soon- find good artists than good clients.''
est,"he is ordering guaranteed, authentic. Lowitz manages to find them. But his
tried and (in a way) true pictures— requirements are rigorous: his artists must
painted by a skilled imitator's hand. No be deft and fast. "Not a day passes with-
ordinary purveyor of paintings, Dealer out some artist stopping in with his
Lowitz is busy answering the bothersome work," says Lowitz. "Out of 300 or 400.
question raised by hotelkeepers and other I sometimes find only one artist for us.
custodians of public and private build- I always ask them how fast they paint,
ings: What to put on the walls? Lowitz' and they usually think they paint fast.
answer: "original" paintings. In provid- Ha! They think five or six pictures a day
ing that answer, genial, garrulous Martin is fast. Most of my good artists can do
Lowitz, 61, has become the founder and 20 pictures a day."
entrepreneur of the world's biggest, and Lowitz' production line consists of 40
perhaps only, mass-production line for to 5o painters, mostly living outside the
oil paintings. U.S.They produce as many as 400 paint-
From his smart showrooms appropri- ings daily and make as much as $400
ately located on the edge of Beverly Hills, each a week. Shaking his head sadly,
Lowitz supplies paintings in any shape, Lowitz says: "American painters don't
size,color,subject,style or quantity.Last work hard enough. They would rather
year he sold about 40,000, mostly to paint one picture every few months and
hotels, and this year business is even try to sell it for a big sum than to get
brisker. In a recent typical week he sold busy and paint lots of pictures."
1,166 paintings to a Hollywood studio, As for the quality that comes with
a cluster of hotels, a golf club and a Los such quantity, Painting Producer Lowitz
Angeles eating place called Coffee Dan's;
fortnight ago he got an order from San
Francisco's St. Francis Hotel for 3,564
paintings (all "very modern," mostly ab-
stract); last week he sold the Las Vegas
Hacienda 1,488 paintings with colors to
match the color schemes of the rooms.
Unoriginal Originals.It would be hard
to confuse the paintings that Lowitz'
artists produce with masterpieces. Some
are attempts to reflect a recognized mas-
ter s style; others are done in the painter's
own style. They are painted quickly and
slickly on a type of beaverboard (easier `�
to store,less likely to damage) that is cut erVr( Q tita d a x. l'naa
to fit nine frame sizes, ranging from very
small (8 in. by io in.) to rather big
(72 in. by 20 in.). Whether they are
semi-abstract, magazine-cover American
or postcard romantic, most of the un-
original originals have the restful quality
of being reminiscent without demanding
a second glance.
Many have found a happy resting place
78
'women of canny uy raui g,n,o
'fit-:=,-_. .�x.-..,eky,✓:
"Portrait of a Young
y Leonardo da Vinci, 79.95 framed ,
29.95 framed " - ��-I ---- -
Woman" b Veaziaao, � Dfona Lisa, by Le III I
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Titche's presents +?
for the first time in Dallas
(* the Ffehl reproductions of famous paintings
l�
masterpieces reproduced in England
If you have never felt the pride of owning really fine paintings, now you can afford to enjoy the beauty,the mastery
3 \ that only oil on canvas provides.Here are pictures that are so true to the original that many an expert can not tell them
apart.You have to see them to believe them.The secret? A patented process developed by Mrs. Erna Fiehl: special
Ektachrome photography, of the original painting transferred to canvass and then hand-overpainted duplicating the
brush strokes of the master artists and varnished in the manner of the fine originals.And each with a brass nameplate.
Shown here are just a few from this imposing collection of Utrillo, Rubens, Toulouse-Lautrec, Van Gogh and more.
If you enjoy art you'll certainly want to stop by our picture department on the fourth floor and browse through this
collection. 19.95 to 59.95 unframed, 29.95 to 99.95, beau 'v framed.
picture gallery, fourth floor
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Back Row, Left to Right
M. V. Krenitsky — Assistant Librarian
Mrs. Emmette Wallace (Madge) — Operator of Scribe Shop
Mrs. M. E. Wallace, Jr. (Claudine) — Self explanatory
F. B. Clark
Mrs. Charles Rowin (Kathy) — Secretary
Mr. Robert A. Houze — Librarian
Left Side of Table (nearest camera)
.Mrs. Minnie Conrad — Dietician, LaSalle Hotel
Mr. E. E. Merrell-Father of Thomas Merrell
Mrs. Robert A. Houze — Self explanatory
Mr. H. A. McLemore — Proprietor, LaSalle Hotel
Mrs. M. V. Krenitsky — Self explanatory
Mrs. R. R. Lancaster — My next door neighbor
Mr. D. D. Matthews — Architect for Memorial
Mrs. Arthur Stewart — Arthur Stewart came later
Right Side of Table
Mrs. H. A. McLemore — Self explanatory
Mr. Charles H. Rowin — Self explanatory
Mrs. E. E. Merrell — Mother of Thomas Merrell
Mrs. M. E. Wallace, Sr. —Mother of the Wallace family
Mr. M. E. Wallace, Jr. — Proprietor of the Wallace Printing Company
Mr. Thomas Merrell — Specimen of study (artist)
Dinner Party, 12/4/56
Memorial Student Center
College Station, Texas
XLI
APPENDIX
This appendix is set up with the hope that it will give a sort of living reality to
the persons who have, in one way or Another, participated in the working out of our
study of The Marketing of Works of Art. The main thing that is attempted here is
that of giving photographic pictorial representations of certain persons whose names
have been mentioned, as well as some of their friends and associates.
The author has found an impromptu dinner party at a well appointed hotel, or
other popular eating place, a relatively easy solution to the problem of meeting with
interested persons who inight be otherwise fully occupied. Regardless of how busy one
is, he does need to take time out to eat. And most persons enjoy diversionary compan-
ionship at meal time.
Dinner parties can easily be made to measure up to that which has been referred
to as an ideal for entertainment. Those persons who have been invited have no rea-
son to assume that they have been included because of anything which they have done
which calls for re-payment on the part of the one giving the party. Neither are they
left with the feeling that the acceptance of the invitation leaves them with an
obligation to be repaid on their part. Persons of distinction who are invited to such
dinner parties sometimes feel somewhat honored to be included.
In this connection the author set out with the expressed intention of giving at
least four of such dinner parties. Three of them materialized. One was at the
magnificent Memorial Student Center, at College Station, Texas. Another was at the
friendly Putnam House, in Bennington, Vermont. One -was intended for the Hotel'
Governor Clinton, in New York City. And another was set for the Atlantan Hotel,
in Atlanta, Georgia.
As is evidenced by the accomlvanying cuts, only three of these actually were held
But the experiences with the attempt at the other, in connection with the au-
thor's reflections on the job that he was doing, are sufficient, he feels, for the story
to be told here. In some ways that which was accomplished in New York was as
helpful as could possibly have been the case if the dinner party had occurred.
Among other things is the impressiveness of the great Metropolitan Museum of
Art was made newly apparent. The reason for this statement will appear when the
story is told.
Several other things are hoped for in the working out of the details of this appendix
Not the least of these is the inclusion of other studies illustrative of the pricing
process of works of art at the sources. The bringing to light of other studies, similar
in nature to the one provided by Mr. Thomas Merrell, of Bryan, Texas (in the
context), may lay the foundation for a sort of final conclusion of how best to go
about the sale of works of art - more especially paintings.
Then, too, a few more things need to be added in the way of completing the story of
the controlling documents for the organizations which may serve as outlets for works
of creative artists.
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Reproduced from The Bryan Eagle 10-24-5,r
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RUTH HAINES CLARK MEMORIAL — This structure is scheduled to be built by •.
Dr. F. B. Clark in College Park as n memorial to his wife. ' .
memorial Museum
Planned By Clark
Contract will be let soon for a three story Ruth Haines Clark Memorial Ito ;be
erected in College Station by the RHO Specialty Enterprises, according to Dr.
F. B. Clark.
The building will occupy space on the northeast corner of a lot in College Park
which has long b0en a landmark in the community because of its log house. The
land was owned by Mrs. Clark.
The ground floor will be used as a utility room by the RHC Enterprises, the second
floor will house the late Mrs. Clark's collections and the top floor will be fitted out
as an artist's studio. The log house, which is to be preserved on the site, will be
cleared and furnished as a guest house. _ .
Featured in the second floor museum will be the many historical flasks, bottles,
trophies and other items of artistic interest assembled by Mrs. Clark, an indefatig-
able collector.
According to Dr. Clark, the studio will be especially designed for portrait work and
may be occupied part of the time by Marie B. Haines (Mrs. F. A. Burt) of
Bennington, Vt., a sister of Mrs. Clark, who formerly painted in the log house.
3 - XXX Y
INSTEAD OF A DINNER PARTY IN NEW YORK CITY
12 — 28 — '56
In line with my general plan of attempting the most ambitious thing imaginable,
the first thing that I did was to call up the Metropolitan Museum of Arts and ask for
the manager of the Paintings Division. They said that his name was Rousseau and
that he would gladly talk to me over the telephone. I explained to him that I was
engaged in a bit of research dealing with the subject of The Marketing of Works of
Art, and that I would appreciate an interview with him. He agreed to see me at 3
o'clock that afternoon.
At the Appointed time I took a taxi out to that great center of art, and after a
little delay on his part met him in his office. I found him most congenial, as is almost
always the case with men who occupy positions of large importance, once you can
overcome the barricades which are set up to keep out - may I say the riff-raff Y
Anyway he and I talked together for the better part of a half hour.
At first I asked him my sixty-four dollar question as to what painting had sold at
the highest price and what price. As was expected he was unable to answer the
question. But he did come pretty close to it, by saying that it probably would be
found in the purchases made by Mellon in connection with the establishment of the
National Gallery of Art at Washington. I informed him that Raphael's Alba Ma-
donna came next at $1,166.000, and that it was in Washington. As is always the
case he was curious to know the answer, Leonardo da Vinci's Benoiv Madonna, at the
price of $1,500,000. The story is told in the context.
It goes without saying that I was somewhat amused when he said that he had seen
it in the Louvre, in Paris, and that it is a beautiful painting. As far as I can find out,
that picture is still in the Hermitage,in Moscow, and that it is not a beautiful painting
by anybody's standards.
Thereupon I informed him that I had obtained something to show for all of the paint-
ings which had come to my attention which had sold for as much as $100,000 and
better, and that for some strange reason I did not appear to have any which hung
in the Metroplitan Museum of Art. What I wanted him to do was to help me correct
the oversighE " any.
He informed me that Goya's Red Boy was in his possession. But other than that
he seemed not to have any in mind. It does happen that in my study I had not
indicated where the Red Boy is now located.
But in answer to my question he made a statement which is highly important, and
which if followed out to its logical conclusion could possibly, reveal that The Metro-
politan MA$um of Arts has in its possession a larger number of originals of the Old
Masters than can be found almost anywhere else. Many of these were painted by the
same artists whose paintings were acquired at a later date at much higher prices. If
therefore, a correction were to be made for their value in comparison with the
actual costs of others of the same class more than likely his museum would make
a better showing than even the National Gallery. My impression is that possibly he
is correct about this. We have here a nice little problem for some student to work out
the answer to.
Thereupon I made him a present of a copy of my study of the Marketing of Works,
of Art - an autographed copy. I explained to him that I did not consider that I had
by any means finished the job, but I had arrived at the stage of attempting to
obtain the reaction of respected critics bo that which I was doing.
Then I said to him that if after looking at the book, he felt that it justified that
much attention, I should like to have his help in obtaining the participation of cer-
tain of the critics as my guests at a dinner party to be held the next night at the
Governor Clinton Hotel.
I explained further that he knew full well that invitations from me directly would
not be appreciated, and I should like for him to do the inviting. He reacted cordially
to this suggestion, so I said further that I had thought that about a half dozen of
these, including, Mr. Rousseau, himself, would be about the correct number to invite.
We agreed that several of the fine arts should be represented at such a party. He
mentioned the names of five persons whom he would include in such a group.
They were:
Paintings Dramatics Literature
Alfred Frankfurter Brooks Atkinson Ward Morehouse
Alfred Barr Virgil Thomson
Then I asked him about including the wives. He thought best not to do this. But
I informed him that I had the eminent economist Dr. W. I. King on my list, since he
and I had been closely associated in another line of research. I wanted to invite Dr.
and Mrs. King, as sort of special guests of mire. If they accepted, naturally I should
like to have at least one other woman to keep Mrs. King Company. 'Since Mrs. Ward
Morehouse was a niece of a close friend of mine it might be a nice thing to do to
include her. To tell the truth I was getting so close to bringing to pass this proposed
dinner party that I began to get a little nervous.
There was more than one reason for this. One was that I began to feel that such
a venture was somewhat beforehanded. That is to say I felt that all gf them ought
to have a chance to examine the study ahead of time so as better to enable me to
benefit by what they.might have to say about the job I had done. Another was that my
suit case had gone astray and I was somewhat embarrassed at not having my best
wearing apparel. But the main reason was that there was another banquet set for the
same time which I especially wanted to attend.
It happened this way.
I was at a loss for something to do during the night of the 27th the same day
as of my visit to the Metroplitan Museum of Art. It appeared that a writers con-
ference was to be held that evening in the Governor Room of the hotel. I said to
myself that I am a writer, and that I would attend that meeting. All .meetings of
the AAAS are open to members.
Most of the talk at that meeting I would label as "small talk", but the experience
was highly enlightening. The main thing that those attending the meeting were con-
cerned with was the editing of the results of experiments made by persons engaged
in research for different enterprises.
Each person was called on to explain the nature of his work. I tried to give them
as good a line as I could by showing them a copy of one of my books. One remark
impressed me. It was that after all you do not seem to have much trouble with the
editor of the results of your research.
Then and there I decided to attend the Annual Dinner of that group the next night
at the time which I had set for my dinner party.I simply had to hear what Mr. Morris
L. Ernst, of the law firm of Greenbaum, Wolff, and Ernst, would say on the subject
"Diffusion of Knowledge".
It was then that I decided to join my group of people, if possible, with this group.
I called Mr. Rousseau the next morning and informed him that I needed to know
what luck he had had in helping me with my list of guests so as to complete the
details for my party. He was not in his office at the time, but called me later to say
that he had not succeeded in making up the party. It could be that he felt hurried.
I still feel that I could have put over that dinner party in New York if I had had
more time to work it up.
Incidentally I found out, when I called Dr. King, that he and Mrs. King were unable
to attend on account of a previous engagement. But Mr. Ernst's talk was superb,
and there can be no question that every one would have been well rewarded, except for
the fact that,my main objective would have been defeated in that I could not have
benefitted by having obtained their reaction to my kind of pesearch.
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Back Row, Left to Right
Dr. Reginald Poland, Director of Museums
Mr. John B. Savage
Mr. Jim Craig
Front,Left to Right
Mrs, John B. Savage, Sculptor
Mrs. Jim Craig, Artist
Dr. F. B. Clark
Dinner Party, 1/4/5 i
Atlantan Hotel
Atlanta, Georgia
XLIII
4
CONCLUDING COMMENTS REGARDING THE MARKETING
OF WORKS OF ART
A RE-EMPHASIS ON POINTS MADE IN THE CONTEXT
Certain works of art like other economic goods and services call for special treat-
ment. This special treatment, should in the opinion of the author, first take note of
the peculiarities of individuals manning the ranks of creative artists. Thereupon a
careful study needs to be made of how best to adept, or tie in the output of 'these
artists with the channels of trade.
Much attention was paid to this subject in the context. Little if anything more
needs to be added to what was there worked out. In a summary way we may say here
there are two lines of approach especially for the marketing of paintings and their
kind. One is the publicly supported central and branch museums of art. The other is
privately sponsored marketing agencies. pd;of
More attention in this study is naturally rf
acte to the privately sponsored agencies
than those operated under public sponsorship. Publicly supported museums of art
are largely educational in nature, .and as such can hardly hope ever to become self
supporting. The privately operated agencies, in contemplation in this study, carry
the presumption of being worked out in such a manner as to.become fully self sup-,
porting.
A BETTER CLASSIFICATION OF CREATIVE ACTIVITIE'S NEEDED.
The word creative as applied to human activities is somewhat esoteric. All that is
really meant by creative action in human endeavor is that of doing successfully some-
thing which has never been done before, or of doing more nearly a4isfactorily some-
thing already being done.
In relation to the first of these the field of operation is wide open, and little
opposition need be encountered in the way of competition with established businesses.
The latter type of creative action tends to encounter more or less determined opposi-
tion of persons already in business. There is,therefore, a perplexity here which can-
not be overlooked.
That which we are attempting through our business entity, amounts itself to an
effort at creative action belonging under the first heading. We would consider what
we are attempting as creative action of the highest order. What could be more help-
ful, both privately and socially than that of lending a helping hand to other creative
efforts which may need to be boosted somewhat so as to enable them to attain to a
successful' footing in the business world?
A closer study now needs to be made of the structural design of that which is
referred to in our study as the headquarters of the R. H. C. Specialty Enterprises,
(Cut Numbered XXXIX.)•Plans are now imminent for the development of that pro-
ject. This may, therefore, be taken as a living reality in almost immediate contem-
plation.
As an outlet for works of creative artists this project breaks down three ways.
The first and foremost at this time is the adaptation of the structure to paintings and
their like. Almost if not quite ae significant is the attention concentrated on food
products—especially those originating in bakeries. A much broader sweep, however, is
under consideration in that an effort will be made to lend a helping hand to creative
actions generally. There is no telling at this time what sort of thing may appear on
the shelves of the display roam of the Creative Artists Outlet to be operated by The
Ruth Haines Clark Specialty Enterprises, subsidized and possibly controlled by the
Kaskaskia Properties, of College Station, Texas.
