HomeMy WebLinkAbout02/06/1992 - Joint Minutes City CouncilC~T.T.~. ~t~. STATION CITY COUNCIL
MINUTES OF PUBI~C
p~ARySESSION
6, 1993
Mayor Ringer, Councilmembers
Gardner, Schneider, Mc]lhaney,
Crouch, Brown
Councilman Bh'dwell
Executive Director Lindn Piwonka,
City Attorney Locke, Assistant City
Manager Brymer, City Secretary
Hooks
See guest register
~ Item No. 1 - CAI! to Ozdsr.
Conege Station Mayor Larry Ringer and Bryan City Councilman Hank
Mc(~uaide called the public hearing to order at ?:00 p.m. and thanked the
citizens present for attending. Mayor Ringer announced that Conege Station
Assistant City Manager Linda Piwonka would serve as hearing officer.
Ms. Piwonka introduced Randy Rogers, General Manager of TCA Cable
Company; Mark Palchick, TCA's attorney; Larry Monroe of Municon, the cities'
cable consultant; and Mary Kay Moore, Interim City Manager, City of Bryan.
Ms. Piwonka explained the hearing procedures to be followed.
Aaenda Item No. 3 - O~dn_a Statements.
Mr. Rogers introduced TCA board and staff members and showed a video of
TCA's operations in the Bryan-College Station area. Mr. Rogers also placed into
the hearing record a copy of a Oallup poll TCA contracted, and a written
statement. Mr. Rogers stated that TCA's aim was to provide a basic, reasonably-
priced level of service to all citizens wishing to subscribe, and at the same time
offer extra levels of service for citizens wishing to pay more to receive more
services. He stated that TCA had met with representatives of Bryan Independent
School District, College Station Independent School District, Texas A&M
City Council Special Meeting Page 2
Thursday, February 6, 1992
University, and both cities, as well as hiring the (~allup organization, to
determine exactly what the citizens of Bryan-College Station desired and at what
price. Mr. Rogers outlined the results of the Gallup poll. He stated that the
service which a two-way interactive cable plant could provide would have
monetary and social costs. He stated that, for example, a community-wide
emergency alert system would be more effective and less costly through the use
of outside alert systems. He also referred to the cost to the commtmity of
providing community/educational access channels. Mr. Rogers also spoke to
TCA's policy of charging for extra outlets in a home stating they felt it was unfair
to burden all customers with the convenience of a few. He also stated that the
FCC required them to provide a certain strength signal into a home. Homes with
multiple outlets may require special amplification equipment. He added that
TCA does not charge for repair service including inside the home.
Ms. Piwonka clarified that the cities' consultant, Municon, had not recommended
the alert system currently being investigated.
Agenda Item No. 4 - l~.ecelve written statements from the public
Dr. Claude Cunningham, Director of Administration and Planning for the College
Station Independent School District, introduced a written statement regarding
educational uses of cable and the need for educational access channels for
College Station ISD, Bryan, Bryan ISD, Texas A&M University, Blinn College, and
local private schools.
Dr. Don Rice, 2703 Rustling Oaks, Bryan, introduced into the record a letter he
had written and a petition asking the Councils to enact an ordinance allowing
cities to regulate pricing of all present and future multi-channel service
providers, provide for one rate for residential cable service, provide for
competitive pricing, and require a customer service survey once a year. He
encouraged the Councils to take advantage of the expertise of the consultants
from Municon.
Ms. Charlene Clark, 2304 Burton, Bryan, commended TCA for maintaining a high
quality of service and responding to customer concerns. She asked TCA to
promote family and religious programming.
Ms. Moore introduced 39 letters received by the two cities into the record.
Thirty of the letters spoke to TCA's practice of charging for multiple outlets in a
home.
Agenda Item No. 5 - Other concerns and/or questions from the public.
Mr. Ludy Benjamin, 2001 Indian Trail, College Station, also spoke about TCA's
practice of charging for additional outlets. He stated his home was wired for
multiple outlets when it was built, therefore he would be willing to pay for
repairs inside his home if he was not charged for the additional outlets. He
stated he felt it was unfair that they had to pay $5.00 per month in addition to the
City Council Special Meeting
Thursday, February 6, 1992
Page 3
charge for the outlet for the converter box to have a premium channel.
Othezw, ise, he had received good service.
Mr. Paul Williams, 2601 Sandlewood, College Station, stated he also had his
house wired with multiple outlets. He stated he had lived in Pasadena and
Angleton where subscribers were not charged for additional outlets. He agreed
with Mr. Benjamin's statement about repairs inside the home. He added that
TCA personnel had been very positive.
Mr. Joel Huddieston, 603 Wellborn Road, spoke to a contract negotiated between
Texas A&M University and TCA and the removal of MTV from the air. He stated
that he does not feel TCA responds to the student market and spoke about the
reconnect fees charged to a mobile community. He recommended a healthy
competition with two cable companies operating in the community.
Mr. Daniel Chis, 2313 Auburn, College Station, stated that a 36 channel basic
package was not indicative of current technology. He referred to several
specific channels that he felt should be offered and asked what types of
guarantees TCA would make regarding emerging technology.
Mr. Rusty Rush, 2427 Adrienne, College Station, commended Mr. Rogers and
TCA personnel for their involvement in community activities. He stated that he
was paying $32.95 per month for the same level of service he had received for
$16.95 in Oregon, nlinois, in 1989. He stated TCA service was good but too
expensive. He recommended the cities look into offering this service to the
Bryan-College Station citizens and not consider a ten-year franchise.
Mr. Robert Hodnett, 4117 Kenwood, Bryan, stated TCA does a good job but
should not charge for additional outlets. He also stated he thinks 20 Vision
should be included in the basic package. He added he paid less for more
channels in Houston.
Dr. Rice again addressed the Councils stating he had no complaint about TCA's
service. He asked how much it cost to provide the signal to an additional outlet
in a home. Mr. Rogers replied that TCA had stated its position on that subject
and would be looking at ways of satisfying the concern without burdening other
subscribers.
Mr. Andrew Aaron, 416 Upright Hall, Texas A&M University, representing the
residents hall association, spoke about TCA's practice of charging students a
$15.00 per room installation fee. He also stated the $22.95 fee is comparable to
the extended basic plus one premium channel Fort Worth offers; he feels it is
excessive.
Mr. Doug Williams, 3008 Pierre, College Station, asked that cable be made
available on the west (TAMU) campus.
Mr. (3rady McClone, 3406 Finfeather, stated he felt a ten-year contract would
City Council Special Meeting Page 4
Thursday, February 6, 1992
block many technological advances. He also stated a 36-channel basic package
did not reflect well on the community.
Mr. Bob Barker, 3711 East P.9th Street, BD, an, asked Mr. Rogers how their
installation fees compared to the fees being charged when TCA took over the
cable franchise. Mr. Rogers stated the fee had been $35.00 for any installation;
installation discounts are now offered to customers taking premium service at the
time of installation. Mr. Rogers added other cable companies charge from
$30.00 to $?0.00 for installation. In response to a question from Mr. Barker, Mr.
Rogers stated about 1,300 to 1,400 people subscribe to the less expensive family
package. Mr. Barker then stated he had three d~fferent people call the TCA
office and were only informed about the full 35 channel package and the
package with the premium channels. It was pointed out that the current
franchise agreement requires TCA to offer the less expensive package. Mr.
Barker then presented a flyer he obtained at the TCA office that details the two
more expensive packages with the family package only mentioned in small print
at the bottom. Mr. Barker then questioned why the installation fee for the 19.
channel package is almost double the fee for the more expensive packages. Mr.
Rogers explained it takes two separate "traps" to "trap out" any channels above
channel 13. Mr. Barker summarized by suggesting the cities become involved in
the cable business, open the market for two competitive companies, or deny the
renewal of TCA's franchise.
Mr. Spencer Johnson, 1303 Augustine, College Station, stated TCA staff members
had been very courteous and considerate. He agreed that there should not be
an additional charge for multiple outlets.
Mr. Huddleston again addressed the Council stating it would make more sense
for TCA to charge for service calls than to charge for multiple outlets since it did
not cost TCA anymore to send a signal to the additional outlets. Mr. Monroe
added that TCA officials had stated at the last meeting that the charge for
additional outlets was for signal leakage monitoring and repair.
Mr. Patrick Dixon, 400 Nagie, College Station, stated he was a student and did
not have cable because he could not afford it. He referred to an incident when
a salesperson visited his home, and he did not receive the amount of service for
which he paid. He recommended a less expensive package for students.
Mr. Jerry Cooper, 602 Bell, College Station, cautioned the Councils not to enter
into a ten-year agreement because of technological advances. He stated the
Council had a good understanding of what the citizens wanted in cable service
based on the input received at the hearings. He also spoke in favor of a flat rate
instead of a charge for multiple outlets.
Mr. Rogers Lewis, KAMU-TV, Texas A&M University, reviewed the history of the
use of Channel 31, the educational access channel, by the local schools and the
university.
Mr. Monroe clarified that the issue of safety alert technology did not come from
City Council Special Meeting
Thursday, February 6, 1992
Page
the consulting firm; that idea was raised by the cities. He did state that he took
exception to one statement by Mr. Rogers that this particular technology was no
more effective than an outdoor alert siren and suggested Mr. Rogers refer to the
Head of the National Weather Service for his public comments to the contrary on
this issue. He also stated that video monitoring of homes was never suggested
by anyone involved. Mr. Monroe then asked Mr. Rogers if the company would
agree to limit future rate increases to the actual increase in operating cost of the
company if the cities required no additional services from TCA. Mr. Rogers
replied that there had been no rate increase in the last three and a half years,
and that he could not answer the question because it involved corporate policy.
Mr. Monroe stated that representation had been made that a franchise fee was
actually a tax on subscribers. He stated that the franchise fee is not a tax in any
manner but simply rent charged for the use of public property and rights-of-way.
He further stated that the company may choose to pass onto subscribers, there
is not much the city can do about it since rates are deregulated by the federal
government. Mr Monroe then questioned Mr. Rogers about the ownership of
wiring in homes. Mr. Rogers replied that TCA repairs internal wiring at no
charge.
A show of hands from the audience indicated that most people would prefer to
pay for repairs than for multiple outlets. Several citizens then addressed
questions to Mr. Rogers and Mr. Monroe from the floor.
Mr. Palchick asked that the record reflect that prior to the Cable Act of 1984,
some cities would charge a franchise fee and/or require the cable company to
do certain tasks such as city beautification, etc. This, in effect, provided a
source of revenue for the cities. The act states that if a cable system was
charged a franchise fee of more than five percent, the city had to justify that fee.
He stated that as a compromise, the U.S. Congress stated that a municipality
may charge up to five percent of gross revenues, but to the extent those fees are
used for things other than the regulation or promotion of cable service in the
con~nunity, the cable operator has a right to take that cost and reassess it back
against the subscribers. He stated it had nothing to do with rate regulation. He
stated that a franchise fee used for anything other than the promotion of cable
service is a specific tax on cable customers. Mr. Monroe stated that any
increase in franchise fee can be added on to the basic rate. He stated it was
against the federal law to add the franchise fee if it had historically been
included in the rate. He informed the audience that the cities are currently
charging a two percent franchise fee.
In response to a question from a City Councilman, Mr. Rogers explained that the
converter boxes used in homes are computer addressed converter boxes that
allow the company to turn service from their office.
Mr. Rogers responded to a question from the floor. The person asked for a
clarification of the $15.00 charge for each dorm room at A&M. Mr. Rogers
replied that this covers a "trip" charge, it covers adminis~e cost to set up the
account.
City Council Special Meeting
Thursday, February 6, 1992
Page 6
Mr. Monroe remarked his concerns that the students were asked to install their
own cable. Mr. Roger addressed Mr. Monroe's concern. He stated that during
"rush" times in late August and early September for 5000 accounts. The cable
schedules certain areas of the city on a larger scale. He added that during one
day, the workers may install §00-?00 dormitory rooms.
A discussion about "downgrade" charges followed; Mr. Monroe states that he felt
those charges bordered on being punitive. More questions from the floor
followed.
In response to a question from the floor, Mr. Rogers explained about the FCC
definition that makes Waco channels considered local signals, which requires
TCA to offer them. Mr. Palchick agreed that this law was a problem for cable
operators and subscribers. A heavy copyright fee is charged for cable operators
offering imported signals. Mr. Palchick and Mr. Monroe informed the audience
that only their legislators could change this law. Mr. Rogers stated that TCA's
ability to offer three imported channels at the basic rate of $17.95 was
remarkable.
Mr. Sam Cleary, 317 Dunn, Bryan, discussed the 1984 Cable Act and its effect on
the local cable market. He asked questions about the Councils' current
regulatory authority.
Mr. George Hamilton, A&M Consolidated High School teacher, stated that TCA
offers better service than the previous provider. He asked the Councils to
uphold the requirement that the schools have free access to a cable channel.
Ms. Piwonka asked the Mayor to close the public hearing but leave the record
open for written comments up to end of March and address written contact to
herself or Mary Kay Moore in Bryan.
Mayor Ringer closed the public hearing and left the record open for public
comnlents.
Agenda Item No. 6 - Adjourn.
Mayor Ringer and Bryan Councilman McQuaide thanked the audience for
attending the public hearing and adjourned the meeting at 9:52 p.m.
PRINCETON, NEW JERSEY
(4,-'~) 4~9-,~'?oo
SPECIAL SATISFACTION AND
PROGRAMMING STUDY FOR THE
BRYAN AND COLLEGE STATION MARKETS
TCA CABLE TELEVISION
Tyler, Texas
February 1992
Prepared by
Gale D. Muller, Ph.D., Senior Analyst
Rita D. Holland, B.S., Executive Assistant
The Gallup Organization, Inc.
Princeton, New Jersey
All written reports based on this proprietary research project, the literary property therein
and the common law copyright thereto are the exclusive property of The Gallup
Organization, Inc. Reports produced, are privileged, confidential communication. The
material therein is available to, and for the guidance of, your executives only. The reports
are not to be copied, quoted, published, or divulged to others.
SECTION I
~ SUMMAZ~
2
lntroductson
In January of 1992, The Gallup Organization, Inc. of Princeton, New Jersey
conducted a survey of cable television subscribers in the Bryan-College Station area. The
study commissioned by TCA Cable Television of Bryan-College Station sought to determine
service satisfaction levels of local cable customers and measure interest levels for various
additional programming options.
Viewers voiced strong opposition to a higher franchise tax if that would mean
higher monthly cable hills. Eighty-eight percent (88%) of those interviewed
were against such an increase.
Nearly 90% of TCA Cable customers rated their picture quality as excellent
or good. Ten percent (10%) called the picture quality fair and only two
percent (2%) thought it was poor.
Ninety-three percent (93%) of those surveyed said they had experienced no
billing problems over the last year. Of the five percent (5%) who had experi-
enced such a problem, roughly two-thirds were satisfied with the resolution
of the problem.
Just under one-third of the respondents in the study said they had contacted
a customer service representative at TCA Cable within the past year. Ninety-
three percent (93%) of those respondents said the call was answered in a
reasonable amount of time and 83% regarded the customer service represen-
tatives as both courteous and knowledgeable.
Cable viewers seemed unwilling to fund a local community access channel
through higher monthly rates with 80% saying "no" to the idea.
Thirty-two percent (32%) of the cable subscribers in the study believe their
service is better now than three years ago, wMle six percent (6%) felt it was
worse than before. Forty-seven percent (47%) of those in the study said their
cable service was about the same as it was three years ago.
S~ON II
INTRODUC~ON AND ~ODOLOGY
5
Introduction
TCA Cable Television of Tyler, Texas commissioned The Gallup Organization, Inc.
of Princeton, New Jersey to conduct a special satisfaction and programming study during
January of 1992. Two markets were included in the total study.
· Bryan, Texas
· College Station, Texas.
The research objectives were:
1)
2)
3)
4)
5)
Those markets were:
to determine user satisfaction levels w~th current cable services
by market area;
to gather information about reasons for dissatisfaction;
to assess which cable stations were preferred by subscribers;
to assess the importance of selected services and the possible
potential amount that respondents would be willing to pay for
such special services;
to determine the respondent's reaction to selected increases in
fees or taxes.
6
Methodology
To meet these objectives, a random sample of ami, imum of two hundred
respondents in each of the two markets was interviewed by telephone in January 1992.
Respondents were current cable subscribers in that market. For each market, TCA Cable
Television provided a list of current cable subscribers and The Gallup Organization
interviewed a random sample of the valid telephone numbers provided.
When the male or female head of household who was listed as the cable subscriber
was not available during the first telephone contact, repeat contacts were made in order to
ensure a high completion rate.
Survey Instrument Development
Survey items for the study were developed by TCA Cable Television ~xecutives.
Stability of Results
At the 95% level of confidence, the maximum expected error range for a sample of
400 respondents is _ 4.9%. Stated more simply, if 100 different samples of 400 persons each
were randomly chosen from a given population, 95 times out of 100, the total results
obtained would vary no more than _+4.9 percentage points from the results that would be
obtained if the entire population were surveyed. The maximum expected statistical error
range at the 95% level of confidence is given in the table on the next page.
7
EXPECTED ERROR RANGES FOR
A MARKET SAMPLE OF 400 RESPONDENTS*
Results About:
10% 20% 30% 40% 50~ 60% 70% 80% 90%
Error Ranges: _+2.9 --.3.9 _+4.5 -+4.8 +-4.9 __.4.8 +4.5 --.3.9 __.2.9
* At the 95% Confidence Level
Sample Characteristics
In Table 1 below, demographic information for the total sample of 400 respondents
is provided.
TABLE 1
Sample Characteristics
(n:400)
Gender
Male
Female
18-34
3549
50+
Children in Household
1-12 years of age
13-18 years of age
Total
5O%
5O
46%
27
25
34%
14
Bryan
51%
49
35%
30
32
36%
15
Market
College
Station
49%
51
57%
23
18
33%
13
8
Overall usage of cable television by market is summarized in Tables 2 and 3 below.
TABLE 2
Cable Usage by Market
Market
College
Respondents Total Bryan Station
Less than 3 years 25% 16% 34%
3-10 years 39 35 43
Over 10 years 35 48 22
7.~ 8.8 6.2
Average* (Years)
= The response of "over 10 years" was estimated at 1.3.0 years
TABLE 3
Limited Basic vs. Full Basic
Who Have:
Limited Full Premium
Market Basic Basic Channel
Total 12% 62% 26%
Bryan 9 65 25
College Station 14 59 27
Nearly two-thirds of all respondents in the study indicated that they had "full basic"
cable coverage. Only 12% had chosen limited basic coverage. In an earlier 1991 study
conducted for TCA Cable Television in the Bryan/College Station market, 65% of the
respondents indicated they had full basic. These data, therefore, are nearly identical to the
data in the previous study.
SECI'ION Ill
GENERAL IMPRESSIONS
Introduction
The respondents were asked a series of questions concerning their overall general
impressions concerning picture quality, price/value, and were asked to compare their current
cable television with previous years' cable television.
12
Subsection A: Perceived Picture Quality
Respondents in the study were asked to rate their "perceived picture quality" on the
television set they watched most often. Eighty-eight percent (88%) of all respondents in the
study rated their "picture quality" as either "excellent" or "good".
TABLE 4
Perceived Picture Quality
College
Market Total Bryan Station
Excellent 42% 37% 47%
Good 46 52 39
Fair 10 9 11
Poor 2 I 2
It did appear that the College Station respondents were more likely to rate their
picture quality higher than Bryan respondents.
13.
Subsection B: Perception of Price/Value
Seventy-four percent (74%) of the respondents in the study indicated they had a
"satisfactory" price/value or better.
TABLE $
Perception of Value for Money Paid
(n=404)
Response
A very good deal 4%
A good deal 18
A satisfactory deal 52
A poor deal 25
Don't know 1
Although a relatively small percentage of the respondents (22%) said they felt cable
television was a '*good deal", an equal number said it was less than satisfactory (25%).
14
Subsection C: Comparison of Television with Previous Years
To assess the viewer's perception of the overall cable service provided today and that
provided three years ago, respondents were asked specifically to compare cable television
now with cable television three years ago.
TABLE 6
Comparison of Cable Television Now
with Three Years Ago
Same/
Better Don't Know Worse
Total
"Net"*
Gender
Male
Female
32% 62% 6% +26
Age
18-34
3549
50+
36% 58% 5% +31"
27 65 7 + 20"
Bryan
College Station
28% 65% 7%
34 61 4
37 55 8
+21':
+30" ]
+29"
* Better minus Worse
* * Significantly different (p <.05)
39% 54% 6% +33"
25 68 6 + 19"
15
Typically, using the questioning process such as the one summarized in Table 6, a
"net" of + 10% or less is expected. This is because, in general, respondents are more
positively inclined about their present situation than the previous situation for almost all
variables. The +26% represents a stronger positive feeling than is "typical".
Men were significantly more positive about the cable television offerings now than
three years ago than was the case for women. Older persons -- those over age 35 years --
were more positive about cable television now than three years ago. Respondents from
Bryan were significantly more positive than those from College Station.
TABI~ ?
Reasons for ~Better~/~Vorse~
Better Worse
Reason (n-- 129) (n--25)
Reception has improved
Added channels
Variety improved/more
Service is better
16%
14
14
10
Programming improved
"New company"
Service more reliable
10
10
6
Other
Don't know
10
13
Poor programming/no variety ·
Cost/too expensive
Poor reception
Poor late night programming
16%
12
28
28
8
8
16
The primary reasons given for why cable television was better now than three years
ago was because of programming improvement (38%). In addition, service (16%) and
reception (16%) were also areas of perceived positivity. ,
For those who felt that cable television was not as good as in previous years, the lack
of variety (28%) and cost (28%) were the responses most often given.
