HomeMy WebLinkAbout2020-4172 - Ordinance - 05/14/2020ORDINANCE NO. 2020-4172
AN ORDINANCE OF THE CITY OF COLLEGE STATION, TEXAS, AMENDING THE
COLLEGE STATION COMPREHENSIVE PLAN BY AMENDING THE ECONOMIC
DEVELOPMENT MASTER PLAN; PROVIDING A SEVERABILITY CLAUSE; PROVIDING
AN EFFECTIVE DATE; AND CONTAINING OTHER PROVISIONS RELATED THERETO.
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF COLLEGE STATION,
TEXAS:
PART 1: That the “College Station Comprehensive Plan” is hereby amended by amending
Subsection B.12, the Economic Development Master Plan, thereto as set out in
Exhibit “A” attached hereto and made a part hereof.
PART 2: That the “College Station Comprehensive Plan” is hereby amended by amending
the Economic Development Master Plan as set out in Exhibit “B” attached hereto
and made a part hereof.
PART 3: That if any provisions of any section of this Ordinance shall be held to be void or
unconstitutional, such holding shall in no way affect the validity of the remaining
provisions or sections of this Ordinance, which shall remain in full force and effect.
PART 4: That this Ordinance shall take effect immediately from and after its passage.
PASSED, ADOPTED and APPROVED this 14th day of May, 2020.
ATTEST: APPROVED:
_____________________________ _________________________________
City Secretary Mayor
APPROVED:
___________________________
City Attorney
ORDINANCE NO. 2020-4172 Page 2 of 36
EXHIBIT A
That Ordinance No. 3186 adopting the “Comprehensive Plan of the City of College Station” as amended,
is hereby amended by replacing subsection B.12 to Exhibit “A” of said plan for Exhibit “A” to read in its
entirety as follows:
“EXHIBIT ‘A’
A. Comprehensive Plan
The College Station Comprehensive Plan (Ordinance 3186) is hereby adopted and consists of the
following:
1. Introduction;
2. Community Character;
3. Neighborhood Integrity;
4. Economic Development;
5. Parks, Greenways & the Arts;
6. Transportation;
7. Municipal Services & Community Facilities;
8. Growth Management and Capacity; and
9. Implementation and Administration.
B. Master Plans
The following Master Plans are hereby adopted and made a part of the College Station
Comprehensive Plan:
1. The Northgate Redevelopment Plan dated November 1996;
2. The Revised Wolf Pen Creek Master Plan dated 1998;
3. Northgate Redevelopment Implementation Plan dated July 2003;
4. East College Station Transportation Study dated May 2005;
5. Bicycle, Pedestrian, and Greenways Master Plan dated January 2010;
6. Central College Station Neighborhood Plan dated June 2010;
7. Eastgate Neighborhood Plan dated June 2011;
8. Parks, Recreation and Open Spaces Master Plan dated July 2011;
9. Southside Area Neighborhood Plan dated August 2012;
10. Medical District Master Plan dated October 2012;
11. Wellborn Community Plan dated April 2013;
12. Economic Development Master Plan dated May 2020;
13. South Knoll Area Neighborhood Plan dated September 2013;
14. The Water System Master Plan dated April 2017; and
15. The Wastewater System Master Plan dated April 2017.
C. Miscellaneous Amendments
The following miscellaneous amendments to the College Station Comprehensive Plan are as
follows:
ORDINANCE NO. 2020-4172 Page 3 of 36
1. Text Amendments:
a. Chapter 2 “Community Character,” “Growth Areas” by amending the text regarding
Growth Area IV and Growth Area V – Ordinance 3376, dated October 2011.
b. Chapter 6 “Transportation” by amending the text regarding Complete Streets, Context
Sensitive Solutions, Minimum Length and Additional Right-of-Way for Turn Lanes at
Intersections, and Right-of-Way for Utilities – Ordinance 3729, dated December 10,
2015.
c. Chapter 2 “Community Character,” Chapter 3 “Neighborhood Integrity,” Chapter 4
“Economic Development,” Chapter 5 “Parks, Greenways, and the Arts,” and Chapter
7 “Municipal Services and Community Facilities” by amending the text based on the
recommendation of the Comprehensive Plan Five-Year Evaluation & Appraisal Report
– Ordinance 3730 dated December 10, 2015.
d. Chapter 8 “Growth Management & Capacity” by amending the text based on
recommendations from the Annexation Task Force – Ordinance 3766, dated April 28,
2016.
e. Chapter 1, Section 10; Chapter 5, Section 1; Chapter 5, Section 4; Chapter 8, Section
17; and Chapter 9, Section 3; by amending the text – Ordinance 3951, dated October
12, 2017.
2. Future Land Use and Character Map Amendment:
a. 301 Southwest Parkway – Ordinance 3255, dated July 2010.
b. Richards Subdivision – Ordinance 3376, dated October 2011.
c. Earl Rudder Freeway at University Oaks – Ordinance 3465, dated November 19, 2012
d. 1600 University Drive East – Ordinance 3535, dated November 14, 2013.
e. 2560 Earl Rudder Freeway S. – Ordinance 3541, dated December 12, 2013.
f. 13913 FM 2154. – Ordinance 3546, dated January 9, 2014.
g. 2021 Harvey Mitchell Parkway – Ordinance 3549, dated January 23, 2014.
h. 1201 Norton Lane – Ordinance 3555, dated February 27, 2014.
i. 3715 Rock Prairie Road West – Ordinance 3596, dated August 25, 2014.
j. 4201 Rock Prairie Road – Ordinance 3670, dated July 9, 2015.
k. The approximately 40 acres of land generally located east of FM 2154 (aka Wellborn
Road), south of the Southern Trace Subdivision, west of State Highway 40 (aka
William D. Fitch Parkway), and north of Westminster Subdivision – Ordinance 3731,
dated December 10, 2015.
l. The approximately 120 acres of land generally located south of Barron Cut-Off Road,
west of WS Phillips Parkway, north of the Castlegate II Subdivision, and east of the
Wellborn Community – Ordinance 3732, dated December 10, 2015.
m. The approximately 900 acres of land generally located south of Greens Prairie Road
West, east of the Sweetwater Subdivision, and north of Arrington Road – Ordinance
3733, dated December 10, 2015.
ORDINANCE NO. 2020-4172 Page 4 of 36
n. The approximately 17.788 acres of land generally located at the corner of Turkey
Creek Road and Raymond Stotzer Parkway frontage road.– Ordinance 3752, dated
March 10, 2016.
o. The approximately 9 acres of land generally located north of the Crossroad Woods
Subdivision near the intersection of Wellborn Road (FM 2154) and Greens Prairie Trail
– Ordinance 3779, dated June 9, 2016
p. The approximately 16 acres located at 8607 Rock Prairie Road, generally located at
the north of Rock Prairie Road and west of William D. Fitch Parkway – Ordinance
3794, dated August 11, 2016.
q. The approximately 14.25 acres of land located at 2501 Earl Rudder Freeway South,
generally located north of North Forest Parkway and south of Raintree Drive, along
the east side of Earl Rudder Freeway South – Ordinance 3799, dated August 25, 2016.
r. The approximately 7 acres of land located along the south side of State Highway 30,
south of Veterans Memorial Park – Ordinance 3828, dated October 27, 2016.
s. The approximately 58 acres of land generally located along the east side of State
Highway 6 South, north of W.D. Fitch parkway and south of the future Pebble Creek
Parkway extension –Ordinance 3830, dated October 27, 2016.
t. The approximately 2 acres of land generally located on Corsair Circle north of Pavilion
Avenue – Ordinance 3846, dated December 8, 2016.