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The author saw the original of the above,when he visited his sister-in-law, the day
before Christmas, 1956. When he returned home he requested her to have a photo-
graph made of the painting for use in this study. Instead of a photograph she sent
him that which appears to him to be another original almost if not quite as valuable
as the original itself. That is to say, instead of having a photograph made she made
a substitute in black ink, far superior to a photograph.
The artist's comments regarding the above are as follows:
Detail from oil painting "Stevie" - by Marie Haines Burt.
Size of complete original picture, unframed - 22X26 in.
XLd
A TREATMENT SUGGESTED FOR PAINTINGS AND THEIR KIND. b
There is hardly any doubt that there is a greater contrast here between the value
of the products in the ultimate and the earning power of their originators at the
source than that of any other economic goods. A few illustrations are enough to show
what is meant by this statement.
William Randolph Hearst, for instance, paid no more to transfer a medieval mon-
astery from Spain to his estate in California than was paid by the Russian Emperor
for Leonardo da Vinci's Benois Madonna. The one took months to be accomplished,
and involved train loads of hard to move material. The other could easily have been
rolled and packed in a not too large hand bag. And as one person said, the amount of
money paid by the United States government to Russia for the territory of Alaska
was less than one third of the amount paid by Andrew Mellon in his famous purchase
of art from the same government in the early nineteen thirties.
With this thought in mind we proceed here to sketch out a plan of operation which
appears suited to the problem presented—that of providing an outlet for products of
this kind at their inception.
The comments at this point in the APPENDIX should rightly be made a part of
Chapter XIX. The heading of that chapter in the table of contents being a PROJECT-
ED SOLUTION,OF THE PROBLEM The Pricing of Works of Art at the Source would
thus become a sub-heading of that chapter. A second sub-heading would thus become
A BREAKDOWN OF WORKS OF ART FOR THE PURPOSES OF TRADE.
Question numbered 3, of Miss Maxine Y alovitz' list of questions, referred to in
the final chapter of the study, furnishes a good lead for what needs to be said here.
If the buyers want reproductions, instead of originals, why not let them have the
reproductions? It is entirely correct, as was said in our answer to that question, that
they do not really want the reproductions, any more so than they really want new inex-
pensive automobiles, or modest homes. They accept such things because they are
better suited to their purchasing power. It would appear, therefore, that originals
should be held in reserve,and offered only to the fancy trade, at prices commensurate
with their actual value. In truth it might even be best not to actually offer the orig-
inals for sale, but instead wait for the select buyers to seek them out.
This is about all that needs to be said except that something in the nature of an
actual price schedule should be worked out in advance. We submit the following as
something to shoot at.
Paintings breakdown three ways, namely: originals, reproductions, and copies.
Originals subdivide several ways. One is according to the materials employed whether
oil paints, water colors, or pastels. Another is according to the picturization process
such as panels, canvasses, castings in plaster or metal, etc. Murals, of course are
usually done in oil paints, and are paid for in the nature of compensation for the
service performed.
Originals, in the main, fall into three classes to qualify as works of art. These are
those which reproduce beauty, those which create beauty,and those which break with
tradition.
We do not mean to imply that artists who break with tradition do not in the
process of making the break, sometimes actually create beauty. For their works to
endure they must create beauty. The very reason for their endurance is that they re-
present a new approach to the creation of beauty.
The case of Claude Monet (not Manet) is suggestive of what is meant here. In
the early years of his work as a painter he had to endure the scoffs of his associates,
even to the extent of sometimes having holes punched in his canvases in derision. He
was, in line with the general theme of this study, forced to endure much suffering,
even the biting pangs of hunger, and the embarassment of having to wear rags,
before he finally achieved the recognition which he deserved. The merits of his paint-
ings, however, may not be so much the actual creation of beauty as the capturing of
unusual evidences of the beauty of certain objects which reflected the sunlight.
In the pricing process of originals which fall in the first category, a representative
painting done in oil (say 4' by 6% properly framed, should be priced for the retail
trade at not less than $1,000. Pastels in the same category might be priced
at not less than $250. Those done in water colors might be priced at not less than $100.
Originals which fall in the second class, those which lack the vivifying element and
merely reproduce beauty, would hardly expect to sell for much or anything more than
good reproductions of the first class originals. Even copies of the high class originals,
if done without evidence of fraud, might attain to exceptional merit as originals.
s
Representative reproductions (photographic) in colors, properly framed, might
expect to be priced at not less than $20. Photographic reproductions (in black and
white) would expect to sell for a price little if anything more than the cost of at-
tractive frames.
There would naturally expect to be a gradation both up and down from these
basic prices depending on sizes and quality of the frames.
Intelligently operated outlets for works of art, of the kind here called attention,
to, would expect to have at their command sufficient quantities of such :things to
interest enough customers for the volume of sales to bring in enough income to make
the enterprise profitable. If we are right in our assumption that when persons are
given a place to go where they feel assured of the genuineness of the articles offered
they will seek out for themselves those points of distribution, the volume of sales will
in time become spontaneous.
This is one of the hypotheses which we are attempting to verify in our study of
the marketing of works of art—especially paintings.
Many other products of creative artists than those of paintings, and the Pike may
make their appearance in the display room of the so-called creative artists outlets.
OTHER CREATIVE ACTIVITIES
When we stated that there is no telling what sort of thing may snake its appear-
ance ultimately on the shelves of the Creative Artists Outlet we had in mind a de-
finite plan of action. It relates to the utilization of a portion of the hundred acre
tract of land lying just beyond the South Knoll.
A group of students is now working on a project for that tract of land. A $50 prize
has been offered by us for the best answer to the question as to what to do with
that land. When the returns are in, a cut of the results of that study will most likely
be made a part of this material. It is entirely possible that suggestions there made
may to some extent modify that which we now have in mind. We have, nevertheless,
requested that what we are saying here be included in what they do.
It amounts to a sort of combination of the A. C. Barnes and the Charles Fourier
approach to a better plan for human existence.
In our imagination. therefore, we shall name the area - about two acres on the
left as you leave the South Knoll going south - The A. C. Barnes Plaza. In this
we propose to build several apartment houses acommodating approximately ten famil-
ies each. These will be labeled Charles Fourier Apartments. If the reader will refer to
page 147 of our study he will obtain an idea of what is meant.
Families renting these apartments will each be allowed a tract of land set aside
in an open prairie of about forty acres as operating units. They will be allowed to
do anything they may want to do there. That which they have to offer for sale from
the productive activities there set up might find their market, if they so desire,
through the Creative Artists Outlet.
In violation of the Fourier concept, however, there will be no attempt to coordinate
the value of the products offered on the market with the cost of living in one of the
apartments. The rent for one of the apartments will be a previously understood
definite amount of money - say $100 each monthly. It will be interesting to find
out, however,how nearly the occupants of the apartments will come to making enough
money from their productive activities in the areas of operation to cover their costs of
living in their gxarters. It is not anticipated that there will be any extra charge for
the operating area over and above the charge for the apartments. We await with a
great deal of eagerness something in the nature of a projected landscape plan for
that which we have in mind.
Families who would want to live in such apartments would more than likely
consist of former college professors, or other professional men, or women, who
have reached the age of retirement and have a number of years of life expectancy left.
They may find here an answer to the perennial question of what to do with their
spare time.
The writer may himself live in one of the apartments -and grow water melons for
the trade - that of extracting the juice for syrup and other sweet products. The pulp
and rind would, of course, make good feed for cattle or chickens, or may-be other
sorts of thing which could be produced there.
7
Two other things in immediate contemplation need to be referred to. One relates
to the outputs of the bakery do-nut activities. In this instance the creative action, if
such it proves to be,will result in doing something more satisfactorily that is already
being done in a large way—so large in fact as even to raise the question of its use
to cause it to attempt to obstruct governmental action looking to the correction of
a practice vital to our very lives. The other is a projected plan of operation of the
unsold tract of land south of our latest subdivision—The South Knoll—which con-
centrates on several problems needing constructive attention. That which is done here
may become to some extent competitive with activities already on operation. It will,
however, in the main be related to something never actually done before.
THE POISONS IN OUR STORE-BOUGHT BREAD STORY.
The reader may have observed that a heroic part has been taken in the study
which I am making by a young man by the name of Raymond K. Smith. He is em-
ployed as a baker, and works for the college, in a bakery which prepares the bread
for literally thousands of young men to whom meals are served. His position, there-
fore, is such that he can speak out without fear of vindictiveness on the part of
established businesses. He is furthermore so placed that he speaks with authority.
He came to my help at the time when I needed him most, and he has to this date
proved his merit.
While many of the things which I have had to do with his assistance have been
somewhat embarrassing for me to do, yet with his counsel I felt that the occasion
demanded the actions taken. The results thus far attained have been truly compli-
mentary to his ability as a strategist, and his complete integrity.
Only a few days ago he called to my attention that the young food specialist re-
ferred to in my story as Bill ------ has in fact been apprehended by governmental
forces of correction and that he is now serving a term in the Federal Penitentiary.
The occasion of his arrest were his failure to make the proper accounting to the
Internal Revenue Department, for the social security payments of persons on his
pay rolls. Another charge related to the use of the United States mails to defraud.
This occurrence sadly calls attention to my statement that fine artists may at times
even allow their enthusiasm for that which they are doing allow them to violate the
law in such a manner as to cause them to be mistaken for swindlers. May I ask why
a person like that should not under the supervision of the prison authorities, and
under probation, be allowed to work at the job which so powerfully claims his interest
as to make him even disregard the criminal laws to set into motion corrective agen-
cies?
The A. and M. Donut Shop, however, is now a thriving business—a small one,
to be sure, but fully alive, and apparently fully aware of its financial responsibilities.
In other words the $3,500 note which they owe me gives evidence of being a good
chattel mortgage. Payments are now being made on that which should eventually
liquidate it.
tion.
The disposal of the aforesaid bakery equipment is now up for constructive atten-
Before being forced to take leave of the hectic sort of business enterprises which
our friend Bill ------ was operating we requested him to write down the names of
the chemicals employed in store bought bread which, according to his point of view,
made that bread unfit for human consumption. Here they are:
POLYGTKZYCOL MONOSTERATE (used for preservation)
CALCIUM PROPIONATE (used as a softener)
CHLORINE DIOXIDE (used as a bleach to whiten the bread)
With only one exception we have found almost nobody who has ever heard of
these chemicals. The exception is Chlorine Dioxide, of course. And this same chemical
is widely employed in our drinking water. The latter fact also raises the question of
the safety of the drinking water as well as the bread. Medical doctors, however, have
not been as outspoken as to its harmful effects in the drinking water.(But the writer
did call up a well-known doctor and asked him to tell the truth about the hazard
associated with the chlorine in the drinking water. His answer was: "Dr. Clark, it is
true. We doctors have known it all the time, but have been stopped from saying so
owing to its endorsement by the State Health Department."
8
By way of explanation here it may be said that some of this poison becomes
dissolved in the water—a very small amount, to be sure. But it is cumulative in the
human body. After a number of years continued use, enough of it has been acquired
to cause death by heart failure. The introduction of automatic refrigeration has in-
creased the hazard, since most of us make very little use of commercially frozen ice.
The latter is generally made with distilled `eater, and tends to dilute the hydrant
water for home consumption.
The writer has no more to say about the question of the threat of being poisoned
by drinking water from the household taps except that since having this information
brought to his attention he refuses to drink A. He instead purchases distilled water
for drinking and cooking purposes in his particular hone, and makes use of rain
water when he can capture it.
The poison in our store bought bread subject, however, has received enough
journalistic attention to give us pause. At tine very time when we were engaged in
this particular phase of our study the following stories appeared in the daily papers.
I quote the first in its entirety. The second is quoted only to the extent of raising the
question of the possibility of the threat to the very life of possibly the most valuable
man in the world at this time. The symptoms of his heart attack were identical with
those described as accompanying the result of being poisoned by a dose of chlorine
dioxide an attack of what appeared at first to be an upset stomach, resembling in-
digestion, but which proved to be a dangerous heart condition. We submit here the
question as to whether or not those of us on the side lines may not become alarmed at
these statements when they are made by persons who are in the position to know
what they are talking about.
The implications here involved are too serious to be disregarded by persons in
responsible positions. Does the reader know of any other instance when a Federal
Food and Drug Administrator was satisfied by merely recommending "the reduction
to a very minimum" of the use of a thing which is known to be a violent poison?
Certainly not in something as important to human lives as our daily bread. What is
the reason for this? Was he afraid of his job because of the powerful pressure of
the bread dealers? Why did he not say "Keep that damn stuff out of the bread?"
Even modifying the word "damn" in the usual way.
We are reminded of a statement once made by H. L. Mencken to the effect that
the English language is short of "cuss words". The same one has to be made use of
too frequently, and there are some instances calling for one more expressive than
any which we have now in use.
It seems apparent, therefore,the charge is true that at least some cases of heart
failure - sudden cases - are logically attributable to the very bread that we eat, and
as we stated above, to even the water we drink.
At least no harm can result from the establishing of an agency where positive
assurance can be given that nothing of the kind will be made use of in the manu-
facture of the products available to the public from that source. We submit that this
will be creative activity of the highest order.
If things work out as we have set them up, there will be operated in the
utility room of the headquarters of the R H C Specialty Enterprises a bakery which
measures up to this high responsibility. It so happens that we have at our command
one who knows how to do it.
The problem of transferring the values from the bakery seized under foreclosure
procedure has been more exasperating than perplexing. But experiences here
encountered have revealed to us that the purulence of the bread making business
is not concentrated solely in the local bakeries.
9
FRONT PAGE, SECTION 3, Dr. Schoch confirmed that he
DALLAS NEWS, 9/22/55 had treated a number of patients
BREAD CALLED CAUSE OF-- suffering from "perpetuation of
By Helen Bullock penicillin reaction" by removing
News Staff Writer milk from their diets.
FORT WORTH, TEX.—Dr.Ar- How does penicillin get into
thur G. Schoch of Dallas told Tex- milk?
as family doctors here Wednesday The veterinarian puts it there
that he has successfully treated indirectly, said Dr. Schoch, by in-
many skin-disease patients by re- jecting penicillin into infected ud-
moving bread from their diet— ders of dairy cows.
and others, by removing milk. This treatment cures the infec-
The dermatologist spoke at the tion quickly but the cows continue
sixth annual meeting of the Texas to excrete penicillin in milk for
Academy of General Practice in 14 days, he said.
Will Rogers Memorial Stadium. So widespread is this practice
He reported that many of his said Dr. Schoch, that much of the
patients with severe chronic skin milk consumed over the country
disease had improved markedly contains penicillin. Unless you
within a few weeks after they happen to be sensitive to p'enicil-
quit eating bread and chemically ling it is nothing to worry about.
treated flour. Dr. Schoch recalled a Wisconsin
"On the hypothetical assumption cheese maker who purchased a lot
that bread and flour, as consumed of milk which contained so much
in this country, contain one or penicillin that it wouldn't turn
more noxious (injurious) products sour—and hence wouldn't make
that could be a major or contribu- cheese.
ting cause of illness, we are con- Getting back to the sickness
tinuing our investigations along caused by bread, which was the
this line." topic of Dr. Schoch's talk, he ex-
The milk was banned for pa- pl'ained that the trouble comes
tients suffering from penicillin re- from the interaction of flour-re-
action, said Dr. Schoch. fining chemicals and the protein
Another sptaker, Dr. Vornon S. of wheat.
Knight of Nashville, Tenn., first For 25 years or more prior to
brought up the subject of penicil- 1947, he said, nitrogen trichloride
lin in milk. was the primary maturing agent
"In this country, a significant used by millers of white flour.
amount of milk now contains pen- Along about 1947 said Dr.
icillin in measurable amounts," Schoch it was shown that this
said Dr. Knight. "I believe that agent produced convulsions and
some of the hives we see these
days may becaused by penicillin
consumed in milk."
10
death in dogs, and Federal Food DALLAS NEWS, 10/25/55
and Drugs Commissioner B. P. NOTED SPECIALIST REPORTS
Dunbar recommended a reduction EISENHOWE'R SUFFERED __--
in the use of this chemical "to a NEW ORLE'ANS, La. (UP).—
minimum." Dr. Paul Dudley White, noted Bos-
In its place, he said, chlorine di- ton, Mass., heart specialist, said
oxide is now the commodity used as Monday that President Eisenhower
maturing and bleaching agent for suffered what is known as a
commercial flours. "silent heart attack" which struck
Chlorine dioxide has been dem- out of a "clear sky."
onstrated not to have the same By this, Dr. White explained,
harmful effects in dogs as had the the President had no previous
nitrogen trichl'oride. symptoms or warning that such an
However, continued Dr. Schoch, attack was coming as do occur in
in England recently in a human a number of cases.
case of widespread dermatitis The President was examined on
coupled with profound mental de- Aug. 1, some seven weeks before
pression, the causative agent was he suffered the attack, and was
found to be bread made from flour pronounced normal,Dr.White said.
treated with nitrogen trichloride-- Nothing was found to indicate
and also bread made frown flour whatsoever that the President
treated with chlorine dioxide. In would suffer such an attack, he
this patient, one chemical' was as said.
harmful as the other. "We know what caused the at-
Dr. Schoch said that in his own tack—a blood clot, but we don't
practice, patients with one skin know what caused the clot," he
disease in particular have shown said. "Whatever the cause, it was
improvement when they leave off dormant until he was stricken.
bread, the disease is chronic sys- That is what we call a silent heart
temic lupus erythematosus. attack."
In an interview, Dr. Schoch said
store-bought whole-wheat breads
contain less of the maturing chem-
icals than white breads, but that
all commercial breads have some.
The 3-day meeting closed Wed-
nesday with the final registration
figure of 1,333, including 485
members of TAGP, 101 other doc-
tors, 310 wives, 301 exhibitors
and 136 other guests.
11
COMPLETION OF CONTROLLING DOCUMENTS
The following letters, and an exact copy of a final document for the Kaskaskia
Properties - the latter having been worked out at the behest of the Internal Revenue
Department - will we hope complete the requirements to constitute the organization
as a public trust.