Subsection D: General Impressions of TCA Cable
The respondents were also asked to general questions about TCA Cable -- they were
asked to list TCA Cable's strong points and were asked what TCA Cable could do to better
serve them.
17
TABLE 8
TCA Cable's Strong Points
Response
Picture Quality/Reliability
Reliable picture quality
Reliable
Service
Friendly customer service
Good service overall
Prompt/fast service
Free repair service
Always there
Programming
Good variety of programming
Quality programming
General Positive
Satisfied
Good price/value
Responsive to MTV issue
Good billing
Listens to customers
Neutral Statements
Only cable in town
Other
Involved in community
Other
27%
11
6
21%
9
6
4
1
1
15%
9
6
9%
4
2
1
1
1
2%
2
3%
1
2
Don't Know/None 31%
18
TABLE 9
What TCA Cable Could Do
to Better Serve You
Response
Lower Cost/Prices
Lower prices
Improve Programming
Improve programming
Add more channels to basic
Eliminate duplication
Unblock blocked channels
Reception
Improve reception
Other
Allow customers to only choose
channels they want
Improve service overall
Other
Don't Know/None
24%
24
22%
13
4
3
2
4%
4
14%
2
2
10
36%
Overall, the respondents tended to list picture quality and general service as two of
TCA Cable's strong points. Programming -- especially the variety of programming -- was
also perceived as a strength.
Areas of weakness were most likely to be perceived as "higher prices" and general
improvements in programming.
S~ON VII
SPECIAL SERVICES
4!
Introduction
Respondents were asked specifically about having a personal computer and were then
asked about ways in which they could use that personal computer in their homes.
42
Forty percent (40%) of all respondents in the study said they had a personal
computer.
TABLE 21
Those Who Have
Personal Computers
"Yes"
Total 40%
Age
18-34 41%
35-49 SO
50+ 30
Area
Bryan 32%
College Station 48
Those persons with the highest incomes - typically 35-to-49 year olds - were more
likely to say they had a personal computer than older respondents, and College Station
respondents were clearly more likely to have a personal computer than those in Bryan.
43
A relatively small percentage of the respondents said they either used bank at ho/ne
via telephone or teleconferencing services.
TABLE 22
Use of Services
Of Those With Of Total
Service Personal Computer Sample
Bank at home via telephone
Teleconferencing
4% 2%
8 3
When projected to the total sample of persons in the study, an even smaller
percentage currently me these services. Caution is urged in the interpretation of these data,
however, became there may be some confusion about the use of these procedures and their
tie with personal computers.
SF, CTION VIII
45
Introduction
Finally, the respondents were asked about the potential for increased fees or
increased taxes for additional services.
46
Respondents were asked about their awareness of community programming that
included the city channel/educational access channel. Over half (58%) indicated an
awareness of such programming. '
TABLE 23
Community Programming:
City Channel/Educational Access Channel
Total Bryan
(n=404) (n--201)
Overall Awareness
College
Station
(n=203)
Willingness to fund community
access channel with increase
in basic cable rates
13% 13% 12%
$8% $7% 59%
47
Although many of the respondents were aware of such community programming
described above, a very small percentage were willing to fund a community access channel
with an increase in basic cable rates (13%). '
It was also discovered, not surprisingly, that very few of the respondents would favor
a city franchise tax if this tax also increased the amount of their monthly cable bill.
TABLE 24
Response to a City Franchise Tax
Response
(n=404) (n=20D
College
Station
(n--203)
Yes 8% 10% 6%
No 88 85 92
Doit know 3 4 2
APPENDICES
APPENDIX A
SURVEY INSTRUMENT
BRYAN/COLLEGE STATION; TEXAS
FIELD FINAL - JAh~ARY 22. 1992
AC996
Project Registration #20503100
TeA CABLE TV
T~ler, Texas
Special Satisfaction and
Programming Study
The Gallup Organization, Inc.
John Wood
January. 199~
I.D.#:
X APPROVED BY CLIENT
DAT~
Copyright, The Gallup Organization, Inc.
INTERVIEWED BY
(1-
6)
HOLD Q (7-
9)
(lo) (n)
HOLD Q (12-
31)
**AREA CODE AND TELEPHONE NUMBER: (
(32 - 41)
**INTERVIEW TIME:
(42) (43)
D1. GENDER:
(Code from
__(44)
D2. AGE:
00
Please tell me how old you are?
and code ac2u&l aae!
(Refused)
99 99+
(Open ended
(45) (46)
D3.
HOLD 9 (47-
54)
Do you have children in your household between the ages
of I and 127 'Between the ages of 13 and 18~
Yes No fDK~ CRF)
A. i - 12 i 2 3 4
B. 13 - 18 i 2 3 4
__(ss)
__(56)
HOLD
Q (57-
S0)
(V~qLIDATB PHONE NUMBER AND THANK RESPONDENT)
Hello, my name is from The Gallup
Organization in Lincoln, Nebraska. May I please speak
to the male or female head of the household? {When
~ualified respondent is reached, continue=! This
evening, we would like to ask you some questions about
cable television.
S1. GENDER: (D9 not ask~ code only!
I Male 2 F~a[e
CODE IN C44
S2.
In what city do you live? (Open ended and code)
other than below, thank and terminate}
4
5
Bryan, Texas
College Station, Texas
(210) (211)
__(212~)
S3.
First of all, do you currently subscribe to cable
television? {If #Yes"~. ask=} Do you have basic cable
television, or do you have additional premium channels,
such as HBO, Cinemax, Show~ime, The Movie Channel or The
Disney Channel?
I Limited basic only
2 Full basic only
3 ' Premium channels
(Continue)
4 No cable
5 (DK)
6 (Refused)
(Thank and Terminate)
How long have you subscribed to cable television? Have
you subscribed for less than three years, three to less
than ten years, or ten years or more?
i Less than 3 years
2 3 to less than 10 years
3 10 years or more
4 (DK)
5 (Refused)
__(213)
(214)
If you consider how much you pay for cable se=vices each
mont/~ and how much you receive, would you say you are
receiving ~?
A very good deal
A good deal
A satisfactory deal, OR
A poor deal
5 (DK)
6 (Refused) __(215)
Which of the following services would you be willing to
pay additional charges for on your basic service in order
to receive? Would you be willing to pay additional
charges to receive {read and rotate #4-#14. then #15)?
Yes ~o {DK) fRF)
AMC - American Movie
Classics - Classic movies
from the 30's, 40's and
50's
I 2 3 4
Comedy Central - 24-hour
comedy channel - sitcoms,
stand-up comedians and
comedy specials
I 2 3 4
The Monitor Channel - News,
information and lifestyle
channel with information
like that in The Christian
Science Monitor
i 2 3 4
On-Screen Prevue Guid~ -
A 24-hour continuously-
updated television
entertainment guide
i 2 3 4
A Home ShomDina Netwgrk -
Home shopping, including
everything from clothing
and jewelry to electronics
and household items
i 2 3 4
~gurt TV - Live televised
courtroom proceedings from
around the country
i 2 3 4
10.
C-Snan II - 24-hour cover-
age of the Senate when in
session
i 2 3 4
11.
E1 Entertainment Television -
Information similar to
Entertainment Tcnight,
including interviews of
~he stars, behind the
scenes, movie critiques,
etc.
i 2 3 4
12.
EWTN - Eternal World
Television Network -
Diversified religious
channel founded by Mother
Angelica of ~he Catholic
faith
i 2 3 4
13. VH-1 -~2~hours of.Adult
Con~e~ and Top 40
muslc/v~aeos
14. Sci-Fi Network - 24-hour
Science Fiction Network
I 2 3 4
i 2 3 4
__(216)
__(217)
(218)
(219)
(220)
__(221)
__(222)
. (223)
(224)
(225)
(226)
(Continued:)
15.
What other service would you be willing to pay
an additional charge for? (Open ended)
01 Other (list)
02 (DK)
03 (Refused)
04 None
05 HOLD
16.
Would you be interested in additional services that you
could bu~ on an a-la-carte basis, such as Creed and
Yes No
17.
Pay-Der-View Movies - Hit
movies recently out of
the theatre, before they
go to home video
I 2 3 4
18.
Diaital Radio ServicA -
A variety of FM digital
stereo radio music,
24 hours a day, with no
commercials
i 2 3 4
(227) (228)
__(229)
(230)
Otherwise. Continvo)
19.
CPor each ""Yes,, in 917-#18o ask:) How much extra would
you be willing to pay for (read and rotate 920-921. ag
~? (Open ended and code)
i Less than $1
2 $1 to less tha~ $3
3 $3 to less than $5
4 $5 or more
5 (DK)
6 (Refused)
20. Pay-per-View Movies, per movie:
21. Digital Radio Service, per month:
231)
22.
Do you own a 'personal home computer?
i 2 3
Yes ~o (DK)
(Continue) (Skip to #26)
(RF)
__(232)
__(233)
23.
(If "Yes" in #22. ask:) Do you currently use any of the
following services offered by other providers? How about
Crea4 and rotate #24-#25)?
Yes ~o fDK) fRF)
24. Bank at home via telephone i 2 3 4
25. Teleconferencing I 2 3 4
(234)
(235)
26.
Now, I'd like to read you a list of names of several
cable television channels. Tell me i~ you watch that
station a great deal (GD), some (SM), seldom (SL), or not
at all (NAA). How about (read and rotate
GD SM SL NAA
27.
KTVT, Dallas
(Independent,
(Channel 2)
I 2 3 4 5
28. KX]fV, Waco
(ABC, Channel 3) I 2 3 4 5
29. KAMU, Bryan
(PBS, Channel 4) I 2 3 4 5
30. KBTX, Bryan
CBS, Channel 5) i 2 3 4 5
31. KCEN, Waco
(NBC, Channel 6) I 2 3 4 5
32. KWKT, Waco
(FOX, Channel 7) i 2 3 4 5
33. KUHT, Houston
(PBS, Channel 8)
i 2 3 4 5
34. WGN - "SuperChannel"
(Channel 9) i 2 3 4 5
35.
KHTV, Houston
(Independent,
Channel 10)
i 2 3 4 5 6
36.
KXAN, Austin
(NBC, Channel 112
Cities Information
Channel)
I 2 3 4 5 6
i 2 3 4 5 6
i 2 3 4 5 6
i 2 3 4 5 6
37. SuperStation TBS
(Channel ~2)
38. KTRK, Houston
(ABC, Channel 13)
39. CNN Headline News
(Channel 15)
40.
Community Bulletin
Board/Pay-Per-View
(Channel 17)
I 2 '3 4 5
41. Black Entertainment TV
(Channel 19)
i 2 3 4 5
(236)
(237)'
__.,(238)
(239)
(240)
__(24l)
__(242)
__(243)
__(244)
(245)
,(246)
__(247)
__(248)
__(249)
(250)
(Continued:)
42. Univision - Spanish
Program (Channel 21)
43. CNBC
(Channel 23)
44. Country Music
Television
(Channel 23)
45. CNN - Cable News
Network (Channel 24)
46. Home Sports
Entertainment
(Channel 25)
47. The Nashville Network
(Channel 26)
48. Arts & Entertainment
(Channel 27)
49. Nickelodeon
(Channel 28)
50. The Weather Channel
(Channel 29)
51. Lifetime
(Channel 30)
52. Educational Access
(Channel 31)
53. ESPN - Total Sports
Network (Channel 32)
54. The Family Channel
(Channel 33)
55. USA Network
(Channel 34)
56. Turner Network
Television
(Channel 35)
57. C-Span
(Channel
58. Acts Networks
(Channel 37)
59. Trinity Broadcasting
(Channel 38)
60. MTVMusic Television
(Channel 98)
61. The Discovery Channel
(Channel 99)
GD SM
1 2
I 2
i 2
i 2
i 2
i 2
i 2
I 2
I 2
I 2
i 2
i 2
i 2
I 2
i 2
i 2
i 2
I 2
i 2
i 2
SL NAA (DK) (RF)
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 '4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
3 4 5 6
(251)
__(252)
(253)
__(254)
__(256)
(257)
(258)
__(259)
__(260)
(261)
(262)
(263)
(264)
(265)
,(266)
__(267)
(268)
(269)
__(270)
62.
Please rate your TV picture quality on the TV you watch
most often as excellent, good, fair, or poor?
Excellent 4 Poor
Good 5 (DK)
Fair 6 (Refused)
(271)
63.
64.
65.
Have you requested a cable service call for a problem in
the last year?
i 2 3 4
Yes ~ (DK) (RF)1
{continue) (Skip to #65)
(If "Yes" in 463. ask:} Was the problem corrected to
your satisfaction?
i 2 3 4
Yes No (DK) (RF)
Have you had a problem with your cable bill within the
last year?
I 2 3 4
Yes ~ (DK) (RF).I
(Continue) (Skip to #67)
__(2?2)
(273)
__(274)
66.
(If "Yes" in 465. ask:} Was the problem corrected to
your satisfaction?
i 2 3 4
Yes No (DK) (RF)
(275)
67.
68.
In the past two years, do you recall having lost your
cable service for a period of time due to a problem?
i 2 3 4
Yes ~ (DK) (~
(continue) (Skip to #70)
(If "Yes" in 467. asks} How many times? (Open ended and
code)
i One or two 4 (DK)
2 Three or four 5 (Refused)
3 Five or more
__(276)
__(277)
8
69.
Was the problem corrected to your satisfaction?
i 2 3 4
Yes No (DK) (RF)
(278)
70.
71.
Are you aware of the community programming available on
the City Channel and the Educational Access Channel?
i 2 3 4
Yes No (DK) (RF)
Would you be willing to fund a local community access
channel through an increase in your basic cable rate?
i 2 3 4
Yes No (DK) (RF)
(279)
(28o)
72.
Would you be in favor of a city franchise tax increase if
this tax increased the amount of your monthly cable bill?
1 2 3 4
Yes No (DK) (RF)
Q 3
(310) (311)
(312)
73. Do you own a VCR?
74.
i 2 3 4
Ye. lNo (DK) ~
(Continue) (Skip to #75)
(If '~es- in #73. ask:t How many movies do you rent in
an average month? (Open ended and code)
0 None
1 One or two
2 Three or four
3 Five or more
4 ~ess than one a month
5 (DK)
6 (Refused)
__(313)
(314)
75.
What do you feel best describes TCAWs
(Open ended and code)
01 Other (list)
02 (DK)
03 (Refused)
04 HOLD
05 HOLD
O6
07
O8
09
10
Reliable picture quality
Friendly customer service
Free repair service
Quality programming
Is involved in community affairs
strong points?
(315) (316)
76.
What do you feel TCA Cable could do better, to serve you?
(09eh ended)
01 Other (list)
02 (DK)
03 (Refused)
04 Nothing
05 Everything
- (probe for specifics)
(317) (31s)
77.
78.
79.
In the past year, have you had a reason to call TCA Cable
Customer Service?
i 2 3 4
Yes ~ (DK) (RF) ~
(Continue) (Skip to %82)
(If "Yes"" in %77. ask:} Was the call answered within a
reasonable time period?
i 2 3 4
Yes ~ (DK) (RF) ~
(Skip to %80) (Continue)
(If eerie "2". s"3' or "4" in 978. ask:) Was your problem
resolved to your satisfaction?
i 2 3 4
Yes No (DK) (RF)
__(319)
__(320)
(321)
80.
81.
Was the call handled to your satisfaction by a courteous
and knoweledgeable customer service representative?
i 2 3 4
Yes No / (DK) (RF) [
(Skip to #82) (continue) (__(sktp to #82)__J
(If "No" in %80. ask:) Please explain?
(RECORD~ATIMREHPONSE]
(Open ended)
01 Other (list)
02 (DK)
03 (Refused)
04 HOLD
05 HOLD
(322)
(323) (324)
82.
Within the last year, have you brought any complaints to
TCA's attention?
i 2 3 4
Yes ~ (DK) (~
(continue) (Skip to %84)
(325)
10
83.
(If ""Yes"" in f82, ask:)
your satisfaction?
Was the complaint resolved to
I 2 3 4
Yes No (DK) (RF)
__(326)
84.
85.
Overall, do you think cable TV service in Bryan/College
Station is better, worse, or the same as it was three
years ago?
i Better >
2 Worse (Continus~
3 Same
4 (DK) ~
5 (Refused) (go to Demos)
(If code "1". "2"'. or "3" in f84, ask:} Please explain.
(Open ended) (RECORD VERBATIM RESPONSe)
01 Other (list)
02 (DK)
03 (Refused)
04 HOLD
05 HOLD
(32?)
(328) (329)
(GO TO D~MOQ~APEZC8)
(Usable columns)
o (330-
376)
INTERVIEWER I.D.#
(3??) (37s) (3?9) (3so)
vkt\media\tca-bry.201
APPENDIX B
TAB~ RESULTS
TABLE 001
TOTAL
18 - 34
35 - 49
50 Or O[der
Refused
UERN
STD
MEDIAN
TCR CRBLE TV
SPEC[RL SRTISFRCTION RI~ PROGRAMIIING STUDY
By The Ga]lup OrBanlzatlon, Inc., (Run Date: 28 3RN 1992)
SEX RG£ CHILDREN AREa CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THaN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MaLE MALE 18-34 35-49 SO+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
===== ................................................................
404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
100~ 50~ SOX 46X 27~ 25X 41~ 58~ 50~ SOX 12~ 62~ 26~ 25~ 39X 35X
lOOX 100~ IOOX IOOX 100~ IOOX IOOX IOOX 100~ 100~ IOOX IOOX 100~ 100~ 100~ tOOK
186 99 87 186 69 116 70 116 20 121 45 81 90 15
100X 53~ 47X 100~ 37~ 62X 38~ 62X 11~ 65X 24X 44X 48X 8X
4B~ 49~ 43X IOOX 42~ 49~ 35~ 57~ 42~ 48~ 43~ 80[ 57~ 11~
108 53 55 108 82 26 61 49 10 53 45 13 42 53
100X 49~ 51X IOOX ?6X 24X 56X 44X 9X 49X 42~ 12X 39~ 49X
27X 26~ 27~ 100~ 50~ 11X 30'/, 23X 21X 21X 43~ 13X 27~ 37X
100 48 52 - 100 11 88 64 36 18 70 12 5 26 67
100~ 48[ 52~ 100X 11[ 88~ 64~ 36~ 18~ 70X 12X 5~ 26[ 67X
25~ 24~ 26~ IOOX ?~ 37~ 32~ 1B~ 38~ 28X 11~ 5[ 16X 47X
10 3 7 - 3 6 6 4 7 3 2 7
100~ 30~ T0~ 30~ 60~ 60~ 40~ ?0X 30~ 20~ 70~
2X 1X 3~ 2~ 3~ 3~ 2~ 3~ 3~ 2[ 5~
39.87 38.83 40.94 26.39 40.27 64.51 36.54 42.20 43.54 38.27 45.83 39.96 36.84 29.19 36.58 51.]2
16.83 16.48 17.16 4.40 4.17 10.72 9.20 20.22 17.31 15.57 20.25 17.38 12.60 11.93 14.61 15.45
35.00 35.00 36.00 26.00 40.00 65.00 36.00 34.00 39.00 32.00 41.00 35.00 36.00 25.00 32.00 49.00
COPYRIGHT: 1992 GRLLUP ORGANIZRTION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION BYRNY METHOD IN RNY FORM IS PROHIBITEO.
PflGE 1
TCR CABLE TV
SPECIAL SRTISFRCTION aND PROGRRrlrIING STUDY
By The GaJlup Organization, [nc., (Run Date: 28 JAN 1992)
TABLE 002
(03A) OD you have cht2dren in your household between the ages of 1 and 127
SEX aGE CHILDREN RRER CABLE TENURE
FE
TOTRL rlRLE MALE 18-34 35-49 50+ YES
mmmmm ........................
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUU THaN LESS IOYRS
BRYRN TION BASIC BASIC CHRN THREE THAN OR
NO TX TX ONLY ONLY NELS YERRS iOYRS MORE
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
100~ 50~ 50~ 46~ 27~ 25~ 41~ 5B~ 50~ 50~ 12~ 62~ 26~ 25~ 39~ 35X
100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~
Yes 138 66 92 66 65 4 139 - 72 86 12 77 49 24 66 48
100~ 48~ 52~ 48~ 47~ 3~ 100~ 52~ 4B~ 9~ 56~ 36~ 17~ 48~ 35~
34X 33~ 36~ 35~ 60~ 4~ 84~ 36~ 33~ 26~ 31~ 47X 24~ 42~ 34~
No 264 136 128 120 43 95 2? 236 128 136 36 172 56 76 92 93
100~ 52~ 45~ 45~ 16~ 36~ 10~ B9~ 48~ 52~ 14~ 65~ 21~ 29~ 35~ 35~
65~ 67~ 64~ 66~ 40~ 95~ 16~ 100~ 64~ 67~ 75~ 6B~ 53~ ?$g 58~
Refused 2 I I I - I I 2 I 1
100~ 50~ 50~ 50~ SO~ 50~ 100~ 501( SO~
COPYRIGHT: 1992, GRLLUP ORGaNIZaTION, INC. PRINCETON,
FURTHER DISSEmINaTION OUTSIDE SUBSCRZBER'S'ORGANIZRTZON 8YRNY METHOD IN ANY FORM IS PROHIBITED.