u. The approximately 18 acres of land generally located at the southeast corner of Sebesta
Road and Earl Rudder Freeway frontage road – Ordinance 3848, dated December 8,
2016.
v. The approximately 6 acres of land being situated in the Pooh’s Park Subdivision, Block
1, Lots 6-14 recorded in Volume 314, Page 618 of the deed records of Brazos County,
Texas, located at 204, 206, 208, 210, 212, 214, 216, 218, and 220 Holleman Drive east,
more generally southwest of the intersection of Holleman Drive East and Lassie Lane
by – Ordinance 3850, dated January 12, 2017.
w. The approximately 6.3 acres of land generally located northeast intersection of
Copperfield Parkway and Crescent Pointe Parkway - Ordinance 3859, dated February
9, 2017.
x. The approximately 11.3 acres of land generally located at the southeast intersection of
Earl Rudder Freeway South and Emerald Parkway – Ordinance 3875, dated April 27,
2017.
y. The approximately 232 acres of land generally located south of Rock Prairie Road -
Ordinance 3877, dated April 27, 2017.
z. The approximately 5.96 acres of land generally located in the nor theast corner of
Associates Avenue and Harvey Road intersection. – Ordinance 3879, dated April 27,
2017.
aa. The approximately 4.74 acres of land generally located at the corner of Harvey
Mitchell Parkway South and Raymond Stotzer Parkway – Ordinance 3882, dated May
11, 2017.
bb. The approximately 3.2 acres of land generally located east of Copperfield Parkway and
south of Harvey Road. – Ordinance 3884, dated May 11, 2017.
ORDINANCE NO. 2020-4172 Page 5 of 36
cc. The approximately 3.34 acres of land generally located north of Raintree Drive along
Earl Rudder Freeway South – Ordinance 3901, dated July 27, 2017.
dd. The approximately 12.5 acres generally located west of Earl Rudder Freeway South
along Harvey Mitchell Parkway – Ordinance 3903, dated July 27, 2017.
ee. Approximately 100 acres located along the east side of State Highway 6, south of The
Business Park at College Station and north of the Texas World Speedway property-
Ordinance 3906, dated July 27, 2017.
ff. Approximately 1.7 acres of land being generally located at 12055 FM 2154 - Ordinance
3921, dated August 24, 2017.
gg. Approximately 11 acres of land being generally located at 8822 Burgess Lane and near
the east intersection of State Highway 47 and Raymond Stotzer Parkway – Ordinance
3965, dated December 14, 2017.
hh. Approximately 29 acres of land being generally located at the west intersection of
William D Fitch Parkway and Rock Prairie Road – Ordinance 3989, dated February
22, 2018.
ii. Approximately 11.1 acres of land being generally located on the west side of Turkey
Creek Road, approximately 500 feet south of HSC Parkway - Ordinance 4036, dated
August 23, 2018.
jj. Approximately 7.37 acres of land being generally located on the west side of FM2154,
approximately 500 feet south of Barron Cut-Off Road – Ordinance 4066, dated January
10, 2019.
kk. Approximately 13 acres of land being generally located at 1402 and 1404 Bird Pond
Road – Ordinance 4090, dated April 25, 2019.
ll. Approximately 1.3 acres of land being generally located generally located southwest
of the intersection of Greens Prairie Road West and White’s Creek Lane – Ordinance
4103, dated June 27, 2019.
mm. Approximately 8.7 acres of land generally located at 2709 Texas Avenue South –
Ordinance 4121, dated September 12, 2019.
nn. Approximately 1.3 acres of land generally located at 3030 University Drive East –
Ordinance 4122, dated September 12, 2019.
oo. Approximately 2.3 acres of land generally located on the south side of Harvey Mitchell
Parkway South, approximately 80 feet east of the intersection with Dartmouth Street-
Ordinance 4137, dated November 14, 2019.
pp. Approximately 1.8 acres of land generally located at 12925 & 12965 FM 2154, -
Ordinance 4145, dated December 10, 2019.
3. Concept Map Amendment:
a. Growth Area IV – Ordinance 3376, dated October 2011.
b. Growth Area V – Ordinance 3376, dated October 2011.
4. Thoroughfare Map Amendment:
a. Raintree Drive – Ordinance 3375, dated October 2011.
b. Birkdale Drive – Ordinance 3375, dated October 2011.
ORDINANCE NO. 2020-4172 Page 6 of 36
c. Corsair Circle – Ordinance 3375, dated October 2011.
d. Deacon Drive – Ordinance 3375, dated October 2011.
e. Dartmouth Drive – Ordinance 3375, dated October 2011.
f. Farm to Market 60 – Ordinance 3375, dated October 2011.
g. Southwest Parkway – Ordinance 3375, dated October 2011.
h. Cain Road extension –Ordinance 3639, dated February 26, 2015.
i. Update to Chapter 6 Maps- Ordinance 3729, dated December 10, 2015.
j. South College Station Mobility Study – Ordinance 3827, dated October 27, 2016.
k. Pavilion Avenue extension --Ordinance 3885, dated May 11, 2017.
l. Future Minor Collector realigned to Harpers Ferry Road along Arrington Road –
Ordinance 3949, dated October 12, 2017.
m. 2017 Thoroughfare Plan update to Map 6.6 – Ordinance 3962, dated November 20,
2017.
5. Bicycle, Pedestrian and Greenways Master Plan Amendment:
a. Cain Road extension – Ordinance 3639, dated February 26, 2015
b. Update to Maps 5.4 and 5.5-- Ordinance 3729, dated December 10, 2015.
c. South College Station Mobility Study – Ordinance 3827, dated October 27, 2016.
d. Update to Maps 5.4 and 5.5 – Ordinance 3877, dated April 27, 2017.
e. 2017 Thoroughfare Plan update to Maps 5.4 and 5.5 – Ordinance 3962, dated
November 20, 2017.
f. 2018 Bicycle, Pedestrian, and Greenways Master Plan Update to Maps 5.4, 5.5, 7.1,
7.2, 7.3, and 7.4 –Ordinance 4009, dated May 14, 2018.
6. Parks and Recreation Master Plan Amendment:
a. Update to Map B/College Station Neighborhood Park Zone, to Map C/College
Station Community Park Zone Map and to the text of Section 2 “Current Conditions
and Trends,” subsection “Park Land,” paragraph five relating to said maps-
Ordinance 3951, dated October 12, 2017.
7. Community and Neighborhood Plan Amendment:
a. Eastgate Neighborhood Plan, Chapter 1 - Community Character, “Site Development
Area 1 – Lincoln Avenue” – Ordinance 3956, dated November 9, 2017.
D. General
1. Conflict. All parts of the College Station Comprehensive Plan and any amendments thereto
shall be harmonized where possible to give effect to all. Only in the event of an irreconcilable
conflict shall the later adopted ordinance prevail and then only to the extent necessary to avoid
such conflict. Ordinances adopted at the same city council meeting without reference to
another such ordinance shall be harmonized, if possible, so that effect may be given to each.
2. Purpose. The Comprehensive Plan is to be used as a guide for growth and development for the
entire City and its extra-territorial jurisdiction (“ETJ”). The College Station Comprehensive
ORDINANCE NO. 2020-4172 Page 7 of 36
Plan depicts generalized locations of proposed future land-uses, including thoroughfares,
bikeways, pedestrian ways, parks, greenways, and waterlines that are subject to modification
by the City to fit local conditions and budget constraints.
3. General nature of Future Land Use and Character. The College Station Comprehensive Plan,
in particular the Future Land Use and Character Map found in A.3 above and any adopted
amendments thereto, shall not be nor considered a zoning map, shall not constitute zoning
regulations or establish zoning boundaries and shall not be site or parcel specific but shall be
used to illustrate generalized locations.