Several other efforts are reflected in the quoted letters than the one in immediate
contemplation. One of these amounts to a suggested plan of treatment for the fin-
ancing the United States Government in case of the abandonment of the income tax.
for that purpose.
A bold outline for this particular thing has already been prepared by the writer
and it has received apparently serious consideration by persons in high places. The
details of such a project as this, however, would call for the preparation of another
1 study comparable to that of The Marketing of Works of Art. This would certainly
fit into the general objective of The Kaskaskia Properties - that of helping to meet
head-on any threat to our institutions.
Paul L. Poirot
The Foundation for Economic Education, Inc.
Irvington-on-Hudson
New York
Dear Mr. Poirot: 3/23/'56
This is to thank you for your letter of the 21st inst., with enclosures.
It is apparent from my correspondence with "our mutual friend Jim Campaigne,
of the Indianapolis Star" that I am making an all out attack on the United States
income tax, certainly with all of the resources at my cammand. Because of this one
of the first questions that will be asked is how I myself stand in my relationship to
the United States Government in this matter,I have answered this in a letter to intimate
friend of mine,Dr. George B. Franklin, who up to a few years ago was a professor of
English at Boston University. I do not know to what extent he may want his name
used in connection with what I am doing. Hence if any reference is made to this letter
anywhere, I hope that his name will not be mentioned without his consent. His
address is at this time Register, Georgia. But in summer and early fall his address is
45 Dwight Street, Brookline, Mass. The other persons whose names are mentioned
are public officials and could have no reason to have their names omitted, although
personally I feel that courtesy demands that we respect persons like that before
bringing them into a controversy which could become almost world-wide.
The carbon copy of my letter to Dr. Franklin will not only give the answer to
anyone who may be curious about my own status in relation to the income tax laws,
but will add considerably to the information which my first letter to you at least has
opened up.
The constructive solution to my own relation to the government has come as much
through my own insistence that certain questions be answered for me in a way which
will remove any doubt about my liability under the law as it has because of adtion
taken by the collectors of the taxes. It is true, however, that the revenue men led off
in bringing the thing to a head.
I am keeping copies of this fetter so that I can send them to the few other per-
sons who have expressed an active interest in what I am attempting.
As long as anyone who may want to quote me will use discretion in what he has to
say, and in the manner of making the quotation, so far as I am concerned the field
is wide open. If it can be found that I owe the United States Government, or for
that matter any other government, in fact any other individual any amount of money,
I stand ready to make a settlement with them.
Sincerely yours,
F. B. Clark
Dear Franklin: 12
3/22/'5G
The carbon copy of a letter which I have written to Mr. Paul L. Poirot, of the
Foundation for Economic Education, of Irvington-on-Hudson, in New York; and of
a fetter to the Texas Director of Internal Revenue, of Austin, Texas, reveals that I
am still unloading on you for the purpose of having my material in hand when I
need it. The indications are that, through "our mutual friend, Jim Campaigner the
Editor in charge of Editorials of the Indianapolis Star" my little bulletin contesting
the efficacy of the United States income tax laws may be given national attention.
If that does happen I shall need a brief summary of what it is all about. This letter
to you will, I hope, serve me well if such a fantastic thing does actually happen.
I have indicated in my letter to Paul L. Poirot those steps which I feel should
be taken immediately. The first is to have Congress pass immediately a general
amnesty law for all persons who have been criminally convicted of violating the
income tax laws as now in operation. I should say here that probably one exception
might be made to this general amnesty law. That relates to convictions associated
with what may be designated as "rogues' income". More about this sometime later.
The next thing to do is to cancel all unpaid obligations more than one year old.
Thereupon allow persons to make their payments for the current year in the amount
which would have covered their obligations under the income tax laws as of the
year 1955.When they have made this payment give each person a receipt clearing him
of all obligations to the United States Government under the income tax laws as
they have been operating up till the year 1957. Thereupon take steps to straighten
out the thing in the light of that which has come to be accepted theoretical economic
concepts.
As I said to Mr. Poirot, economic concepts cannot be made simple, but they can be
made clear to those persons who will take the time and trouble to work them out.
There is possibly no greater jumble of confused economic concepts to be found
anywhere else in the world than in the United States Revenue Code. Where there has
been any recognition of anything which can be thought of as theoretical economics
its ultimate impact leads to absurdities. Take, for instance, the distinction that is
made between returns made on a cash basis as distinguished from an accrual basis.
I wish I had time to explain a few absurdities which have been brought to my atten-
tion recently in connection with this point alone.
The whole thing has been developed because of the use of the accountant's concept
of income- social income - as a sum total of private values. A concept so absurd on
its face as to be laughable. To arrive at this laughable conclusion calls for a great
deal of econmic analysis. Unless persons called on to work out such a law have first
brought themselves into the position intellectually to understand what I am talking
about here, they have not become quailfied even to consider drawing up a reasonably
enforcibly income tax statute. It happens that I give a whole chapter to this subject
in my manuscript on Public Finance. But even at that, that which I have to say there
cannot be fully understood till the student has straightened himself out on the mean-
ing of the concept of production. This I have taken for granted in my manuscript.
There is possibly no better illustration of the impact of the economic absurdi-
ties about which I am talking now than the manner in which they have appeared
in the examination w'-ich has been made of my own income tax responsibilities to
the United States Government as the laws are now in operation.
Before going into this, however,I want to say this. It is not impossible that some
anti-United States influence may now be operating to cause an upheavel in this country
among the citizens because of the way the Income tax laws actually operate when
rigidly enforced. And there is now an aggressive attempt to put the pressure on
persons so as to squeeze the last drop out of them that is possible to obtain through
a strict interpretation of the law. That sort of thing has in the past been a moving
cause of certainly one of the most frightful revolutions in all history - The French
Revolution. When I say, therefore, that we are threatened with something in the
nature of an insurrection I am speaking in the light of what my study of history
reveals.
13
Only a week ago one of my most valued friends and associates died suddenly
here. Shortly before he died he said to me that it looks as if he needed the help of a
well known accountant here to help him with income tax statement. In spite of all
that I have said about poisons in our bread and water, people like that don't die
suddenly unless there is something beneath the surface to bring it about.It is entirely
possible that they put the squeeze on him, as they have done me, and that he took
the easiest way out. Let's look this p1•oblem squarely in the face and head the thing
off before it is too late!
It so happened that I had built my organization - business organization, I mean,
in such a way as to throw the internal revenue officers on the defensive. But I do
want to add that I feel that I have won the friendship and respect of the two persons
here who have been working with me. They are the local man, a Mr. W. G.Pleuckhahn,
and his immediate superior, a Mr. Walter Peine. Mr. Pleuckhahn has refused to
decide anything finally without first consulting his superior, and after two hearings
with his immedate superior, Mr. Peine, I have employed Judge W. S. Barron to com-
plete the job in the light of their findings. I sent you carbon copies of letters to this
end last time.
I was not proceeding without some past experience. Over ten years ago, shortly
before 1942 - the date of my brochure - I had an insulting letter from one of the
revenue men,out of Dallas, informing me that the amount due from me was far in excess
of what I had paid. By this time, I guess you will agree with me if any-one high
hats me I high hat him back, and representatives of the United States Government
are no exceV.ion. It is, however, not without some fear and trepidation that I lock
horns with one of those fellows. But I did send him a blank check, signed, and
ready to go,and told him to fill in the amount and take responsibility for the accuracy
of his calculations. My intention was to prosecute him if an investigation revealed
him to be in error,for extortion.This as you know would have entitled me to bring the
case in the District Court, a court, by-the-way, over which my good friend Judge
Barron presided. I should have at least been in a friendly court. He returned the
check, of course, and soon after a man from Houston came to see me. The rest is
too much to tell here. But I came out all right. That fellow was the one who stated
to me: "Dr. Clark, I am unable to figure out how much you owe. etc. etc."
I remember that the name of the fellow from Houston was Russell Atkinson. Mr.
Peine is also from Houston, and said that Russell Atkinson is still employed by the
Houston office, and that he knew him well. A good thing about most of these
internal revenue men is that when you come to know them they are all more or less
"good sports". They realize that the game which they are in is a messy one. And
that many persons are so ignorant of the first principles of business law that attempts
which they make to evade the impact of the income tax are so naive as to be ridiculous.
Men like that are so completely at the mercy of the collectors of the taxes that they
are panicky when they are called on the mat. The whole thing is shot through with so
many subterfuges as to — you supply the word? Anyhow after I have convinced them
that we are working at an unconscionable task they become cooperative and seem
willing to help find some kind of a logical line of procedure out of a perplexing
dilemma.
The things which bewildered Mr. Atkinson, way back over ten years ago, about
my organization seem now to have been given constructive attention. It has all worked
out in harmony with other things which I was doing. Soon after I presented the paper
before the Social Science Section of the Texas Academy of Sciences, I was called on
to offer a graduate course in Public Finance. That gave me the opportunity to work
up the manuscript which I am now offering as containing at least a constructive
approach to a possible solution of the problem of writing a tax law in the light of
accepted econmic theories. My manuscript dealing with the Marketing of Works of
Art was finished in the nick of time for me to show there the inner workings of what
I am attempting to do. If I had not had that to hand to Mr. Peine he might not have
held, as he has done, that my organization, The Kaskaskia Properties, and its close
associate The Ruth Haines Clark Specialty Enterprises, are public trusts. Being
public trusts they are untaxable both locally and nationally. The only taxable portion
of their income is that which I claim for myself, and it need not be more than I am
allowed to capture as earned income before claiming social security benefits.
To be sure two or three questions need to be answered. Mr. Peine said, for in-
stance, that he was not equipped to pass finally on the revocability feature as-
sociated with my particular form of trust, and requested me to employ an attorney
for that purpose. But whichever way it goes now does not matter too much. But I
would not be surprised if Judge Barron will agree with me that what I have had has
been all time an untaxable public trust. Now that the irrevocable feature has been
or will be added, will simply remove the hazard of having to pay back taxes if liquid-
ated.
Sincerely Yours,
F. B. C.
14
KNOW ALL MEN BY THESE PRESENTS:
That I, F. B. CLARK, Individually and .as survivor of the community estate
of myself and my deceased wife, Mrs. Ruth H. Clark (she being with me the two
Trustors in a Declaration of Trust hereinafter referred to), do herby amend the
Declaration of Trust executed by me -and my wife, 'Mrs. Ruth H. Clark, on the 24th
day of December, 1941, shown of record in Volume 108,page 510 of the Deed Records
of Brazos County,Texas, said trust to be known as THE KASKASKIA PROPERTIES,
F. B. Clark, Trustee, so that Trust agreement shall be and the same is hereby ?Wade
irrevocable, and all the assets of said Trust Estate shall remain the property of
Kaskaskia Properties,.F. B. Clark, Trustee. This amendment is esplecially applicable
to the real estate conveyed by Floyd Barzilia Clark and wife, Mrs. Ruth H. 'Clark,
to The Kaskaskia Properties, F. B. Clark, Trustee, by deed of conveyance, dated
December 24th, 1941, recorded in Volume 108, Page 515, of the Deed Records of
Brazos County, Texas, and in Volume 119, Pages 563-564, Brazos County Deed
Records, and said property has been and will continue to be controlled by the Kas-
kaskia Properties, F. B. Clark, Trustee, as a memorial to the illustrious George
Rogers Clark in confomnity to the Memorial Declaration executed by F. B. Clark,
Trustee, asknowledged by F. B. Clark on February 21, 1946,and recorded in Volume
122, Page 565, of the Deed Records of Brazos County, Texas.
This amendment prohibiting the Trustor from ever revoking this Trust is
made a part of all the Trust instruments hereby referred to, and sales and convey-
ances, if any, of the trust properties shall be by The Kaskaskia Properties, F. B.
Clark, Trustee. This amendment is effective from February 1, 1955.
WITNESS any hand this the 13th day of December, 1956.
----------------------------------------
F. B. Clark, Individually
THE KASKASKIA PROPERTIES
BY------------------------------------
F. B. Clark, Trustee
THE STATE OF TEXAS
COUNTY OF BRAZOS
BEFORE ME, the undersigned authority, a Notary Public in and for Brazos
County, Texas, on this day personally appeared F. B. Clark known to me to be the
person whose name is subscribed to the foregoing instrument and acknowledged to
me that he excuted the same for the purposes and consideration therein expressed,
and in the capacity therein stated.
GIVEN UNDER MY HAND AND SEAL OF OFFICE, this 13th day of Decem-
ber, A. D. 1956.
------------------------------------------------------
(W. S. Barron)
Notary Public, Brazos County, Texas
THE STATE OF TEXAS
COUNTY OF BRAZES
I, A. !B. SYPTAK, County Clerk in and for
said County, do hereby certify that the foregoing instrument dated the 13th day of
December, 1956, together with its certificates of authentication, was filed for record
in my office the 5th day of March, A. D. 1957, in Deed records of Brazos County,
in Volume 180, Page 52.
WITNESS MY HAND AND OFFICIAL SEAL, at my office in Bryan, Texas,
this 6th day of March, A. D. 1957.
A. B. SYPTAK,
County Clerk, Brazos County, Texas
By: OLA MAE- DOUGLAS, Deputy
THE STATE OF TEXAS
COUNTY OF BRAZOS
k 1
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y.k
SPECIMENS OF CREATIVE ARTISTS IN THE FIELD
OF THE UNITED STATES POLITICS
(From left to right)
Mr. George J. Thomas Executive Secretary of THE CONGRESS OF FREEDOM,
1330 Turner Boulevord a coalition of Conservative Americans
Omaha 5, Nebraska
Mr. D. B. Lewis President of THE ORGANIZATION TO REPEAL FED-
Los Angeles, Calif. ERAL INCOME TAX
F. B. Clark, Ph. D. Trustee, THE KASKASKIA PROPERTIES, College Sta-
Author -and Consultant tion, Texas—a public trust created for the purpose of
attempting to meet head-on any threat to our institu-
tions.
Hon. J. Bracken Lee Sponsored by the organization FOR AMERICA
Former Governor of the
State of Utah
Mrs. Mary Cain Program Chairman of THE CONGRESS OF FREEDOM.
Summit, Miss. Sponsor of a new political party—THE CONSTITUTION
PARTY, Publisher of THE' SUMMIT (Miss.) SUN, a
weekly newspaper dedicated to the conservation of the
best American traditions.
The author of this study feels that if Mrs. Cain would change the name of her party
to THE FREEDOM PARTY instead of THE CONSTITUTION PARTY, nominate J.
Bracken Lee for the Presidency and Mr. D. B. Lewis for the Vice-Presidency, make
use of Mr. D. B. Lewis, plan of sponsoring programs issued by Dan Smoot, of Dallas,
Texas, for a combination of campaign and advertising purposes, they might win the
next election. In this case we should expect Mrs. Cain to be the first woman to occupy
the position of Secretary of State. There was ample material in Biloxi at the meeting
held during April 18th, 19th, 20th, and 21st, 1957,to fill creditably all other cabinet
positions. If this should happen our institutions might be rescued from the present
threat of disaster.
Brief Statement Regarding Discontinuance of the
United States Income Tax
AZy suggestions came clear and decisive. It is that the first thing to do is to pass
a. general amnesty law applying to everyone who has been convicted of the violation
of that law - with a very few possible exceptions. The second thing to do is to cancel
all unpaid accounts under that law more than a year old. Thereupon collect the taxes
as of the current year and issue receipts discharging persons from further obligations
under the law as now in operation. Then take steps to correct the thing in the light
of reasonably sound economic theory.
This would mean that taxes as such would be recognized as expenses of production,
which of course they really are. As expenses of production allow taxes to be applied
against rents (economic). quasi-rents, royalties, and monopoly profits; and against
production under competitive conditions, recognizing that these follow three lines of
costs, namely, constant, increasing, and decreasing. Some beautiful exercises can be
worked out under each of those headings, and it is not too much to expect of accoun-
tants that they be made to understand them so as to enforce the law.
In the operation of the government, abolish everything which looks like appropriations
for foreign aid. Such charges as those can readily be adapted to the money-making
activities of a proposed international monetary system. With the right sort of spon-
sorship that organization could take over the load which is now carried by the U. S.
Government, and even ultimately convert it into a profitable venture. Earnings from
investments in the international monetary system could be applied to the national'
debt.
XLVI
BIBLIOGRAPHY 15
B 0 0 K S
Armstrong, Sir Walter: Thomas Gainsborough and his Place in English Art
Armstrong, Sir Walter: Sir Joshua Reynolds and his Place(inrE English art
t N. Y.)
Behrm,an, S. N.: Duveen (Random House, N. Y.) (Scribners, 1905; N. Y.)
Berenson,!Bernhard: The Study and Criticism of Italian Art; Third Series
Boswell, James: The Private Papers of (McGraw-Hill, N Bell and Sons, London, 1916)
Brooks, Milton; and Dubester, Henry: Guide to Color Prints (Scarecrow Press, N. Y.)
Du Bles, Arthur: Genuine Antique Furniture (Garden City, N. Y.)
Exposition de L'Art Italian du Cmbre a Tiepolo—Catalogue—Petit Palais (1935)
(Secured from Library f g
Fourier, Charles; New Moral World (Refer to Guide and Rlists History of, Economic
Gide, Charles: The Principles of Political EconomyDoctrines, Heath Y.
Co., N. Y.)
Hillis, Letters of Sir Joshua Reynolds (Cambridge Un Yive sity PresPress) )
Kropotkin, Prince: Mutual Aid, and Conquest of Bread (Refer to Gide and Rust:
Marshall, Alfred; Principles of Political Economy
History of Economic Doctrines)
MacmN.