PaGE 2
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRM/IING STUOY
TRBLE 003 By The GslJup Organization, Inc., (Run Date: 28 3fin 1992)
(D38) Do you have chlldYen ;n your household between the ages of 13 and 187
SEX AGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIUIT PRE LESS 3 TO
STR ED FULL MIUM THRN LESS IOYRS
FE · BRYRN TION BASIC BRSIC CHRN THREE THAN OR
TOTRL MRLE MRLE 18-34 35-49 SO+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
TOTRL 404 203 20! 186 108 100 165 236 201 203 A8 251 105 101 158 142
100~ 50~ 50~ 46~ 27~ 25~ 41~ 58~ 50~ 50~ 12~ 62% 26~ 25~ 39~ 35~
100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ IOOX lO0~ 100~ IOOX 100~
Yes 56 19 37 10 36 9 56 - 30 26 8 22 26 9 19 28
100~ 34~ 66~ 18~ 64~ 16~ IOOX 54X 46[ 14~ 39~ 46X 16~ 34~ 50~
14~ 9~ 18~ 5[ 33~ 9~ 34X 15~ 13~ 17~ 9~ 25~ 9~ 12[ 20~
No 342 183 159 172 72 90 106 236 169 173 39 225 78 91 136 112
100~ 54~ 46~ SOX 21~ 26~ 31~ 69~ 49~ 51~ 11~ 66~ 23~ 27X 40~ 33X
85~ 90~ ?gx 92~ 6TX 90~ 64X 100~ $4~ 85~ 81~ 90~ 74~ 90X 86X 79~
Don't Know 3 3 3 - 3 -
100~ 100~ 100~ IOOX 33~ 6TX 33X 33~ 33~ 67~ 33~
Refuse~ 3 I 2 I I - 1 2 3 1 I 1
IOOX 33~ 67~ 33X 33~ 33~ 67X I00~ 33~ 33~ 33~
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC., PRINCETON, N.T
FURTHER DISSE~INRTION OUTSIDE SUBSCRIBER'S ORGRNIZRTION BYRNY METHO0 IN RNY FORM IS PROHIBITED.
PRGE 3
TRBLE 004
==GENOER:
TOTAL
~ale
Female
TCfl CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUDY
By The Gallup Organizat/on, Inc., (Run Date: 28 3RN 1992)
SEX RGE CHILDREN RREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THAN LESS IOYRS
FE BRYRN TION BASIC BRSIC CHRN THREE THRN OR
TOTAL il:ILE MRLE 18-34 35-¢g 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS UORE
404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
IOOX SOX 50~ 46X 27~ 25X 41~ $8~ 50~ 50~ 12X 62~ 26X 25g 39~ 35~
100~ 100~ lOOg 100~ 100~ IOOX 100~ IOOX 100~ IOOX IOOX IOOX IOOX IOOX IOOX 100~
203 203 99 53 48 73 129 103 100 19 131 53 48 81 72
100X IOOX 49~ 26~ 24~ 36~ 64~ 51~ 49X g~ 65X 26X 24~ 40X 35~
50~ IOOX 53X 49~ 48X 44X $5~ 5IX 4g~ 40~ 52~ 5OX 48~ 51~ 51~
201 201 87 55 52 92 IS? 98 103 29 120 52 53 77 TO
IOOX IOOX 43~ 27~ 26X 46X 53~ 49~ 51~ 14~ 60X 26X 26X 38~ 35~
$0~ 100~ 47X 51~ 52X 56X 45~ 49X 51~ 60~ 4BX 50X 52~ 49X 49~
COPYRIGHT: 1992, GRLLUP ORGANIZRTION, INC., PRINCETON, N.T
FURTHER DISSEMII~qT]ON OUTSIDE SUBSCRIBER'S ORGRNIZRTION BYANY METHOD ZN ANY FORM ]S PROH[BITED.
PRGE 4
TABLE 005
(S2) In what clty do you llve?
TOTAL
Bryan, Texas
TCA CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUO¥
By The Ga~lup Organzzat/on, Inc., [Run Date: 28 3AN 1992)
College Stat/on, 203 100 103 116 47 36 77 124
Texas IOOX 49X 51X S?X 23X 18X 3BX 615
SO~ 49~ 51~ 62~ 44X 365 47~ 53~
SEX AGE CHILDREN AREa CABLE TENURE
COLL
EGE LIMIT P~E LESS 3 TO
STA ED FULL MIUM THAN LESS IOYRS
FE BRYRN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MRLE MALE 18-34 35-49 SO* YES NO TX TX ONLY ONLY NELS YEARS 10YRS MORE
404 203 201 186 109 100 165 236 201 203 48 251 105 101 159 142
1005 50X SOX 46X 2?X 2SX 41X 58~ 50~ 50X 12~ B2X 26X 25~ 39X 3SX
100~ IOOX iOOX IOOX IOOX IOOX IOOX 100~: IOOX 100~ iOOX IOOX 100~ 100~ IOOX iOOX
201 103 98 TO 61 64 88 112 201 - 19 131 51 32 71 9?
1005 51X 495 35~ 30X 325 44X 565 IOOX
SOX 51X 49~ 38X 56X 64~ 53X 47~ IOOX 40~ 52~ 49X 32X 4SX
203 29 120 54 69 87 45
tOOX 14X 59X 275 345 43X 22~
IOOX 60X 48X 51~ 68X 55X 32~
COPYRIGHT: 1992, GRLLUP ORGRNIZATION, INF., PRINCETON, NJ
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION BYRNY METHOD IN aNY FORM IS PROHIBITEO.
PAGE 5
TCR CRBLE TV
SPECIRL SRTISFACTION RND PROGRAMMING STUDY
By The Gallup Organization, Inc., (Run Date: 28 3RN 1992)
TABLE 006
(S3) OD you currently subscr/be to cable re/avis/on? Do you have basic cable television, or do you have additional premium
channels, such as HMO~ Cinemax, Showtlme~ The Movle Channel or The D~sney Channel?
SEX ROE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUM THRN LESS 10YRS
FE BRYRN TZON BR$[C BRSIC CHRN THREE THRN OR
TOTAL URLE URLE 18-34 35-49 $0+ YES NO TX TX ONLY ONLY NELS YERRS 1OYES MORE
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 159 142
100~ 50~ $0~ 465 2?X 25~ 41~ 58~ 505 50~ 12~ 62~ 26X 255 39~ 35~
IOOX 100~ 100~ 1005 IOOX 100~ 100~ 100~ 1005 I00~ 100~ lOOg IOOX lOOg 1005 100~
Limited Basic
0nly
Full Basic Only
48 19 29 20 10 18 17 31 19 29 48
IOOX 40~ 60~ 425 21~ 35~ 35~ 65~ 40~ 60X 100~
12~ 9~ 14~ 115 9X 18~ 10~ 13X 9~ 14~ IOOX
251 131 120 121 53 ?0 BB 160 131 120 - 251
100~ 525 485 4BX 219 2~ 35~ 64~ 52X 48~ 100[
62~ 655 80~ 85~ 49X 70~ 53X 6BX 65X 595 100~
Premium Channels 105 53 52 45 45 12 60 45 51 54
1005 50~ 50X 43~ 43X 11~ 5?X 435 49~ 51~
26~ 26~ 265 24~ 42X 125 36X 19~ 25X 2?5
- 13 18 17
27~ 38X 35~
135 11~ 12X
- 62 103 84
25~ 41~ 33~
615 6SX 59~
105 26 3? 41
100~ 255 35X 39~
100~ 26~ 23~ 29~
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC., PRINCETON, NJ
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZRTION BYANY METHOD IN ANY FORM IS PROHIBITED.
PAGE 6
TCR CRBLE TV
SPECIRL SRTISFRCTION RND PROGRRM~IING STUDY
Dy The Gallup Organization, Inc., (Run Date: 28 3RN 1992)
TRBLE 007
(1) How long have you subscribed to cable te2ev$sion? Have you subscribed for less than three years, three to less than ten years,
or ten years or more?
TOTRL
SEX RGE CHILDREN ARER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUM THRN LESS IOYRS
FE BRYRN TION BRS[C BRSIC CHRN THREE THRN OR
TOTRL URLE MRLE 18-34 35-49 SO* YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
IOOX 50[ SOl 46[ 27[ 25X 41X 58[ SOX $0[ 12[ 62[ 26X 25[ 39X 35X
lOOX 100[ 100[ 100[ 100[ 100[ 100[ 100[ 100[ 100[ 100~ 100[ lOOX IOOX IOOX ' 100~
Less Than 3 Years 101 48 53 81 13
(1.5) IOOX 48[ 52X 80[ 13X
25[ 24[ 26[ 44[ 12[
3 To Less Than 10 158 81 77 90 42
Years
(6.5)
10 Years Or More
(13)
OonSt Know
5 29 71 32 69 13 62 26 101 -
5X 18X 30[ 16~ 34[ 27[ 25[ 25[ 100~
26 75 82 71 $7 18 103 37 158
100[
39[ 40~ 38[ 48[ 39~ 26[ 45~ 35[ 35~ 43X 38[ 41~ 3SX 100~
142 72 70 15 53 67 61 80 9? 45 17 84 41 - 142
100[
35[ 35~ 3SX 8[ 49X 67[ 37[ 34[ 48[ 22X 35[ 33[ 39~ 100[
3 2 I - 2 - 3 1 2 - 2 1
100[ 67[ 33X 67[ 100[ 33[ 67[ 67[ 33[
UERN
STD
7.54 7.63 7.45 4.85 9.09 10.69 8.02 7.21 9.85 6.24 7.45 7.45 7.81 1.50 6.50 13.00
4.60 4.46 4.54 3.41 4.15 3.57 4.22 4.66 4.36 4.25 4.61 4.43 4.62 0.00 0.00 0.00
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, IN~., PRINCETON, N3
FURTHER DZSSEUINRTION OUTSIDE SUBSCRIBER S ORGRNIZRTION BYRNY UETHOD IN tiNY FORM IS PROHIBITED.
PflGE 7
TOTRL
Very Good Oeai
Good Dee/
Sat$sfactory
Deal
Poor Deal
0onrt Know
MERN
STD
TCR CABLE TV
SPECIRL SRTISFRCTION RND PEOGRAMIIING STUDY
By The Gallup Organization, Inc., (Run Date: 28 JRN 1992)
TRBLE 008
(2) If you consider how much you pay for cable services each month and how much you receive, would you say you are receiving . . .?
SEX RGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUU THRN LESS IOYRS
FE BRYRN TION BRSIC BASIC CHAN THREE THRN OR
TOTRL URLE URLE 16-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
404 203 201 186 108 100 165 236 201 203 48 251 106 101 158 142
100[ 50~ 50~ 46~ 27~ 25g 41~ 58~ 50~ 50[ 12~ 62[ 26[ 25~ 39X 35[
100[ 100[ 100~ 100[ lOOg 100~ 100~ IOOX 100[ 100[ 100[ 100[ 100[ 100[ 100[ 100~
17 10 T 8 3 4 5 11 11 6 2 10 S 6 6 4
100[ 59~ 41~ 47~ 18~ 24~ 29~ 65X 65~ 35[ 12~ 59~ 29[ 35~ 35[ 24~
4X 5~ 3X 4X 3X 4X 3X 5~ 5~ 3X 4X 4[ 5~ 6X 4[ 3[
73 38 35 34 17 21 22 49 34 39 ? 52 14 15 30 28
100[ 52[ 49~ 47X 23X 29[ 30X 67~ 47X 53~ lOX ?1[ 19[ 21X 41[ 38~
18[ 19[ 17X 18X 16X 21X 13~ 21X 17X 19X 15X 21~ 13[ 15X 19X 209
210 98 112 101 $5 49 86 124 105 105 26 128 56 50 91 69
100~ 47X 53X 48~ 26X 23X 41X 59[ 50'A 50'A 12X 61X 27~ 24[ 43~ 33[
52~ 48~ 56~ 54X 51[ 49X 52~ 53[ 52~ 52'X 54X 51[ 53[ 50[ 58~ 49[
99 55 44 43 33 22 $1 49 49 50 13 56 30 30 31 37
100X 56~ 44[ 43~ 33[ 22~ 52[ 48[ 49~ 51[ 13X 57[ 30X 30[ 31[ 37[
25~ 27~ 22~ 23~ 31[ 22[ 31[ 20[ 24X 25[ 27X 22[ 29X 30~ 20~ 26[
$ 2 3 - 4 I 4 2 3 - 5 4
100,( 40[ 60~ 80[ 20X 80[ 40[ 60,( 100[ 80~
1[ 1[ 1[ 4[ 1[ 2[ 1[ 1[ 2[ 3[
2.02 2.01 2.03 2.04 1.91 2.07 1.88 2.10 2.04 2.01 1.96 2.07 I 94 1.97 2.07 1.99
.78 .82 .?4 .77 .76 .78 .75 .77 .80 .?S .77 .77 .75 .83 .73 .77
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC., PRINCETON, N3
FURTHER OISSE~INRTION OUTSIDE SUBSCRIBER'S ORGRNIZRTION BYANY METHOD IN RNY FORM IS PROHIBITED.
PRGE 8
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRHHING STUDY
By The Ga]lup Organ2zat~on, Inc., (Run Oate: 28 SAN [992)
TABLE 015
(22) OD you own a persona] home computer?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE L[ffiIT PRE LESS 3 TO
STR ED FULL ~IUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHAN THREE THAN · OR
TOTAL HALE MALE [8-34 35-49 50* YES NO TX TX ONLY ONLY NELS YEARS IOYRS HORE
TOTAL 404 203 201 196 108 tO0 165 236 201 203 48 251 105 101 158 142
100~ 50X SOX 46X 2T~ 25X 41X 58X SOX 50X 12X 62~ 26X 25X 39X 35~
IOOX [00~ IOOX IOOX 100~ IOOX IOOX IOOX IOOX IOOX IOOX 100~ IOOX iOOX 100~ 100~
Yes 162 91 71 76 54 30 67 95 64 98 18 102 42 42 68 52
IOOX $6~ 4aX 4TX 33X 19X 41X 59X 40X 60X 11X 63X 26X 26X 42X 32X
40~ 45X 3SX 4IX SOX 30~ 41X 40~ 32X 48~ 38X 41X 40X 42X 43~ 37~
No 239 112 127 110 53 69 97 139 135 [04 30 147 62 58 89 89
lOOX 47X 53X 46X 22x 29X 41X 58x 56x 44X 13X 62x 26X 24X 3TX 3TX
59X 55X 63X S9X 49~ 69X 59X $9X 67X 51~ 63X 59X 59X 57X 56X 63X
Don't Know 2 2 I I I I 2 - 1 I 1 1
IOOX IOOX SOX SOX SOX SOX IOOX 50X 50X 50X SOX
Refused I I - 1 I I - 1 -
100~ IOOX IOOX IOOX 100~ IOOX
OX O~ OX OX OX 1~
COPYRZGHT: 1992, GRLLUP ORGANIZATION, INC., PRZNCETON, N3
FURTHER DISSEM[NATZON OUTSIDE SUBSCRIBER'S ORGANIZATION BYANY UETHOD IN ANY FORM [S PROHIBITED.
f~qGE 19
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRHHING STUDY
By The Gallup Organization, ~nc., (Run Date: 28 3AN 1992)
TABLE 016
t24) Do you currently use any of the following servlces offered by other providers? How about Bank at home via telephone?
F "YES" IN #22
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIHIT PRE LESS 3 TO
STR ED FULL MIUH THAN LESS ZOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL FIRLE HALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS [OYES MORE
TOTAL 162 91 71 78 54 30 67 95 64 98 18 102 42 42 68 52
100~ $6~ 44X 4TX 33X 19X 41~ 59X 40X 60~ 11X 63X 26X 26X 42X 32X
100~ 100X IOOX IOOX 100~ IOOX 100~ IOOX IOOX IOOX IOOX IOOX IOOX IOOX iOOX IOOX
Yes ? $ 4 3 2 2 $ 4 4 3 - 6 I 2 3 2
IOOX 43X $7X 43X 2AX 29X 43X $7X 5TX 43X 96X 14X 2AX 43X 2AX
4X 3X 9X 4X 4X ?X 4X 4X 6X 3X 6X 2X 5X 4X 4X
No 154 98 66 73 52 27 84 90 59 95 ~? 96 41 40 64 50
IOOX 57X 43X 47X 34X 18X 42X 58X 39X 62X 11X 62X 2'fX 26X 42~ 32X
95X 97X 93X 96X 96X 90X g6X gsx 92X gTX 94X 94X 98X 95X 94X 96X
Don't Kno~ t - t - I - 1 I I - 1 -
IOOX tO0~ IOOX IOOX IOOX tOOX
COPYRIGHT: 1992, GALLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER O[SSEUINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY rlETHOD IN ANY FOR~ IS PROHIBITED.
PAGE 20
TCa CABLE TV
SPECIAL SaTISFaCTION aND PROGRaRhING STUDY
By The Ga]lup Organization, Inc., (Run Date: 28 3aN 1992)
TABLE 017
t25) Do you currently use any of the followzn9 servlces offered by other providers? How about Teleconferencing?
F 'YES" IN #22
SEX aGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIHIT PRE LESS 3 TO
STa ED FULL MIUU THaN LESS IOYRS
FE BRYAN TION BASIC BASIC CHfiN THREE THaN OR
TOTRL haLE haLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS UORE
TOTAL 162 91 71 76 54 30 67 95 64 98 18 102 42 42 68 52
100% S6X 44X 47X 33% 19% 41X sg% 40% 60% 11% 63% 26X 26X 42X 32%
100~ 100% 100~ 100~ 100% 100% IOOX 100% 100% tO0~ IOOX 100~ lOOx IOOX IOOX 100~
Yes 13 O 4 8 3 4 $ ? $ ? 2 10 I S 4 4
100~ 69X 31~ 46~ 23X 31X 46~ S4~ 46X 54~ 15% ?TX 8X
8% lOX 6X 8~ 6X 13X 9% TX 9~ ?X 11% 10%
No 148 82 66 70 SI 25 61 87 57 91 15 92 41 3? 63 48
100~ 5SX 45~ 47~ 34~ I?X 41X S9X 39~ 6IX 10~ 62X 28X
0IX 90~ 93~ 92X 94~ 83~ 91X 92~ 89~ 93X 83~ 90% 98% 88~ 93X 92X
Don't Know ! 1 - I I 1 i I
100~ IOOX IOOX IOOX 100~ IOOX IOOX
COPYRIGHT: 1992, GRLLUP ORGaNIZaTION, INC., PRINCETON, N3
FURTHER DISSEhZNRTION OUTSIDE SUBSCRIBER'S ORGRNIZRTION 8YRNY UETHO0 IN aNY FORU IS PROHIBITED.
PaGE 21
TCR CRBLE TV
SPECIRL SaTISFaCTION aND PROGRRUUING STUDY
By The Gallup Organization, Inc., (Run Date: 28 3aN ~992)
TABLE 018
(27-61) Please tell me ~f you watch the following stat~on a great deal?
SEX aGE CHILDREN aREa CABLE TENURE
COLL
EGE LIhlT PRE LESS 3 TO
STR ED FULL UIU~ THaN LESS iOYRS
FE BRYRN TION BasIc BASIC CHRN THREE THaN OR
TOTAL ~IRLE HaLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS rlORE
TOTAL 404 203 201 186 108 100 165 236 20! 203 48 25! 105 101 158 142
100X SOX
IOOX IOOX IOOX lOOX IOOX IOOX lOOX IOOX IOOX IOOX IOOX IOOX IOOX 100~ lOOX IOOX
KBTX, Bryan (CBS, 235 104 13! g5 68 66 101 132 129 106 33 143 59 48 gl 95
Channel 5) 100X 44X 56X 40',( 29~ 2B~ 43X 56~ 55~ 45X 14X 6IX 25X 20X 39,( 40~
58~
CNN Headline News 152 84 68 70 43 34 59 92 73 79 1S 98 39 37 58 57
(Channel 15)
KCEN, MOCO (NOB, 149 64 85 69 35 41 52 97 76 73 23 91 35 37 59 53
Channel 6) 100~ 43X 57X 46~ 23X 28~ 35X 65X 51~ 49X IS% 6IX 23~ 25~ 40X 36X
37X 32X 42X 37~ 32~ 41X ~2~ 41X 38X 36X 48~ 36X 33X 37X 3'7~ 37X
KTRK, Houston 132 61 71 52 40 36 SI 80 75 ST 20 7? 35 31 41 59
(ABC. Channel 13) 100X
331( 30X
CNN - Cable News 128 77 51 56 32 35 43 84 63 65 12 92 34 22 56 49
Network (Channel IOOX
24)
The Discovery 127 78 49 66 31 27 49 78 66 61 13 82 32 36 52 39
Channel {Channel IOOX
99) 31~
ESPN - Total 123 80 43 60 32 28 44 79 69 54 ~0 79 34 32 43 48
Sports Network 100~ 65~ 35~ 49X 26X 23~ 36X 64% $6~ 44~ 8~ 64X 28% 26% 3SX 39X
(Channel 32) 30~ 39~ 21~ 32X 30X 25~ 2?X 33X 34X 27~ 21~ 3IX 32~ 32% 27% 34~
SuperStatton TBS 97 56 41 55 26 15 33 64 54 43 11 50 36 32 36 29
(Channel 12) 100~ 58X 42~ $7X 2?X 15X 34~ 66~ 56~ 44~ IIX 52~ 37~ 33~ 37X 30X
24X 28X 20~ 30X 24X 15X 20~ 27X 29X 21~ 23X 20X 34~ 32X 23X 20~
KRrIU, Bryan (PSB, 93 43 50 32 29 29 43 50 48 45 12 58 23 22 35 36
Channel 4) 100~ 46~ 54X 34~ 3tX 31X 46X 54% 52~ 48~ 13~ 62X .25% 24~ 38X 39X
23~ 21~ 25~ 17~ 27% 29~ 26~ 21~ 24~ 22~ 25~ 23X 22~ 22~ 22% 25~
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC., PRINCETON, ~
FURTHER DISSE~INRTION OUTSIDE SUBSCRIBER'S ORGRNIZRTION BYflNY UETHOD IN aNY FORa IS P~OHIBITED.