4. General nature of College Station Comprehensive Plan. The College Station Comprehensive
Plan, including the Thoroughfare Plan, Bicycle, Pedestrian, and Greenways Master Plan,
Central College Station Neighborhood Plan, Water System Master Plan and any additions,
amendments, master plans and subcategories thereto depict same in generalized terms
including future locations; and are subject to modifications by the City to fit local conditions,
budget constraints, cost participation, and right-of-way availability that warrant further
refinement as development occurs. Linear routes such as bikeways, greenways, thoroughfares,
pedestrian ways, waterlines and sewer lines that are a part of the College Station
Comprehensive Plan may be relocated by the City 1,000 feet from the locations shown in the
Plan without being considered an amendment thereto.
5. Reference. The term College Station Comprehensive Plan includes all of the above in its
entirety as if presented in full herein, and as same may from time to time be amended.”
ORDINANCE NO. 2020-4172 Page 8 of 36
EXHIBIT “B”
That the “Comprehensive Plan of the City of College Station” is hereby amended by amending the
Economic Development Master Plan to read in its entirety as follows:
1City of College Station
FORWARD, TOGETHER
An Economic Master Plan for College Station
MAY 2020
2 Economic Development Master Plan
PROPOSAL HIGHLIGHTS
Specific Areas for Immediate Work
Several items listed represent specific projects that Economic Development will
undertake in 2020-2021.
ENHANCE AWARENESS OF COLLEGE STATION WITH
IMPROVED MARKETING
The overall economic development program needs to build on its 2019 efforts
to “Check out College Station.”
• Additional advantages that College Station can provide for prospects
seeking new locations.
• Expanded information regarding real estate options such as the Midtown
Business Park, College Station Business Center, etc.
• Articulate benefits for possible relocating targets will include specific
age populations as well as competitive market businesses.
• Highlight quality of life amenities in College Station.
ENCOURAGE REDEVELOPMENT IN UNDERPERFORMING AREAS
Staff will focus efforts on encouraging redevelopment in areas where there is
already sufficient infrastructure capacity, but where the existing use is under-
performing. A great example is the redevelopment on University Drive to
Embassy Suites.
AMPLIFY EXISTING EVENTS AND ASSETS
Events - With the BCS Marathon gearing up for the 10-year celebration in
December and numerous Christmas events held around the city, staff should
market College Station as a Christmas destination.
Assets - The city has strategically invested in the Wolf Pen Creek and
Northgate districts. Efforts should maximize these investments as much
as possible.
RECRUIT AGGIE-OWNED AND LED BUSINESSES
Texas A&M graduates identify strongly with College Station. Equally notable,
they are creating and leading many successful businesses in Texas and
throughout the country. Attention should be placed on recruiting Texas A&M
led and owned businesses to their beloved alma mater.
BETTER DEFINE THE “RECRUITMENT SWEET SPOT” FOR COMPANIES
Based on the target industry work conducted by the BVEDC and the city,
staff will continue to refine the precise business opportunities that best fit
College Station from broader industry clusters.
Please see this section expanded to learn more
about immediate work planned for College Station on page 22
6
WILLIAM D. FITCH PKWY.
LAK
E
W
A
Y
D
R
.
PEBBLE CREEK PKWY.57.2 ACRES OF GENERAL COMMERCIALAT HWY. 6 AND PEBBLE CREEK PKWY.
LAND AREA: 57.2 acres
ASKING PRICE: $17,495,000
ZONING: GC General Commercial
UTILITIES: College Station Utilities: electric,
water and sewer
FLOOD PLAIN: None
BUILDINGS/SITE IMPROVEMENTS: None
CITY-OWNED
COMMERCIAL REAL
PROPERTY FOR SALE
GROW.CSTX.GOV
CONTACT
MARK MCAULIFFE, LAND AGENTReal Estate Broker979.764.6272mmcaulie@cstx.gov
3City of College Station
TABLE OF CONTENTS
Proposal Highlights ....................................................2
I. Introduction: Economic Development Master Plan .................4
II. Existing Competitive Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Competitive Position: Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Competitive Position: Wages and Employment .................................6
Competitive Position: Industry Concentration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Competitive Position: Education Attainment ...................................11
III. Overall Strategy Framework .........................................12
Product, Price, and Promotion: Midtown Business Park . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Product, Price, and Promotion: College Station Business Center . . . . . . . . . . . . . . . . . . .15
Product, Price, and Promotion: Science Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Product, Price, and Promotion: Biocorridor .....................................16
Promotion: Recruitment .....................................................16
IV. Economic Development Master Plan Strategies 2020-2025 .......19
Category 1 ................................................................20
Category 2 ................................................................21
V. Specific Areas for Immediate Work .................................22
VI. Implementation with Our Partners .................................25
4 Economic Development Master Plan
ECONOMIC DEVELOPMENT
MASTER PLAN
The Economic Development Master Plan is one chapter of the city’s
Comprehensive Plan, which serves as a statement of the community’s
vision for the future and a guide to achieving that vision.
The intent of the overall master-planning process is to ensure that future growth and
development advances the city’s economic development objectives. The process should
also further College Station’s goal of “ensuring a diversified economy, generating quality,
stable, full-time jobs; bolstering the sales and property tax base; and contributing to a high
quality of life.” The Economic Development Master Plan has a planning horizon of five
years. Strategies with longer-term implications also were considered during the process.
The original Economic Development Master Plan was developed in 2013. This review and
update to that plan outlines out community’s economic development path for 2020-25.
PLAN PROCESS
As part of the plan’s development, staff engaged with local residents, business owners/
operators, and community leaders to understand their vision of the local economy and to
review and formulate pragmatic strategies. The engagement came in the form of focus
groups with community leaders in November and December of 2019. The results were
used throughout the plan’s development.
UNIQUE ASPECTS OF ECONOMIC DEVELOPMENT
The overall goal for this plan and previous program planning has been to build a more
competitive market for growth and investment in College Station. Businesses and
individuals have choices of where and when to locate and grow their operations and
careers. To ensure that College Station is a leading contender for desirable business
and personal investment, the plan supports sound community planning principles while
maintaining a pragmatic and proactive approach to the market.
I.
5City of College Station
EXISTING COMPETITIVE POSITION
As part of the update, staff reviewed critical market data items that
underpin the plan. Data items most relevant to economic development
competitiveness are summarized in this chapter.
COMPETITIVE POSITION: POPULATION
Of all the factors expanding and relocating companies and individuals analyze in making
location decisions, the size, growth potential, and skill levels of the local workforce are the
primary concern. College Station is a modest-sized market overall in the near term, but
with an outstanding upside.
• College Station’s total population continues to grow from 2.5-3.5% annually. Since
2000, the average annual growth rate has been 2.8%.
• As of December 2019, the trend has continued with the population estimated at
122,738, an increase of over 20% since the plan’s last update in 2013 (when the
population was about 100,000.)
• College Station’s population growth has been led by the increasing student population
16%
39%
9%
6%
7%
8%
15%
City of College Station Population, 2010-2018
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996
Population By Age Group
125,000
100,000
75,000
50,000
25,000
1996 2010 2018
City Population
0
94,817
119,748
60,440
41,892
6,925
49,129
67,003
12,821 11,682 Texas A&M Population
Blinn Population
<18
18-2425-34
35-44
45-54
55-64
65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0
2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
F1 Source: American Community Survey
F1
• The College Station market is considerably younger than many Texas communities.
• From a business perspective, 30% of the population falls between ages 25-54, which
are the primary working years.
• 39% of the market is between ages 18-24, which represents the next generation of
the labor force.
• About 18,000 students graduate from Texas A&M University each year.