Mauclair, Camille: Greuze, J. B. L'tdition D'Art, H(Piazza l eta Clt.-Yin French. Se-
cured
Mill, John Stuart: Principles of Political Economy from the Chicago Public Library)
Proudhon, Joseph: Idee generale de la Revolution (Refer tlo Gide and)Rist's History
Reynolds, Sir Joshua: Thirteenth Discourse on Art. of Economic Doctrines)
Rivera, Diego: Portrait of America (Govici - Friede, N. Y.)
Robinson,Donald: The 100 Most Important People - 1953 (Robert Brooks, Inc., N. Y.)
Wolfe, Bertrand D.: Diege Rivera (Knopf, N. Y.)
MAGAZINES
American Magazine of Art; (Jan., 1946)
Apollo; (Jan. to June, 1929; also Jan. to June, 1934)
Connoisseur; (Jan. to June 1933; also Jan. to June 1934; Jan. 1929)
International Sltdio: (Jan. to April 1928; also Sep. to Dec., 1928)
News Week: (June 3, 1933)
Saturday Evening Post (Jan. to March, 1942; also April to June, 1942, and April
Survey Graphic: (June, 1933) 19, 1955)
Time: (August 6th, 1956)
G� Nb �s�
Dwight W.Andres, M.D.
905 Shirley Court
Midland, Texas 79705
April 15, 1995
Dear Georgia Belle:
I opened my first office in 1940 above Ma.deley's Pharmacy
while I was building the clinic in this picture. I stayed
there until 1952 when I built the office in Bryan. 1 did
this to be better located for Bryan and College Station
patients. I practiced there until 1987 when I retired,
ending forty-seven years in Bryan-College Station
I wa.s College Station's first full time resident physician.
I hope this is the information you wanted. Please return
the picture in the SASE.
Respectfully
Dwight -;,. Andres, M.D.
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As 'thx4 u the pages of this book you g
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k again of the happiness, x
a gone by in C.H.S.
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lst Row -
PARNELL, TERREL, JOHNSON. LEIGHTON, CLEALAND,
CULPEPPER, LANDISS , MATHEWS, GRAY, BELCHER, LYON,
SMITH, ANDERSON.
2nd Row
LEANARD, ODEN, BURKE , TEMPLIN , SMITH, BROWN ,
JOHNSON, SAXON, COPELAND, HILDEBRAND. BELCHER.
REYNOLDS, SMITH, YOUNGBLOOD. JACKSON, BONNEN,
HATCHET, ODEN, SHUFFLER, SAXON, FRANKE.
I
Newly organized under excellent
direction of Colonel R. J . 'Dunn is steadily progressing.
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At Last
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OUT
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WALLY ANDERSON
President of Student Body F
The office of prexy is a
very important one and its
has been exceptionally well ,
filled by Wally this year .
Under his capable guidance
the student council has
qiven able leadership to
our school . =
-t NORMA GIBSON - BILLY BATES
f Store Managers
ri-
The store has had very
+ good management under Norma
x t and Billy this year . The
store managers heretofore
have been generally taken
l for granted, and they have
received little thanks for
their work . We wish to
commend them on a job well
.TM done.
s
" CLIFFORD LA MOT'''E
Editor of SHORTHORNt 4
i
Striving to leave for
future years a record of
the activities done in
our school today, Clifford
has worked unceasingly to
leave the memories of today _
for the years of tomorrow. +
I
CARLA MC MULLAN -
� JOYCE ENGLEBRECHT
A Business Managers
There ' s plenty to do in financing
an annual . If you don ' t think so just
ask Carla and Joyce . To the business
men of Bryan and College , Carla and
Joyce are a familiar sight as they
trudge from store to store soliciting
advertisements and contributions
BILLIE. JOYCE, BETTY, MARGE
Yell Leaders
What would a football or
a basketball game be with-
out the flying skirts and
hoarse voices of our yell
leaders. These girls really
have to keep in shape to go
through the workout they
have every game. These four
have done a superb job in
futhurin the
g great TIGER
SPIRIT.
. r
t
F
HARRY SNAPP
Editor of Round - Up
't
As editor of our school
paper Harry, through his
1' untiring efforts and patient
a
guidance of his staff has
brought to us the student
{
body , and to the whole
community a paper of
outstanding qualities .
YM
k „-
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km
shoe-offs You don*
t say?
s�
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Ho-hum Typing stars
Hen session The pause that refreshes
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The marching TIGERETTE.S have added color to the year of
z1 _
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WK
The marching TIGERETTES have added color to the year of
0
17
' BOOTS ' SIMMONS ' Boots ' C
came out to help Coach' RJ chardson `
I ' with the '48 squad. His knowledge O
of the game and good naturedness
11 won him the respect of all
the boys.
/ I I
L [.
I
< THE 1947 FOOTBALL SEASON r
With a letterman returning in every position, with the
exception of fullback, prospects looked bright for the Tigers
/ 'as they prepared for the 1947 season. Twenty-four boys were
on hand when Coach Richardson issued equipment. Richardson
with the help of 'Boots' Simmons , molded a hard-hitting,
I hard-charging team which ran loose in district play. The
team was one of the heaviest ever to be fielded by Consolidated.
1 The Tigers, which won the district crown from Marquez, ended
17\
a very successful season with seven wins , two losses , and
I one tie. The two losses were suffered at the hands of Tomball
M and Aldine, two strong class A teams. The tie was with Calvert,
�I but Calvert won the chance to play in the Regional game on
j first downs.
1
1st Row -
GUTHRIE, MELOY, COOLEY, MC NEW,
I� BATES, PARKER, WILLIAMS. MAGEE, `
' BIRDWELL. RODGERS, JONES, PARSONS.
MAGEE.
42 , 312632, 2 13
IF
I i _ 30 1 33
2 9 2
-t
i-
COACH RICHARDSON - Coach
-� /1�(., deserves much credit for his
job in molding a championship
team . Through his untiring
efforts , Consolidated has had
one of its best seasons in years.
o.
< STATISTICS
Consolidated Opponents
a 90 1st Downs 71
s 2496 Yds. Gained Rushing 1609
81 Yds. Lost Rushing 240
25 of 54 Passes Completed 15 of 79
e 317 Yds. Gained Passinq 148
1• 2732 Net Yds. Gained 1517
3 11 for 135 yds. Passes Intercepted By 8 for 43 yds.
30 for 1028 yds. Punts 57 for 1543 yds.
1 54 for 425 yds. Penalities 31 for 175 yds. )
t 3 Punts Blocked By 1
n 33 for 869 yds. Punt Returns 11 for 83 yds.
60 for 2157 yds. Kickoff 24 for 1182 yds.
24 for 370 yds. Kickoff Returns 55 for 292 yds.
333 Total Points 81
12 Fumbles Lost 17
2 n d Row - w�iiSt
COACH, WALKER, LA MOTTE. DAVIS.
` GAY, EIMANN, KILLOUGH, CASHION.
;o ANDERSON, PREWIT. WILLIAMS ,
TISHLER STREET, DOWELL. SIMMONS.
.�
6 ` 1 1 18r 1 8 15" 19, 11
_ 71
�► _ -
...........
r
C Swimming
_ u
64
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1
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I
KLIPPLE, ADAMSON. BONNEN, TISHLER
i
-� 1st Row - POTTS, MC DONALD, MAGEE, COOLEY. PARSONS. HICKSON.
2nd Row - COACH, DAVIS, CASHION, PREWIT. WILLIAMS. MAGEE,
DOWELL, SIMMONS.
vj
lie
THE 1948 BASKETBALL SEASON
The Tiger basketball team concluded
the ' 48 season with second place
in district standing , and second
JP honors in their own and Centerville
tournament . Of the twenty- one
games of the season our ' maroon
and white ' came out on the losing y
end of six -- two of these district
defeats handed them by Normangee .
if
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i
MANAGER MAGEE
Prewit takes a shot
4., � h4 •'�7
Charity
H f
WV
� i QT Rer e
ypp
Sr e
`At
i
'A' GAMES �n
We Team They
44 Lott 19
47 Iola 22
39 North Zulch 7 'A' Squad Scoring
44 Navasota 46 (overtime)
22 Hempstead 27 Player FG FT TP
4b North Zulch 23 Smith 95 21 211
30 Iola 20 Cashion 86 21 211
33 Concord 25 Prewit 70 30 170 J
20 Fair Oaks 26 Dowell 36 17 89
29 Hempstead 27 Anderson 37 14 88
44 Calvert 17 Adamson 15 9 39
26 S,t. James 33 McDonald 43 5 91
District Games Magee 29 9 68
57 North Zulch 13 Meloy, S. 8 2 18
26 Leona 22 (overtime) Thomas 8 2 18
23 Normangee 27
51 Centerville 10
36 North Zulch 10 > ;
44 Leona 25
28 Nor w
28 Normangee 30
62 Centerville 23
COACH RICHARDSON
I A-
Jump ball
Shot
7ua-
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} woo
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1�r
Cooking - a branch of the art of homemaking
om� c� c.rL
MRS. C. W. LANDISS III
Fifth year as teacher too
in homemaking -- has
gained many friends .
Area Advisor for
it ure Home ma keys -
Sponsor of Freshmen —
Lunchroom Supervisor t
a t
A very active club is
The Future Homemakers ' yVT 'F h
under the sponsorship
of Mrs . C . W. Landiss , a
They took active partici-
pation in F . H . A . week a ,
and had the concessions `' _
at the basketball tourna-
ment held here .
Lou Burgess -- nominated
as candidate for office
and Shirley Long elected
Sergeant at Arms for Area
VIII . Nine members are '-• _ -
p riveleged to a ttend '
the State Meet.
Sewing instruction
.s#
q,
r
Opportunity on the hoof
(calf scramble)
1st Row
LANICEK CRENSHAW
WADE LA MOTTE
STOCKTON KILLOUGH
MC CULLOCH
1s t Row -
� — ' BOND, MILLER, OUTLAW, RICH-
TER, HOLDEN, ROYDER, LONG,
MOSLY, SMITH. BURGESS, GRAY, i
r-+ ALLEN.
Fes - 2 n d Row -
- _ MRS. LANDISS, SMITH, BELCH-
- ER, COBB WILSON HILDE
-
BRANDE, i
NOLAN, PARKER, ZIM-
{' 'i MENMAN, SAXON, PINKERTON,
BISHOP, BIRDWELL
3r d Row -
SAXON, MILBERGER, ARNOLD,
ATREET, YOUNGBLOOD, PATRA-
NELLA, LOGAN, BATES, BROWN,
= ay JORDAN, ELBRICH, MORRIS,
THORNTON. GUYNES , PUDDY,
_s CURRAN. ZUBIC, ROSS, DARROW,
-� 4 SAXON, GERMAN. WILSON, AR-
`
. -_ NOLD, SCHAFFER. BURKE, HUD-
ETTS, WEST , COBB, ODEN,
KAPCHINSKIE, SCHAEFER.
F.H.A. flag rais-
ing ceremony
r -
Y
Future steaks
Heart -- head -- hands - - health --
17Y is their motto. The boys earnestly
' strive for these goods . Each
boy has his own project and each
strives to make his project the best .
- �ti
OUT
The '48 SHORTHORN Staff wishes to thank the following contributors
who have made this annual possible. Let 's give them our full support .
A FRIEND BURGESS-PUGH HOME BUILDERS
AGGIE CLEANERS 4-1132 North Gate
4-4554 North Gate COLLEGE STATION TAXI
AGGIELAND PHARMACY 4-7114 College
4-4004 North Gate CALDWELL'S JEWELRY
2-2435 Bryan
AGGIELAND RECORD SHOP
North Gate College CAMPUS THEATER
AGGIELAND STUDIO 4-1181 North Gate
4-1180 North Gate CANADY'S PHARMACY
AMERICAN GENERAL LIFE INS. 2.1511 Bryan
4-1132 College CHARLIE'S FOOD MARKET
4-1145 North Gate
A. M. GRILL
4-9384 North Gate CITY NATIONAL BANK
A. & M. PHOTO 2-1531 Bryan
4-8844 North Gate. COLLEGE BOOK STORE
4-8814 North Gate
A. M. WALDROP
Bryan College COLLEGE INN OF BRYAN
2-5145 Bryan
BARRON-BRITON INC.
2-1304 College Ave . COLLEGE INN CAFE
College North Gate
BERNATH MOTOR CO.
2-2345 College Ave. COLLEGE HILLS SALON
4-1174 East Gate
BEVERLY BRALEY
2-8619 Bryan COLLEGIATE SHOPPE
2-5545 Bryan
BLACK'S PHARMACY
4-1182 East Gate COLSON & CO.
4-1132 North Gate
BRINT MORRIS MOTORS
2-1311 Bryan CORBUSIER-CHEVROLET
2-1376 Bryan
BRYAN STUDIO
2-1624 Bryan DOBYNE JEWELER'S
College North Gate
D HARRISONLONDON BROS. PAINT
CollegeeNorth
Gate orth
2-8684 College Avenue
DR. PEPPER BOTTLERS MADELY'S PHARMACY
2-8695 Bryan
4-4144 Southside
EUGENE EDGE & SON MAIS SUPER-MARKET
On the Corner Bryan
4-8514 East Gate
FIRST STATE AND TRUST BANK
2-1321 Bryan MANNING SMITH GROCERY
FRED C. SEALE ELECTRIC SHOP 4-1141 East Gate
2-6424 Highway 6 MC CULLOCH-DANSBY
GUY DEATON TYPEWRITER EXCHANGE 2-5164 Bryan
2-5254 Bryan MIKE BARRON
HALSELL-DONAHO 2-8529 Bryan
2-1224 Bryan PARKER AUSTIN
HASWELL'S 2-1541 Bryan
2-8235 Bryan REAL HAT SHOP
H. A. MILLER HARDWARE 2-6475 Bryan
4-1145 North Gate R. L. MC CARTHY JEWELER'S
HERSHEL BURGESS North Gate College
4-8484 Oakwood SCARDINO MOTORS
HOLICK BOOT SHOP 2-8815 Bryan
4-9674 North Gate SMITH CLEANERS
J. C. CULPEPPER REALTY CO. 4-4444 North Gate
4-1101 East Gate SOUTHSIDE FOOD MARKET
J. COULTER SMITH 4-8244 Southside
2-6725 Bryan STACY FURNITURE
J. C. PENNY CO. 2-1529 Bryan
2-6300 Bryan STUDENT CO-OP
JONES RADIATOR SHOP 4-4114 North Gate
North Gate College TITLES INC.
JONES SPORTING GOODS 2-1361 Bryan
2-2832 Bryan WHITE AUTO
2
JOYCE'S TOGS 'N TOYS 13 North Main Bryan
College Avenue Bryan WILSON-BEARRIE
HOTARD'S CAFETERIA 4-8531 North Gate
2-6249 Bryan WILSON BEAUTY SALON
LESTER'S SMART SHOP 4-4314 North Gate
2-1525 Bryan W. C. HOLMES INSURANCE
KRAFT FURNITURE STORE 2-6605 Bryan
2-5091 Bryan
LILLY ICE CREAM CO. W. S. D. CLOTHIERSBr an
2-1515 Bryan Y College
WYATT'S FLOWERS VARNERS
2-2400 Bryan Bryan College
Y. M. C. A. BARBER SHOP NEHI BOTTLERS
4-7174 Y. Bldg . 2-1330 Bryan
YOUNGBLOOD'S AGGIE RADIO AND APPLIANCE CO.
2-8038 Midway 4-1251 East Gate
ZUBIK TAILORS RONALD MC MULLAN
4-4354 North Gate College Inn North Gate
j
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AND NOW WE'RE 'SIGNING OFF' FOR '48
Dancing dogpatch style
'Mammy'
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7
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Memories Of College Park And Southside Center
College Station In The 1940s
The early 1940s were World War U days. Sugar, meat, butter, gasoline and automobile
tires were rationed as well as shoes and other leather goods. Housing was scarce and there was a
waiting list for every house for rent.
The Landiss family (Carl, Georgia Belle and Carolyn) came to College Station at the
beginning of the spring semester of 1943. Carl had our name on every housing list available and
were finally able to rent the first floor of a duplex at 301 Fairview. Soon afterwards, the Nelson
Dursts came as newly weds to occupy the upper story. Fairview street extended from the A&M
College on the north to Park Place on the south. Looking south there was a rose garden that had
been planted by a math professor,Dr. E.C. Klipple, who lived next door. Along the asphalt street
we could see people riding bicycles to A&M and to the Southside Shopping Center. Looking
north we could see people riding bicycles coming from these places and we could see people in
cars turning on to Jersey street which was the main thoroughfare bordering the south side of the
campus. There were no sidewalks or street lights. Our neighbors included the David Flemings,
the W.M. Dowells, the Bill Moores, the Frank Coulters, the Sam Clelands, the John Riggs, and
the Johnny Rogers. Turning on to Jersey Street, there were the J.G. McGuires, the Luke
Patranellas, the Wayne Longs, and the Welcome Wrights. All of them worked at A&M except
for the Patranellas who owned a grocery store at East Gate. Joyce Patranella had a Cocker
Spaniel dog that took a nap in the middle of Jersery every afternoon. I guess he liked to lie on the
asphalt.
Carolyn met a girl,Rosemary Lenert, in Mrs. Lyle's first grade class who shared the same
birthday, September 25, 1936, and they became best of friends. Her father was Dr. A.A. Lenert
in the Veterinary School at A&M. Another close friend was Ann Copeland whose father was
with the A&M Dairy Science Department. These girls formed the "CAR" club which stood for
Carolyn, Ann, and Rosie.
Ensign Carl W. Landiss before leaving to serve in the U.S. Navy in WW H
Georgia Belle, Carl and Carolyn .
in their yard at 301 Fairview R9
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Carolyn Landiss Outside Her
Bedroom Window At 301 Fairview.
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Carolyn Landiss And Susan Dowell
Dropping A Letter To Carl In The mail Box
During World War H.