PaGE 22
TCA CABLE TV
SPECIAL SATISFACTION AND P~OGRRMMING STUDY
By The GaIlup Organization, Inc., [Run Date: 28 3AN 1992)
TABLE 018 (CONTINUED)
(27-61) PIease tel! me If you watch the followln9 station a great deal?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIU[T PRE LESS 3 TO
STA ED FULL UZUU THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE MALE 18-34 35-49 $0+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
The Weather 90 40 50 32 25 29 34 56 50 40 6 59 25 20 33 36
Channel (Channel 100~ 44~ $6~ 36~ 28% 32% 38% 62% 56~ 44~ 7~ 66% 28% 22~ 37% 40~
29) 22% 20% 25% 17% 23% 29~ 21% 24~ 25~ 20% ]3% 24% 24% 20~ 21% 25%
KbJKT, Uaco (Fox, 89 43 46 55 22 10 40 49 40 49 10 54 25 24 44 21
Channel 7) 100% 48% 52~ 62~ 25% 11~ 45~ 55~ 45~ 55% 11~ 61~ 28% 27~ 49~ 24%
22~ 21% 23% 30~ 20% I0~ 24% 21~ 20~ 24% 21~ 22~ 24% 24~ 28% 15%
KXXV, ~aco (ACS, 87 29 58 43 19 21 36 61 42 45 13 55 19 25 32 30
Channel 3) 100% 33% 6T% 49~ 22~ 24~ 41% 59% 48~ 52% 15~ 63g 22g 29% 37~ 34%
22% 14% 29% 23~ 18% 21[ 22~ 22% 21g 22X 27~ 22~ lS~ 25~ 20~ 21X
Home Sports 81 50 31 37 21 19 30 50 52 29 5 53 23 15 31 34
Entertainment tOOg 62g 38g 46~ 26~ 23~ 37~ 62g 64g 36g 6g 65g 26g 19g 38~ 42~
(Channe! 25) 20% 25% 15~ 20~ 19% 19~ 18X 21X 26~ 14% log 21g 22g 15% 20~ 24%
The Family ?$ 36 42 29 26 21 41 36 49 29 10 45 23 13 33 32
Channel (Channel 100~ 46% 54% 37g 33g 27~ 53g 46X 63~ 37% 13X 58~ 29g 17% 42X 41~
33)
Nickelodeon 71 25 46 33 28 8 $$ 16 37 34 6 39 26 14 33 24
(Channe~ 28) 100% 35% 65% 46~ 39g 11~ ?Tg 23% 52~ 48% 8~ 55% 37g 20~ 46~ 34%
USA Network 68 33 35 34 20 13 32 35 40 28 6 45 17 12 36 20
(Channel 34) 100%
Arts & 67 41 26 32 13 20 17 50 26 41 11 42 14 17 29 20
Entertainment 100% 61% 39% 48g 19% 30g 25~ 75~ 39~ 61% 16~ 63g 21~ 25~ 43% 30~
(Channe! 27) 17% 20% 13% 17g 12X 20g 10~ 21~ 13~ 20% 23X 17~ 13% 17~ 15~ 14%
Turner Network 67 39 28 32 18
Televls~on 100% 58~ 42% 48~ 27% 25~ 36% 63% 48~ 52~ log 60% 30~ 22% 46% 31~
(Channel 35) 17[ 19[
KUHT, Houston 61 29 32 20 19 18 19 42 27 34 11 34 16 19 20 22
(PS6, Channel 8) 100~ 48~ 52% 33~ 31~ 30~ 31~ 69% 44X 56% 18g 56% 26~ 31~ 33~ 36~
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRINCETON, N~T
FURTHER DISSEUINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY HETHO0 IN ANY FORU IS P~OHIBITED.
PAGE 23
TCR CABLE TV
SPECIAL SATISFACTION ANO PROGRRI'tllNG STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992]
TABLE 018 (CONTINUED)
(27-61) P/ease tel! me ~f you ~atch the fo~lowln9 statlon a great deal?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIU~T PRE LESS 3 TO
STR ED FULL H[UM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTRL URLE URLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 10YRS UORE
~GN - 59 38 2! 28 ~6 12 18 41 3[ 28 5 29 25 14 24 21
"SuporChanne~' 100/( 64g 36g 4?g 2?g 20g 31~ 69g 53g 4TX 6~ 49/( 42'/( 24g 41%
KHTV, Houston 59 26 31 36 tO tO 20 39 32 27 ? 34 18 16 24 19
(Indepondent~ lOOg 47g 53X 61g 17g 1Tg 34g 66~ 54g 46g 12g 58g 3IX 27~ 41~ 32~
Channe! 10) 15g 14g 15g 19~ 9~( tog 12~ l?g 16g 13g 15~ 14g I'H( t6g 15g
Country Uus~c 55 20 35 36 13 6 17 36 26 27 6 33 16 17 22 16
Television lOOg 36g 64~ 65g 24g llg 31X 65g 51g 49g Ilg 60~ 29g 31g 40g 29g
(Channel 23) 14g lOg 17g 19g 12g 6g lOX 15~ 14g 13% 13g 13~ 15~ l?g 14g
UTV Uustc 46 21 25 38 7 I 15 30 16 30 4 30 12 23 15 8
Telev/sion tOOg 46g 54~ 83g tSg 2~ 33g 65% 35g 65g 9~ 65g 26g 50g 33g
(Channel 98) 11g log 12~ 20g 6g tg 9~ 13~ 6~ 15g Bg 12~ 11g 23% 9g
The Nashville 45 17 26 15 15 13 17 26 31 14 6 25 14 5 18 21
Network (Channel 100g 38g 62g 33~ 33g 29g 38g 58% 69g 31% 13g 56g 31~ 11~ 40X 47g
26) IIX 8g 14g Sg 14g 13g I0~ lIg 15g 7g 13~ ICg 13~ Sg IIX
L~fet/me (Channel 45 18 27 26 12 6 18 27 27 18 6 28 11 11 21 13
30) lOOg 40g 60g 58g 27g 13g 40g 60% 60g 40% 13g 62~ 24g 24g 47g
lIg 9g t3g 14g 11g 6g 11g 11% 13g 9~ 13g 11~ log 11g 13g
39 19 20 21 7 9 11 28 16 23 4 22 13 13 16 10
100% 49% 51~ 54~ 18~ 23% 28~ 72~ 41~ 59~ 10g 56~ 33% 33% 41g 26~
10% 9% 10~ 11% 6~ 9% 7~ 12% 8~ 11~ 8~ 9~ 12g 13% 10%
KTVT, Dallas
(Independent,
Channel 2)
KXRN, Austin
[NBC, Channel
Clt~es
]nformat~on
Channel)
26 8 18 10 6 7 12 14 ~6 10 3 17 6 4 9 13
100% 31% 69~ 38g 23g 27X 46g 54% 62g 38X 12g 65~ 23% 15X 35~ 50%
Black 19 6 13 12 3 4 9 10 12 7 I 10 8 4 11 4
Entertainment TV 100% 32g 68~ 63~ 16g 21X 47~ 53% 63~ 37~ 5g 53g 42g 21~ 58% 21%
(Channel 19) 5% 3X 6~ 6~ 3~ 4~ 5~ 4X 6~ 3X 2~ 4~ 8% 4X ?X 3X
COPYRIGHT: 1992, GRLLUP ORGANIZATION,
FURTHER DZSSEUZNRT]ON OUTSIDE SUBSCRIBER'S ORGRN]ZRTION BYANY HETHOD ]N ANY FORH ]$ PROHIB]TED.
PAGE 24
TCR CABLE TV
SPECIAL SATISFACTION RNO PROGRAMUING STUDY
By The Ga]lup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 018 (CONTINUED)
(27-61) Please tell me If you watch the follow3ng station a great deal?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL UZUU THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHAN THREE THAN OR
TOTAL URLE MALE 18-34 35-49 SO+ YES NO TX TX ONLY ONLY NELS YEARS iOYRS MORE
C-Span (Channe! 18 12 6 6 3 T 6 12 13 5 2 11 5 4 5 9
36) Z00~ 67X 33X 33~ 17X 39X 33X 67~ 72~ 28X 11~ 61X 28X 22~ 28~ SOX
Educational 16 8 8 2 8 5 10 6 22 4 I 4 22 2 6 8
Access {Channel IOOX SOX 50X 13X 50X 31X 63X 38X ?SX 25X 6X 25X 69X 13X 38X 50X
31) 4X 4X 4X lX 74 S~ 6X 3~ 6X 2X 2~ 2X 10~ 2X 4X 6X
Trinity 15 10 5 2 6 ? 7 ? 14 I 3 9 3 2 5 8
Broadcasttn9 IOOX 67X 33X 13X 40X 4TX 4TX 4?X 93X 7X 20X 60X 20~ 13X 33X 53X
(Channel 38} 4X 5X 2X lX 6X 7X 4X 3X 7X OX 6X 4X 3X 2X 3X 6X
Un3v~$3on - 13 5 8 7 5 I 11 2 6 7 2 8 3 2 7 4
Spantsh Program IOOX 38~ 62~ 54X 38X 8X 85X 15X 46X 54X 15X 62X 23X 15~ 54X 31X
(Channe! 21) 3X 2X 4X 4X 5X $X 7X lX 3X 3X 4X 3X 3X 2X 4X 3~
CNBC (Channel 23) 13 6 ? 6 3 4 3 9 5 8 2 6 5 3 3 7
100X 46X 54X 46X 23X 31X 23X 69X 35X 62X 15X 46X 38X 23X 23X 54X
Acts Networks 11 6 5 1 3 ? 3 7 10 I I 8 2 ! 2 8
(Channel 37} IOOX 55X 454 9X 27X 64X 2TX 64~ 91X 9X 9X 73X 18X 9X 18X ?3X
Community
Bulletin Board/ 4 2 2 I 3 I 3 4 1 2 I 1 3
Pay-Per-View IOOX SOX SOX 25X 7SX 2SX 75X iOOX 25X 50~ 25X 25X ?SX
(Channel 17} IX lX 1~ lX 3X lX tX 2X 2X IX lX lX 2X
None Of The Above 28 16 12 12 9 5 14 14 12 16 3 19 6 6 9 12
COPYRIGHT: 1992, GRLLUP ORGANIZATION, I~N~., PRINCETON,
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION SYANY METHOD IN ANY FORM ~S PROHIBITED.
PAGE 25
TCR CABLE TV
SPECIAL SRTISFRCTZON AND PROGRRrlMING STUDY
By The Gellup Organization, Inc., (Run Date: 28 3fiN 1992)
TABLE 019
(27-62) P~ease tell me if you watch the following station a great deal or some?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUU THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTflL URLE IIRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 10YRS MORE
TOTRL 404 203 201 186 108 200 165 236 201 203 48 251 105 101 158 142
100~( SOX SOX 46X 27X 25~ 41~ 58X SOX 50X 12X 62X 26X 25X 3AX 35X
KBTX, Bryan (CBS0 367 181 186 166 97 97 152 212 190 177 47 225 95 87 145 133
Chaflnel 5) lO0~ 49X 51X 45X 26X 26~ 4IX 58X 52~ 48X 13X 61X 28X 24X 40X 36X
KCEN, Uaco (NCB, 327 170 157 151 91 79 132 192 163 164 36 209 82 79 131 116
Channel 6) lOOX 52X 48X 46X 28X 24~ 40X 59X 50X 50~ 11X 64X 25X 24X 40X 35X
KXXV, Uaco (flCB, 293 152 141 142 77 68 122 169 145 148 35 183 75 77 111 103
Channel 3) IOOX 52X 48X 48X 26X 23~ 42X 58X 49X 52X 12X 62~ 26~ 26X 38X 35X
CNN Headline News 293 157 136 139 82 65 124 167 144 149 31 186 76 67 119 107
(Channel 15) 100~ S4X 46~ 4TX 28X 22~ 42X $'P~ 49X SlX rix 63X 26X 23X 41X 37X
KTRK, Houston 287 147 140 128 $7 65 121 163 1S0 137 31 182 74 67 111 108
(ABC, Channel 13) ZOOX 51X 49X 45X 30X 23X 42X 57X S2X 48X llX 63X 26X 23X 39~ 38X
7tX 72X 70X 69X 81X 65X 73X 69X 75~ 67X 65X 73X 7DX 66X 7DX 76X
CNN - Cable News 275 153 122 132 73 64 109 165 131 144 26 178 71 60 112 101
Network (Channel 1004 56~ 44X 484 27~ 23X 40X 60X 48X 52X 9~ 65X 26X 22X 41~ 374
24) 68X 754 61X ?IX 68~ 64X 66~ 7DX 65X ?IX 54~ 71~ 68X 59~ 71~ ?lX
KR~Um Bryan (PSB, 269 132 137 101 82 80 117 151 133 136 33 166 70 56 103 108
Channel 4) IO0X 49~ 51X 38X 30X 30X 43X 56X 49X 51X 12X 62X 26X 21X 38X 40X
SuperStat~on TBS 260 146 114 129 73 53 103 155 129 131 25 159 76 68 109 83
(Channel 12) IOOX 56X 44X 50X 28X 20X 40X 60X 50~ 50~ 1OX 61X 29X 26X 42X 32X
64~ 72X $7X 69X 68X 53X 62~ 66X 64~ 65X 52X 63~ 72~ 67~ 69~ 58~
ESPN - Total 255 145 110 120 73 S? 95 157 124 131 25 160 70 64 97 93
Sports Network IOOX $7X 43X 47X 29X 22X 37X 62X 49X 51X lOX 63X 27X 25X 38X 36X
(Channel 32) 63~ 71X 55X 65X 68~ 5?X 58X 67X 62X 65X 52X 64X 6TX 63X 61X 65X
COPYRIGHT: 2992 GRLLUP ORGRNIZATION, INC. PRINCETON N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S'ORGANIZRTION BYANY UETHOD IN ANY FORM [S PROHIBITED.
P~GE 26
TCA CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUDY
By The GaJlup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 019 (CONTINUED)
(27-6I) Please tell me ~f you watch the following station a great deal or some?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 1OYES MORE
K~,~4(T, Uaco (Fox, 254 129 125 144 65 42 110 143 117 137 24 165 65 68 116 70
Channel 7) I00~ 51~ 49% 5?% 26% 17~ 43% 56% 46~ 54% 91 65% 26% 2?% 46~ 28%
63% 64~ 62~ 77% 60~ 42~ 6?% 61~ 58% 6?% 50~ 66~ 62% 67% ?3% 49~
The D~scovery 254 144 110 130 68 50 102 152 119 135 21 160 73 69 104 80
Channel (Channel 1001 57% 43% 511 2?% 20% 40% 60% 47~ 53% 8% 63% 29% 27% 411 311
99) 63% 711 55% ?0% 63% 50% 62% 64% 59% 67% 44% 64% ?0% 68% 66% 56%
USA Network 240 129 112 111 67 $9 100 138 118 122 24 153 63 50 102 87
(Channel 34) 1001 53% 4?% 46% 28% 24% 42% 58% 49% 511 101 64% 26% 211 43% 36%
59% 63% 56% 60% 62% 58% 61% 58% 59% 60% 50% 61% 60% 50% 65% 61%
The Weather 237 127 110 9? 69 66 96 139 120 117 28 148 61 48 101 87
Channel (Channel 1001 54~ 46% 413( 29% 28% 411 59% 51~ 49% 121 62% 26% 20% 43% 37%
29) 59% 63% 55% 52% 63% 66% 58% 59% 60% 58% 58% 59% 59% 49% 64% 611
KHTV, Houston 233 122 111 107 65 54 92 138 109 124 27 I47 59 54 91 88
Independent, 1001 52% 49% 46% 28% 23% 39% 59% 47% 53~ 121 63% 25% 23% 39% 38%
hannel 10) 58% 60% 55% 58% 60% 54% 56% 58% 54% 611 S6~ 59% 56% 53% 58% 62%
The Family 231 I13 119 106 6? 52 lOS 124 124 lO? 22 15! 58 50 94 85
Channel (Channel 100% 49% 51% 46% 29% 23% 45% 54% 54% 46% 10% 65% 25% 22% 41% 37%
33) 5?% 56% 59% 5?% 62% 52% 64% 53% 62% 53% 46% 60% 55% 50% 59% 60%
~IGN -
'SuperChannel'
(Channel 9)
Home Sports
Enter ta~nment
(Channel 25)
Turner Network
Te]ev'~ s'~on
(Channel 35)
KTVT, Dallas
( I ndependen t,
Channel 2)
218 127 9! 100 62 SO 84 132 113 105 19 131 68 56 ?6 85
100% 59% 42% 46% 29% 23% 39% 61% 52% 48% 9% 60~ 31% 26% 35% 39%
54% 63% 45% 54% 57% 50% 511 56% 56% 52% 40% 52% 65% 55% 48% 60%
218 ~31 87 106 59 48 86 129 110 108 22 134 62 49 84 84
1001 60% 40% 49% 2?% 22% 39% 59% 50% 50% 101 61~ 28% 22% 39% 39%
54% 65% 43% 5?% S5~ 48% 52% 55% 55% 53% 46~ S3% 59% 49% 53% sg~
215 114 101 95 63 54 84 129 105 110 16 131 68 44 89 81
1001 53% 47% 44% 29% 25% 39% 60% 49% $~% 7% 611 32% 20% 41X 38%
53% 56% 50% 5~% 58% 54% 511 55% 52% 54% 33% 52% 65% 44% 56% ~71
201 107 94 98 $0 49 76 124 98 103 22 ~22 5? 54 80 6?
1001 53% 47X 49% 25% 24~ 38% 62X 49~ 511 11% 61~ 28% 2?% 40% 33~
50% 53% 47% 53% 46% 49% 46% 53% 49% 511 46% 49% 54% 53% 511 47~
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC.~ PRINCETON, N3
FURTHER DISSEUINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY METHOD IN ANY FORH IS PROHIBITED.
PAGE 27
TCR CABLE TV
SPECIAL SATISFACTION RNO PEOGRRHMZNG STUDV
By The gallup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 019 (CONTINUED)
(27-61) Please tell me ~f you watch the followtn9 station · great deal or some?
SEX ROE CHILDREN RRER CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
S?R ED FULL UIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL HALE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 10YRS MORE
Arts & 199 104 95 99 49 46 69 130 89 110 19 126 55 4? 92 59
Entertainment 1001 52% 48% 50% 25% 23% 35% 65% 45% 55% 9% 63% 28% 24% 46% 30%
(Channel 27) 49% 511 47X 53% 45% 46% 42% 55% 44% 54% 38% 50% 52% 47% 58% 42%
KUHT, Houston 196 96 100 83 57 S1 ?9 [16 89 tOT 2? 118 51 50 ?8 68
(PSB~ Channel 9) 1001 49% 511 42% 29% 26% 40% 59% 45% 55~ 14~ 60% 26~ 26% 40% 35%
49% 4?~ 50X 45% 53% 51~ 4?~ 49% 44% 53% 56% 47% 49% 50~ 49% 48%
N~ckelodeon 190 91 99 94 65 26 109 81 99 91 ~8 110 62 46 81 62
(Channel 28) 100~ 48~ 52% 49~ 34% 141 5?% 43~ 52% 49~ 9% 59% 33% 24% 43% 33%
4T~ 45% 49~ 51~ 60% 26% 66% 34% 491 45% 39% 44% 59% 46% 511 44%
L~fetlme (Channel 189 86 103 102 50 36 T? 111 92 g? 17 126 46 45 87 57
30) 100~ 46% 54% 54% 26% 19~ 411 59% 49% 51~ 9% 67% 24~ 24% 46% 30%
47~ 42X 51~ 55% 46% 36% 47% 47% 46% 49~ 35~ 50% 44% 45% 55~ 40~
154 ?3 91 9[ 47 2S 69 94 86 69 S2 93 49 40 5? 56
100% 47% 53% 53~ 31% 141 44% 55% 56% 44% 8% 60% 32% 26% 37% 36%
38% 36% 40% 44% 44% 211 41% 36% 43% 33% 25% 37% 47% 40% 36% 39%
Country Music
Television
(Channel 23)
KXRN~ Austin
~NBC, Channel 11;
Information
Channel)
MTV ~uszc
Television
(Channel 98~
The Nashville
142 66 ?6 60 42 3? 58 82 90 62 19 99 35 29 59 54
100~ 46X 54[ 42% 30% 26X 41~ 58~ 56~ 44~ ]31 62~ 25% 20X 42~ 38~
35% 33~ 38% 32% 39% 3?% 35% 35% 40~ 311 40% 35% 33% 29% 37% 38%
136 ?3 63 97 30 5 46 8? 51 85 9 88 39 50 57 29
1001 54~ 46% 711 22% 4% 34~ 64% 38~ 63~ ?~ 65~ 29~ 3?% 42~ 21~
34% 36% 311 52% 29% 5% 28~ 3?% 25~ 42~ 19X 35~ 37% 50% 36% 20%
128 65 63 49 40 34 54 71 90 48 15 ?S 38 22 50 55
Network (Channel 100% · 51% 49% 38% 31% 27% 42% 55% 63% 36% 12% 59% 30% 17% 39% 43%
26) 32% 32% 31% 26% 37% 34% 33% 30% 40% 24X 31% 30% 36% 22% 32X 39%
C-Span (Channel 109 60 49 40 29 36 44 65 61 49 12 66 31 20 39 49
36) 1001 55% 45% 37% 27% 33% 40% 60% 56% 44% 1~% 611 29% 181 36% 45%
27% 30% 24% 22% 27% 36~ 27% 28% 30% 24% 25% 26% 30% 20% 25%
COPYRIGHT: 1992, GRLLUP ORGRNZZRTION, INC., PRINCETON,
FURTHER DISSE~INRTION 0UTS1DE SUBSCRIBER'S 0RGAN[ZATION BY,NY METHOD ZN RNY FORM IS PROHIBITED.