• The ability to capture a higher percentage of that population as they leave college is
critical for College Station’s economic development program and overall
competitive advantage.
II.
6 Economic Development Master Plan
16%
39%
9%
6%
7%
8%
15%
City of College Station Population, 2010-2018120,000110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996
Population By Age Group
125,000
100,000
75,000
50,000
25,000
1996 2010 2018
City Population
0
94,817
119,748
60,440
41,892
6,925
49,129
67,003
12,821 11,682 Texas A&M Population
Blinn Population
<18
18-2425-34
35-44
45-54
55-64
65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0
2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
16%
39%
9%
6%
7%
8%
15%
City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996
Population By Age Group
125,000100,000
75,000
50,000
25,000
1996 2010 2018
City Population
0
94,817 119,748
60,440
41,892
6,925
49,129
67,003
12,821 11,682 Texas A&M Population
Blinn Population
<18
18-2425-34
35-44
45-54
55-64
65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0
2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
COMPETITIVE POSITION: WAGES AND EMPLOYMENT
While the number of jobs continues to grow, Brazos County’s employment base
maintains lower wage levels in comparison to benchmark communities.
• Wage levels supported by Brazos County businesses are below nearly all peer
communities and are 49% below the average wage for Texas.
• Large employment concentrations in the Retail sector and Accommodations and
Food Services sectors lower overall wages across all employment sectors.
• The most recent figures show that the College Station Bryan MSA has a historically
low unemployment rate of 3.0%, the lowest rate since 1969.
• The unemployment rate, in addition to the lower wages in Brazos County, reflect a
high degree of underemployment in College Station.
• As College Station recruits industries to the market, focus should be placed on
recruiting jobs that will raise the average annual wage.
• The tightness of the existing market means attracting employers that need hundreds
of workers may be challenging.
• Instead, opportunities that feature fewer numbers of employees, as well those that
can take more advantage of the student population, should find success.
F2 F3
F2 and F3 Source: American Community Survey
7City of College Station
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0
2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019
$60,000
$55,000
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$65,000
Brazos Co. Hays Co.
(San Marcos)
McLennan Co.
(Waco)
Montgomery Co.
(Conroe)
Texas
$41,808 $40,716
$45,716
$63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
F4
F5
F6
F4 and F5 Source: Texas Workforce Commission
F6 Source: Federal Reserve economic data (fred.stlouisfed.org)
8 Economic Development Master Plan
COMPETITIVE POSITION: INDUSTRY CONCENTRATION
While a large share of College Station’s job base is contained in non-primary
industries, the city has done a good job of retaining a primary industry presence in
the Manufacturing sector and Professional &Technical Services.
• College Station’s industry mix includes primary and non-primary industries.
• Primary industry presence is desirable because such industries export goods and
services outside the region and import wealth.
• Employment in primary industries generally requires higher skill/education levels
and supports higher wages.
• The top five sectors by employment are: (1) Accommodation and Food Services,
(2) Retail Trade, (3) Health Care and Social Assistance, (4) Manufacturing, and
(5) Construction.
• While College Station-Bryan has historically been dominated by government
jobs, data indicates a shift to a higher concentration in private industry jobs.
• The highest concentration of jobs in College Station are in Accommodation
and Food Services and Retail Trade. While both are needed, they add to the
downward trend in wage averages in Brazos County.
• Focus should be placed on continuing the diversification in employment with a
heavier emphasis on jobs that leverage College Station skills advantages while
helping to raise overall wages.
9City of College Station
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608
MSA Unemployment by Year
8%
7%
6%
5%
4%
3%
2%
1%
0
2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008
5%10%15%20%25%
20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)
Accommodation and Food Services
Administrative and Food Services
Agriculture, Forestry, Fishing and Hunting
Arts, Entertainment and Recreation
Construction
Education Services
Finance and Insurance
Health Care and Social Insurance
Information
Management of Companies and Enterprises
Manufacturing
Mining, Quarrying and Oil and Gas Extraction
Other (Except Public Administration)
Professional, Scientific and Technical Services
Real Estate and Rental and Leasing
Retail Trade
Transportation and Warehousing
Unclassified
Utilities
Wholesale Trade
20.3%
5.7%
2.1%
2.7%
7.2%
15%
15.8%
7.5%
2%
3.4%
6.6%
2.7%
2.9%
1.1%
1.4%
1.8%
1.4%
0.2%
0.1%
0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
F7
F7 Source: Bureau of Labor Statistics
10 Economic Development Master Plan
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%
College Station-Bryan Employment by Industry by Number of Jobs
140
120
100
80
60
40
20
0
1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private Jobs
Government Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
F8 Source: Texas Workforce Commission
F8
11City of College Station
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%College Station-Bryan Employment by Industry by Number of Jobs14012010080604020019901991199819921993199419951996199719992000 20072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private JobsGovernment Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
COMPETITIVE POSITION: EDUCATIONAL ATTAINMENT
College Station and Brazos County residents enjoy higher educational attainment levels
compared to peer communities. This is not surprising given the presence of Texas A&M
and its ability to provide a steady flow of highly educated graduates to support the
community’s economic base.
• College Station’s residents have the highest educational attainment of similar
communities with over 50% of the population (age 25+) with at least a
bachelor’s degree.
• Only 5% of the city’s population lacks a high school diploma.
• National forecasts point to knowledge-based industries supporting a significant
amount of future economic growth.
• College Station’s high education levels are one of its top marketing assets to
companies in constant search of highly educated workers.
OUR ADVANTAGE
In summary, the market continues to
experience steady growth, with specific
advantages tied to the overall skills and
talent of the workforce as well as the strong
growth in population in the prime years for
employment. College graduates can be a long-
term advantage if opportunities exist to add
additional high-end jobs to the market.
F9
F9 Source: American Community Survey
12 Economic Development Master Plan
OVERALL STRATEGY FRAMEWORK
The plan’s framework is rooted in enhanced competitiveness
and market awareness.
Successful economic development requires a complete, coordinated, and connected
program. For College Station to compete and locate industry, attention must be paid to
these four central elements.
A. Product–The facilities, sites, and infrastructure available to prospects, particularly
those needing larger sites with appropriate zoning and/or on-site amenities.
B. Price–The prospect’s total costs associated with the community and the ability
of the locality to offset those costs with incentives, available development-ready
sites, workforce training, fast-track permitting, and other initiatives.
C. Pinpoint–Enhanced targeting to streamline efforts and match community
strengths with company and individual needs.
D. Promotion–Effective communication of competitive advantages to
targeted audience.
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%College Station-Bryan Employment by Industry by Number of Jobs14012010080604020019901991199819921993199419951996199719992000 20072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)
Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private JobsGovernment Jobs
Private Jobs
Government Jobs
1990 2018
55%45%64%36%
11%
18%
28%
28%
5%
6%
High School
Graduate
or GED
Some College,
No Degree
Associate
DegreeBachelor’s
Degree
Graduate or
Professional
Degree
No High School
Diploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
III.
13City of College Station
Since 2016, Economic Development staff has sought to address and
tackle these four elements. Accomplishments include:
PRODUCT, PRICE, AND PROMOTION: MIDTOWN BUSINESS PARK
To ensure there are adequate ready-to-go sites for investment opportunities of a certain
scale, the city worked diligently to develop a master plan for 200+ acres on Highway 6
that work included:
• Creation and adoption of Midtown Master Plan—implementation ongoing.
• Capital funding requests submitted for Midtown Business Park development
in four phases.
• Major infrastructure including the construction of Midtown Drive, construction of
electric facilities along Midtown Drive, and creating the availability of public water
and sewer services has been completed.
• Co-branding and signage developed with adjacent Midtown City
Center development.