J,I
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i
Jerry the dog-one of a litter of three Helen
- ' a Pugh gave to Carolyn Landiss,Ann
- a Copeland, and Rosemary Lenert of the
a "CAR"Club. (Carolyn,Ann, Rosie}
PI M --------I
■
Ann Copeland& Carolyn Landiss
Rosemary Lenert& Carolyn Landiss
At 301 Fairview
"Bubble Gum" was at a premium during World War II and Carolyn shared a whole box of it she
got from her Uncle Wayne Parish for her birthday (September 25, 1944). She and Rosemary
shared the same birthday(September 25, 1936).
Hershey Bars were also a luxury during WW II. Grocers would dole them out to customers with
children when groceries were delivered to their homes.
5
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209 Fairview In College Park
The Carl W. Landiss family rented this house at 209 Fairview in College Park from Colonel
Rierson when Colonel Joe Davis was made Commandant and moved his family to the campus.
The picture shows the record snow fall ....6 inches....which fell in February 1949. It was the soft
fluffy dry snow which was good for making snow ice cream. There has not been this much snow
in College Station before or since. Carl attached a tall wooden ladder to the back of our car to
take the neighbors on a makeshift sleigh ride. The neighbors included the Dave Flemings, Bill
Moores, W.M. Dowells, Frank Coulters, Harrison Hierths, Johnny Rogers, and San Clelands.
6
_ - Carolyn Landiss at the piano
1
inside the brick house at 209
l - - Fairview in College Park
1 - a
1  a
�.szi��zrzrzr
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a
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a
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Bill Landiss with his mother Georgia Belle _ 9
in the living room at 209 Fairview, College a
Park. Darnell White came u with "Bill Cole" I a
P Y I a
for a name he was often called.
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- Springtime at 209 Fairview in College Park
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Easter 1949- Carolyn and Bill Landiss in the back yard at 209 Fairview.
8
ter-
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\TTJ2f2l�J2J2f2r2TLRrc?RJZR�uuuur�u6uuuuu�Je�utYr�u�e�u2rrJu�J�u�u
Landiss home built in 1950
The Landiss house being built at 803 Dexter. Materials were furnished by Marion Pugh Lumber Company
and financed by Hershall Burgess with the College Station State Bank.
1-4
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ri�i ni si�ir�uuu ri r i 1:1r,r iVCr =-r i r i V r i r i r i r C.,r ire r iri
The Swartz Farm bordered our property at the back,and was the east boundary of the city limits of College Station.
9
U LI U U U U rJ 2J rJ rJ tJ 2J 1J ri
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Inside the Landiss house at 803 Dexter in 1950.
Pictured are Carl's mother, Mrs. 011ie Landiss,his sister Edith and our son Bill.
1
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Fire place inside Landiss house at 803 Dexter. Carolyn and Bill Landiss
10
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Carl Landiss in one of the trees bordering Bee Creek where we built a house at 803 Dexter after
the city put in a culvert at Bee Creek and extended South Dexter Drive. Our back fence was the
east city limits of College Station and the county road later named Holleman was the southern
city limits in 1950.
11
Circa 1926
COLLEGE PARK
A PHOTOGRAPHIC REPRODUCTION OF THE MAP OF COLLEGE PARK,
COLLEGE STATION, TEXAS.
BRAZOS COUNTY TEXAS DEED RECORDS, VOL 38, PAGE 602-05
10 70
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KEEP THIS MAP FOR YOUR GUIDE IN CHOOSING YOUR LOT.
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Mason Lee (Red) Cashion
His family moved a house from the A&M Campus to Timber Street adjacent to A&M
Consolidated (Anna Strret). There was open land all around at the time.
M.L. Cashion Sr. was director of YMCA on campus.
He, during World War II had a huge victory garden across the street (Anna). He had the
best known compact pile which was a new idea at the time. (grapefruit rinds, coffee
grounds, fruit and vegetable peelings etc.)
For$1.00 per day you could get a team of mules, a wagon and garden implements from
the agriculture department at A&M to use to cultivate victory gardens.
Practically every vacant lot in College Park was utilized for a victory garden. Mark
Dowell and Carl Landiss (from the Health& P.E. Department) worked 2 vacant lots on
Jersey and one on Fairview. They grew tomatoes, radishes, onions, lettuce, squash, green
beans, black eyed and crowder peas, corn, turnips and greens to share with the neighbors
and to can (using pressure cookers).
Horticulture farm allowed peple to come pick berries etc.
landiss 1.doc
College Park
Arthur Adamson
Art Adamson was a championship swimmer from New Zealand who was in the Health and
P.E. Department at A&M. He taught everybody to swim in the LP Downs Natatoriam on
the A&M Campus.
All the kids looked forward to when they could stand in the shallow end of the pool with
their shoulders out of the water so they could take swimming lessons from Art. He taught
them during the summer, and when they progressed far enough he entered them in
swimming meets in Houston.
His son Van was a championship swimmer at A&M Consolidated and later at Texas A&M
College.
Van's address near Dallas:
Douglas V. Adamson
Rt. 3 Box 192 A
Gainsville, TX 76240
He raises thorobread Arabian horses.
landiss4.doc
Mrs. Hershell Burgess
Ethel Burgess was a daughter of Dr. T.O. Walton who was president of A&M College of
Texas when we came in 1943. She of course lived in the president's home across from
Sbisa Hall. She met her husband when he came to College at A&M.
He bought the land and developed Oakwood addition of College Park. They lived at Lee
street and after Dr. T.O. Walton retired as president of A&M and became College Station
Postmaster, he and his wife also lived on Lee Street.
Hershell financed the building of the Burgess-Pugh Lumber Yard at the corner of Jersey
and Old Hwy 6 next to the railroad. Marion Pugh was on that 1939 Championship team.
Mr. Burgess was instrumental in the establishment of College Station State Bank and
College Station Building and Loan.
He also built the clinic occupied by Dr. Dwight Andrea, the first resident physician in
College Station.
landiss3.doc
Lou Burgess Cashion (Mrs. Red)
Lou Burgess Cashion lived on Lee Street. Her daddy Hershall Burgess developed the
Oakwood addition and was instrumental in establishing the College Station State Bank,
College Station Building and Loan, and Marion Pugh Lumber yard.
When the Future Homemakers were short of money necessary to take 6 girls to the first
National meeting in Kansas City to present their "Song of the Future Homemakers" in
national competition, he visited the local businesses: "These girls have raised all the money
they can and they deserve to go." He brought their contributions to Mrs. Landiss at the
school. We called him our "miracle man."
landissl doc
Dr. Frank Anderson Jr.
(Retired Othomologist)
Beverly Estales- South Rosemary
Colonel Frank Anderson (Dad) - WWI and WWII
Commandant at A&M in the 20's
Coach
Colonel in Reserve -WWII
Called to active duty-WWII (Age over 50)
Too old to go over seas - Asked for a discharge
Came back to A&M circa 1942
Track Coach(Track field named for him at A&M)until retirement
D.K. Bible was his high school coach in a small town in eastern Tennessee. Bible was
hired by some small college, and took Frank Anderson with him. (Beat Tulane). He then
brought Anderson with him to A&M. Bible was successful at A&M. He was hired by
Nebraska University, very successful. By this time, t.u. was looking for a coach, and hired
Bible for $15,000 which was more than the UT president was making. They soon raised
the presidents salary to $15,000.
Colonel Andy was mayor of College Station.
Landiss5.doc
Loupot Judson E. Jr.
2847 Oakside Drive, Bryan
His dad, J.E. Loupot, and his mother, Evelyn, lived on Jersey Street.
They had a daughter- 1201 Walton Drive, College Station 696-7005
"Ol' Army Lou" started the business "Loupot's Book Store." He would have some
interesting things to tell. He sold text books etc. and bought them back when students
were finished with them. He then sold the used books as well as all sorts of Aggie
souvenirs.
Everybody knew "Ol' Army Lou" whose store was at the North Gate. Everybody,
according to Loupot was greeted as "My friend." When Lipscomb drug store went out of
business, Loupot moved his business into that building at the corner of University Drive
and College Avenue.
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Peggy Calliham
Public Relations&Marketing Manager 764-3768
September 24, 1997 For Immediate Release
Madeley's Leave a Legacy for College Station
On Thursday at 3 p.m.in the City Council Workshop session,the College Station City Council will honor
Ed and Billie Madeley with a plaque honoring them for giving a tract of land to the city to be called Billie
Madeley Park. This tract lies on the border between Bryan and College Station and will eventually be
developed to serve as a neighborhood park for the Chimney Hill Subdivision.
Ed and Billie Madeley came to College Station and opened Madeley's Pharmacy in the Southside Shopping
Center in June of 1940. They moved here from Chappel Hill and had to live at first in Bryan because there
was nothing to rent in College Station.After four months they found a house on Grove Street in College
Station.Later they moved back to Bryan into a home in Beverly Estates.
In 1950 they bought a five acre tract of land that backed up to their home. Edward and Billie promised one
another that they would never sell this land for development,so it was decided in 1997 that the land should
be given as parkland to the City of College Station for the Chimney Hill subdivision.
The Madeley's have been long time friends of most early College Station and Bryan residents. Ed as
pharmacist gave his advice on medication for all sorts of ills and his soda fountain provided a gathering
place for all the teenagers and coffee shop gossipers of the young city from 1940 to 1979. Madeley's,in the
Southside Shopping Center next to Texas A&M,was the Mall of yesteryear. The place you went to see
friends,get medicine,buy a paper,see what was happening,or just order a cherry phosphate and chat with
buddy's.
They also served their community in other voluntary efforts. They have been members of A&M United
Methodist Church since 1940. Ed was a member of Sul Ross Lodge,President of the Brazos Valley Shrine
Club,served on the Sterling Evans and Bryan Library Boards and an organizational member of the Better
Business Bureau.Billie served as secretary of the OPAS Board,member of the Campus Study Club, Garden
Club and the Women's Club of Bryan,and a secretary to Crestview home for the aged.
The Madeleys have been dedicated members of the Bryan-College Station community for over 50 years. It
is appropriate that they should be remembered for years to come through the dedication of this parkland.
For many youth who grew up in College Station, it could be said that the Madeley's,who had no children
of their own, practically raised an entire generation of College Station youth who spent most of their free
time at Madeley's Pharmacy. In those days,there were no latch key kids in College Station...........the.
Madeley's watched after them all.
end
S I'd e,
ill Fitch was a legend
legend was laid to rest last week in
s this community. He was not just a
developer, visionary, salesman, rene-
"ade, "Mr. College Station;" a large por-
tion of College Station history has passed
on. William D. and Gail T. Fitch should be
emembered as long as College Station is
n a map. Mr. Fitch lived and breathed
d sacrificed his family for the better-
` ient of College Station. The man war-
"biped College Station.
The new College Station Library is
Scheduled for a ground breaking in
March. I think it would be appropriate to
ame the library after the Fitch family.
P,nd I'm certain, if Bill Fitch was still
working and actively scribbling and
<scratching out ideas on Dairy Queen nap-
ins and white legal pads today, he would
probably want to honor Gail's memory at
any cost.
College Station would obviously be here
today, but without Bill:Fitch, College
Station would not be thriving and experi-
encing the tremendous growth that it has
experienced in the last ten years. Fitch
has had a tremendous impact on economic
development that is and will continue for
many years to come. As the old saying
goes, `Behind every good man is an
exhausted woman." Bill Fitch could not
have done it without her.
A library room should be dedicated in
honor of him and the room should have a
constant supply of colored markers, white
legal pads,paper clips, Scotch tape, pencil
sharpener and coffee cups. And them
maybe some day this community may be
fortunate enough to get another Bill Fitch.
He will truly be missed.
BOBBY LANE
�1� , College Station
SOUTH SIDE REMEMBERED--MARCH 26, 1995
For eight years Ed and Billie Madely owned a drugstore in the quiet town of Chappel Hill.
Business was not good because of the depression.
Claude Edge who worked for Lilly Ice Cream Company suggested to Ed that he move to
College Station. Ed did not want to move. But after much encouragement from Claude
and the steady decline of business, Ed and Billie moved to Grove St. in the spring of 1940.
Ed met with two gentlemen, J.F. Casey and H.E. Burgess, to discuss the rental of a
building on Jersey St. Ed was a very particular man and wanted a new building, stating
that he did not want someone else's headaches. Mr. Burgess and Mr. Casey promised this
new building to him.
So, Ed took the old soda fountain from his back yard, traded it in for a 10% discount on a
new one at $1800.00. Then with only 20% down on fixtures, Madely's Drug Store opened
in the summer of 1940.
Tom Covey who was a traveling drug salesman for South West Drug Company was the
first customer at Madely's, thus the beginning of a long and lasting friendship.
A good day, according to Mr. Madely, consisted of opening the store at lam , having
lunch at White Way Cafe, (a very popular eatery), traveling to the First State Bank in
Bryan, since there wasn't a bank in College Station, and closing the store at 7pm. The only
day of the year Madely's closed was Christmas Day.
In 1944, business was very good and with a monthly income around $110 Mr. Madely
decided it was time for a new truck . For $800 the Madely's bought a new Chevy with a
top speed of 60mph.
Mr. Madely was very involved in his community. He was one of the founding members of
the Better Business Bureau, and served on that board for 8 years. He said that one of the
most common complaints the BBB received was concerning the new telephone system in
College Station. In 1947 he was a commissioner for the Sul Ross Lodge, better known as
the American Legion Lodge. He, along with Wheezie Clark, and Tom Covey, wrote the
first Zoning Ordinance of College Station.
Mr. Madely has had many acquaintances throughout his years in history of College Station
including: Joe Vincent, who was in the insurance business; Dr. Andre, who had his office
upstairs from the drug store; Lee Norwood, a policeman; Dean Brooks who was the
President of Texas A & M; and a math professor at A&M named "Square Root" Jackson,
famed for his math problem solving. People would send Professor Jackson letters in the
mail about their math problems. Professor Jackson would ride his bicycle down a country
road (better known as Wellborn Road) to the Post Office and by the time he arrived back
at the University, he had the answer. He would then turn around ride back to the Post
Office and return their letter with the answer.
In 1946 during one of the most popular Aggie traditions, bonfire, Tom Covey's wife went
into labor. Mrs. Madely drove her to the hospital, and Sharon Covey was born.
Sharon Covey (Menn) has very fond memories of growing up in College Station. Her
mother worked in the gift shop at the MSC. She was the only woman in a management
position at that time. Some years later she was killed in an auto accident.
Remembering her childhood brings back thoughts of walking on fences, playing in sand
boxes, hopscotch, relaxing on screen porches, attic fans, a time when everybody knew
everybody else and going to school at Trudies Kiddie College &Hardaway Kindergarten.
In the fourth grade Sharon met and befriended Margaret McMurray (Griffith).
A favorite past time of theirs was to go to Guion Hall and watch movies all day for only a
quarter. If you helped Mr. Putty, the manager, fold popcorn boxes, he would let you in for
free. In the late sixties Guion Hall was torn down and Rudder Tower built in its place.
They would play at A & M, collect tennis balls, sell them for a nickel, and go to Madely's
Drug Store for a vanilla or cherry phosphate. In the 50's, Madely's was one of the more
popular places for teenagers to go
Football games were as popular then as they are now, maybe even more so.
The Kuanis Club sold box lunches, and mums were sold on the street corners.
Everyone wore their "proper" fall attire. Ladies dressed in sweaters, skirts and heels,
although they stood for the whole game, as tradition would have it and even if it was hot.
Speaking of football, Mr. Madely told a story of a "Big Talking" man he once met.
Now this gentleman was always bragging, and he said that he could whip anyone. One
day, at a fair in Alabama, there was a contest with a prize of$100. This "Big Talker" was
prompted by his friends to enter this contest. After much persuasion, he did and he won.
For wrestling a bear, not only did he win $100, but he was honored with a nickname, Paul
"BEAR" Bryant. How much truth there is to this story is unknown, however this is the
way it was recalled by Ed Madely.
Ed Madely, Sharon Covey Menn and Margaret McMurray Griffith love College Station
and still reside here and most likely, always will.
- r Y
r_ 2
Page 2A THE EAGLE/Bryon-College Station,Texas Sunday,July 4, 1976
' M
e e sTaste o � e
as er ear' ',JUNE T.BONARRIGO served in cone shaped`paper cups supported even after all these years,"he added.One of, �,.panies. But although he still mixes a fei
Eagle Staff Writer by metal stands,,customers get the feeling It Madeley's faithful followers Is a member of- ointments he says he prefers the pre-mire
In spite of the massive surge in the con- might well be 194and Edward Madeley may the faculty at Texas A&M and on the staff out and pre-measured drugs.
struction Industry and the tremendous in- have just opeded'his business. at the Texas Transportation Institute.He said "It's faster,"Madeley commented,"And
crease in population that the city of College The original decor is still in tact(except for Madeley's was just close enough to the reduces the margin of error and provides fc
Station has experienced during recent years, the addition of central aid conditioning),the campus so the people used to congregate better controls on the drugs."
a taste of yesteryear can still be gotten for a menu is still the same. there on their breaks before the days when He remembered that when he decided t
dime in one of the few spots in the city that Edward Madeley, the original owner of there was a coffee pot in every office.
has remained untouched by time. Madeley's Pharmacy,is still on hand to greet Bob Olson said he could remember the =--move to College Station from Navasota t
Madeley's Pharmacy,nestled in the middle ` his customers every day, too. And chances tremendous cross section of students and open his new business after having receive
of a cluster of small shops across from the *are he knows most of them by name and Isn't faculty to be found at the fountain on any his pharmacology degree from a Texas schoc
Texas A&M tennis courts on Jersey Avenue in too busy to stop and sip a cup awhile and given day. that he had to taste the water before he mad,
College Station,provides newcomers and old reminisce about old times. "You just get such a good feeling when you up his mind.
timers with an idea of the meaning of the "My busiest time is around 11 in the mor- go in there. It's really a unique place that "The first thing I did was taste the water
cherished tradition of a cup of coffee and.a ning and again about 4:30 in the afternoons," holds something for everyone," Olson when I found out about the building beini
chat. - Madeley said.Most of his customers come In commented. available.In those days the water was so ful
'+,#,, Just walking into the pharmacy that houses for coffee and to visit with their friends but - Ed Madeley used to mix a lot of his com- of sulphur you could hardly get close to it,le
Nld fashioned soda fountain complete with some come in for lunch as well. pounds for his customers before the days of alone drink it,"the proud proprietor of the 35
,,oden booths and 10 cent a scoop ice cream "A lot of my regular customers still come large mechanized pharmaceutical com- year-old pharmacy said.