PAGE 28
TCA CRBLE TV
SPEC[AL SRTZSFRCTION RND PROGRAMMING STUDY
By The Gallup Organization, [nc., (Run Oats: 28 3AN 1992)
TABLE 019 {CONTINUED}
(27-61) Please tel! me 1T you watch the followln9 station a great deal or some?
CNBC (Channel 23)
Educational
Access (Channel
31}
Black
Entertainment TV
(Channel 19)
Acts Networks
(Channel 37)
Univision -
Spanish Program
(Channel 21)
Trinity
Broadcasting
(ChanneJ 38)
Community
Bulletin Board/
Pay-Per-View
(Channel 17)
None Of The Rbove
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THAN LESS IOYAS
FE BRYAN TION BASIC BASIC CHAN THREE THaN OR
TOTRL MALE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
68 32 36 31 19 17 21 46 38 30 9 39 20 16 25 2?
100~ 47X 53~ 46~ 25~ 2SX 31X 68X 56X 44X 13~ 57X 29X 24~ 37~ 40X
17~ 16X 18X 1TX 18X 17X 13~ 19X 19X 15X 19X 16~ [9X 16~ 16~
68 33 35 19 30 17 40 2? 43 25 7 31 30 10 26 29
17X 16~ 1TX lOX 28~ 17X 24X 11X 21X 12X 15X 12X 29X lOX 18~ 20X
46 20 26 23 14 8 22 24 27 19
100X 43X 5TX 50X 30X 17X 48~ 52X 59X
11X lOX 13X 12X 13X 8X 13X 1OX 13X 9X
42 21 21 14 11 15 20 21 27 15
IOOX 50~ 50X 33X 26~ 36X 48X 50~ 64X 36~
38 14 24 17 14 S 22 15 18 20
IOOX 3TX 63X 4SX 3TX 13~ 58~ 39X 47X 53X
9X ?X 12X 9X 13X 5X 13~ 6X 9X 10~
34 18 16 6 13 14 19 14 26 8
3 26 17 9 26 11
7X 57X 37X 20X 57X 24X
3 29 10 8 12 22
TX 69~ 24~ 19X 29X 52X
6X 12~ 1OX 8X 8X
3 29 6 9 18 11
6 23 5 5 8 21
IOOX S3X 4TX 18X 38X 41X 56X 41X ?SX 24X 18X 68X 15X 15X 24X 62X
8~ 9X 8X 3X 12X 14X 12~ 6X 13X 4X 13X 9X 5X 5X 5X 15~
33 13 20 12 11 6 16 15 20 13 7 18 8 5 15 13
IOOX 39X 61~ 36X 33X 24X 48~ 45~ 61X 39X 21X 55X 24X ISX 4SX 39X
2 2 I - I ! I ] ! I 1 1
IOOX lOOX 50X SOX 50X 50X SOX 50X 50X 50X SOX
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC., PRINCETON, N3
FURTHER OISSEUINATION OUTSIDE SUBSCRIBER'S OAGANIZRTION 6YRNY METHO0 IN RNY FORM IS PROHIBITEO.
PRGE 29
TRBLE 020
(27-61) UERN SUrllIRRY:
TOTRL
KBTX~ Bryan (CBS,
Channel 5)
KCEN~ ~aco (NCB,
Channel 6)
CNN Hesd//ne News
(Channel 15)
TCR CRBLE TV
SPECIRL SRT[SFRCTION RND I~OGRRrI11NG STUDY
By The Ssllup Organlzatlon, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHILDREN RRER CABLE TENURE
==========================================================================================
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THRN LESS 10YRS
FE BRYAN TZON BASIC BASIC CHAN THREE THRN OR
TOTRL I'IRLE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
mmmmm ................................................................
404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
100~ IOOX IOOX 100~ IOOX lO0'J( 100~ 100~ 100~ IOOX IOOX IOOX 100',( IOOX IOOX I00',(
3.47 3.35 3.58 3.37 3.53 3.60 3.52 3.42 3.58 3.35 3.65 3.44 3.44 3.28 3.46 3.62
3.13 3.11 3.14 3.].5 3.14 3.09 3.07 3.17 3.16 3.10 3.t3 3.15 3.07 3.08 3.17 3.14
2.99 3.11 2.87 3.02 3.06 2.95 2.99 2.99 2.97 3.01 2.91 3.02 3.00 2.85 3.05 3.06
KTRK, Houston
(RBC, Channel 13) 2.96 2.95 2.97 2.88 3.15 2.89 2.99 2.93 3.06 2.85 2.96 2.94 2.98 2.84 2.91 3.11
KXXV, Maco (RC8,
Channel 3)
CNN - Cable News
Network (Channel
24 )
KRMU, Bryan (PSB,
Channe! 4)
ESPN - Total
Sports Network
(Charms! 32)
SuperStatlon TBS
(Channel 12) 2.72 2.90 2.54 2.89 2.77 2.39 2.66 2.77 2.74 2.70 2.48 2.67 2.95 2.84 2.79 2.58
The Discovery
Channel [Channel
99) 2.72 2.9T 2.47 2.90 2.69 2.42 2.69 2.?6 2.66 2.?? 2.26 2.79 2.81 2.81 2.99 2.59
K~KT~ ~aco (Fo~,
Channel 7) 2.67 2.71 2.63 2.97 2.62 2.18 2.74 2.63 2.59 2.75 2.48 2.70 2.68 2.79 2.87 2.39
2.85 2.82 2.88 2.92 2.78 2.80 2.86 2.63 2.84 2.86 2.88 2.86 2.78 2.89 2.83 2.85
2.84 3.04 2.64 2.88 2.81 2.81 2.74 2.92 2.79 2.91 2.55 2.90 2.84 2.59 2.94 2.92
2.76 2.73 2.79 2.52 2.93 3.02 2.85 2.71 2.75 2.77 2.85 2.76 2.72 2.57 2.75 2.92
2.73 2.98 2.48 2.80 2.80 2.55 2.62 2.60 2.73 2.73 2.46 2.74 2.83 2.72 2.70 2.78
COPYRIGHT: 1992 GRLLUP ORGANIZRTION, I~NI~,., PRINCETON, N,.T
FURTHER DISSEUI~RTION OUTSIDE SUBSCRIBER S 0RGRNIZATION BYRNY rlETHOD IN RNY FORM IS PROHIBITED.
PfiGE 30
TABLE 020 (CONTINUED)
(27-61) MEAN SUMMARY:
The ~leat her
Channel (Channel
29)
KHTY, Houston
(I ndepenclen!,
Channel ]0)
The Family
Channel (Channel
33)
USA Network
{Channe! 34)
[dGN -
'SuperChannel'
(Channel 9)
Home Sports
Enter t a~nment
(Channel 25)
Turner Network
Telev=s~on
(Channel 35)
KUHT, Houston
(PSB, Channel 9)
KTVT, Da~as
Independent,
hanne! 2)
Arts &
Enter tainment
(Channel 27)
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUDY
By The Gallup Organlzatlon, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHILOREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LES5 3 TO
STA ED FULL M]UM THAN LESS 1OYES
FE BRYAN TION BRS]C BASIC CHRN THREE THAN OR
TOTAL t~LE HALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 1OYES HORE
===== ................................................................
2.65 2.?0 2.59 2.5] 2.73 2.79 2.58 2.69 2.69 2.60 2.46 2.6? 2.6'/ 2.43 2.74 2.72
2.56 2.62 2.49 2.62 2.53 2.4'4 2.52 2.58 2.54 2.58 2.48 2.56 2.58 2.45 2.59 2.63
2.55 2.53 2.$6 2.55 2.64 2.43 2.71 2.42 2.65 2.44 2.28 2.59 2.55 2.37 2.64 2.57
2.54 2.62 2.46 2.61 2.56 2.45 2.56 2.52 2.57 2.52 2.30 2.56 2.60 2.33 2.69 2.55
2.53 2.72 2.34 2.57 2.56 2.42 2.45 2.59 2.56 2.50 2.24 2.48 2.?? 2.52 2.49 2.59
2.46 2.72 2.21 2.57 2.47 2.26 2.42 2.48 2.49 2.44 2.22 2.45 2.59 2.37 2.45 2.55
2.46 2.55 2.37 2.45 2.52 2.45 2.42 2.49 2.43 2.49 2.00 2.46 2.67 2.[8 2.63 2.48
2.44 2.42 2.46 2.34 2.52 2.52 2.38 2.48 2.35 2.53 2.56 2.42 2.44 2.5] 2.44 2.40
2.38 2.46 2.30 2.48 2.26 2.31 2.28 2.46 2.33 2.44 2.29 2.36 2.47 2.48 2.44 2,26
2.37 2.49 2.26 2.48 2.22 2.34 2.16 2.54 2.26 2.49 2.[3 2.42 2.3? 2.36 2.53 2,20
Lifetime (Channel
30) 2.31 2.23 2.38 2.50 2.24 2.07 2.26 2.34 2.30 2.31 2.07 2.3? 2.25 2.26 2.47 2.i7
COPYRIGHT: 1992, GRLLUP 0RGRNIZRTION, IN~., P~INCETON, N3
FURTHER DISSE~II~qTION OUTSIDE SUBSCRIBER 5 ORGANIZATION BYRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 31
TABLE 020 (CONTINUED)
(27-61) MEAN SUMMRRY:
N1cke]odeon
(Channel 29)
KXAN, Austin
~NBC~ Channe! 11;
Information
Channel)
Country flu$1c
Television
(Channel 23)
The Nashville
Network (Channel
26)
flTV Music
Taler]s/on
(Channel 99)
C-Span (Channel
36)
Educat/ona!
Access (Channel
31)
TCA CABLE TV
SPECIAL SATISFACTION RND PROGRRMtlING STUDY
By The Oallup Organ/Ia[ion, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIU[T PRE LESS 3 TO
STR ED FULL MIUM THAN LESS 1OYES
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE MALE 19-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS [OYES MORE
2.30 2.24 2.36 2.42 2.57 [.78 2.77 1.99 2.33 2.27 2.07 2.24 2.55 2.27 2.43 2.19
2.[2 2.11 2.13 2.09 2.08 2.16 2.06 2.15 2.19 2.04 2.21 2.12 2.09 1.97 2.18 2.17
2.09 2.05 2.13 2.26 2.16 l.?O 2.10 2.07 2.16 2.02 1.85 2.08 2.23 2.12 2.08 2.09
2.02 2.03 2.00 1.91 2.11 2.07 1.99 2.02 2.20 [.84 1.98 2.00 2.07 1.78 2.03 2.17
1.93 2.00 1.66 2.46 1.72 1.I9 [.80 2.00 [.71 2.14 1.59 [.96 2.01 2.3? [.99 1.56
1.65 1.95 [.TS 1.73 1.82 2.06 1.80 1.89 1.93 !.77 1.76 1.85 1.88 [.66 1.92 2.02
1.65 !.68 !.63 !.52 1.86 1.67 1,80 1.55 1.76 2.55 1.52 1.57 1.90 1.47 1.69 1.75
CNBC (Channe! 23} [ 57 1.60 1.53 1.55 1.55 1.61 1.46 1.63 1.63 1.50 1.61 1.55 1.58 1.52 1.53 1.64
Black
Entertainment TV
(Channel 19) 1.45 1.43 1.47 1.54 1.43 1.32 1.46 1.44 1.49 1.42 1.20 1.44 1.59 1.43 1.60 1.30
Co~fluntty
Bulletin Boarcl/
Pay-Per-V~e~
(Channel l?) 1.40 1.41 1.40 1.37 1.43 1.41 1.40 1.39 1.47 1.34 1.48 1.42 1.34 1.28 1.48 1.42
COPYRIGHT: lgg2, GRLLUP ORGANIZATION, I~N~,., PRINCETON, N~
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION BYRNY METHOD ~N tiNY FORM IS PROHIBITED.
PAGE 32
TABLE 020(CONT ! NUED ]
(27-61) MEAN SUHURRY:
R¢ls Networks
(Channel 37)
Trinity
Broadcasting
(Channel 38)
Un~vi$~on -
TCR CABLE TV
SPECIAL SATISFACTION RNO PROGRflMtl%NG STUOY
Dy The Gallup Organlzat~on, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL ~IU~ THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL HALE URLE 18-34 35-49 50* YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
I .38 1.41 1.36 1.29 ] .36 I .56 1.39 1.37 1.47 ! .29 ! .22 1.42 1.36 1.29 1.31 ] .54
1.32 1.35 1.28 1.18 1.39 1.48 1.40 1.25 1.46 1.18 1.42 1.35 1.21 1.21 1.23 1.50
Spanish Program
(Channel 21) 1.30 1.28 1.31 1.30 1.37 1.21 1.41 1.21 1.29 1.31 1.22 1.34 1.22 1.26 1.32 1.30
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCR%BER'S ORGANIZRTION BYRNY METHOD IN RNY FORU IS PROHIBITED.
PAGE 33
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRMHING STUDY
By The Gallup Organ[zetion, Inc., (Run Date: 28 3AN 1992)
TABLE 021
(62) Please rate your TV picture quality on the TV you watch most often as excellent, good, fair, or poor?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUU THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL IIRLE ffLqLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS ~IORE
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
100~ 50~
IO0'~ 100~ IOOX tO0~ IOOX IOOX IO0~ IOOX IOOX IOOX IOOX IOOX 100~ IOOX IOOX 100~
Excellent 170 84 86 78 4? 42 65 104 74 96 17 107 46 43 67 59
(4) 100~ 49X
42X 41X 43X 42X 44X
Good 184 89 95 88 47 44 80 103 104 gO 24 II5 46 47 72 64
(3) IOOX 48X 52X 48X 26X 24X 43X 56X 57X 43~ 13X 62X 24X 26X 39X 3SX
46X 44X 47X 47X 44X 44X 48X 44X 52X 39X SOX 46X 43X 47X 46X 45X
Fair 42 25 17 18 13 S 17 24 19 23 ? 22 13 11 13 18
(2} IOOX 6OX 40X 43X 31X 21X 40X 5?X 45X 55X 17X $2X 3IX 26X 31X 43X
10~ 12X
Poor 7 4 3 2
(1) 100~
Don't Know
IOOX IOOX IOOX IOOX IOOX 100~ 100~
O~ OX
MEAN 3.28 3.25 3.31 3.30 3.30 3.25 3.25 3.31 3.25 3.32 3.21 3.29 3.30 3.32 3.28 3.27
STO .72 .75 .69 .69 .71 .79 .71 .72 .68 .75 .68 .73 .72 .66 .75 .71
COPYRIGHT: 1992, GflLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZATION BYANY UETHO0 IN ANY FORM IS PROHIBITED.
PAGE 34
?Cfi CABLE TV
SPECIflL SflTISFRCTION END PROGRAUM]NG STUDY
By The Gallup Organization, Inc., (Run Date: 28 SEN [992)
TABLE 022
(63) Have you requested a cable service call for a problem In the last year?
SEX AGE CHILDREN flEER CABLE TENURE
COLL
EGE LIU[T PRE LESS 3 TO
STR ED FULL U[UH THAN LESS [OYRS
FE BRYflN T[ON BASIC BASIC CHRN THREE THEN OR
TOTAL rlRLE UtiLE t8-34 35-49 50. YES NO TX TX ONLY ONLY NELS YEARS [OYES HOER
TOTAL 404 203 20[ [86 [08 [00 [6S 236 20[ 203 48 2S! [05 ID[ [58 [42
[OOX 50X 50~ 46X 27~ 25~ 41X 58X 50X 50X 12X 62X 26X 25~ 39~ 35~
100X 100X 100X I00X 100X 100X 100X 100X 100~ 100X I00~ 100X 100X 100X 100X 100~
Yes 112 58 54 51 37 21 58 53 50 62 9 70 33 26 52 34
IOOX 52X 48~ 46X 33X 19X 52X 47X 45X 55X BX 63X 29X 23X 46X 30~
29~ 29X 27X 27X 34X 21X 35~ 22X 25~ 31~ 19X 28X 3IX 26X 33X 24X
NO 290 145 145 135 71 77 107 181 149 141 38 180 72 75 106 106
IOOX 50X 50X 47~ 24~ 27X 37X 62X 5IX 49X 13X 62~ 25X 26X 37X
Oon't Know 2 2 - 2 - 2 2 - 1 I 2
100X 100~ 100g 100X 100X 50~ 50~ 100X
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC. PRINCETON, N,T
FURTHER DISSEHINRTION OUTSIDE SUBSCRIBER'S'ORGANIZATION BYRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 35
TCR CABLE TV
SPECIAL SATISFACTION END PROGRRUUING STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 023
t64) Wes the problem corrected to your satisfaction?
F "YES' [N 963
SEX AGE CHILDREN REEf CABLE TENURE
COLL
EGE LIHIT PRE LESS 3 TO
STR ED FULL HIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THEN OR
TOTAL It~LE IlflLE 18-34 35-49 SO* YES NO TX TX ONLY ONLY NELS YEARS IOYRS HORE
TOTAL [12 58 54 51 37 21 58 53 50 62 g ?0 33 26 52 34
100~ 52~ 48X 46~ 33X 19~ 52~ 47X 45X 55X 9X 63~ 29X 23~ 46X 30X
I00X 100X 100~ 100~ 100X I00~ 100~ I00X 100~ 100~ 100~ 100X 100~ 100X 100X 100~
Yes 88 46 42 43 26 16 46 42 39 49 9 56 24 20 42 26
100~ $2~ 48~ 49~ 30X 18X 52~ 47X 44~ 56~ 9~ 64X 2TX 23~ 48X 30~
79X 79X ?BX 84~ 70X 76~ 7g~ ??X 79X 79X 8gx BOX T3~ ?TX 8IX 76~
No 22 ii It B it S 12 i0 it lI 1 I3 9 4 10 B
IOOX $0~ SO~ 27~ SOX 23~ 55~ 4S~ SOX $0~ 5X 59X 36X 18~ 45~ 36~
20X tBX 20q( 12X 30X 24~ 2IX 19X 22X 18X 11~ lAX 24X 15X 19X 24~
Don~t Know 2 I t 2 2 - 2 - I I 2 -
lO0'JC SOX SO~ 100~ tO0~ iO0~ 50X 50~ 100~
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZATION BYANY HETHOD IN ANY FOR~ IS PROHIBITED.
PAGE 36
TOTfiL
Yes
No
Oon~t Know
TCR CRBLE TV
SPECIAL SATISFACTION AND PROGPRMUING STUDY
By The Ga21up Organization, Inc., (Run Oate: 25 3AN 1992)
TRBLE 024
(65) Have you had a problem with your cable bill within the last year?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CH~N THREE THAN OR
TOTRL rtqLE MALE 18-34 36-49 SO+ YES NO TX TX ONLY ONLY NELS YEARS 10YRS MORE
404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
100X SOX SOX 46X 27~ 2SX 41X 58X SOX 50~ 12~ 62~ 26~ 25~ 39~ 35~
100~ 100~ lOOX 100~ iOOX 100~ 100~ 100~ lOOX IOOX IOOX IOOX IOOX IOOX lOOX iOOX
21 9 12 12 4 3 8 13 7 14 1 14 6 6 8
100X 43~ 5TX STX 19~ 14X 38X 62X 33X 67X 5X 67X 29X 29~ 38X 33X
374 190 184 170 104 93 156 215 191 183 45 233 96 94 146 131
100X SlX 49~ 4SX 28X 25X 42X STX 51X 49X 12X 62X 26X 25X 39~ 3SX
93X 94X 92~ 91~ 96X 93~ 95X 91X 9SX 90X 94X 93X 91~ 93X 92~ 92X
9 4 5 4 4 I 6 3 6 2 4 3 I 4 4
COPYRIGHT: 1992, GALLUP 0RGRNIZATION, IN~., PRINCETON, NJ
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGflNIZATION BYANY METHOD IN ANY FORM IS PROHIBITED.
PAGE 37
TCR CflBLE TV
SPECIRL SRTISFRCTION RND PROGRAMMING STUDY
By The Gallup Organization, Inc., (Run Oate: 28 JAN 1992)
TABLE 026
t66) Was the problem corrected to your satisfaction?
F 'YES" IN #65
SEX AGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTRL HRLE IIRLE 16-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
TOTAL 21 g 12 12 4 3 8 13 T 14 I 14 6 6 8 T
100X 43X STX 5?X 19~ 14~ 36X 62X 33X 6TX 5X 67X 29X 29X 38X 33X
100X I~0X 100X 100X 100X 100X 100X 100~ 100X 100X 100X 100~ I00~ 100X 100X 100~
Yes 12 5 T 7 1 2 3 9 S T I 9 2 3 5 4
100X 42X SBX 5BX 9X 1TX 2SX ?5X 42X 58X 8X 7SX 1TX 2SX 42X 33X
5?X S6X 58X SBX 2SX 67X 36~ 69'4 ?IX SOX IOOX 64X 33X 5DX 63X 5TX
No I 4 3 4 3 S 2 I 6 - 3 4 2 2 3
IOOX STX 43X 5TX 43X TlX 29X 14X 86X 43X S'P4 29X 29X 43X
33X 44X 2SX 33X TSX 63X 15X 14X 43X 21X 6TX 33X 25X 43~
Don't Know 2 2 I I 2 I I - 2 I 1
100~ 100~ SOX SOX 100X SOX SOX 100~ SOX SOX
lOX 17X BX 33X 16X 14X TX 14X tTX 13X
COPYRIGHT: 1992 GALLUP 0RGRNIZRTION, I~N~., PRINCETON. bLT
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGflNZZflTION BYflNY METHOD IN tiNY FORM IS PROHIBITED.