• Co-branding efforts with adjacent city regional ballpark—Texas Independence
Ballpark Midtown College Station.
• Marketing material developed for the overarching Midtown area.
• Preliminary Plan approved by the Planning and Zoning Commission.
• Street name changes within and surrounding MBP to create a branded area.
• Issued RFP for 57-acre commercial tract fronting Highway 6 in the center of
the park.
• Sub-District A and B tracts are active on the market, with accompanying marketing
material developed for each lot.
• Presented Midtown as site options for a variety of state RFP responses.
• Price reduction for development due to planning for infrastructure and
development readiness.
14 Economic Development Master Plan
ONGOING INITIATIVES:
• Determine path forward on Sub-District A RFP.
• Create and place temporary signage.
• Fund, design, and construct Capital Project Phases 1-4.
• Create Covenants and Restrictions.
• Establish a Property Owners Association.
• Set up TIRZ Board and encourage county participation.
• Design a separate Midtown page on the economic development website.
• Continue marketing, including in RFP responses when appropriate, and meeting with
potential buyers.
15City of College Station
PRODUCT, PRICE, AND PROMOTION: COLLEGE STATION BUSINESS CENTER
To increase the opportunity to meet demand for smaller end users on existing city land,
the staff focused on these changes to the existing city business center:
• 30-acre tract at Gateway Blvd. divided into five smaller tracts.
• Preliminary plan and final plat approved for five smaller tracts.
• Sold seven-acre lot to FedEx for a $10 million ground facility, made possible by
subdividing the larger tract.
• Real estate brochures created to market remaining tracts.
• All remaining tracts are actively on the market.
• New signage renderings created and capital funding project request submitted.
• Presented College Station Business Center to have site options for a variety of state
RFP responses.
ONGOING INITIATIVES:
• Design and place new “for sale” signage.
• Fund and construct new permanent signage per capital funding request.
• Design a separate College Station Business Center page on the economic
development website.
• Shared maintenance agreements.
• Continue to market, include in RFP responses when appropriate, and meet with
potential buyers.
PRODUCT, PRICE, AND PROMOTION: SCIENCE PARK
To highlight an existing light industrial facility that is underperforming and not utilized to
its fullest potential, as well as to highlight new shovel-ready sites for research and high-
tech manufacturing in College Station, staff has:
• Entered into a 10-year performance-based Economic Development Agreement in
which the property owner can receive tax rebates based on additional property valued
added in 2015, helping to make the property more financially attractive.
• Presented Science Park as a site option for a variety of state RFP responses.
GATE
W
A
Y
B
O
ULE
V
A
R
D
VENTURE DRIVEWILLIAM D. FITCH PARKWAY
OAKS DRIVE
S
O
U
T
H
LAKEWAY DRIVEAGATE DRIVEPARKVIEW DRIVETECHNOLOGY WAYSAND
PI
P
E
R
C
O
V
E SOLD
1 2 36.007 AC.5.635 AC.6.090 AC.45.809 AC.5
ST. ANDREWS DRIVEQUALITY CIRCLE
ARRINGTON ROAD7.202 AC.ST. ANDREWS DRIVESPEARMAN DRIVE
H
I
G
HW
A
Y
6
HIGHWAY 6
16 Economic Development Master Plan
ONGOING INITIATIVES:
• Highlight Science Park on the economic development website.
• Continue to market and include in RFP responses.
PRODUCT, PRICE, AND PROMOTION: BIOCORRIDOR
To promote a destination for education, research, development, commercialization, and
production of innovative technologies to improve global health, College Station and
Bryan entered into the BioCorridor InterLocal Cooperation and Joint Development
Agreement in 2011. Since then College Station has:
• Entered into an Economic Development Agreement with Fujifilm Diosynth for a
$70 million capital investment, 100 full-time jobs, and a payroll no less than
$6 million annually.
• Staff is working with Fujifilm Diosynth on an announced expansion consisting of $120
million capital investment and 100 jobs.
• Entered into an Economic Development Agreement with Viasat for a $20 million
capital investment, 150 new full-time jobs and an additional payroll of $7.6 million.
• Marketed the BioCorridor and presented as a site option for a variety of state
RFP responses.
ONGOING INITIATIVES:
• Continue working with Fujifilm Diosynth on their expansion process.
• Continue marketing the BioCorridor.
PROMOTION: RECRUITMENT
To stay in front of prospects and their advisors, as well as close specific deals, the staff
undertook these activities:
• Executed Economic Development Agreements with ViaSat, Fujifilm Diosynth,
Strategic Behavioral Health, Science Park, and StataCorp to locate or expand in
College Station.
• Identified and promoted private assets throughout College Station.
• Partnered with Texas A&M University (TAMU) to develop an industry recruitment
strategy that recognized strengths, weaknesses, opportunities, and threats, and
specific industries for direct outreach.
• Hosted the 7th annual America’s Competitiveness Exchange on Innovation and
Entrepreneurship (ACE), a week-long international reverse trade mission that
provided an opportunity to promote economic development in Central Texas.
• Created the ED Marketing Framework for College Station—evaluated current
conditions and competitiveness and targeted industry selection and optimization.
• Developed “Check Out College Station” marketing campaign and promoted in Site
Selectors and Texas Real Estate magazines.
• Expanded recruitment efforts with the Brazos Valley Economic Development
Corporation (BVEDC), collaborating with TAMU when appropriate.
• Attended site selector events in Indianapolis, Plano Dallas, Chicago, and Houston.
• Initiated a working group with area’s hospital administration group to develop a
master plan for the medical district.
17City of College Station
Dallas/
Fort Worth
Houston
San
Antonio
Austin
CollegeStation
1.5 hours
2 hours
3 hours
3 hours
SHOVEL-READY SITES
AVAILABLE NOW.
CONTACT:Natalie Ruiz
Economic Development Director
979.764.3527 | nruiz@cstx.gov
Aubrey Nettles
Economic Development Manager
979.764.3423 | anettles@cstx.gov
ACCESS TO THE TEXAS MARKET
More than 70% of Texas’ population resides
within a 3-hour drive.
EDUCATED WORKFORCE
62% of the population has a post-secondary degree.
SHORT COMMUTE TO WORK
15-minute travel time across College Station.
RESEARCH COLLABORATION
$922 million invested annually in research at
Texas A&M University.
ELITE SCHOOL DISTRICT
School district ranks top 2% in Texas.
Check Out
College Station
GROW.CSTX.GOV
School district ranks in top 2% in Texas.
18 Economic Development Master Plan
• Created “All Up In Your Business” podcast to highlight retail and industry happenings.
ONGOING INITIATIVES:
• Complete redesign of the economic development website.
• Continue marketing College Station in publications where appropriate.
• Continue meetings with hospital administration to market the region’s
healthcare attributes.
• Continued outreach efforts in conjunction with BVEDC.
PINPOINT: RETAIL AND INDUSTRY
To refine and focus prospect opportunities from the commercial and retail sectors, staff
undertook the following activities.
• Target industry strategy adopted by Brazos Valley Economic Development
Corporation, which aligns with 2017 Economic Development Marketing Framework
developed by Greyhill Advisors.
• Targets refer to small to midsized firms that stress applied engineering and product
development across a range of industries that also dovetail with research excellence in
the market.
• Initiated a Retail Recruitment Program that includes a market analysis, identification
of leakage areas, targeted retailers, and ongoing recruitment to our market.
• Developed a specialized website/landing pages for potential retailers.
• Adopted an informal retail incentive policy to incentivize retailers to locate here.
• Attended state and national trade shows designed for direct retail recruitment
annually to connect face-to-face with retailers and interested retails and developers.