,1
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' —SVNDAYr•NOVEMBER,7,11954 BRYAN'DA LT $AGLE, BRYA 0.'iT9XAB r�l' '
q••,� i.+ i..li
SIMINE TLUB I'IIAIS
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• ,. t �.f'"f�`.y,� 9�,< 1 � 9i:irr
allost,: Circus At en�'e 14AM t
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Lied, `.Ever t�i i n "A" �Y
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�ht.
f Bp'EleanorBurchard to the,enjoyment of the two the,Shrin club or
Eagle Staff.'Writer i. hours 'and forty-,minute 'per- the manner :in• whicir',, e;en-'
,'r:•'., The;?Brazos t:,Valle Shrine formarice, which offered plenty tire,arip was erigineeredr•Every
iclub made.local..historyhFriday of variety on a top quality lev- transportation detail had been ,
when they', escorted 3200; per el,+� ,.., meticulously, planned:and th'e
at : t e±. entire o
.sons to-Houston ,for .the1954 There was a nice baiance be= Aeration:was expedited'
Arabia Shrine circus, and,every iween animal acts,. acrobats, smoothly and without,incident.�.
+o � g Ever
member of this worthy or am- jugglers and aerialists with a Y ' possible. ,contingency
r'zation deserve
s'a feather in his good and the bright green'sawdust in Bryan train chuckling dose of clowns, had been anticipated On the
4 fez. , .A K n,; :`� : ,. ' in were :Cap; O ,H.:
�" the arena preserved circus tra. Baxter of the, police ae art-
Aside;from the.am ing.•feat } p
W " .of transporting •so' ,many so ditioh and -added to.the glam- ment,. Dr., Joe''Cox 4—and ;,;the
t safely, a major engineering'e!- our that is as much''a part of school nurse, Miss"Jean•Huff.
fort the Shriners deserve full ,"the"big.-top" as peanuts and The College Station'.-,Navasota
I credit,,for generating a vast Pink soda train had ,„�Dr.:,H j.,! Cooper,
c ,';amount .of happiness. r y' ' Miss-Charlott6t Walsh's Olym Curtis Bullock,. assistant police
+ Although.the moon was rid- pic ,bears — the only aerial chief and several mothers who
' sing high• by, the, time'the'j last bears in the"world — the great are registered ,nurses standing
wig of the tired but happy young- Malikova who executed impos- byAnd whle bou °iw '$"
V, sters (and. their:? equally,,tired sible•,feats +;on'' the:..high wire , quetb are be='
r but happy parents and teach- without ,benefit;of-safety.' net, mg:passed out, local school•of-
r ers) reached home without ser the'Flying Constellation=more. ficials and teachers niay accept''
their,share::Houstori.Shrine of- '
Af y,',sous'mishap,''vthe day must*111 daring aerialists from, France, ,
t ,be recorded -as a day of,',brit- and tlie' incomparable Danish ficials declared that the,circus A
ti ija "'A ljant sunshine, � both literally pantomimist, :Linon,who�clown- goers'a from: this community
0s'and figuratively ,..• :; ed on a difficult slack wire.all were c"the: most orderly" .that
For from the`time the,,,,first won appreciative' a p.p 1 a u s e had come to the coliseum`!, ,j
i � bus load .o! circus - goers ar- from an awestruck audience: Shriners, took creditedtischool ,
principals with manyA,valuable
*ived,;at;the, Southern Pacific One:of^the unusual''acts, and cuggestione'z<forrorganizirig the
ailway station in College:,Sta Wnew..fione, also from'France=.
a i+ excursion., t+ '
tion at 9 a.m.;until the last',bus the Baudy greyhounds --con= „ <, df`
"unloaded its'rs�;tweary;:i.charges tributed something novel to the c' .Their•'help was'invi able,'!
W ,,about 12,hours later '.it_was:,a circus repertoire, especially in said Edward• Madeley,; Brazos ;
" Valley Shrine club;president,
,q7 day saturated;with. pure 'joy 8 wild west interpretation with who was ;chiefl
3 and punctuated by smiles, ,}: the fast dogs making like bron- Y,. ;responsible
* for initiating the circus move-
The comment. he on ,e11 cos.with monkeys in :'Indian wide'
i sides as the ,,:"'me morable trip headdress' as their 'riders. merit on a comrnunrty
i cr ; .drew to a close "Wasn't it won,- basis.' Although he adiliitted
r1, t r 'derful!" summed the ex er- �Justina Loyal and. the Loyal waturday that: he was a;little'
r t R p Repensky barer- back 'riders, tired he 'concluded'•thaf,1t was
j ; p fence up neatly .A ;. �• performing.: lions-,,. elephants, ,; t
The children for man :3;bf p well worth: the.effort
A e
# y , ponies and oodles tall turned
whom it was a lirst'train ride in notable.performances'during 4
F M.CASH INCOME i Fs
and a first circus, sparkled with •their turns in. the: spotlights � ;
j EA TIN, Nov. I 441 eXas
J' happiness. Parents, teachers 'and the,spectacle events — sa- farmers cash, income or; the
j", �y;and school:;,officials "were;,-ill lute to..the Air Force, Toyland !first,nine onths 1954i'u e
i��,=c,happy to see the children,hav-: 'and.,the.Aerial Rocket number about held s d it :the com=t v Ing such a wonderful time and —rounded out the big show. p p year,ago, The
Shriners basked in the reflect ,Although many of the young= arable erio
X led .joy of their. guests :sters afterwards •expressed pref- University, f,:T�as,Bureau of
For the old,,- timers accus= erences for articular acts one Business,' esearch�'said ;eyi.,
+1 s toured;;to%thinking, of circuses little' eight"year old';<girl ex- „'Cotto :was rated the biggest
An terms of.canvas and cal- pressed'a general opinion when source of. revenue,'•;up8l32 per
J Hopes, the Arabia.Temple;vier she replied 1cent;jfollowed by cottorised, up
sion was nj something different "I liked everything' best" ,
but nicer': Conditioned air and ( ,A'l t h o u g h;,the,youngsters
comfortable,.seats added much Wire;,tired,.byi r the.':time they
had boarded ±:the.,k;homeward
n
,R,::' bound trains', ►ith,their souve-'
nirs ,they.,were,f a still; ibuoyed
?' witW,excitement' A lew,.rwent
to sleep,:some.,sslig f l*0,aome
r,' got'sick;,,Butithe`illnessesliwere
more;probleins,,for,a,tha;porter
Than caseq foi ttie doctors:
whose diagrioseswere",'too much
eanutft1;and popcorn' and can-°
djt ap0 ' aggravated, by M64
o d motion',' "
e�'t�
wh ~�curreci
¢isem_''
pv �' A Rosemary Anderson,,nine year
old,.,.Crockett pupil who trip-
In,
IOCpi MOVII1go f ped on a railroad.rail.and fell,'
,, striking•,her head on,,the com-
= pnckingli SWCOO panion fail
s'y
She (twas reported ,restlrig.
WHITENER said Mrs.; Anderson, r'despite.;
,N*. well,.Saturday ,bye her�niother,
J
iansfe>i'arid Sitorags; Mrs °M }L ,`.Anderson,, "after.;
Agent!ford three x-,rays'revealed,no,prok
ALLIED. en bon "
`K "She.had nderful time,",:
i:VAN LINES,,IN her accident"^; .. r,�,
' b a. Phone.2-1616' Teachers,'pare and;school'
'" officials':;.were high in s'their
0
�nor� of
1�i5 5crail � beenprcpnrea in �apprcciation for t o ifs of
va��- oom c4nir b� Supporters of 'su1 ilosg
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1 ?HE BRYAN DAILY EAGLE, BRYAN. TE7CAS .
r'"Pinkert�n4,AT1Cii ';�dr�e
• _ -- %, S ', L.:,,,Boyer, !C, rite"�
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�,� ?• Woolket, , to -i. Heaton, J „Sp+Lw V r�G Zinn A C.*;Mageeel Suts o .1 : .F ! i i,
K. Leighton Pint a
3 liwards,:'which were;pinne
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by Misses Sondxa Cod'ey,
x 4L Fr The aevening 1 b g Ja
� an xwith;.,
g barbecue',supper,;,arranged
T - �`: Truman Jones and',Pau% cost,
on' the grounds,adjomirig �e
y,. lodge hall. The;progra "Lthen
:;•»
shifted to the hilUwher`Ed•;
4 E
(. ward Madeley, program,;:,. airy
`•5. b
man, presided as mister of,
£�` _• ceremonies. l�,
' Al B. Nelson gave'the invoea
th
s" tion after which e awar
were presented. A special cita
tion was resented: b J.� 4111
Sorrels, chairman of the'. SerV�
ice Awards,committee, to.MrSx
# # C. W. Burchard•in recognitl6q.
of the fact ,that Mrr.,.•BurchO$
a`, the. time, of•hi death, pad€
been in Masonic,,gserviceT4UOj
a l years. He passed;away;tiduring;
the time the t'
.committee vast
' work in.preparation fori,TA*ur`s.n.,
:i day night's,occasiorO,1. ' if,
`4;f Fred Brison, a veQe ig pig 3;
Masonic .years, gave rewn s'
fi cences of those past,,years and
recalled many.,humorous 41nc A
dents involving the ,horioree5
ur The s rise•of the evening;for
g L• p
i ? '¢` " Mr, Brison came,.when Master;
>..:
z :a of Ceremonies Madeley .then".-
i introduced ,Mrs... Brison, ,.who
f
j
„L i l
• � a I:er.: version of t
ex
eri nces
a' �} Introduced as special ,;guest ,
were District .Deputy�-Grand's
Master and Mrs. L:.L Daniels
r 7' of Navasota. Also re
were. Worshiplul Master Larry i
Cobble of the Sul Ross-Lodge,
Two lovely suits with collar and cuff Interest blossom on Paris streets after spring showings. and Mrs. Cobble,. .`' •
Linen suit (left) takes on a new note with its rounded notched collar and patch pockets in,ribbed ',.°'' 'o
The benediction;;wast' ;. pro;- �
Jersey. The color is buttercup yellow, Brown ribbed jersey (right) is used for the collar, cuffs nounced,by Dr. John S. Rogers.
and pockets of a matching brown linen suit for summer town wear. Both have V necks,are worn Working with Chairman Sork:
blouseless.—By ROSETTE HARGROVE, NEA Paris Correspondent+.
rels on the Service,,;Awards
committee were Dr Rogers and.i
Emma Brown and the Paul Bell • : A: C. Magee
ith Mrs. Henry Rhode, both at 3 5 Service �lns Awarded..: , Don't cheaty;trying,to,rusts
__,,:30 p.m., while on Tuesday the a •traffic light, Two:autos;run�k.
schedule will have the Faith '• Wing a yellow:-light often`l end:
Snuggs circle' with Mrs. G. E. in a tie and no one wins ;Drive,
Madeley, the:Lottie Moon with Sal Ross Mas�nle Lodgers carefully in '55.
Mrs; Joe. H. Baxter and the
Esther with Mrs. Hershel Brug- Service pins denoting 25 or.'who looks,back upon 47 years
ess, all at.9:30 a.m...,; more continuous years of Ma- as a Mason.
sonic service are being worn Five who are now lIving.out
FIRST METHODIST b 35 members of Sul Ross of town and were unable to
CHURCH y
�' �sThe Circles of .the, Woman's Lodge No. 1300 of College Sta- attend .are Col. Ike Ashburn,
C;Society of Christian Service will tion, which Thursday night paid Dean C. N. Shepardshon, R. L.
meet for._World Outlook pro- tribute to these men and gave Pinkerton, Rev. L. L. Brown
':grams .and 'social ..hours this special recognition to one for and O. F..Allen.;
week An in homes of members. . 50 years of service. The ten who fall into the 36-
At 3 p.m., Monday, the Ruth Dr. C. B. Campbell received 39 years of'service class are
;Circle will meet with Mrs. J. special recognition from the Ashburn, Shepardson, E.;: B.
i Grand Lodge for 50 years serv- Davis, Gibb. Gilchrist,. T. ! W.
QH.: Thompson, 100 S. Haswell ice. Approaching this Masonic Leland,L. G. Jones, N. M. Mc-
the Dorcas Circle with Mrs, milestone was W. B. Langford, Ginnis, T. E. Rattan, R•, H. Rog-
Wilson Bradley, 509 S. Wash-
o-,n ers, and L. E. Winder,
gfQ�, < work, the sessions being design- The 30-34 year group include
c Tuesday at '9:30 a.m., Mrs. J. ed to help any adult group.
`?W.B1ac 703 E.31st Street,will On Wednesday evening, the Rev: Brown, J, S. Mogford, F.
3`be'ingstes "�,o the Miriam Circle Vacation. School Institute for R. Brison, L. S. Paine, W.' E. '
and'.at:;the�`c�hour the Iian- the Bryan District will be held Street, J. C. Miller,-Li D.:,Smith,
nah Circles:wi eet with Mrs. at Hearne,, the meeting.begin- S. R. Wi"ight, T.D„Brooks, S. J,
M. P. Ber ' 3308 Ho1.ck Lane. ning at 9:30 a; m. The group Buchanan, E. L"Harrington,'Al
g attending will spread a eacls B Nelson t� �`
H lunch at noon. E x Tni';the 25-29 year grouprare,
_.... -
Jhe United Methodist Messenger
A&M United Methodist Church 417 University Drive College Station,Texas 77840
I '
Vol. Xl`V Published Weekly---October 3, 1979 No. 38
(USPS 619920)
THE PASTOR'S PEN . . .
After 39 years of work in the same location, he's quit the busi—
ness . , , closed the door, sold out, retired. Ed Madeley! It's a
personal loss' to me, for "'Ed's Place" has been a real part of my life
for the past 4`z years. When I wanted a bit of a break, a "breather,"
I just dropped in on Ed. He was never too busy to have a cup. of coffee,
chat a few minutes, fill a hurried prescription, or offer some bit of
wisdom to give me a little different perspective. I got to know a lot
of folk just by stopping in--Sarah Hoover, Gene Zulkowski, Elizabeth
Williams, Ben Liles, Mrs. Fleming, and a lot more. I'm going to miss
Ed's Place something fierce;
There was a certain nostalgia about it--with the soda fountain so
much like the one I knew back home as a young "soda jerk." Those
beautiful old merchandise cases, with sliding glass sections . . . and
Ed's personal service to so many families he's served for four decades.
No, Ed's not through. There's plenty left to do. He'll still work
around now and then at other drug stores to help out some friends that
want a day or two off. And he will maintain his strong ties to the
Church, the Masonic Lodge, the Sons of the Republic of Texas, OPAS, and
a variety of other valuable interests.
Yes, I'll miss Ed's Place. But I still have Ed . . . and that's
the important part. He's friend, churchman, counselor . . . in a word,
his life has enriched mine. And that's the finest gift one life can
offer another.
A lot of you are like that to me. I see your integrity, your joy
at just being alive and rendering a service, your deep commitments to
the "good life of the gospel." Thanks to you all for being a part of
my life.
Bob
' By JANE MILISSMITH
ee
i The Eagle/Byran College Station,Texas—Friday,September 21,1979.
Favorite pharmacy is no more
An early College Station landmark will be gone after prices,"he said.
this weekend and it makes me sad. One of the things that has always drawn customers to
Madeley's Pharmacy has closed its doors and what's ! Madeley's is its booths. As a child, there was nothing
`left inside will be auctioned away. The small store was better for my group to do than ride our bicycles to
opened in 1940 by Edward Madeley and his wife at the Madeley's for an ice cream cone or a coke float. They
south gate of Texas A&M, made great ones.
He moved here after operating another drug store in "There was a lot of courting in those .booths,"
Chappell Hill. Madeley remembers.
I ; "There were only two buildings here then — us and But those days are over. Madeley said a lot of little
,the grocery," Madeley remembers. There was a doc- things prompted him to retire. Keeping a small drug
tor's office upstairs. Only five houses were in existence store going is getting tough, he said, because
to the south of the pharmacy, most people lived in the wholesalers want to sell only in large quantities.
College Park area,he said.
Saturday, an auction will be held at Madeley's. All
Mrs. Dan Davis was Madeley's first customer and
sorts of interesting things including antique pill rollers
she was the last too. "They traded with us for 39 and a
half years," Madeley said, naming off numerous other and old crocks will Many of the older items date
loyal customers he's kept through the years."I've got a back to the Chappell Hitll store which opened in 1883.
file on all of them and I'll be looking at it and remem- Although Madeley will be retired, he quickly points
bering,"he said, out "I'll still be around town." I guess he'll have to do
During the war, 1,300 soldiers lived just across Jersey some visiting this time since folks won't be able to come
from the pharmacy and would beseige the fountain see him in his usual spot. I cau—sUll picture him with his
each evening from 5:30 to 8 p.m. "It took all of us—my dark hair showing over the top of the medicine section.
wife and mother-in-law — to keep up when they'd all How does he really feel about giving up his store? "I
come in. In an hour and a half we'd make $200 at cheap cry a little,"Madeley said.
