HomeMy WebLinkAboutLouis Nemec Station Manager 1977 ►ot.1a0 THE EAGLE- Bryon College Slchon Toxin - Sunday lute 3 1977 Pop Pub', Alto es Supaeme•.I
"We have tremendous influence. Any media
does . I feel a responsibility to use it carefully.
Especially in the news ."
—Louis Nemec
Manager.KTAM•KORA
Queallsa What is radio? A public MrvKe as- 'The brat lac is a mulu-necha ad campaign. Senate sehedtkr if we keep our sews mate I try t.tau him oat
lerla4lmoot or mosey/ says. "Wo 4.e our euatomen to aapport their radio of II Nino { don't premise to lire the anrmuncer " he ex-
Auwar Amy or ate of the above commertialwnh advertising os Other media ton" He Plain.
To the government rannie a public ankle (sonatina btievn thi doable-barnied approach iarreases "E thmk advertisers'opinions inenuably influence oar
area its share of the airways. These are psrbik property response programming but they do not controlH•"be says
controlled by the maims', gxerament through the 'We have•emc does Winton Nemec "Airy "We must be dong swelling thcy like because we seal
Federal Communication Comml _W tack Mallon media deem feel a reryoes:bC.ity re saw It carefully all our ad time."be adds
mint apply to the FCC for a license to Mean a band d iM Especially Ink neon. Gwd I4s1niag ad geed money Me leaden at KTAIM
airwaves -If as sdv niste tails and says he will /antenna ad and KORA
From the anerrmen' t al.edpol•t. r.:n exists It.
one reai. ti lent the public t res . ' ear a .s Loa.
eme stoke r . t•:T/ 1 . 1 nP
:tc te 2 Alal. ..-Par
{+: met:r.•us 'and P..Jlt,en .. pnq;-: 3.
Hilt Frc cl te' Jet, L•. r.b _
l :d wo It . of Rini
illy Fly
ale
• el:r.:. the :,at: No t•••: p r •
Ill hru:' :-SY h Ulrs for a_'.erts::rg t onlltr:rI: ).i ._
r>nry to pay Pr Ihr ralicch ore rah-;rocs
Ti. the stntva v .:Lyra ra'.:rr r rater urment a
MOS. Monaca. non and night. radar Nis the
La tiger and of thole. -nra dads rouhnr
Perpre wen us t: be sere it the ramr rime with the
sane pregrr:n ming every day ..]('•met comment'
The pr_er.,n mine oflm b n: as inform tin r at IL
FCC ideal but the p:blic Lkes entertainment. Listeners
r/1 1.1 P In be part of On*.re
For the radio and.ace the :lc:Ion's program:provide
a kind rS,rub•r srn ice.fret and for t',rir tapy meat
To ba.nrns people radio a m.mey.
More precisely radio advertising is motley For bcce
theltntm a nd thr adkert•sor Aid for the rmurter
Pubsc serv:re w1t1 a new twist
"Peoyr Man thick we air eonmorrials s.mpb to sr.'.
Irma aid to .nitat. them.- Semi-(' Says lhoy don'•.
uneerstrnd th:t ion remit the ars sae coulco't bronAea:
Or music or the nr.r
Many bshsa tint the > persontiiperson1
Iff ran - t ic T leAmerican peso Theyhey
tR; r „ 11 r inch be there', a cer a.n
g1a rnov her, r - The average idea of a Pt r w
t. none h,�: tar re et t rk* ntx it 'rt Ina
d y and era t` rl r llr nA \ r. re S
Aram > a II cte r ( t. r 'I-IL'A.
1 .1 I r r. . h L•:. -I L. c
•
s) eon radr' er ere pelt
w r for rl• r A ere \ Itrafipaltallit
bin 'lot n K r rc'r ne - r h. ••
-
Ir ` 4 tern h 1rc n •
rt-.rr U. red-. ra !
µa I -ed : tar: r -r.r: \r— -in r a
1 c v • lk e�
r, I
�r e
Thy -.re da ai aatii Ir • ai, r
s 1 .r .a.i:. f on • a l' a •. t .' _..I .
In tat-; bu.,.,-s' .. ter nor- mop., a r 2r prod ,h tb
lime hi r �`an'-' Louis Nemec Station Manager
rfour.rr rated- etatr:= cer.at at.. mar. ode erisl^L
tens tr. nor• -rrrtrr Arn:1nA 'The r+va-r m�r• 'a m_:
us It, tic(:drti ":rinl'es of 'dvr:1JIrg pet
Says
While business
banns compete ger adrtl lesh bra: � r-a ret� e--r �
businesses compete throi.gh It. IILIIIVL`)_)n/Y/�1 ir7
Ato buclneba want. Mfoie ,,In Bit before o the
en
w!iat h en can buy he meal koow that the store often
what he recur. A ousncss must tell the pu►!i< "We hoe
I pod r Coty and the "
The more effectivelynd the l attract
ct spread its
mesaage,the more endorsers It will atvael