• Located several retailers on “target retailer” list, including Home Goods, At Home,
Snooze Breakfast Eatery, Five Guys Burgers and Fries, Dunkin Donuts, and more.
• Initiated commercial preservation strategies, including city-initiated rezonings, to
preserve commercial development opportunities in key locations.
• Successfully completed five of eight commercial rezonings and proposed city-initiated
land use amendments (final three in progress).
ONGOING INITIATIVES:
• Complete city-initiated rezoning projects and potentially identify other key
commercial development and redevelopment opportunities to pursue.
• Complete BVEDC’s Target Industry Strategy implementation process.
19City of College Station
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%College Station-Bryan Employment by Industry by Number of Jobs14012010080604020019901991199819921993199419951996199719992000 20072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)Educational Attainment for Population 25+ in 2018A Competitive College Station Private JobsGovernment JobsPrivate JobsGovernment Jobs1990201855%45%64%36%11%18%28%28%5%6%High SchoolGraduateor GED Some College,No DegreeAssociateDegreeBachelor’sDegreeGraduate orProfessionalDegree No High SchoolDiplomaA CompetitiveCollege StationProduct PricePinpointPromotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%College Station-Bryan Employment by Industry by Number of Jobs14012010080604020019901991199819921993199419951996199719992000 20072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)Educational Attainment for Population 25+ in 2018
A Competitive College Station
Private JobsGovernment JobsPrivate JobsGovernment Jobs1990201855%45%64%36%11%18%
28%
28%5%
6%
High SchoolGraduateor GED Some College,No Degree
Associate
DegreeBachelor’s
Degree
Graduate orProfessionalDegree No High SchoolDiploma
A Competitive
College Station
Product
Price
Pinpoint
Promotion
2020-25 Strategic Initiatives
2019 BVEDC Target Industries
Enhance high
quality of life
Support retail
& redevelopment
opportunities
Enhance
community
health &
wellness
Support
expansion of
population and
corporate
investment
Partner with
regional allies to
attract & expand
high-end
investment
Attract and
expand
destination
entertainment &
hospitality
activities
PRIVATE JOBS
Focus: Defense, Human Life Sciences, Smart
Infrastructure and Other Research Specializations
Potential Tactics: Commercialization, Entrepreneurship,
Research Networks, Retention/Expansion
PROFESSIONAL AND TECHNICAL
SERVICES
Focus: Regional Oces, Information Technology,
Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
The Brazos Valley is home to a competitive mix of assets that afford it opportunities to
compete for some of the most attractive investments in Texas and the U.S. Although
the region houses one of the nation’s largest universities and research institutions, the
regional economy has not leveraged this advantage to the fullest extent. In 2019, the
BVEDC conducted a review of industry attraction options (targeting study) to match
the regions assets with the growing technology and service sectors. As the region better
aligns with existing and statewide assets, future job growth can focus increasingly on high-
end jobs and investments in three primary clusters: Applied Research and Development,
Professional and Technical Services, and Engineered Materials and Components.
The city supports these targets and will partner with BVEDC to identify and recruit
opportunities in these sectors.
ECONOMIC DEVELOPMENT MASTER
PLAN STRATEGIES 2020-2025
The following strategies and actions are the key focus for the next
five years of the plan.
They were developed with an understanding of the overall competitiveness of the market,
as well as the success of past initiatives. Input from over 70 community stakeholders also
figured prominently.
The following graphic highlights the six strategic initiatives for 2020-25:
IV.
20 Economic Development Master Plan
The strategies fall into two main categories:
Category I Strategic Initiatives are targeted to specific recruitment opportunities for
companies, and hospitality and retail industries, along with individuals, who are considering
entry into our regional market. The strategies are primarily led by College Station’s Economic
Development team. Here’s a summary:
CATEGORY I - STRATEGIC INITIATIVE: SUPPORT AND PARTNER WITH REGIONAL
ALLIES TO ATTRACT HIGH-END INVESTMENT
• Focus efforts on recruiting Aggie-owned and led businesses to College Station.
• Continue partnerships with regional economic development partners such as BVEDC
to raise the profile and compete for high-end investment opportunities.
• Maintain direct dialogue with existing businesses to aid in their abilities to expand
their presence in the community.
• Focus on retaining students by connecting them with internships, and post-
graduation employment.
• Engage in frequent communication and cooperation with Texas A&M and the Texas
A&M System, especially regarding opportunities in the private sector (e.g. RELLIS).
CATEGORY I - STRATEGIC INITIATIVE: SUPPORT RETAIL DEVELOPMENT AND
REDEVELOPMENT OPPORTUNITIES
• Continue to promote the city’s market opportunities to retailers and developers
trying to enter the local market on the economic development website.
• Develop retail reinvestment strategies to enhance mixed-use opportunities and
commercial area upgrades.
• Ensure land use planning and development regulations provide for adequate ability to
respond to market opportunities.
• Use financial and other incentives to aid underperforming or underutilized business
sites when appropriate.
• Start retail business retention and expansion (BRE) visits to encourage growth and
additional locations.
• Pursue retail entertainment opportunities.
• Consider establishment of a gateway improvement incentive program.
• Encourage retail redevelopment where ample infrastructure exists.
• Seek retail opportunities in close proximity to city assets (e.g. Texas Independence
Ballpark and Veterans Park).
CATEGORY I - STRATEGIC INITIATIVE: SUPPORT EXPANSION AND RELOCATION
OF CORPORATE INVESTMENT AND PEOPLE
• Continue to promote market opportunities to companies, realtor/brokers, and site
selectors to attract of high-end jobs and investment in biotechnology, advanced
manufacturing, and other key industries that can utilize our highly skilled workforce.
• Coordinate outreach to these sectors through direct city marketing as well as regional
partners such as Texas A&M and BVEDC.
• Ensure land use planning and development regulations provide adequate opportunities
to respond to market opportunities.
• Ensure necessary infrastructure and public services are adequate and available when
needed to serve development opportunities.
• Support infrastructure to ensure critical sites (e.g. Midtown) are ready for
development.
21City of College Station
• Highlight business parks and other available sites on the economic
development website.
• Maintain dialogue with existing business to support their expansion.
• Pursue Foreign Trade Zone designation for sites in College Station.
• Advance efforts to retain students post-graduation and re-attract Aggies of all ages.
• Directly contact U.S. market areas with large senior populations that are considering
relocation and communicate College Station’s many advantages.
CATEGORY I - STRATEGIC INITIATIVE: SUPPORT ATTRACTION AND EXPANSION
OF DESTINATION ENTERTAINMENT AND HOSPITALITY ACTIVITIES
• Expand and enhance city and partner facilities to attract athletic, cultural, and
business events.
• Expand partnerships with hospitality advocacy groups and providers (EBCS, Texas
A&M) to target and promote select events.
• Tie those opportunities to strategies to augment existing venues such as Wolf Pen and
select areas such as the Northgate District.
• Partner with and strengthen existing events in the community and on campus.
• Combine entertainment recruitment efforts with TAMU wherever possible.
• Explore retail opportunities surrounding athletic complexes.
• Focus on mid-week business conferences and meetings (corporate tourism).
• Seek ways to enhance the use of and activities at Wolf Pen Creek.
• Highlight city assets such as Northgate and Wolf Pen Creek as viable
entertainment venues.
Category II Strategic Initiatives will help ensure that the overall goals of the Plan are
supportive—in a broad sense—of all the public, business and citizen-related initiatives in the
city’s entire Comprehensive Plan. Here are some of those major activities in which Economic
Development will participate:
CATEGORY II - STRATEGIC INITIATIVE: SUSTAIN AND ENHANCE HIGH QUALITY
OF LIFE
• Continue to promote enhanced mobility options for residents and visitors.