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U� U` LLEGE PARK
A PHOTOGRAPHIC REPRODUCTION OF THE MAP OF COLLEGE PARK,
COLLEGE STATION, TEXAS.
BRAZOS COUNTY TEXAS DEED RECORDS, VOL. 38, PAGE 602-05
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�. POST HEADQUARTERS
FORT S M HOUSTONt TES.
16 Decaz&)er 1944
U. Colonel R. It. Duvehs
557 Walton Drive
College station, Texas.
Liar Colonel Buvensj
Thanks for your letter of recant date inclos,a.1-jc: check i. patent
of Dees.mbar rent.
We are Clad to learn from tfw letter and as ;;ou stated in conversation
while I was there last, meek that you and the family plzin to continue occupancy
of our house and prem,ses for some months, lonF7ar. iJe uota that the period of
further occupancy is indefinite — that your present plan is to ranai.n there
until the end of the present school year for thra childraiz. Thien, that after the
close of school, about next Mar, further. deci,,;ion Vri11 b(; neel�usary as to your
plans thereafter.
S .
Your past use of the place has boen mast satisfactd%7, and we shall
hope that you may find it suitable to remain there as Long a0,'*a are on duty
elsewhere. The oontinuation of rqy military senri.ce, like all ',Wer reserve offi—
cers, is uncertain. We, do not, however, anticijo-to a ralca,se fa'om service in the
very near future. i°anever ralaasod, our only place to �-o would ia)st likely be
to our how at Cellar Stat ion.
YTs. %Ijunson and I have discussed the ratter of a reduction ,in rent if
You continue to occupy our place. We kno,y from observation and:'experience during
the past tvvo years that the price of $100.00 has baen wIthixi ro as3onabls limits;$
Wen would not consider a l,;ss rortal. to new rentars.
In con3ideration, hmiev: r, of the exc-zlllont car: you and "_ors. Buvens
have exereis3d to keep the house and yard, and other matters oonsiderud, we
are willing to continue the rental to you at ,'v(7.00 per month*
P13ase keep this matter in confidence, and let us knrn► at your earliest
convenience as to wdietAer or not you will. ,-ontinue there at our place after the
and of the current year.
T. A. `_Ui`ZOJJ
It* Colonel, IGD.
Now 1305 Walton Dr.
Burned between 1949-1951
Fergerson lived there then.
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1941
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Walton Dr. Home - 1945
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F.L. Thomas Home
Walton Drive - 1945
View from Munson's yard
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-next door to Leland's
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View of A&M College from Walton
Drive - 1945
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Mrs. T. A. Munson, "Minnie"
Walton Drive Home - 1945
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Muns
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Back Row, Left to Right
M. V. Krenitsky — Assistant Librarian
Mrs. Emmette Wallace (Madge) — Operator of Scribe Shop
Mrs. M. E. Wallace, Jr. (Claudine) — Self explanatory
F. B. Clark
Mrs. Charles Rowin (Kathy) — Secretary
Mr. Robert A. Houze — Librarian
Left Side of Table (nearest camera)
Mrs. Minnie Conrad — Dietician, LaSalle Hotel
Mr. E. E. Merrell-Father of Thomas Merrell
Mrs. Robert A. Houze — Self explanatory
Mr. H. A. McLemore — Proprietor, LaSalle Hotel
Mrs. M. V. Krenitsky — Self explanatory
Mrs. R. R. Lancaster — My next door neighbor
Mr. D. D. Matthews — Architect for Memorial
Mrs. Arthur Stewart — Arthur Stewart came later
Right Side of Table
Mrs. H. A. McLemore — Self explanatory
Mr. Charles H. Rowin — Self explanatory
Mrs. E. E. Merrell — Mother of Thomas Merrell
Mrs. M. E. Wallace, Sr. —Mother of the Wallace family
Mr. M. E. Wallace, Jr. — Proprietor of the Wallace Printing Company
Mr. Thomas Merrell — Specimen of study (artist)
Dinner Party, 12/4/56
Memorial Student Center
College Station, Texas
XLI
1956
BILL LANCASTER
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MAR 61
Jersey St. from drug store
1967
Picture of Lancaster's
neighborhood
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Willie & Mother Edmonds
MA.,..e sW— 1948
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Willie edmonds & Jo Ann
Garz ycki
1949
C. 1959-1962
Willie Edmonds
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KITTY WORLEY
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. grade.•. Boughton)
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K. C. MORGAN
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1946-47 Yell Leaders
Mary Parker, Betty Potter, Marty
Bonnen, Betty Copeland
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Sept. 1949, lst year with new HS
building
Yell Leaders: Betty O'Bannon, Liz
Miller, Dorothy Spriggs, Frances
Simek
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Carolyn Landiss and Susan Dowell
droppinga letter to Carl in the mail
during World War IIa Rosemary Lenert and Carolyn Landiss at
301 Fairview,
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During World War II "Bubble Gum" was at a
premium. Carolyn shared a box of it with Spring time at 20.9 Fairview in College
Rosemary on thiir Birthday 9/25/96. Park.
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The Landiss home bein§ built at 803 Dexter.
Materials were furnished by Marion Pugh
Lumber co. and financed by Hershall Burgess.
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Jerry th,e dog - was given to Carolyn Landiss
Ann Copeland, and Rosemary Lenert of the ; Carolyn Landiss outside her bedroom
"Car Club" by Helen Pugh. window at301 Fairview.
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Carolyn and Bill Landiss in front of Fire
Y ft�m place inside Landiss house at 803 Dexter.
Easter 1949 - Carolyn and Bill Landiss in
�� the back yard ay 209 Fairview.
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Carl's mother, Mrs. 011ie Landiss, his
sister Edith and son Bill are pictured in
the landiss house at 803 Dexter.
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The Swartz Farm bordered the property
at the back, and was the east boundary Edward Madeley - 1954
of the city limits of College Station.
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The Swartz Farm bordered the property
at the back, and was the east boundary Edward Madeley - 1954
of the city limits of College Station.
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LEY P RISCY
Madeley Pharmacy
1954
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DELEN' PHARMACY
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Sondra & Sharon Covey jW --
Claire Andrews
Madeley Pharmacy
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RON�AN
PMARM/1CY
Roman's
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Tom Corey
1954
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Edward Madeley & Tom Corey
Gulf Station
1955 Carl Landiss on one of the trees bordering
Bee Creek where the house at 803 Dexter
was built after the city put in a culvert at
Bee Creek and extended South Dexter Drive.
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THE HOUSTON POST: SUNDAY, DECEMBER 29, 1946:
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DR. L. O:_.WIL$ERSON
CAP Unit
Suggested
razos
For B
.., ,
n The Brazos Aviation Associa- ' '
tion, in its regular monthly
meeting last night at Coulter
Field was•told -of the work of
the Civil ,Air Patrol and also
heard.a'•letter-from .the Texas
Group .-Commander to Fred
Wieck.urging that a Civil Air
Patrol unit . organized in:'this
area.
'WINS SAFET11 Y AWARD-E. P. Smith, Allen Academy student, Guest speaker for the meet-
son of Mr. and Mrs. Paul Smith, 7940 Munn, Houston, is shown ing, over which Dr. L. O. Wil-
receiving the Piper safety award on N, A.'A. day, held at Coulter kerson,.newly elected ,
field, Bryan, from Captain L. 0. Wilkerson of the -civil air president
patrol and director of.the Bryan chapter; N. A. A. Young Smith presided, was J-. L. Hamilton,
won the coveted award by flying ,the greatest number of hours commander of.the Civil Air Pa-
with-best.observation of safety rules and practices among stu- trol in North Carolinai who
dents and private pilots at Coulter field, in a contest con-
ducted,by R. J. Cardwell, Piper Aircraft dealer, Bryan. In rec- told of the work -of'the CAP
ognition of his winning the award, his aunt, Mrs. M. J. Fletcher, during the war years'when:they
also of Houston, is presenting him wit'k a Piper Cruiser, 100 were patrolling the coast of
h. p. plane for a birthday present. North Carolina., and of, their
work today with a Communica-
tions, Search and Rescue' and
Cadet program.
Mr. and. Mrs. Hamilton and
Dr. and Mrs..L. O.-Wilkerson
will join five other plane loads
for a trip.to Mexico, to be gone
about eight days.
Three films, furnished by the.
Texas Aeronautics Commission,
were .shown by Tony Varisco
and refreshments were served'
by Dick Cardwell and Guy
Davis.
_1'VESDAY, DECEMBER IL-- ------_--- 1855 THE SRYAN_DAILY EAGLE, �j
Dr. L. 0. Wilkerson Has Been Flying
Since He Bought Waco '34 F Model
Dr. L. O. Wilkerson will likely-covered thousand of miles in his
be one of the most interested plane.
persons on hand Sunday when Like so many doctors in larger
the air show out at Coulter Field cities, Dr. Wilkerson uses his
celebrates the 50th anniversary plane on occasion as an ambu=
of powered flight. lance and he has carried patients
The show,:postponed from last W and from hospitals and has
Sunday, 'is scheduled to take made hurried calls in his plane, g
place next Sunday afternoon. ` to patients many miles away. a'
Dr. Wilkerson, a man who has .Not so many months ago, Dr.
owned more airplanes than he Wilkerson took a patient to Ro- '`
can remember, started flying in cheater, Minn., for treatment at
1934, and since that time has the Mayo Clinic. He left Bryan
at 5:45 one morning, arrived in
Rochester shortly after noon and; '
was back in Bryan by dark, hav-
ing traveled a total of 1700 miles. f
It Was in an old-Waco F, a war
surplus plane, that Dr. Wilkerson!
learned to fly. He soon traded i
• the Waco F for a Fairchild 22,
and it was in that plane that he '
had the only accident he has
ever had. .
Dr. Wilkerson organized the
local Civil Air Patrol during
World War II, an organization
which was made up of 40 mem-
bers. They met twice each week
for.dfill and study of meteorology,
navigation, air patrol regulations
and other subjects. Many local
people became interested in fly-'
ing at that time, with some
serving as pilots and others as
observers.
Other organizations of which
Dr. Wilkerson is a member in-
clude the National Aeronautics
Association, Texas Private Fly-
ers' Association, Aircraft Owners
and Pilots Association,the Sports-
man Pilots' organization and the *'
Brazos Aviation Association.
Dr. Wiikerson has come to
know many pilots from all over
the world and has made interest-
ing trips with them. Always ac-
companied by Mrs. Wilkerson, he
has made trips to Florida, Cana-
da, Mexico, Arizona; Bandera,
Wisconsin, Fort Clark, and Calif-!
ornia.
Next spring, they plan to visit
Cuba and in the summer will fly
to Nova Scotia. I
i
I
SUNDAY,DECEMBER 20. 1953 r
r•
M:..
I
s ;
a xEi
AVIATION ENTHUSIASTS—Community lead- ter Coulter, are seated. Standing left to right
ers in aviation take a last look at the posters are Jack Springer,Travis Bryan, Guy Davis and
school children have made to promote the cele- Dr. L. O. Wilkerson. "The celebration will
bration for the 50th anniversary of powered take place except in case of a regular deluge of
flight to be staged at Coulter Field this after- rain; Mr. Davis, president of the Brazos Avia-
noon. Mrs. Dona Carnes and her brother, Wal- tion Association, said Saturday.
NATIONAL AERONAUTICS
Irresistible You. pictured with the B-17 are left to right: Dr. L. O. Wilkerson, local
Pilot who accepted the plane for the chapter; R. J. Cardwell, manager of local airport
and pioneer in agricultural aviation in Texas; and George V. Buckhaults, Jr., father of
Lieut. Buckhaults and donor of the plane. All are members of the Bryan-College Station
chapter.
F 111
{
71,
your beak
Salesman; better pull in your oars.
' -- t-.,...a
:. 41LA
SIGNATURE OF BEAP
Bryan, Texas
..-
N6.8-1-654 PO
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�. Civil Air Patrol
LONNIE OTTO ;`ILKL ON
wllose signature and picture appear on the re-
verse side of this card is voluntarily enlisted in
the CIVIL AIR PATROL of the OFFICE OF
CIVILIAN DEFENSE.
Maj. Gen. John F. Curry, Air Corps
NATIONAL COMMA?JDER
I
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SIGNATURE OF`B ARE
Bryan, Texas
ADDRESS
No.B-1-654
GPO
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Somebody is busy exam-
ining Reveille's license plate
and numerous collections of
trophies on that famous col -
lar.
Just another Ch. E. in a
most typical pose. It's been
going on for years now.
Bones Irwin, Doc Russell
and Ike Morris are pausing
for a moment in their differ-
ent labors. Football, soci-
ology, and track present a
bit of variety, and we won-
der what the subject of con-
versation is.
Somebody started the old
bucket brigade in wholesale
fashion, and this is the morn-
ing after the night before.
Verily shall your sins find
you out, and the water shall
flow, and flow.
Another of these busy
men. Editor is hot on the
trail of some news, so try
and stop him.
Well, look who is here!
HELEN PERRY 1931
Dr. Andre's First Clinic
1940
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THE DALLAS MORNING NEWS
Sunday, August 30, 1925
(Section Three, Page Five)
SOLVE PROBLEM OF HOUSING AT A &M COLLEGE
Swampy Land Reclaimed by "Profs" to Erect Fine 'Homes Thereon
LIFE THAT'S IDEAL
Community Plan Works to the Advantage of Schoolmen
By Violet Short
The unique little settlement known as College Park is the happy. culmination of
a problem in home - building.
The Agricultural and Mechanical College of Texas is peculiarly and unfortunately
situated in so far as living conditions are concerned. There are about a hundred
small cottages maintained on the campus which are assigned to the heads of depart-
ments and a few members of the teaching staff, but these houses are totally inade-
quate to take care of the entire faculty of the institution. Furthermore, the majority
of them are only five -room frame structures which are much too small for a large
family. Bryan, the nearest town, is five miles away and the only means of transport-
ation is the street car which runs once an hour, and the round trip between Bryan
and College Station costs 30 cents. As Bryan is only a small town., there are few
houses to be rented, so the college professor who is not fortunate enough to secure
a house on the campus must take an apartment in town and either purchase a 'car
to carry him to and from his work or he must pay out a goodly amount each month
for car fare.
Such were the existing conditions when a group of college professors determined
that they would have homes of their own and yet have the benefits of living in a
college community.
College Park is in the "woods" south of the campus of the A &M College and, although
it is yet in its infancy, it is doubtful whether a more attractive group of homes
could be found in the State. The main street, which is called Clark Boulevard in
honor of the promoter of the idea, resembles from a distance only a beautiful shady
road encircling a very blue lake. Proximity, however, brings out the fact that back
among the giant trees is a row of beautiful houses, or rather homes, for each one
has that personal touch which distinguishes a home from just a house. The houses
are in a great semi - circle, each one facing the lake and also the road. The shady
lawns and the gayly painted rowboats on the water would convince the onlooker
that life in such a community would be very pleasant indeed.
Because they were built to livein, each house is individual and reflects the ideas
and taste of its owner. In appearance they are as varied as the Pied Piper's rats.
There are great houses set on two lots in order to have plenty of room for the child-
ren to romp and play. There are small houses with one side set aside for the family
roadster. There is a log house with steam heat and bizarre walls. There are modern
bungalows, Old English farm houses, New England cottages, white - columned Southern
Colonials and many that are too original to be classified as to any definite architect-
ural style.
THE DALLAS MORNING NEWS
Sunday, August 30, 1925
(Section Three, Page Five)
SOLVE PROBLEM OF HOUSING AT A &M COLLEGE
Swampy Land Reclaimed by "Profs" to Erect Fine Homes Thereon
LIFE THAT'S IDEAL
Community Plan Works to the Advantage of Schoolmen
By Violet Short
The unique little settlement known as College Park is the happy. culmination of
a problem in home - building.
The Agricultural and Mechanical College of Texas is peculiarly and unfortunately
situated in so far as living conditions are concerned. There are about a hundred
small cottages maintained on the campus which are assigned to the heads of depart-
ments and a few members of the teaching staff, but these houses are totally inade-
quate to take care of the entire faculty of the institution. Furthermore, the majority
of them are only five -room frame structures which are much too small for a large
family. Bryan, the nearest town, is five miles away and the only means of transport-
ation is the street car which runs once an hour, and the round trip between Bryan
and College Station costs 30 cents. As Bryan is only a small town., there are few
houses to be rented, so the college professor who is not fortunate enough to secure
a house on the campus must take an apartment in town and either purchase a 'car
to carry him to and from his work or he must pay out a goodly amount each month
for car fare.
Such were the existing conditions when a group of college professors determined
that they would have homes of their own and yet have the benefits of living in a
college community.
College Park is in the 'Woods" south of the campus of the A &M College and, although
it is yet in its infancy, it is doubtful whether a more attractive group of homes
could be found in the State. The main street, which is called Clark Boulevard in
honor of the promoter of the idea, resembles from a distance only a beautiful shady
road encircling a very blue lake. Proximity, however, brings out the fact that back
among the giant trees is a row of beautiful houses, or rather homes, for each one
has that personal touch which distinguishes a home from just a house. The houses
are in a great semi - circle, each one facing the lake and also the road. The shady
lawns and the gayly painted rowboats on the water would convince the onlooker
that life in such a community would be very pleasant indeed.
Because they were built to livein, each house is individual and reflects the ideas
and taste of its owner. In appearance they are as varied as the Pied Piper's rats.
There are great houses set on two lots in order to have plenty of room for the child-
ren to romp and play. There are small houses with one side set aside for the family
roadster. There is a log house with steam heat and bizarre walls. There are modern
bungalows, Old English farm houses, New England cottages, white - columned Southern
Colonials and many that are too original to be classified as to any definite architect-
ural style.