PRGE 38
TCfl CflBLE TV
SPECIRL SRTISF~CTION ~ND PROGRflMUING STUDY
Sy The Gal/up Organization, Inc., (Run Date: 28 3fin 1992)
TflBLE 026
(67) In th past two years, do you recal! hevln9 lost your cable service for a period of t~me due to a problem?
SEX RGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL HIUU THRN LESS IOYRS
FE BRYRN T[ON BRSIC BRSIC CHRN THREE THRN OR
TOTRL HRLE rlRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
TOTRL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
lOOX 50~ SOX 46X 27X 25~ 41X 58~ fOX 50X 12X 62~ 26~ 25X 39~ 3S~
lOOX lO0~ 100~ 100~ 100~ 100~ 100~ IOOX IOOX lOOX IOOX IOOX 100~ IOOX 100~ IOOX
Yes 261 129 132 103 83 71 110 150 143 118 28 165 68 48 103 110
100~ 49X 51X 39~ 32~ 27~ 42~ 57X 5S~ 45X 11~ 63~ 26~ 18X 39X 42~
65~ 64~ 66~ 55X 7?~ ?[X 67~ 64X ?IX 58~ 58~ 66X 6S~ 48X 65~
No 139 72 67 81 25 28 54 83 56 83 19 83 37 51 54 31
IOOX 52X 48~ 58~ 18X 20~ 39X 60~ 40~ 60X 14~ 60X 27~ 37~ 39~ 22~
34X 35X 33~ 44~ 23~ 28~ 33X 35X 28~ 41~ 40~ 33~ 35~ 50[ 34~ 22X
Oon't Kno~ 4 2 2 2 - I I 3 2 2 1 3 2 I 1
IOOX 50~ 50[ 50~ 25X 25X 75~ 50~ 50X 25X 75~ 50~ 25~ 25~
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, INC. PRINCETON, NaT
FURTHER DISSEHINRTION OUTSIDE SUBSCRIBER'S'ORGRNIZRTION BYRNY rlETHOO IN tiNY FORM IS PROHIBITED.
PflGE 39
TRBLE 027
t65) HOW many ttmes?
F "YES" IN #67
TOTRL
One Or Two
[1 .s)
Three Or Four
(3.5)
Five Or rtore
(? .S)
Don:~ Know
HERN
STD
TCR CRBLE TV
SPECIRL SRTISFRCTION RNO PROGRRI'rilNG STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
SEX RGE CHILDREN RRER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL ~IUU THRN LESS IOYRS
FE BRYRN TION BRSIC BRSIC CHflN THREE THRN OR
TOTflL [IIqLE UtiLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
261 129 132 103 83 ?I 110 150 143 118 28 165 68 48 103 ' 110
IOOX 49~ 51X 39~ 32X 27X 42~ 57X 55X 45~ I1X 63X 26X 18~ 39X 42~
100~ 100~ IOOX IOOX IOOX IOOX IOOX [OOX 100~ I00~ IOOX lOOX 100~ tOOX 100~ 100~
tO3 53 50 47 30 24 40 63 5[ 52 8 7! 24 2? 39 37
lOOX 5~X 49X 46X 29~ 23X 39X 6tX 50~ SOX 8X 69~ 23~ 26X 38X 36X
39X 41X 3BX 46X 36X 34~ 36X 42X 36X 44~ 29X 43X 35X $6~ 38X 34~
73 36 37 25 21 26 24 48 48 25 11 47 ~S 9 27 3?
IOOX 49X 61~ 34~ 29X 34X 33X 66X 66X 34~ I5~ 64X 21~ 12X 37X BIX
28X 28X 26X 24X 25X 35X 22X 32X 34X 21X 39~ 28X 22X 19X 26X 34X
81 38 43 31 31 19 46 36 42 39 9 44 28 12 36 34
lOOX 47X 53X 38X 38X 23~ 57~ 43X S2~ 48X 11X 54X 35~ 15X 43X 42~
31X 29X 33X 30X 3TX 27X 42~ 23X 29X 33X 32X 27X 4t~ 25X 34~ 31X
4 2 2 1 3 4 2 2 - 3 t 2 2
100X 50X 50X 25X 75X IOOX 50X 50X ?5X 25X 50X 50~
3.96 3.86 4.05 3.79 4.28 3.91 4.45 3.60 3.97 3.95 4.21 3.71 4.46 3.38 4.11 4.07
2.54 2.53 2.56 2,57 2.64 2.4! 2.7! 2.36 2.46 2.65 2.45 2.47 2.70 2.52 2.60 2.4S
COPYRIGHT: 1992, GRLLUP ORGRNIZRTION, Ia[~,. PRINCETON, bLT
FURTHER OISSE~INRTION OUTSIDE SUBSCRIBER S'ORGRNIZRTION BYRNY METHOD IN RNY FORM IS PROHIBITED.
PflGE 40
TCa CABLE TV
SPECIAL SATISFACTION aND PROGRAMMING STUDY
By The Gal~up Organ~zatlon, Inc., (Run Cate: 28 3RN 1992)
TABLE 028
(69) Was the problem corrected to your aatslfact~on?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL M[UM THAN LESS IOYRS
FE BRYAN TION BRSIC BRSIC CHAN THREE THaN OR
TOTAL MaLE MALE 18-34 36-49 50* YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
TOTAL 261 ]29 132 103 83 7! 110 IS0 143 118 28 165 68 48 103 110
100~ 49~ 51~ 39X 32~ 27X 42~ 57~ 55~ 45~ 11~ 63~ 26~ 18X 39~ 42~
IOOX 100% ZOOX IOOX 100~ IOOX IOOX 100~ IOOX 100~ IOOX 100~ 100~ IOOX I00~ 100X
Yes 246 122 124 101 ?S 66 102 143 134 112 2? 156 63 4? 97 102
IOOX SO~ 50X 41~ 30X 2TX 41X 58~ 54~ 46~ 11X 63X 26X 19X 39~ 41X
94X 95~ 94X 98~ 90~ 93X 93X 95X 94~ 95~ 96~ 95~ g3X 96~ 94~ 93~
No 14 7 7 2 7 5 8 6 8 6 1 $ 5 1 6 7
IOOX 50~ 50~ 14~ 50~ 36~ 57X 43X 57~ 43~ ?X 57X 36X 7~ 43x 50~
Don't Know ! 1 - I - 1 1 - I 1
1005 IOOX IOOX IOOX 100~ IOOX IOOX
COPYRIGHT: 1992 GRLLUP 0RGANIZRTION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZATION BYANY METHOD IN ANY FOR~ IS PROHIBITED.
PAGE 41
TCR CABLE TV
SPECIRL SRTISFACTION RNO PROGRRMIIING STUDY
By The Gal]up Organization, Inc., (Run Date: 28 3AN 1992)
TABLE O29
(70) Rre you aware of the conwunlty progranm[ng available on the City Channel and the Educational Access Channel?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LI~IT PRE LESS 3 TO
STR ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHAN THREE THAN OR
TOTRL rlRLE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
.1~1 ................................................................
TOTAL 404 203 201 188 108 100 165 236 201 203 48 251 I05 101 158 142
IOOX SOX 50~ 465 27X 255 41~ 58X 50~ 505 12X 62X 265 25X 39X 355
IOOX 1005 IOOX IOOX lOOq~ IOOX lO0~ IOOX IOOX IOOX 1005 100~ tOOg 100~ IOOX IOOX
Yes 234 121 113 103 68 60 92 139 115 119 24 149 61
IOOX 52X 4BX 44X 29~ 26~ 39~ 595 49X 51~ 105 64X 265 24X 41~
SBX 60X S6X 5SX 63~ 6DX 56X 59~ S?X 59~ SOX 59X 585 S6X 61X
No 158 77 81 80 35 36 68 90 81 77 20 95 43 41 56 58
100X 49~ 5IX 51~ 22X 23X 43X 575 5IX 49X 13X 60~ 27~ 26~ 35~
395 35X 40X 43X 32X 36X 4IX 3BX &OX 3BX 42X 3BX 4IX
Don't Know 12 5 7 3 5 4 5 ? 5 ? 4 7 ! 3 6 3
1005 42~ 5BX 2SX 42X 33X 42X 58X 42~ BBX 33X 5BX BX 2SX BOX
COPYRIGHT: lg92, GALLUP ORGANIZATION, INC., PRINCETON. NJ
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGRNIZRTION 8YANY METHOD IN TINY FORM IS PROHIBITED.
PRGE 42
TOff CABLE TV
SPECIAL SATISFACTION fiND PROGRAMMING STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 030
(71) UouJd you be wlll2ng to fund a JocaJ community access channel through an increase in your basic cable rate?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUh THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHAN THREE THAN OR
TOTAL MALE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NEL$ YEARS IOYRS rIORE
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
lOOt 50~ 50~ 46~ 2T~ 25X 41X 58~ SO~ 50~ 12~ 62~ 26~ 25~ 39~
100~ 100~ IOOX IOOX IOOX 100~ IOOX 100~ 100~ 100~ 100~ 100~ 100~ IOOX 100~ IOOX
Yes 51 27 24 24 18 9 22 29 26 2S 4 36 11 11 '24 16
lOOt S3X 4TX 4TX 35X 18X 43X 57X SIX
13X 13X 12X 13~ I?X 9X 13X 12X 13~
No 323 160 163 152 82 80 132 188 IS? 166 40 195 88 88 121 112
100~ SOX 50X 4TX 25~ 25X 41X 5Bt 49X 51~
80X 79~ 81X $2X ?BX BOX 80X BOX 78~ 82X
Don't Know 29 16 13 10 ? 11 11 18 17 12 4 19 6 2 13 13
100~ 55X 45X 34~ 24X 38X 38X 62X 59~ 41~
Refused 1 1 I I 1 I - 1
100~ IOOX lOOt lOOt 100~ lOOt
COPYRIGHT: 1992 GaLLUP ORGANIZATION, INF. PRINCETON. N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S'ORGRNIZflTION BYANY METHOD IN tiNY FORM IS PROHIBITED.
PAGE 43
TCR CABLE TV
SPECIAL SATISFACTION AND P~OGRRM/qING STUDY
By The Galiup Organization, Inc., (Run Date: 28 JAN 1992)
TABLE 031
(72) Would you be in favor of a city franchise tax increase if this tax increased the amount of your monthly cable bill?
SEX AGE CHILDREN RRER CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE MALE 18-34 35-49 $0. YES NO TX TX ONLY ONLY KELS YEARS IOYRS MORE
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
lOOK BOX SOX 46~ 27X 25X 4IX SBX SOX 50X 12~ 62X 26~ 25X 39?( 35X
100~ lOOt 100~ 100~ 100~ lOOg lOOt lOOt lOOt lOOt lOOt IOOX 100~ lOOt 100~ lOOt
Yes 33 16 17 10 13 9 17 16 21 12 3 21 9 3 16 13
IOOX 4BX 52~ 30X 39X 2TX 52X 45X 64X 36X 9X 64X 2TX 9X 4BX 39X
8X 8X 8~ 5X 12~ 9X 1DX TX lOX 6X 6~ 8X 9~ 3X lOX 9X
No 35? 178 1?9 172 92 95 143 211 1T1 186 43 219 95 98 136 121
lOOK SOX SO~ 48X 26X 24X 40X 59~ 48X 52X 12X 61X 2TX 27X 3BX 34X
Don't Know 14 g 5 4 3 6 S 9 g 5 2 11 I - 6 8
100~ 64X 36[ 29~ 21~ 43X 36X 64[ 64[ 36X 14~ ?gx ?~ 43X 57X
3X 4~ 2X 2X 3~ 6X 3X 4~ 4X 2X 4X 4X IX 4X BX
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC. PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION 8YRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 44
TCti CtiBLE TV
SPEC]AL StiTISFtiCT[0N tiND PROGRRUUING STUDY
By The Gallup Organ/zat]on, Inc., (Run Date: 28 3tN 1992)
TtiBLE 034
(75) Uhat do you fee/ best describes TCti's strong po~nts?
SEX AGE CHILDREN RRER CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUM THtiN LESS ]OYRS
FE BRYAN T]ON BASIC BflS]C CHtiN THREE THAN OR
TOTAL MALE UtiLE 18-34 35-49 SO+ YES NO TX TX ONLY ONLY NELS YEtiRS IOYRS MORE
TOTtiL 404 203 20] 186 108 100 165 236 201 203 48 251 105 101 1S8 142
100~ 50~ 50~ 46~ 27~ 25~ 41~ 58~ 50~ 50~ 12~ 62~ 26~ 25~ 39~ 35~
100~ IOOX 100~ 100~ 100~ 100~ IOOX 100~ IOOX IOOX 100~ IOOX 100~ tOO% IOOX IOOX
Rellab/e Picture 44 29 15 13 13 16 15 29 22 22 10 25 9 11 11 22
GuaJ/t¥ IOOX 66X 34X 30X 30X 36X 34% 66~ 50% 50~ 23X S7X 20% 2SX 25X 50X
Good Variety Of
Programming 36 23 13 16 12 7 I1 25 16 20 S 21 10 9 14 13
(Large Number Of IOOX 64X 36% 44% 33X 19X 31% 69X 44% 56X 14X 58X 28X 25X 39X 36X
Channels 9X 11% 6% 9% 11% 7X ?X 11X 8X lOX 1OX 8X lOX 9X 9X 9%
Friendly Customer 35 18 17 17 9 8 13 21 21 14 3 21 11 7 17 10.
Service 100% 51X 49~ 49X 26X 23X 37X 60% 60X 40% 9~ 60% 31X 20X 49X 29%
Re3=ahie (Ooesn't 24 11 13 17 3 4 9 15 8 16 2 17 5 9 9 6
Go Down) 100% 46% 54% 71% 13% 17% 38X 63% 33% 67X 8% 71% 21% 38X 38% 25X
6X 5X 6X 9% 3X 4% 5X EX 4X 8% 4X 7~ 5% 9X 6X 4X
Qualtty 23 ? 16 11 4 7 6 17 7 16 4 11 8 9 ? ?
Progranm~ng IOOX 30X 7DX 48X I?X 30X 26% 74% 30X 7DX I?X 48X 35X 39X 30X 30%
Good Serv=ce 23 13 10 9 ? ? 15 8 14 9 2 1! 10 3 12 8
Overall IOOX 5?X 43% 39X 30X 30X 65X 35X 61X 39X 9X 48% 43% 13X 52% 35X
6X 6X 5X 5X 6X ?X 9X 3% 7X 4% 4X 4X 10% 3X 8X 6X
Sat~sfted/No 18 ? 11 11 3 4 9 9 10 8 4 10 4 7 ? 4
Problems IOOX 39X 61X 61X I?X 22% 50X SOX 56X 44X 22% 56X 22% 39X 39X 22X
Prompt/Fast 17 8 9 11 3 3 6 11 10 ? 13 4 3 10 4
Service (Hook-Up/ IOOX 47X 53X 65X 18X 18X 35% 65X 59X 41X 76% 24X 18% 59X ~
Repair) 4X 4X 4X 6X 3% 3X 4X 5X 5X 3X 5X 4X 3X 6X
Good Pr3ce/Value tO 6 4 S 4 I 3 7 5 5 8 2 2 5 3
(Good Value For 100% 60X 40X 50~ 40X 1OX 30X ?OX 50X 50X 80X 20X 20X 50X 30%
The Servzce) 2X 3X 2X 3~ 4X IX 2X 3X 2X 2X 3X 2X 2X 3X 2X
COPYRIGHT: 1992, GRLLUP ORGANIZATION. IN~. PRINCETON, N3
FURTHER D]SSEU[NflT[ON OUTS]DE SUBSCR]BER S'ORGRN[ZRT]ON BYRNY METHOD IN ANY FORU [S PROHZB]TED.
PAGE 47
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRMtlING STUDY
By The Gallup Organ2zatton, Inc., (Run Date: 28 3tN 1992)
TtiBLE 034 (CONTINUED)
(75) Uhat do you feel best describes TCR's stron9 po3nts?
SEX AGE CHILDREN RRER CABLE TENURE
COLL
EGE L[~[T PRE LESS 3 TO
STti ED FULL U~U~ THAN LESS 10YRS
FE BRYAN T[ON 8tiSIC BASIC CHRN THREE THAN OR
TOTAL t~LE ~RLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
Only Cable 10 4 6 6 3 I 4 6 4 6 - 5 S 3 3 4
Company [n Town IOOX 40% 60~ 60% 30X 10% 40% 60% 40X 60% 50% 50% 30% 30% 40%
'2X 2% 3X 3% 3X IX 2X 3X 2X 3X 2X 5% 3% 2% 3X
Responsive To HTV
Issue(R/lowed $ 2 4 3 3 4 2 I 5 I 5
Viewers To lOOX 33X 67% 50% 50X 67% 33~ IT% 83% 17X 83X
Choose) 1~ IX 2% 2X 3% 2~ 1% Og 2% 2X 2%
Free tepa/r S 3 2 4 - t - S 1 4 I 4
Serv/ce I00% 60X 40X 80X 20% tOO% 20X SOX 20X 80X
IX IX IX 2~ IX 2% OX 2X 2X 2X
~s Involved [n 4 I 3 2 I I 2 2 I 3 - 4
Commuflity Affairs IOOX 25X 75% SOX 25% 25% 50X 50X 25X 75% IOOX
- 1 4 1
I?X 67X ITX
3 I 1
60X 20X 20X
3~ lX
2 2
50X
1X
Available/Always 4 2 2 3 1
There 1D0% 50X 50~ 75% 25%
Good B~ll*ng/Easy 4 2 2 1 3 3 I 2 2 - 3 1
To Understand 100% SOX 50~ 2SX 75% 75X 25X 50X 50X ?5X 25X
Listens To 4 4 - 2 I 1 ! 3 3 ! I 3
Customers 100~ IOOX 50X 25X 2SX 25X ?SX ?SX 25X 25~ ?SX
New Bu~id~ng
(Easzer Recess)
Other
Don't Know
3 I 2 2 I I 2 I 2
IOOX 33X 6?X 67% 33X 33X 67X 33X 6?X
5 3 2 2 I 2 2 3 5
100% SOX 40X 40% 20X 40X 40X 60% IOOX
IX lX 1X IX IX 2X IX lX 2X
- 2 1
- 4
2 ! 2
25X
3
3 1
?5X 25~
I 2
33% 67X
4
106 46 60 39 33 30 50 54 58 48 12 68 26 27 39 38
100% 43X 57X 37% 31X 29% 4?X 51X 55X 45% IIX 64X 2SX 2SX 37X 36%
26X 23X 30X 21% 3tX 30X 30X 23X 29X 24% 25% 27X 25X 27X 2SX 27%
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRZNCETON,
FURTHER DZSSEMINflTION OUTSIDE SUSSCRZBER'S ORGAN[ZRTION BYANY llETHOD IN ~NY FORM [S PROHIBITED.
PAGE 48
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRHHING STUDY
By The Ga~lup Organ=zat~on, Inc., (Run Date: 28 3AN 1992)
TABLE 034 (CONTINUED)
(75) What do you feel best describes TCfl's strong points?
SEX AGE CHILDREN AREA CABLE TENURE
Refused
None/Nothing
FE
TOTAL URLE HALE 18-34 35-49 SO* YES
==l=l ........................
i I I 1
IOOX IOOX IOOX IOOX
22 13 9 11 3 7 7
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL UIUU THAN LESS IOYRS
BRYAN TION BASIC BASIC CHRN THREE THAN OR
NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
I I - 1
IOOX I00~ 100~
15 11 11 3 13 6 6 6 10
100~ 59X 41X SOX 14X 32X 32X 68X SOX SOX 14~ 59X 27X 27X 27X 45X
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRINCETON, N.T
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY HETHO0 IN ANY FORM IS PROHIBITED.
PAGE 49
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRIIUING STUDY
By The Gallup Organ~zatlon, Inc.~ (Run Date: 28 3AN 1992}
TABLE 035
(?6) Whet do you feel TCR Cable couId be better, to serve you?
TOTAL
Lower Prices
Hook-Up Fee/
ares)
Improve
Programming
Add rtore Channels
To Basic CabJe
Improve Reception
SEX ROE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR E0 FULL MIUM THRN LESS 10YRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL ~LE HALE 18-34 35-49 SO+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
404 203 201 186 108 100 165 236 201 203 48 251 105 lOt 158 142
IOOX 50~ 50~ 46~ 27X 25~ 41~ 58~ 50X 50~ 12~ 62X 26~ 25X 39X 35~
IOOX 100~ IOOX lOOX 100~ 100~ IOOX IOOX IOOX 100~ 100~ 100~ IOOX IOOX 100~ I00~
9? 57 40 46 30 18 50 47 48 49 11 59 27 26 31 39
100~ 59~ 41X 4TX 31X 19X 52X 48~ 49X 51~ 11~ 61~ 25~ 2TX 32~ 40~
24~ 28~ 20X 25~ 25X 18~ 30~ 20~ 24~ 24~ 23~ 24X 26~ 26X 20~
51 31 20 28 9 13 16 34 26 25 2 35 14 10 23 16
100~ 6IX 39X 55~ 18X 25X 31~ 67~ 51~ 49X 4X 69X 27~ 20X 45~ 31X
13X 15X 10~ 15X 8X 13X lOX 14~ 13X 12X 4X 14X 13~ lOX 15~ IIX
17 8 9 13 2 2 4 13 5 12 I 14 2 3 12 2
tOOq¢ 47~ 53X 76~ 12X 12~ 24~ ?SX 29X ?IX 6X $2X 12~ 18X 71X 12~
16 10 6 6 5 5 5 11 ? 9 2 11 3 2 9 5
IOOX 63~ 38X 35X 3IX 3IX 31~ 69~ 44X 56X 13X 69X 19X 13X 56~ 31~
E/iminate
Duplicate
Programs (See The
Same Thing
The Tlme/
Redundant/Some 13 6 7 8 3 I 3 10 4 9 11 2 I ? 5
Channels The Same IOOX
RS Others)
Allow Customers
To Choose Only 8 2 6 6 I I 4 4 3 5 5 3 3 2 3
Channels They
Want 2X 1X 3X 3X IX IX 2X2X IX 2X 2X 3X 3X 1X 2X
Improve Service 8 3 5 2 4 2 4 4 5 3 4 4 2 ! 5
Overall
2X
COPYRIGHT: 1992, GRLLUP ORGflNIZRTION, INC., PRINCETON, N~
FURTHER OISSEMINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 50
TCA CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUDY
By The Gallup Organlzat~on, Inc., (Run Date: 28 3AN 1992)
TABLE 035 (CONTINUED)
(76) Uhat do you feel TCA Cable could be better, to serve you?