• Seek high quality entertainment and arts opportunities for residents and visitors.
• Support walkable development with a concentration of activities.
• Promote enhanced flight options at Easterwood Airport.
• Message quality of life amenities to the community and beyond.
• Recruit a variety of internet service providers to community.
• Focus on land use planning and redevelopment opportunities surrounding campus and
in key corridors.
• Create and maintain high quality and diverse employment opportunities.
22 Economic Development Master Plan
CATEGORY II - STRATEGIC INITIATIVE: ENHANCE COMMUNITY HEALTH
AND WELLNESS
• Support hospital systems in their efforts to grow and diversify medical facilities and
service offerings (mental health, wellness programs).
• Ensure land use planning and development regulations provide adequate options to
respond to market opportunities.
• Maintain ongoing dialogue with providers to aid in their ability to expand their
presence in the community.
• Ensure connectivity between city-sponsored health, wellness, and fitness programs
and the regional medical community.
• Strategically use incentives to attract key medical services and aid existing providers
in their ability to expand services (e.g. Strategic Behavioral Health).
• Highlight city’s medical infrastructure as a recruitment tool on the economic
development website.
• Consider complimentary medical uses around major hospitals.
• Maximize city assets such as walking and biking trails.
SPECIFIC AREAS FOR IMMEDIATE WORK
While section IV outlines the overall strategies Economic
Development will support in the next five years, several items
represent specific projects Economic Development will undertake
in 2020-2021 that are consistent with the overall strategic
framework. Here are a few of the initiatives:
ENHANCE AWARENESS OF COLLEGE STATION AND ALL ITS ASSETS WITH
IMPROVED MARKETING
The overall economic development program needs to build on its 2019 efforts to “Check
out College Station.” Better knowledge of the market will help interested parties fully
grasp the advantages the market offers. Much of this can be done through improved
information and content on the Economic Development website as well as targeted
outreach at marketing events.
• Additional advantages College Station can provide for prospects seeking
new locations.
• Expanded information regarding real estate options such as the Midtown Business
Park, College Station Business Center, and other priority development areas.
• Articulate benefits for possible relocating targets that include specific populations
(retirees, young professionals) as well as businesses that are building blocks for a more
competitive market.
• Highlight quality of life amenities in College Station (e.g. medical infrastructure,
school district, arts and entertainment).
ENCOURAGE REDEVELOPMENT IN UNDER-PERFORMING AREAS
WHERE APPROPRIATE
Staff will focus efforts on encouraging redevelopment in areas that already have sufficient
infrastructure capacity but where the existing use is underperforming. An example of this
is the redevelopment on University Drive to Embassy Suites. Before the development
V.
23City of College Station
of Embassy Suites, the total assessed valued was $836,530. The current assessed value
is $20,346,232. The property went from paying an annual city tax of $3,785.30 to
$108,774.62, a significant increase in revenue for the city. Similar examples exist in the
Northgate area. In considering redevelopment opportunities, staff also considers ways
to enhance the compatibility of redevelopment projects in blending appropriately with
existing neighborhoods. Areas of focus include University Drive, Texas Avenue, and
Harvey Road.
AMPLIFY EXISTING EVENTS
AND ASSETS
Events - With the BCS Marathon
gearing up for its 10-year celebration
in December and numerous Christmas
events around the city during the
holidays, staff should work to market
College Station as a Christmas
destination. The goald would be to
tie those activities together into an
overall promotion that leverages a wide
number of events such as Christmas
in the Park, George Bush Library Tree
Lighting Ceremony, BCS Christmas
Parade, Santa’s Wonderland, Aggieland
Safari, and Spirit Ice Arena to create an
overall Christmas package. Additionally,
TAMU Athletics is working to utilize
their athletic venues for more than
just sporting events, and their facilities
should be incorporated where possible.
Assets - The city has strategically invested in the Wolf Pen Creek and Northgate districts.
Efforts should be placed on maximizing on those investments as much as possible. In the
immediate future, the city should actively advertise the Northgate surface lot and Wolf
Pen Creek venue as viable entertainment venues on the economic development website.
Long-term planning should be utilized to enable the venues to operate at their highest
and best use.
24 Economic Development Master Plan
RECRUITING AGGIE-OWNED AND LED BUSINESSES
Texas A&M graduates identify strongly with their university and College Station. Equally
notable, Texas A&M graduates are creating and leading many successful businesses in
Texas and throughout the country. Attention should be placed on recruiting Texas A&M-
led and owned businesses to their beloved alma mater. Relocating from a congested
metropolitan area and expanding businesses to College Station where there are numerous
ways to tap into the talent and research at Texas A&M should be some of the selling
points. The city should work with the Association of Former Students to advertise in the
Texas Aggie magazine and create direct outreach opportunities with former students to
include in-town meetings for alumni to experience the many ways College Station has
grown. A quarterly outreach newsletter should also be considered.
BETTER DEFINING THE COLLEGE
STATION RECRUITMENT SWEET SPOT
FOR COMPANIES
Based on the target industry work previously
conducted by the BVEDC and the city,
staff will continue to refine the precise
business opportunities that best fit College
Station from the broader industry clusters.
City staff and partners will continue to
identify and recruit specific companies
that can take full advantage of the assets at
Texas A&M, the overall workforce, and the
business climate advantages.
As those companies enter the market, they
will help build critical mass allowing further
development of the workforce already in
place as well as expansion of supporting businesses, further retail and service offerings,
and related mixed-use development options.
Taken together, these new businesses will create more opportunities and stimulate
existing business expansion while supporting the community’s overall growth objectives.
25City of College Station
VI.IMPLEMENTATION WITH OUR PARTNERS
The immediate and long-term success of the plan is dependent on the
city’s synergy with several partners.
The Texas A&M University and System, Brazos Valley Economic Development
Corporation, Experience Bryan-College Station, and the Chamber of Commerce,
join the city to represent, represent the largest cross section of the community’s
stakeholders. Those organizations have the most to gain from the plan’s successful
implementation. Communities work more efficiently and effectively when everyone
works together to achieve economic growth and productivity. A description of what each
organization offers is summarized below along with their unique roles.
TEXAS A&M (SYSTEM
AND CAMPUS)
Texas A&M is among the world’s
leading research institutions. With
research expenditures greater
than $920 million in FY 2019,
the university ranks in the top 20
based on a survey conducted by
the National Science Foundation.
With more than 200 centers
and institutes engaged in tackling
some of society’s most pressing
challenges, the breadth and depth
of the research enterprise is
among the nation’s best.
With more than 60,000 students at its main campus and over 400,000 alumni
worldwide, the university’s contribution to workforce development and constant supply
of highly trained graduates can not be overstated. The city will continue to coordinate
with Texas A&M on connecting current and former students to job opportunities in the
market. In addition, wherever possible the city will be interested in coordinating and
connecting business opportunities with university resources, especially market-facing
programs such as RELLIS.
BRAZOS VALLEY ECONOMIC DEVELOPMENT CORPORATION (BVEDC)
The Brazos Valley Economic Development Corporation (BVEDC) has made substantial
strides over the last five years. It has rebranded, adopted a community economic
development strategy, significantly increased the number of private funding partners
through Invest Brazos Valley, and continued to produce substantive marketing material
for the Brazos Valley as a whole.
College Station is confident in allowing BVEDC take the lead in promoting the region for
industry recruitment as it implements the work from the 2019 Targeted Industry Plan.
Specific steps to be taken by BVEDC:
• Update economic development marketing materials and Incorporate
New Target Sectors.
• Align external Identity for the Brazos Valley to targeted sectors by developing the
brand identity in year one of implementation.
26 Economic Development Master Plan
• Develop and sustain relationships with site consultants, influencers,
and “upstream” partners.