Although College Park has a great deal of natural beauty, it required the aid of
man to make the location a habitable place. Five years ago the site of the little
community was nothing more than a mosquito - infested swamp, the only pretty feature
being the great trees and luxuriant foliage. There was not a road leading through
. this land because no one cared to go there. In fact, the college professors purchased
a tract of land that the owner was more than glad to sell, and there were numerous
kill -joys who said that noth Ing could ever come from such an investment.
But the last few years have wrought great changes in that piece of land. Prof. F.
W. Hensel of the landscape art department laid out the plans for the lots. Members
of the civil engineering department aided in surveyiing and planning a roadway.
The swamp was cleared. A dam was erected, which held the water that had been
seeping away and a beautiful lake was the result. A spillway was made to take care
of the overflow.
Soon afterward in rapid succession the houses were built. The financing of the building
was done through a co- operative arrangement, by which the funds were part into
what was known as the College Park Housing Corporation. This was for mutual
benefit and not for profit. The corporation would finance a man in building his home
and then he repaid the money in small monthly payments. However, later the demand
for homes far exceeded the supply of funds and various building and loan associations
offered their services. In some instances homes were put up through such aid.
The land which has not been sold is held by the College Park Corporation, headed
by Dr. F. B. Clark and composed of all the residents of the community. The proceeds
from the sales go into the housing fund. Lots are never sold for speculation and
each individual who wishes to buy must show that he is purchasing with the intention
of building a home for himself. When a home owner leaves, which occurs more fre-
quently in college communities than in other places , his house is sold for hicn through
the housing corporation.
Ideal Community Life. The community life at College Park is as interesting and
refreshing as the homes themselves. People reside there who were originally from
all parts of the United States. There are some from the East, many from the old
South, a few from the great Northwestern and Middlewestern. States, and, of course,
there are many Texas. Because the settlement is yet quite young, its native -born
residents are too few and too small to be counted as a definite group.
Foreign countries are also represented among the families who live in College Park.
The Rev. C. P. Hancock, the college Presbyterian minister, who owns a home in
College Park, resided in China twenty years as a missionary. While they are American
citizens, several others claim foreign countries as their birthplaces. On the whole
there is a cosmopolitan atmosphere in the community.
There is a great variety of social life aand the community is conspicuous for the
absense of those examples of neighborly strife which usually accompany any group
of people living close enough together for the children and the chickens to become
mized up. There is little cause for jealousy because the incomes are all approximately
the same and the people are too busy and contented to
indulge in imaginary grievances.
Among the forty families who now reside in College Park all branches of the A &M
College are represented.
Many Interesting Homes. Perhaps the most outstanding home of the community is
that recently built by Dr. F. B. Clark, head of the department of economics. This
is a large old English house with a many - gabled roof. From the old -style lantern
which lights the entrance, through the entire house, the furnishings are consistently
old fashioned. There are large square wooden doors, with immense metal hinges
and heavy casement windows. The furnishings are antique. The dining room, which
has occasioned much local interest, has a decoration of brown painted ships upon
the cream background of the wall. The table and chairs are painted green and brown
and the dishes are of green willow -ware. The decoration of this room was done by
Miss Marie Haines, a sister of Mrs. Clark, who is a well -known artist.
The log cabin, with its chinked walls, stone fireplace and slate roof, is also in "Exibit
A" and comes in for its share of attention as one of the show places, especially
as it has the added feature of being steam - heated throughout.
Other attractive homes are owned by M. M. Daugherty and R. R. Lancaster of the
extension service, Professor Drink Milner of the agricultural department, who is
the son of a former. president of the College; Professor Robert Smith, one of the
old- timers of the mathematics department; Dan Scoates, head of the department
of agricultural engineering; Professor Guy Aduiance of the horticulture department;
P.D. Hammond, assistant librarian of the College; C. W. Burchard of the chemistry
department and many other prominent men of the A &M College.
The problem of buying a home and at the same time feeding a growing family has
puzzled men with larger incomes than that of a college professor, for whatever
compensations the business of educating young Americans may have, few teachers
become uncomfortably wealthy. College Park, an experiment in home building, how-
ever, has solved this problem for the professors of the A &M College of Texas.
3
Wein I
lleffe
claimed
Erect
ere on
Ideal
Works
of
RT.
wttlement
• the hap-
oblem in
echlinleal
!ally and <4;
so far as
uncerned. •
ed small • •
campus
to heads 1 ,
members
t these ...• .
'Ina te to
cony of
ore, the
ly fire-
itch are • c:r
faintly.
Is 'fire
leans of
et car ••-•
and the
nd Col. •
tryah Is ,••
ire few
college
, rtunate
the •
mei In .
tO .••
e'ork or
amount '
•■ •
condi-
would • '
tattsyet • ' .•
S
In a ".' •
wo,ols • •
iv vet Fottmtititt y w o d 1)n vnr 1
THE DALLAS' 2 1111.01iNif
. t
• - • • •
• NIIt ;UST. .30; . 1925 - 1 —SECTION:...TH E
ideai-triilivldritz. 116 irigli6A.'4& . Ift .. ,.. ,rap4v, etodo
ec.
. . N
. IL
, ... . ,
7 / i eZ am cr.; irat=';.;:;;4; ;or.. .r '
.Drthe .I`fairetioci',.....
Gt.r .Adrhinc e';.rictni,„
sede . .61/ s(cle ..f... .....: :•.''
$
•
Pltt;ei.
..1
Or*
• 1 ;•• r^)
• ,
..-.. 4.. 1/.. A . Poreign c ountries at 0
S In College. PIAtie, rlie
eg
legeiParicr titsIdelt China tx%
)
seated a MonitutLhe..fai
• 4 .,
• ittlniSter, oxen) a:home In
" •• • -' liancocic e-4e Pr..,sbytt-
• We Yeeri41,44.-InIssionarr,-.:.1WhIle
..evoto.
t l t •
L ., .
fs,
ne4sters
Arils °Miens, •several
:ere claim fOrtIgrwcountrles as t
• birthplaces; (Mi the -whole, t
vt,t isa cosznopolitnn atmosphere;lit
Community. z` • • 's
; There is a great ijarletY of s.
' life and the eointnuolty is cons..
-
out for the abserice..of those
ultrsn gromi
people-Ilving cleco tinge/1;11
for the children and9m
: 4 'chief
to bt,coine mixed tip." 'here 11
• tle cause. for jealousy because
Indbmes are all approximately
,'• the same, and the people are.
r busy and s'contentd...sto indulge
imaginary grieyances. •. •
74' Among, the JortY families v
•q.- now reside In • College; Park
•bronches of alter A. & M. Coll
are:
'4 .,, ! - " .. "AtanrIities:eStIng:MoincS.
• Perhaps thei: most outstan.1
7 horne of the community is that
cently built by Dr.. 1..13. Ci.t
head of the, department of
nornics. -'This Is a large old ii
Ilsh -house.' with •'a • many-gat.
roof..: 'the old-style Aunt.
which 'lights the entrance, sthrou
the entire house. the .••furnish11
are consistently old fashion.
There are large • square wool
eluorSoorith Immense smetal him
and 'heavy edsoment Window, 't
furnishings are antique; The' .11
Ing-roorn;• which has :oceaslot
'much. local interest, has' a deco'
lion cif. brown painted . shIps up'
the creani.bacicground of the w..
The table -and chairs:aro paint
green and %breiwn and the dial.
ttro of • green willow-ware. T!
decoration of "this room was
. .Mrs. , splarits.who . . Is aCireli-lenov.
•'
by Miss •11fd,rie Mantes... a sister
,. .The i log.,Cabin,;•with7its chink.
Ivells.,' stone' fireplace and • cow
roof, is also. In: :?Exhibit A's" nil
-- cometi:in for its share of attenti,,
as. one at the . show places,' esp.
tally -hos they added featui
Of, being etearn.heated throughon
,Other , .home s tim
owned bys Mt Daugherty and I
•'-t!? R. Lancaster of the extension sm.%
ice,- Professor Dank Milner of tit
agricultural department, who 11 tit
.son of a former preallent, of 7 tip
Gollege:',Professor Roberts'. Smith
one of*the old-thners of the:mathe-
!matte. department; Ditty Scoa
head:cif the department of agrIcul.
tural engineering;' 'Professor 0113
Adriatice of tho,•hett•ticult,tre.
y'y , W. 1 -agess
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A PHOTOGRAPHIC .REPRODUCTION OF THE MAP OF COLLEGE PARK,
COLLEGE STATION, TEXAS.
BRAZOS COUNTY TEXAS DEED RECORDS, VOL. 38, PAGE 602 -0
I / u a r a ° • k M
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KEEP THIS MAP FOR YOUR G IDE_,IN CHOOSING YOUR LOT.
y
•
ti
n u .I u
.. All . w i�
t k
s
Owners open iistoricCS to pubic
By JODY BATES
Special to the Eagle
N eighborhoods traditionally have
played an important role in the
decision to purchase a home and
it was no different for the Stropps and
Pruitts of College Station.
Their homes, along with many others,
will be part of the upcoming Brazos
Heritage Society Homes Tour, to be held
Feb. 11 and 12 from 1 -5 p.m.
"We bought the neighborhood first,
then waited until the right house came
along," said Buzz and Katy Pruitt, who
live at 900 Park Place.
The Pruitt home was built in 1939 by
Col. Orva E. Beezley, a professor of mili-
tary science and tactics at Texas A &M.
The home was unusual in that it had no
closets. Mrs. Beezley, who was from
France, prefered to use armoires or
wardrobes. Later owners added closets.
To remind her of her homeland, Mrs.
Beezley planted sycamores in the yard.
Buzz Pruitt, a professor of health edu-
cation, and Katy, who has her doctor-
ate's in educational psychology and
works at the Center for Alternative
Programs with Bryan ISD, moved to
College Station from Virginia 10 years
ago with their three children and
bought the Beezley home shortly there-
after.
They fell in love with their neighbor-
hood and neighbors.
"We have had an annual caroling
party for the neighbors 10 Christmases
now," explained Katy.
When the house came on the market
she was attracted to the long austere liv-
ing room with well - proportioned fire-
place. Buzz Pruitt liked the corner built -
in cabinet in the dining room.
"We have always liked older, estab-
lished neighborhoods with the diversity
of owners' ages and various styles of
homes," said Buzz.
"Our antique golden oak furniture, all
family items from grandparents or great
aunts, just look right in this home,"
explained Katy.
Living up the street about a block are
John and Diane Stropp who echoed the
Pruitt's sentiments about good neigh-
bors.
"The history of the house was an
important feature, but the fact that we
knew the neighbors on both sides was a
deciding factor," said John and Diane
Stropp of their recently purchased and
renovated home at 1006 Park Place.
The Stropps fell in love with the histo-
ry of their home, which was moved off
the Texas A &M campus by E.E.
McQuillen in 1939 during his tenure as
secretary of the Association of Former
Students. Before that, the house served
as home for Corps Commandant Col.
Issac Ashburn.
John Stropp, a Class of '66 corpsman,
is vice president and treasurer of the
Texas A &M Development Foundation.
When he learned the big, two -story
home that overlooked activities on
Simpson Drill Fields during the first
bonfire, the appearance of President
F.D. Roosevelt, the filming of "We've
Never Been Licked" and countless Aggie
reviews was up for sale, he was thrilled.
"It has 49 big, double -hung windows. I
like lots of natural light," said Stropp, as
he stood at the top of a dual staircase.
One leads up from the entrance of the
house, the other from the back of the
kitchen. The Stropps turned the under -
stairs space into a tiny guest washroom,
Eagle photo /Jody Bates
John Stropp shows off the McQuillin- Stropp home, former located on the A &M campus.
painted to look like a colorful glass pot-
ting shed.
The Lancaster house at 303 Dexter and
the house next door at 305 Dexter, the
Clark -Arth house, also will be on the
tour. These two -story homes were built
in the 1920s. Tickets are $5 now, or $7 at
the door. For more information, call Pat
Hiler at 823 -2272.
I s r I c tour
le(, 5,igg5
By DAVID HOWELL
Eagle staff writer
It was as if time stood still.
Turn -of- the - century silver cutlery,
antique furniture and toys from a
bygone age all were on display at two
neighboring homes just south of Texas
A &M's campus.
Lancaster House at 303 Dexter and the
Clark -Arth House at 305 Dexter were
part of this past weekend's Brazos
Heritage Society's historic homes tour
called "The Classics of Early College
Station."
The annual tour also took in the
Beezley- Owen- Pruitt House at 900 Park
Place and the McQuillen- Stropp House
at 1006 Park Place.
The Spanish colonial -style Lancaster
house was built in 1937 and is still
inhabited by members of the Lancaster
clan.
The house was built by Robert Roy
and Erma Lancaster, who moved to
College Station from their native Fort
Collins, Colo., in 1921.
Robert Lancaster, who worked in the
Texas Agricultural Extension Service,
and four other college associates bought
85 acres about a block from Texas A &M.
Together they developed College Park,
the first residential area outside the uni-
versity's borders. The land cost just $85
an acre.
"No one thought anyone would ever
want to live off-campus," said grandson
Brad Lancaster, who helped give house
tours to more than 200 people Saturday.
The Lancasters lived in a tent while
they were building a garage for their
only vehicle, a 1917 Indian Chief motor-
cycle with sidecar. They then moved
into the garage while the house was
under construction.
The house's main claim to fame is
and Margaret Duncan Mimms — all
have A &M buildings named for them.
Last year, 600 people completed the
historic homes tour, helping raise $5,000
for the renovation of the Carnegie
Library in Bryan, said the society's
Karen Hadaway.
The library and a community history
project are slated to benefit from this
year's proceeds, she added.
that Kathy Grant, who later married
crooner Bing Crosby, once stayed there
as the guest of an Aggie.
William and Mary Lancaster now
own the family property.
"I'm just happy College Station has
some history, even if it isn't as old as
Bryan." Mary Lancaster said. "We've
lived here so long and we wanted this
area to have its recognition."
She said it was one of the few times
the tour has focused on College Station,
mainly because few homes in the city
are more than 50 years old.
Next door, at No. 305, lives the
Lancasters daughter, Laura Arth.
Arth bought the angular house in the
early 1980s. It was built in 1924 by Frank
Clark, an A &M economics professor
who lived in the house 50 years. Clark
later forayed into politics, losing a 1948
U.S. Senate race to Lyndon B. Johnson.
The distinctive Northern Gothic
abode features six -inch pine floors, fab-
ric- covered walls, small fireplaces and
Victorian walnut bedroom furniture.
"(The tour) is a neat experience,"
Arth said. "This is an unusual home;
this house has more of a Northern
design to it — angled roofs, a cellar and
a basement."
Arth and the Lancasters live on a
street of considerable local achievers:
four people who lived on Dexter —
Pinky Downs, Dan Scoates, Pat Olsen
Heritage Society plans tour
of 4 historic homes in CS
The Brazos Heritage Society's
1995 Historic Homes Tour will be
held Feb. 11 and 12, from 1 -5 p.m.
This year's tour will be entitled
"The Classics of Early College
Station." The tour will feature four
homes that have qualified for a his-
torical marker from the city of
College Station.
The four homes will be:
•the William and Mary Lancaster
home, 303 Dexter St. This Spanish
colonial home, built in 1937 by the
present owner's father, was adapted
from a design found in an issue of
Better Homes and Garden. The
home is located on property that
was developed by the Lancaster
family into several home proper-
ties.
The property now has five
generations of Lancasters associated
with it. •
•The second home, 305 Dexter
St., is owned by Laura Arth, the
daughter of the Lancasters. The
structure, built in 1924, reflects its
Northern Gothic design with many
gables and dormer windows. Arth
has made every effort to furnish the
home with period furniture and au-
thentic decorating items.
•The home at 900 Park Place,
owned by Buzz and Katy Pruitt,
was built more than 50 years ago
by Col. Orva and Loetitia Beezley.
It is one of the first homes built off
the Texas A &M campus and was
one of the earliest in College Sta-
tion. This home reflects the
unpretentious style of life
characteristic of the military aca-
demician of the late 1930s and 40s.
"The Bull's House" at 1006 Park
Place. The home was built in 1916 •
and was originally located on the .
present site of the Memorial Stu-
dents Center, where it served as
housing for the Commandant of the
Corps of Cadets. The American
Four Square was moved to its pre-
sent location in 1951, but still re-
mains "The Bull's House." It has
since been restored, by its present
owners, John and Dianne Stropp.
Tickets may be purchased at the
Arts Council, Cashion Cain, Cor-
ner of Time Antiques and the
Gazebo Antiques. Tickets are $5 in
advance and $7 at the door. Tickets
will also be sold at each home dur-
ing the tour's hours.
Call 268 -ARTS for more infor-
mation. All proceeds will be used
for historic preservation in Brazos
County.
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Remember These Prices
November 7, 1940
!le7AINDAT MOCZY• •i 1, UN
SLLOIN! PORT- DISPATCH PAGE 80
MRS. THRIFTY THINKS IT'S FUN TO SHOP
AT THE BIG A &P - SUPER MARKETS .. .
Ono. Mrs Thrifty had to work hrd to buy food! She walked "ell over
town" to h'd "buys' visited many different stores comp... op pace and
quality' All that shopping didn't please he. one b Now Mrs. T fry
has Iced _ new kind of store that makes shopp 10 much l en,er —Jar
ADP Super Market. She ,.+yell her handy market basket around 5
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CURRANT[ _ _ _ r tc
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VEGETABLES
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2811 III BEAM NOW OPEN
EYEIIT DENIAL a °:a':
A &P CHOICE QUALITY MEATS
rA rc .:..r SIT[ - 1 T O l e A.I•u .1
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COOKED HAMS . a . `'
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14c
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SAUSAGE 2 29c
CALLIES 14c
FRANKS - • 17`
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■RAUNSCNWEIGER 23`
THURINGER _ ° 21
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BOILED HAM -__ 35`
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prices' Foods . e p••ced lo. because ADP buys direct, tI.or.o tM stn
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