SEX AGE CHILDREN flREfl CABLE TENURE
COLL
EGE LIffiIT PRE LESS 3 TO
STA ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE URLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEAPS IOYR$ UORE
Unblock Blocked ? 4 3 2 4 I 4 3 5 ~ I 3 3 5 2
Channels (20 IOOX 5?X 43~ 29X 574 14X 5?4 43X 71~ 294 I4X 43X 434 71X 29X
Vls~on/Houston) 2X 2~ IX IX 4X IX 2X ZX 2~ IX 2X IX 3~ 3X 1X
Eliminate Need 4 2 2 2 2 - 3 I 2 2 1 I 2 2 ! 1
For Box To Get IOOX 50X 50X 504 50X ?5X 25X 50X 50X 25X 25X 50X 504 25X 254
Premium Channels IX lX lX lX 2X 2~ OX lX IX 2X OX 2X 2X 14 lX
Add VHI To Basic
Cable
Eliminate Adult/
Offensive
ProBranmln9
Improve Speed Of
Service
Compensation For
Outages
Other
Include R Return 4 2 2 3
Envelope Ulth The
8ill
tlore Children's 4 1 3 - 3 I 3 I 4 4 - 3
Prograrmntn9 100X
4 2 2 3 ! - I 3 I 3 I 3 2 1 1
IOOX
3 2 I t 2 2 I 3 I 2 - 3
IOOX 67X 33X 33X 67X 67X 33X 100X 33X 67X IOOX
3 2 1 3 - 3 - 1 2 I 2 I 2 -
IOOX
!
I00~ IOOX IOOX iOOX 100~ IOOX IOOX
15 6 9 5
IOOX 40X
4~
58 27 3! 24 11 20 22 35 32 26 S 36 17 23 17 18
IOOX 47~ 53X 41X 19[ 34X 35X 60X 55X 4SX 9X 62X 29X 404 29~ 314
14X t3X 15X 13X lOX 20X 13X 15X 16X 13X 10~ 14X 16X 23X 11X 134
Oon)t Know
COPYRIGHT: 1992, GRLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGflNIZRTION BYRNY METHOD IN ANY FORH IS PROHIBITED.
PAGE 51
TC~ CABLE TV
SPECIAL SATISFACTION AND PROGRRI~IING STUDY
8y The Gallup Organization, Inc., (Run Date: 28 3RN 1992)
TABLE 035 (~ONTINUED)
(76) ~hat aD you feel TCR Cable could be better, to serve you?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTflL URLE MALE 18-34 35-49 50* YES NO TX TX ONLY ONLY NELS YEflRS ]OYRS MORE
Refused I - ! I - I I I 1
IOOX IOOX IOOX IOOX IOOX IOOX IOOX
Nothtng 90 3? 53 36 25 2? 34 55 48 42 16 54 20 23 36 31
100~ 41X 59~ 40X 28X 30X 3BX 61X 53X 47X 18~ 60X 22X 26X 40X 34X
22X tBX 26X 19X 23X 27X 2IX 23X 24X 2IX 33~ 22X 19X 23X 23X 22X
COPYRIGHT: 1992 GRLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEHI~RTION OUTSIOE SUBSCRIBER'S ORGflNIZRTION BYRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 52
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRAMMING STUDY
By The Gallup Organization, Inc., (Run Date: 28 ZflN 1992]
TflBLE 036
(??] In the past year, have you had a reason to call TCfl Cable Customer Service?
SEX AGE CHILDREN flEER CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL MIUU THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OE
TOTAL MALE NRLE 19-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 1OYES MORE
TOTflL 404 203 201 186 108 100 165 236 201 203 48 25! lOS 101 158 142
100~ 50X SOX 46X 27X 25X 4IX 58X 50~ 50X 12X 62~ 26~ 2SX 39X 35~
100~ IOOX IOOX IOOX IOOX 100~ IOOX 100~ IOOX IOOX 100~ IOOX lOOX 100~ 100~ iOOX
Yes 127 6S 62 56 38 31 52 74 60 67 14 73 40 37 4S 42
IOOX $1X 49X 44X 30X 24X 41X 58~ 4?X 53X IIX 5?X 3IX 29X 3BX 33X
No 271 135 136 128 69 66 110 159 137 134 33 174 64 61 110 98
IOOX SOX SOX 47X 25X 24X 41X 59X 5IX 49~ 12X 64X 24X 23X 4IX 36X
67~ 67X 68~ 69X 64X 66X 67X 67X 68X 66X 69X 69X 61X 60X 70X 69X
Don't Know 6 3 3 2 I 3 3 3 4 2 I 4 1 3 2
IOOX 50X 50~ 33X l?X 50X 50X 50~ 67X 33X I?X 67~ 1TX 50X 33X
COPYRIGHT: 1992, GALLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEMINflTION OUTSIDE SUBSCRIBER'S ORGANIZATION 8YRNY METHOD IN ANY FORM I$ PROHIBITED.
PAGE 53
TCR CABLE TV
SPECIflL SATISFACTION flNO PROGRRfllIING STUDY
By The Gallup Organization, Inc., (Run Date: 28 3RN 1992)
TABLE 037
78) Was the cai! answered within a reasonable t~me period?
F "YES" IN #??
SEX flGE CHILDREN AREA CABLE TENURE
COLL
EGE LIUIT PRE LESS 3 TO
STR ED FULL HIU~ THRN LESS IOYRS
FE BRYRN TION BRSIC BflSIC CHRN THREE THRN OR
TOTAL ttgLE ~qLE 18-34 35-49 BO+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS MORE
TOTRL 127 65 62 56 38 31 52 74 60 67 14 73 40 3? 48 42
IOOX SlX 49~ 44X 3Of( 24X 41X SSX 47~ 53X IIX 5?X 31X 29X 38X 33X
IOOX lO0~ IOOX IOOX IO0~ IOOX IOOX IOOX IOOX IOOX IOOX lOOX IOOX IOOX IOOX IOOX
Yes lis 60 58 53 36 28 48 69 56 62 12 68 38 37 42 39
IOOX 51X 49X 45~ 31~ 24X 41X S8~ 47X 53X 1DX 58X 32X 3IX 36X 33X
93X 92X 94X 95X 95X 90X 92X 93X 93X 93X B6X 93X 95~ IOOX BSX 93X
No 8 5 3 2 2 3 4 4 4 4 I 5 2 5 3
IOOX 63X 3BX 2SX 25X 3SX 50X 50~ 50X 50X 13X 63X 25X 63X 38~
6X 8X 5X 4X SX lOX 8X 5~ ?X 6X 7X 7X 5X lOX
Re~used 1 I 1 - - I I ! -
IOOX 100~ IOOX 100~ IOOX IOOX IOOX
IX 2~ 2X 1~ IX 7X 2X
COPYRIGHT: 1992, GflLLUP ORGANIZATION, I~N~,., PRINCETON, N,T
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGflNIZATION 8YflNY NETHOD IN ANY FORM IS PROHIBITED.
PAGE 54
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRUM[NG STUDY
By The Gallup Organization, Inc., (Run Date: 28 3tN 1992)
TABLE 038
t79) Was your probJem resolved to your sat2sfactlon?
F CODE "2", '3' OR '4' IN ~78
SEX ROE CHILDREN RRER CtiBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STti EO FULL UIUU THtiN LESS IOYRS
FE BRYAN TION BASIC BASIC CHtiN THREE THAN OP
TOTAL URLE UtiLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS HORE
TOTtiL
Yes
No
Don't Know
9 5 4 3 2 3 4 5 4 5 2 5 2 6 3
100~ 56~ 44~ 33X 22~ 33~ 44~ 56[ 44~ 56~ 22~ 56~ 22~ 67~ 33X
100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ I00~ 100~ 100~ 100~ 100~ 100~
6 3 3 2 1 2 4 2 2 4 I 4 I 4 2
100~ 50~ 50~ 33~ 17~ 33~ 67~ 33~ 33~ 67~ 17~ 67~ 17~ 67~ 33~
67~ 60~ 75X 67~ 50[ 67~ IOOX 40~ 50~ 80~ 50~ 80~ 50~ 67~ 67~
2 2 1 I 2 2 I I ! 1
IOOX 100~ 50X 50~ 100'4 100~ 50~ 50~ 50~ 50~
22X 40X 50X 33~ 40~ 50X 20X 50X I?X 33X
1 I I - I 1 t - 1
100~ IO0~ 100~ lO0~ 100~ IOOX tOO'Y.
11~ 25~ 33~ 20~ 20~ 50X 17~
COPYRIGHT: 1992, GRLLUP ORGRNIZtiTION, INC., PRINCETON, N3
FURTHER DISSEUINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYflNY HETHOO IN ANY FORM IS PROHIBITEO.
PAGE 55
TCR CABLE TV
SPECIAL SATISFACTION ANO PROGRRrlMING STUDY
By The Gallup Organization, Inc., {Run Date: 28 3RN 1992)
TABLE 039
(80) Was the call handled to your satisfaction by a courteous end knowledgeable customer service representative?
SEX ROE CHILDREN RREfl CRBLE TENURE
COLL
EGE LIUIT PRE LESS 3 TO
STR ED FULL HIUU THRN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE II~LE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS IIORE
TOTAL 127 65 62 56 39 31 52 74 60 67 14 73 40 37 48 42
100~ $1~ 49X 44X 30X 24~ 4IX 58~ 4TX 53X IIX STX 3IX 29~ 38X 33X
IOOX lO0~ IOOX 100~ IOOX IOOX IOOX IOOX IOOX IOOX IOOX IOOX 100~ IOOX IOOX IOOX
Yes 106 54 52 46 31 29 39 66 52 54 Il 90 35 32 39 36
100~ 51~ 49~ 43~ 29X 27X 37~ 62~ 49~ 5IX lOX 5?X 33~ 30~ 36X 34X
93X 93~ 64X 82X 62X 94~ ?5X 89X 87X 91X Tgx 82X 98X 86X 79~ 86X
No lS g 6 5 6 2 g 6 4 11 2 9 4 4 6 5
IOOX 60~ 401( 33~ 40X 13X 60X 409 27~ 73X 13X 60~ 2T~ 27~ 40~ 33X
12~ 14X 10~ g~ 16~ 6X ITX 8~ 7~ 16X 14X 12~ lOX IIX 139 I2X
Don't Know 6 2 4 5 1 4 2 4 2 1 4 I I 4 1
lOOX 33X 67X 83X 1TX 6TX 33~ 67X 33X 17~ 6TX ITX 1TX 67X 17~
COPYRIGHT: 1992, GRLLUP ORGANIZATION IN~ , PRINCETON, N3
FURTHER DISSEUINRTION OUTSIDE SUBSCRIBER ~ ORGANIZATION 9YRNY METHOD IN ANY FORM IS IN~OHIBITED.
PRGE 56
TABLE 040
81) Please explain?
F "NO" IN #80
TOTAL
TCA CABLE TV
SPECIAL SATISFACTION AND PROGRRUUZNG STUDY
By The Gallup Organization, Inc., {Run Date: 28 3AN 1992)
Service Personnel
Not Knowledgeable IOOX 40~ 60X 40X 40X 80X 20X 100~
33X 22X
Slow Service
Take5 Too Long 4 3 1
o Get Repairs IOOX 75~
0one)
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIUIT PRE LESS 3 TO
STR ED FULL HIUU THflN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL UtiLE IIRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS UORE
15 9 6 5 6 2 9 6 4 ]1 2 9 4 4 6 5
100~ 60~ 40~ 33~ 40X 13X 60~ 40~ 27~ 73~ 13~ 60X 27X 27~ 40~ 33~
IOOX 100~ 100~ 200~ IOOX 100~ 100~ 100~ 100~ 100~ 100~ 100~ IOOX 100~ 100~ 100~
5 2 3 2 2 - 4 I 5 4 ! 2 1 2
80~ 20X 40X 20X 40~
44~ 25X 50~ ~TX 40X
2 2 - 3 1
22~ 50X 50X 20~
Rude/Unfriendly 4 3 I 2
Service Personnel IOOX
Can't Resolve ! I -
Billin9 Problem IOOX IOOX
Don't Know
IOOX IOOX
2 2 I 3 I 2 I 2 -
50X 50X 25~ ?SX 25X SOX 25X SOX
22X 33X 25X 27X SOX 22X 25X 50X
I ! I 1
IOOX IOOX IOOX
I - ! I - - 1
IOOX 100~ IOOX IOOX
IIX 9X 50~ I?X
2
50X
COPYRIGHT: 1992, GflLLUP ORGANIZATION, INC., PRINCETON, N3
FURTHER DISSEHINRTION OUTSIDE SUBSCRIBER'S ORGANIZATION BYRNY HETHOD IN ANY FORH IS PROHIBITED.
PflGE 57
TCR CflBLE TV
SPECIAL SflTISFACT[ON RNO PROGRRtI~IlN6 STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
TABLE 041
(82) Uzthin the last year, have you brought any complaints to TCR's attention?
SEX AGE CHILDREN AREA CABLE TENURE
COLL
EGE LIHIT PRE LESS 3 TO
STR ED FULL ~IU~ THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTflL I1RLE IqRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS
TOTAL 404 203 201 186 108 100 165 236 201 203 48 251 105 101 158 142
tOOX SOX SOX 46X 27X 2SX 41~ SSX SOX SOX t2X 62X
IO0~ IOOX lO0~ IOOX 100~ IOOX IO0~ IOOX IOOX IOOX IOOX IOOX lO0~ IOOX IOOX IOOX
Yes 61 32 29 32 15 13 28 33 31 30 ? 38 16 20 19 22
100~ 52X 48X 52X 25X 21X 46X 54~ SIX 49~ 11X 62X
No 340 170 I?O 154 gl 86 135 202 169 171 41 211 88 BI 139 117
100X SOX 50X 45X 27X 25X 40~ 59X $0~ 50X I2X 62X
Don't Know 3 I 2 - 2 I 2 I I 2 2 ! - 3
100~ 33X 67~ 67X 33X 67~ 33X 33X 67X 67X 33X IOOX
COPYRIGHT: 1992, GALLUP ORGANIZATION, INC, PRINCETON,
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S'ORGANIZATION BYANY ~ETHOD IN ANY FORffi IS PROHIBITED,
PAGE 58
TCA CABLE TV
SPECIAL SRTZSFRCTION AND PROGRAMMING STUDY
By The Ga[Jup Organization, Inc., (Run Date: 28 3AN 1992)
TRBLE 042
t83) Was the complaint resolved to your satisfaction?
F "YES" IN #82
SEX AGE CHILDREN gREA CABLE TENURE
COLL
EGE LIHIT PRE LESS 3 TO
STR ED FULL UIUM THAN LESS [OYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL HALE MALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERPS IOYRS MOPE
TOTAL 61 32 29 32 15 13 28 33 31 30 ? 38 16 20 19 22
100~ 52~ 48~ 52~ 25~ 21~ 46~ 54~ 5]~ 49~ 11~ 62~ 26~ 33~ 31~ 36~
100~ 100~ 100~ 100~ I00~ 100~ 100~ 100~ 100~ ]00~ 100~ 100~ 100~ 100~ 100~ 100~
Yes 39 22 17 25 6 7 16 23 21 18 6 25 8 14 15 10
100~ 56~ 44~ 64~ 15~ 15~ 41~ $9~ 54~ 46~ 15~ 64~ 21~ 36~ 38~ 26~
64~ 69~ 59~ 78~ 40~ 54~ 57~ 70~ 68~ 60~ $6~ 66~ 50~ 70~ 79~ 45~
No 21 ]0 11 7 9 5 12 9 IO 1] 1 12 8 6 4 11
100~ 48~ $2~ 33~ 43~ 24~ 57~ 43X 49~ 52~ 5~ 57~ 38~ 29~ 19~ 52~
34~ 31~ 38~ 22~ 60~ 38~ 43~ 27X 32~ 37~ 14X 32~ 50~ 30~ 21~ 50~
Don't Know 1 I 1 ! ! 1 1
100~ 100~ lOOX 100~ ]00~ 100~ 100~
2~ 3X 8~ 3~ 3~ 3~ SS
COPYRIGHT: 1992, GALLUP ORGANIZATION, INC., PRINCETON, N.T
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER'S ORGANIZATION 9YRNY ~ETHOD IN ANY FOR~ IS PROHIBITED.
PAGE 59
TCR CABLE TV
SPECIflL SflTISFRCTION flNO Pf~OGRRMII[NG STUDY
By The GaJ[up Organ~zatton, Inc., (Run Date: 28 3AN 1992)
TABLE 043
(g4) Overall, do you think cable TV service tn Sryan/Co~lege Station ~s better, worse, or the same as it ~as three years ago?
SEX AGE CHILDREN AREA CflBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUM THAN LESS IOYRS
FE BRYAN TION BASIC BASIC CHRN THREE THAN OR
TOTAL MALE rlRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YERRS IOYRS MORE
TOTAL 404 203 201 186 I08 100 165 236 201 203 48 25! 105 101 158 142
100~ SO~ 50~ 46~ 27~ 29~ 41~ 59~ 50~ 50~ 12~ 62~ 26~ 25~ 39~ 35~
100~ ~00~ IO0~ [00~ IO0~ 100~ I00~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~ 100~
Better 129 74 55 52 37 37 54 73 ?9 50 17 78 34 12 63 53
100~ 57~ 43~ 40~ 29~ 29X 42~ 57~ 61~ 39~ 13~ 60~ 26~ 9~ 49~ 41X
32~ 36~ 27~ 28~ 34~ 37~ 33~ 31~ 39~ 25~ 35~ 31~ 32~ 12~ 40~ 37~
Worse 25 1[ 14 13 4 9 11 14 12 13 4 15 6 5 ? 13
lOOg 44g 56~ 52~ 16~ 32X 44~ 56~ 49~ 52~ 16~ 60~ 24~ 20~ 26~ 52~
6~ 5~ 7~ 7~ 4~ 6~ ?X 6~ 6X 6~ 8~ 6X 6~ 5~ 4~ 9~
Same ~89 92 97 87 49 48 71 118 93 96 24 118 47 39 81 68
100~ 49X 51~ 46X 26~ 25~ 39~ 62~ 49X 51~ 13~ 62X 25~ 2[~ 43~ 36~
47~ 45~ 48~ 47~ 45~ 48X 43~ 50~ 46~ 47~ 50~ 47~ 45~ 39~ 51X 48~
Don't Know 60 26 34 34 17 ? 28 31 17 43 3 40 17 45 7 ?
100~ 43X 57~ 57~ 281( 12X 47~ 52X 28~ 72~ 5~ 67X 28~ 75~ 12~ 12~
15~ 13~ 17~ 18~ 16~ 7~ 17~ 13~ 8~ 21~ 6~ 16~ 16~ 45~ 4~ 5~
Refused I I 1 - 1 I I - 1
100~ 100~ 100~ 100~ 100~ 100~ ~00~
O~ O~ 1X 1~ O~ 1~ 1~
COPYRIGHT: 1992, GALLUP ORGANIZATION, Z~NI~,., PRINCETON. N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGANIZATION 9YRNY tIETHOD IN ANY FORH 1S PROHIBITED.
PAGE 60
TABLE 044
t85) Please explain?
F CODE "1", "2" OR '3" IN t84
TCR CABLE TV
SPECIRL SATISFRCTION AND PROGRRrlrI[NG STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
SEX RGE CHILDREN RRER CABLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STR ED FULL MIUM THAN LESS IOYRS
FE BRYAN T[ON BASIC BASIC CHAN THREE THAN OR
TOTAL MALE MRLE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS 1OYES MORE
TOTAL 343 177 166 152 90 93 136 205 184 159 45 211 8? 56 151 134
%00X S2X 48X 44X 26X 2TX 40X 60X 54~ 46~ [3X 62~ 25X 16~ 44~ 39X
IOOX IOOX IOOX IOOX IOOX iOOX IOOX 100~ IOOX IOOX IOOX IOOX tOOX IOOX IOOX 100X
Haven't Noticed 106 55 51 SO 26 27 33 73 58 48 12 64 30 23 48 35
Rny Changes/No IOOX $2X 48X 4TX 25X 25X 31X 69X 55X 4SX 11X 60X 28X 22X CSX 33X
Difference 31X 3IX 31X 33X 29X 29~ 24X 36X 32X 30X 2TX 30X 34X 41X 32X 26X
Reception Has 21 13 8 5 ? ? 10 11 15 6 2 14 5 I 9 10
Improved 100~ 62X 38X 24X 33X 33X 48X 52X ?IX 29X lOX 67X 24X 5X 43X 48X
Added Addittona! 20 13 ? 10 6 4 6 13 [2 8 3 tS 2 3 11 6
Channe/s IOOX 65X 35X 50~ 30X 20X 30X 65X 60X 40X 15X ?SX lOX 15X 55X
SatIsfied/ No 19 10 9 6 4 9 7 12 [2 7 3 I3 3 2 T 10
Problems IOOX S3X 47X 32X 2IX 4TX 3TX 63X 63X 37X 16X 6eX 16X iix 3TX 53X
Variety Has 18 10 8 9 5 4 9 9 10 8 - 14 4 2 6 10
Improved/More 100X 56X 44X $0~ 28X 22X SOX 50X SSX 44X TSX 22X 11X 33X 56X
Service Is Setter 15 8 T T 4 4 T T 11 4 2 10 3 I 9 5
(Friendly/Prompt) IOOX S3X 4TX 4TX 27X 27X 4TX 4TX T3X 2TX 13X 6TX 20X TX 60X 33X
Poor Programm~nS
(No Variety/Show 15 8 T 8 2 4 6 9 T 8 I 12 2 I 8 6
The Same Th~ngs IOOX 53X 4TX S3X 13X 2TX 40X 60X 4TX 53X TX 80X 13X TX 53X 40X
Over) 4X 5X 4X 5X 2X 4X 4X 4X 4X 5X 2X 6X 2X 2X 5X 4X
Progrrarantng Has 13 4 9 3 4 6 6 7 8 5 3 5 5 I 8 ~3~Xl
Improved IOOX 31X 69X 23X 31X 46X 46X 54X 62X 38X 23X 38X 38X 8X S2X
COPYRIGHT: 1992, GALLUP ORGRNIZRTION, IN~., PRINCETON, N3
FURTHER DISSEMINATION OUTSIDE SUBSCRIBER S ORGRNIZATION BYRNY METHOD IN ANY FORM IS PROHIBITED.