• Develop and implement a direct company recruitment program aligned
with targeted sectors.
• Operate a highly targeted outbound marketing program.
• Launch an earned media campaign to strengthen external perceptions of the
Brazos Valley.
• Leverage Invest Brazos Valley (IBV) to inform and support economic growth.
While College Station plays a support role in the region’s business recruitment, the city
is the leader when it comes to landing
businesses. College Station will take
the lead in business park development,
guiding businesses through the
permitting process and negotiating
economic development agreements.
College Station will also be directly
involved in talent attraction efforts for
professionals and retirees.
In its continuing support for
and partnership with the City of
College Station, the BVEDC is
actively engaged in supporting
entrepreneurial activities that would
further develop the ecosystem
and provide soft landings for spinouts. The BVEDC is proactive in networking with
community entrepreneurial organizations such at the local branches of the Small Business
Development Center, 1 Million Cups and the Entrepreneurs Organization, along with
Women Entrepreneurs of B/CS, Lemonade Day B/CS, and others. The Bryan/College
Station Chamber of Commerce will continue to receive BVEDC support in its on-going
efforts to enhance entrepreneurial activities in the community. The BVEDC will support
public and private efforts to attract real estate partners to provide office and coworking
space for rising startups.
Finally, the Brazos Valley EDC, in partnership with public and private partners, is
leveraging resources and relationships with Texas A&M University (TAMU) and the
Texas A&M University System (TAMUS) to support business attraction, retention and
expansion efforts. TAMU is a Category I funding partner of the BVEDC.
The efforts include:
• Monthly meetings with leaders at TAMUS’s RELLIS campus.
• Engagement with Texas A&M Technology Commercialization, including supporting
companies spinning out of TAMUS and international trade missions.
• Coordination with the TAMU Career Center to connect local companies with soon-
to-be-graduates.
• Targeted recruitment efforts with Aggie-owned and Aggie-led companies.
• Presenting prospective companies with the wide-range of research and collaborative
opportunities presented by TAMU and the TAMUS.
• Through relationship building with leaders at institutes and agencies, taking advantage
of connections when industry is brought into our community.
27City of College Station
16%39%9%6%7%8%15%City of College Station Population, 2010-2018120,000110,000100,00090,00080,00070,00060,00050,00040,000 2010 2011 2012 2013 2014 2015 2016 2017 201894,24695,14797,794100,036103,486107,899112,142113,563College Station-Bryan Annual Jobs120,000110,000100,00090,00080,00070,00060,00050,00040,000130,000 116,218Higher Education Population Since 1996Population By Age Group125,000100,00075,00050,00025,000 1996 2010 2018 City Population094,817 119,74860,44041,8926,925 49,129 67,00312,821 11,682 Texas A&M PopulationBlinn Population<18 18-2425-3435-4445-54 55-64 65+1990199119981992199319941995199619971999200020072001200220032004200520062008200920162010201120122013201420152020201720182019Average Wage Comparison, 2019$60,000$55,000$50,000$45,000$40,000$35,000$30,000$25,000$20,000$65,000 Brazos Co. Hays Co.(San Marcos)McLennan Co.(Waco)Montgomery Co.(Conroe)Texas$41,808 $40,716 $45,716 $63,700 $62,608MSA Unemployment by Year8%7%6%5%4%3%2%1%0 2010 2011 2012 2013 2014 2015 2016 2017 20186.6%6.3%2008 5%10%15%20%25%20094%5.7%5.5%5.1%4.1%3.5%3.6%3.2%3%Private Sector Employment Breakdown Brazos County (2018)Accommodation and Food ServicesAdministrative and Food ServicesAgriculture, Forestry, Fishing and HuntingArts, Entertainment and RecreationConstructionEducation ServicesFinance and InsuranceHealth Care and Social InsuranceInformationManagement of Companies and EnterprisesManufacturingMining, Quarrying and Oil and Gas ExtractionOther (Except Public Administration)Professional, Scientific and Technical ServicesReal Estate and Rental and LeasingRetail TradeTransportation and WarehousingUnclassifiedUtilitiesWholesale Trade 20.3%5.7%2.1%2.7%7.2%15%15.8%7.5%2%3.4%6.6%2.7%2.9%1.1%1.4%1.8%1.4%0.2%0.1%0.1%College Station-Bryan Employment by Industry by Number of Jobs14012010080604020019901991199819921993199419951996199719992000 20072001200220032004200520062008200920162010201120122013201420152017College Station-Bryan Employment by Industry (Percentage of Jobs)Educational Attainment for Population 25+ in 2018A Competitive College Station Private JobsGovernment JobsPrivate JobsGovernment Jobs1990201855%45%64%36%11%18%28%28%5%6%High SchoolGraduateor GED Some College,No DegreeAssociateDegreeBachelor’sDegreeGraduate orProfessionalDegree No High SchoolDiplomaA CompetitiveCollege StationProduct PricePinpointPromotion2020-25 Strategic Initiatives2019 BVEDC Target IndustriesEnhance high quality of life Support retail& redevelopmentopportunitiesEnhancecommunityhealth &wellnessSupportexpansion of population andcorporateinvestmentPartner withregional allies toattract & expandhigh-endinvestment Attract and expand destination entertainment & hospitality activitiesPRIVATE JOBSFocus: Defense, Human Life Sciences, Smart Infrastructure and Other Research SpecializationsPotential Tactics: Commercialization, Entrepreneurship, Research Networks, Retention/ExpansionPROFESSIONAL AND TECHNICAL SERVICESFocus: Regional Oces, Information Technology, Engineering
Potential Tactics: Business Attraction, Business
Retention and Expansion, Entrepreneurship, Alumni
Attraction and Retention, Amenity Development
ENGINEERED MATERIALS AND
COMPONENTS
Focus: Texas Triangle Clusters (Aerospace and Defense,
Automotive Energy, Biotechnology, Computer Products
and Electronics
Potential Tactics: Business Attraction, Business
Retention and Expansion, Commercialization,
Entrepreneurship, Supply Chain Mapping,
Infrastructure Development
STRATEGIC
OBJECTIVE
City of College
Station BVEDC Texas A&M
Chamber of
Commerce EBCS
Attract new
business
development
Enable business
expansion
Enhance relations
with allies
Increase tourism
and hospitality
Increase brand
awareness
College Station will work with BVEDC to ensure these relationships are an integral part
of the overall economic development strategy.
CHAMBER OF COMMERCE
The Chamber of Commerce has been successful in uniting businesses and community
leaders in College Station and Bryan. Membership has reached 1,550 and its network
continues to grow with new businesses joining monthly. The Chamber not only hosts
successful networking functions, they also host educational opportunities through
events like the Economic Outlook Conference and Leadership Brazos. The Economic
Development department has added a third position to focus on supporting the Chamber
of Commerce as a city liaison to the business community.
EXPERIENCE BRYAN COLLEGE STATION (EBCS)
Experience Bryan College Station markets the Brazos Valley as a destination for
conventions, sports tourism, leisure travel, trade shows, and other activities. This is
done primary through publications, bidding on events and attending recruiting events.
Economic development staff will work with EBCS to amplify existing events and assets
in College Station, as well as provide support where appropriate to EBCS’ tourism
recruitment efforts. Economic development staff is also participating in a tourism study
RFP being conducted by the city.
28 Economic Development Master Plan
CONTACT
Natalie Ruiz
ECONOMIC DEVELOPMENT DIRECTOR
nruiz@cstx.gov • 979.764.3527
Aubrey Nettles
ECONOMIC DEVELOPMENT MANAGER
anettles@cstx.gov • 979.764.3423
GROW.CSTX.GOV