HomeMy WebLinkAbout230515_--_Event,_Program,_and_Activity_Sponsorship_Policy
EVENT, PROGRAM AND ACTIVITY SPONSORSHIP POLICY
1. Policy Objectives
a. Provide a City of College Station (City) policy for sponsorship of events, programs
and activities that further a public purpose, including purchasing tables and seats at
events from community organizations furthering a public purpose.
b. Establishing procedures for City sponsorships be administered by the City Manager
as directed by the City Council.
c. Ensuring City sponsorships enhance and foster a public purpose and the City’s
strategic goals.
2. Policy Statement. It is the City’s policy to engage in good governance and to support a
diverse and growing economy. The City recognizes a component of accomplishing these
goals is providing support for projects, events, and agencies which assist in at least one of
the City Council’s Strategic Plan initiatives. Especially when these agencies provide a
public purpose or service which, if not provided by the agency, may have to be provided by
the City. This policy applies to any community organization, agency, or program requesting
sponsorship from the City for public events, programs, and activities.
3. City Sponsorship Categories. The two types of sponsorships are Community Sponsorships
and Marketing Sponsorships.
a. Community Sponsorships. Community Sponsorships are opportunities for the City to
demonstrate goodwill towards organizations serving to benefit the College Station
community.
i. Guidelines.
1) The City Council or the City Manager may provide direction regarding
support of community sponsorship events.
2) The City may purchase tables, serve as event sponsors, or purchase
individual tickets if it is deemed appropriate for the City to have a presence at
the event.
3) Each Community Sponsorship will support at least one City Council
Strategic Plan initiative.
b. Marketing Sponsorships. City sponsorships may be used for marketing initiatives at
public events when the sponsorship will provide an opportunity to promote the City, its
departments, or activities. These marketing sponsorship opportunities are not to
supersede Citywide marketing initiatives.
i. Guidelines.
APPROVED:
_________________________________
Mayor
Event, Program and Activity
Sponsorship Policy Page 2 of 2
1)The City Manager or designee must ensure appropriate use of the City’s
logos and marks in any sponsorship representation or program advertisement.
2)The City Manager’s Office will coordinate all Marketing Sponsorships to
avoid duplication.
3)All marketing sponsorship decisions must be made through the annual budget
process. If a marketing sponsorship is not budgeted it may only be approved
at the discretion of the Council or City Manager.
4)Each Marketing Sponsorship will support at least one Strategic Plan
initiative.
4.Administrative Guidelines and Procedures. Under the City Manager’s direction, the City
will streamline sponsorship efforts by implementing the following monitoring procedures:
a.The City Manager has authority to purchase of tables, tickets, or other forms of
sponsorship at community events ensuring the City is not duplicating representation
or marketing efforts. The City Manager has discretion to delegate spending authority
or approval as appropriate.
b.Sponsorship of events, programs and activities for Outside Agencies with a City
Outside Agency Funding Agreement will be part of the terms of those funding
agreements.
c.The City will pursue a funding agreement with an agency, if, in aggregate, the City
funds an entity $5,000 or more in one fiscal year.
5.Oversight
a.The City Council will review and allocate the total funding amount available for
sponsorships in any fiscal year in the annual budget.
b.The City Council may identify and approve the organizations the City will sponsor.
c.The Outside Agency Funding Agreements with outside agencies may include
provisions for sponsorship of those organizations.
ADOPTED this _____day of ________________, 2023.
ATTEST:
______________________________
City Secretary
15 May