PAGE 61
TABLE 044 (CONTINUED~
(85) Please expla=n.
]F CODE "1", "2' OR "3" IN #84
TCR CABLE TV
SPECIAL SATISFACTION AND PROGRRrJIING STUOY
By The Gallup Organ~zation, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHZLOREN RRER CRBLE TENURE
COLL
EGE LIMIT PRE LESS 3 TO
STA ED FULL HIUM THAN LESS 1OYES
FE BRYAN ?ION BASIC BASIC CHRN THREE THRN OR
TOTRL IIRLE HALE 18-34 35-49 $0+ YES NO TX TX ONLY ONLY NELS YEARS 10YRS MORE
Cost/Too 13 5 8 6 2 4 ? 6 7 6 3 ? 3 3 2 7
Expensive 100X 38~ 62~
4X 3X 5X 4X 2X 4X 5X 3X
Better Since 10 8 2 6 2 1 S 5 5 5 2 4 4 5 5
Taken Over By New IOOX 80X 20X 60X 20X 1DX 50X 50X 50X 50X 20X 40X 40X 50X 50X
Company 3X 5X IX 4X 2X IX 4X 2X 3X 3X 4X 2X 5X 3X 4X
Service Is Ilore 9 S 3 3 1 4 I 7 3 5 3 3 2 1 3 4
Reliable IOOX 63X 38X 39X 13X $0~ 13X 88X 38X 63X 38X 38X 2SX 13X 38X 50X
Added Some 5 3 2 I 2 2 I 4 I 4 3 2 3 2
Channels And Took IOOX 60X 40~ 20X 40X 40X 20X 80X 20~ 80X 60X 40X 60X 40X
Others R~ay
Poor Reception 4 2 2 I I 2 I 3 2 2 I 2 I I 3
IOOX
Don't ~atch Much 4 ~ 3 2 2 4 4 2 2 2 I 1
TV IOOX
Keep L~nes In 3 2 1 I I 1 I 2 3 - 2 I - I 2
Goo~ Repair
Poor Service 3 2 I I 2 - 2 1 2 1 2 I I 2
IOOX
Service Is 3 1 2
Adequate IO0X 33X 67X 33X 33X 33X 67X 33X 33X 67X 67X 33X 33X 33X 33X
IX
Poor Late Night 2 2 - I ! - 2 - I i I 1 - 1 1
Progran~nlng IOOX IOOX 50% 50X IOOX 50X 50X 50% 50X SOX SOX
COPYRIGHT: 1992. GALLUP ORGANIZATION, IN~., PRINCETON,
FURTHER OISSEMINRTION OUTSIDE SUBSCRIBER S ORGRNIZATION BYRNY METHOD IN ANY FORH IS PROHIBITED.
PRGE 62
TABLE 044 (CONTINUED)
(8S) Please explain?
IF CODE "1", "2" OR "3" IN #84
TCR CABLE TV
SI:~CIRL SATISFACTION AND PROGRAUUZNG STUDY
By The Gallup Organization, Inc., (Run Date: 28 3AN 1992)
SEX AGE CHILDREN RRER CABLE TENURE
COLL
EGE LIH[T PRE LESS 3 TO
STR ED FULL UIU~ THAN LESS iOYRS
FE BRYAN T[ON BASIC BASIC CHAN THREE THAN OR
TOTAL ~RLE UALE 18-34 35-49 50+ YES NO TX TX ONLY ONLY NELS YEARS IOYRS ~ORE
Unreliable (Often
Goes Down/Goes 2
Down Ourln9 IOOX
Storms)
Poor Program 2
Guide (Too Small/
Not Informative)
A/lowed V~ewers
2 2 2 I I 2 2
2 I I 2 1 ! 1 I I 1
IO0X 50X SOX IO0X SOX 50X SOX SOX SO~ SOX
I 2 ! ! 2 - 2 2 -
Choice On flTV
Other
Don't Know
Refused
IOOX SOX SOX 100~ 50X SOX tO0~ tOOX IOOX
10 6 4 5 4 ! 5 5 6 4 ! 5 4 I 6 3
IOOX 60X 40X SOX 40X lOX 50X SOX 60X 40~ lOX 50X 405 1DX 60X 30X
44 I? 27 22 15 ? 24 20 15 29 3 28 13 11 19 14
tOOX 39X 61X 50X 34X I6X 5SX 4SX 34X 665 ?X 64X 30X 255 43X 32X
I ! - ! I I - 1 1
IOOXIOOX IOOX tOOX IOOX IOOX tOOX
COPYRIGHT: 1992, GRLLUP ORGRNIZATZON, IN~. PRXNCETON, FLT
FURTHER OISSEUZNRTION OUTSIDE SUBSCRIBER S'ORGRNIZATION BYgNY ~ETHOD IN ANY FORU ~S PROHIBITED.
PRGE 63
PUBLIC STATEMENT:
FUTURE APPLICATIONS OF CABLE
Good morning. I am Claude Cunningham, Director of
Administration and Planning for the College Station Independent
School District. lam here today wearing my "planning hat" to
share with you and TC^ our input for possible cable uses in the
near future and for a few years down the line. As a small school
district, our needs for access to cable are different from those
of larger public entities. We hope that you will keep this in mind
during this brief statement.
There are several things that we would like to see implemented
by TCA in the very near future. First, we would like to have
direct access to character generation equipment and the ability
to load tapes and other information
between one of our sites and TCA.
through a direct line
At this time, we must take
our information to a third party to be translated into video
characters and to be loaded to TCA. We have to pay for these
services by the third party. Ideally, these services would be
available at one of our sites but any reasonable central location
would be acceptable.
College Station I.S.D. presently shares one local access channel
provided to us by TCA with both Bryan I.S.D. and Texas A & M. It
would be naive to assume that Blinn College and our local
private schools will never request access to TCA Cable. One
channel is very busy now and adding other educational
organizations to this one channel would make the situation
worse. We would like to see one channel on the cable system
dedicated to the public schools and another made available to
private and higher education.
At earlier meetings related to cable systems, we have been
shown emergency alert systems which work through the
existing or upgraded cable network. We would be most
interested in seeing such a system made a part of our cable
network. We believe that such systems hold great promise for
the enhancement of the safety and security of our
Having such a system available would allow us to
of school closings or other emergency
affect their children.
community.
notify parents
situations which might
The College Station Independent School District is a relatively
small school district. Within the next three to five years, we do
not expect that our student body will have the need for, nor will
it generate the revenue for, the facilities needed to produce
truly broadcast quality materials for use on cable television.
This puts us at a distinct disadvantage when our cable
broadcasts are compared to those of Texas ^&M and Bryan I.S.D.
To put our district on more equal footing with our larger
neighbors, we would like access to a centrally located studio
and production facility. Once again, in a perfect world this
facility would be at one of our sites. However, access on a
scheduled basis into such a facility would go a long way toward
providing our school district access equal to that of our larger
neighbors. We also would benefit greatly from a direct line
between one of our sites and the TCA head-in through which we
could send programming once it is ready for broadcast.
There are some other services which we would like to see
included in TCA's future planning. We firmly believe that local
programming will be of growing interest in this community. The
ability to broadcast live, or on delay, directly from our school
district sites will be of great interest to us and to our
constituencies in the future. There are other satellite
transmitted services which should be available to our
community through our local cable system. High school and
college credit courses, personnel training, libraries and news
services can all be accessed through satellite downlinks. We
would be most interested in having such services available to
our students in College Station.
The College Station
TCA the possibility of setting up an
our campuses, Such a network could
I.S.D. is very interested in exploring with
institutional network among
provide data and
communication transmission among our campuses. It also could
provide control links between our Maintenance Department and
the operating systems in our buildings. This application of cable
will require significant upgrading of the present system, but the
technology exists.
The relationship between TCA and the College Station
Independent School District is a good one. We look forward to
expanding this relationship in the future. We trust that the
needs of the school
receive high priority
the new cable franchise
district and those of our students will
consideration in the process of developing
in the College Station/Bryan area.
Thank you.
February 6, 1992
Linda Piwonka, Administrator
Cable Franchise Hearings
City of College Station
PO Box 9960
College Station, Tx 77842.
Dear Linda
Please enter this letter in the public documents being gathered as part of the cable franchise
renewal hearing.
We have finally had it with TCA Cable! When they get to where they can tell us where we
can and cannot watch television within our own home they have gone too far! We built our
home eleven years ago and paid a considerable sum of money to have a cable outlet wired
into each room. Some rooms even have more than one outlet so that furniture can be
moved occasionally to break up the monotony.
It seems that, since TCA has a monopoly to provide the local cable service, they choose to
dictate exactly where and in which rooms we can use these outlets by their determination
to charge extra for each and every outlet in the house, whether it is being used or not. This
is ridiculous.
We feel that the citizens of this great nation are rising up against cable monopolies because
they are a direct threat to our individual rights and freedoms. This is clearly shown in the
hearing conducted this week in the US Senate concerning cable operators abuse of customer
rights. Therefore we are requesting the City Councils to take every possible action available
to them to put a stop to the cable companies customer abuse.
More specifically we are petitioning the City Councils of Bryan and College Station to enact
an ordinance which:
Allows the cities to regulate the pricing and practices of all present and future
multi-channel service providers.
Provides for SINGLE DROP CHARGE ONLY pricing, the same as the
telephone company. This ordinance should specifically remove the cable
companies ability to charge for each outlet in the home.
Provides for product and service pricing based upon competitive pricing
versus monopolistic pricing based upon "whatever price the market will
tolerate" as we have now.
Linda Piwonka
February 6, 1992
Page 2
Provides citizens with a choice of at least two cable providers by requesting
that the telephone company or other suitable provider install and operate a
competitive cable system in the two cities.
Settles the issue of signal leakage by providing that only the cable provider
may install cable outlets and can charge for that installation but may not
charge extra for the signal to that outlet, under the single drop charge
pricing.
Establishes that a semi-annual customer satisfaction survey must be
conducted by all cable providers, the results being reported to the City
Councils, to insure that the citizens of these two cities are continually
provided with products and services which meet their needs and desires.
We sincerely request that the city councils take full advantage of the expertise brought to
them by the two consultants they engaged to write the ordinance currently under
consideration and not make significant changes in the recommendation beyond those
brought forth by the citizens in these hearings.
Respectfully submitted,
Don Rice
Sara Rice
2703 Rustling Oaks
Bryan, Texas 77802
409 776 1687
PETITION
Concerning the Proposed Renewal of TCA Cable's Franchise
We the undersigned citizens of Bryan and College Station, by having placed our signatures
upon this doqument, do hereby petition the City Councils of both Bryan and College Station
to hear our desires concerning cable service to the citizens of these two cities and to enter
our requests into the public record of the hearings concerning the Cable Franchise Renewal
We believe that the citizens of this great nation are rising up against cable monopolies
because they are a direct threat to our individual rights and freedoms to watch television
where ever we desire in the confines of our own home and to be charged a reasonable and
competitive price for that service. Because TCA has a monopoly to provide the local cable
service, they choose to dictate exactly where and in which rooms we can use cable outlets
by their determination to charge extra for each and every outlet in the house, whether it is
being used or not. They also establish their pricing based upon what the community will
tolerate, not competitive pricing. Both practices must stop.
As part of the Public Hearings to be held on February 6, 1992 in the College Station
Conference Center at 7:00 pm, we are hereby petitioning the City Councils of Bryan and
College Station to enact an ordinance which:
Allows the cities to regulate the pricing and practices of all present and future
multi-channel service providers.
Provides for SINGLE DROP CHARGE ONLY pricing, the same as the
telephone company. This ordinance should specifically remove the cable
companies ability to charge for each outlet in the home.
Provides for product and service pricing based upon competitive pricing
versus monopolistic pricing based upon "whatever price the market will
tolerate" as we have now.
Provides citizens with a choice of at least two cable providers by requesting
that the telephone company or other suitable provider install and operate a
competitive cable system in the two cities.
Establishes that a semi-annual customer satisfaction survey must be
conducted by all cable providers, the results being reported to the City
Councils, to insure that the citizens of these two cities are continually
provided with products and services which m~et their needs and desires.
This petition is being presented by Citizens for a Fair and Equitable Cable Service. These
individuals are not affiliated with the city governments of either Bryan or College Station.
PETITION
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PETITION
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PETITION
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Name
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February 6, 1992
To Bryan and College Station City Councils and TCA Cable TV:
Thank you for the opportunity to offer comments during the public
hearings on the refranchising of TCA Cable TV. I commend TCA for
maintaining a high quality of service in the Bryan/College
Station area and for responding to viewer suggestions and
comments, particularly during the MTV controversy this summer.
Cable visidn is a very powerful and highly influential medium
within a community. What we see and hear on cable vision shapes
our lives for better or for worse, so we must seek the very best
in programming to accommodate the needs of a diverse viewing
audience. One of the strengths of TCA has been the diversity of
programming which combines entertainment, athletic,and religious
programming.
In the area of religous programming, TCA can do much good in the
community by promoting family and spiritual values. Because we
are an ecumenical community representing a wide variety of
beliefs and faiths, I would encourage diversity in religious
programming. Moreover the interest in religius programming will
grow in academic circles, as Texas A&M launches its new religious
studies interdisciplinary program. Evangelistic networks already
being carried by TCA could be supplemented with some of the more
traditional religious networks to achieve diversity and balance
in programming.
We are a consumer-oriented society, highly influenced by brand
names and material goods which some people are willing to kill
for. Yet the January 6 cover story of Newsweek, "Talking to
God" focused on the increasing role of prayer in American
culture. In a subsequent issue, Newsweek reported many
"heartfelt" responses to the story, as well as praise for its
coverage of the nonsecular. By strengthening religious
programming, TCA and other cable vision companies have the
unprecedented opportunity to meet the needs of a growing viewing
audience in search of spirituality, while promoting positive,
family-oriented values within the communities you serve.
Sincerely,
Charlene K. Clark
2304 Burton Drive
Bryan,TX 77802
B
R O. BOX 1000 · BRYAN, TEXAS 77805 · (409) 361-3600
Connie Hooks, College Station City Secretary
Randy Rogers, TCA Cable
Mary Lynne Galloway, City Secretary ~
February 7, 1992
Statements Entered into the Record at February 6, 1992, Public
Bearing
Attached are copies of the written statements entered into the record by Mary
Kaye Moore, Interim City Manager, at the public hearing conducted on February
6, 1992, 7:~ p.m., at the College Station Core, miry Center.
Enclosures
USA 19
.~' USPS 1991
RECEIVED FEB - 4. 1992
RF.C.,gI'.,-'F...,2 F~ - ~. t992
~--~-~-f. /Fy, z.,
J,~ES J. JOCHEN
25OO I~MIITR~ DR.
60{.{.~E STAT{OM, 'IX ~
RECEIYEL~ ....
?'~ECE!VEO FE3 - ~ IS9~-
February 1,1992
Llnda Piwonka
Cable Franchise Hearings
City of College Station
P,O. Box 9960
College Station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It ls wrong for TCA to charge for each outlet in the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
.,r
Jerry Norris
1525 E. 29th Street #603
Bryan, Texas 77802
January 31, 1992
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, Texas 77842
Attention: Linda Piwonka
Dear Ms. Piwonka,
I wish to express concern about TCA Cable Companies' current
practices and policies. As a cable prescriber in the Bryan-
College Station area for over twenty years, I have seen all of
the cable companies that have provided service for our community.
I feel that will TCA's current control over the market (ie.
through the absence of competition) they are allowed to develop
practices that they would not otherwise try, such as charging for
each additional outlet in the same home. I feel that their
current prices are not truly reflective of a fair profit and that
this practice simply adds to an already gross profit.
Unlike most other services that we receive in our homes,
phone service, trash pick-up, and sewage, which provide service
to each individual household, we are expected to pay service for
additional outlets, as if they were separate units.
I would encourage the board to rectify this situation and
provide that TCA change this policy without an adjustment in
rates. I also would urge the board to "be the competition, with
TCA and require that their practices, policies and pricing are
truly reflective of their cost of doing business in the
Bryan/College Station area and a fair, but not gross, profit.
I wish to have this letter of request entered into the
records for the formal hearing.
Sincerely,
/~e~ry Norris
February 1,1992
Linda Plwonka
Cable Franchise Hearings
City of College Station
p.o. Box 9960
College station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It ls wrong for TCA to charge for each outlet In the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set in the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
February I, 1992
Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It Is wrong for TCA to charge for each outlet In the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
RECEIVED FES - 5 ~,'~2
February 1,1992
Llnda Plwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It is wrong for TCA to charge for each outlet In the home. TCA
should be asked to immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable I'ranchlse should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
February 1,1 gg2
Linda Plwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College 5tatlon, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It ls wrong for TCA to charge for each outlet In the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of thelr cable franchl.se should be
denled.
Should TCA refuse, other arrangements should be undertaken to obtain cable
sen/Ice without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the procee~llngs.
Yours truly,
.~, t6~ (LC
FEB - I,.q92
February 3, 1992
Ms. Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Dear Ms. Piwonka:
I wish to have it known that I would like TCA Cable to immediately stop
charging for each outlet in my home. I ask that I be charged only for
the signal. If TCA Cable will not agree to do this, I then request the
College Station City Council to refuse to renew TCA's franchise and begin
accepting bids from other cable companies who would be willing to provide
the service I desire. If this is not possible, I would like College
Station to initiate a city-owned and managed cable service.
I would like this letter to be included as part of the public record on
the cable proceedings.
Sincerely,
Darlene Palmer
2907 Camille Drive
College Station, TX 77845
7)4 Avondale
Bryan, Texas 778~2
2-3-32
Linda Piwonka
Cable Franchise Hearings
City of College Station
P. £!. Box 9960
College Station, Texas 77842
Dear Ms Piwonka:
Please make this letter part of the public record of
the proceedings regarding the request for renewal
of the cable franchise t¢ TCA.
We request that TCA Cable immediately stop charging for
each cable outlet in our home and charge only for the
signal.
Very truly yours,
Jecil and Olive Ruth Nabors
704 Avondale
Bryan, Texas 77802
RECEIVED FE-3 - /-1. ~3'~
February 1,1992
Llnda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We thi~-~wrong f~_~CA to charge for each outlet in the home. TCA
should~~d't~6-i-mmediately stop charging for more than a single signal
to each home. Tf-they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set in the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
February 1,1 gg2
Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It is wrong for TCA to charge for each outlet in the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service wlthout the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
RECEIVED FEB - 4 19El'Z,
February 1,1992
Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Statlon, TX 77842
Subject: Renewal of Cable Franchise to TCA
We think It Is wrong for TCA to charge for each outlet In the home. TCA
should be asked to Immediately stop charging for more than a single signal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours truly,
RECEIVED FEB - ~ t992
February 1,1992
Llnda Plwonka
Cable Franchise Hearlngs
Clty of College Statlon
P.O, Box 9960
College Station, TX 77842
Subject: Renewal o~' Cable Franchise to TCA
We think It ls wr. ong for TCA to charge for each outlet In the home. TCA
should De asked to Immediately stop charglng for more than a slngle slgnal
to each home. If they refuse, the renewal of their cable franchise should be
denied.
Should TCA refuse, other arrangements should be undertaken to obtain cable
service without the surcharges for more than one set In the home.
Please make these comments a part of the public record of the proceedings.
Yours tru]y,
January 30, 1992
219 Brentwood
College Station, TX 77840
Linda Piwonka
Cable Franchise Hearing
City of College Station
P.O. Box 9960
College Station, TX 77842
Dear Hearing Officials,
I would like to voice my opinion regarding the TCA Cable hearings. I strongly agree with
the request that TCA stop charging for each outlet in a home and just charge for the signal.
If they do not, the city councils should pressure them to do so.
I am presently a graduate student at A&M and have lived in C.S. for almost 6 years, I have
never complained or written any letters regarding these trivial problems which seem to
plague the twin cities. I do not under stand why the two city councils let situations such as
this begin. Why is it that any time a business has the opportunity to squeeze a little more
money out of the college students, they are free to do so? Whenever someone asks me if I
enjoy living in C.S. I don't know what to tell them. It is a great place to live but I feel the
cities of C.S. and Bryan should look out for the students interest a little more in the future
because if it wasn't for the students, there probably wouldn't be a Bryan or a College Station
on the map.
Sincerely,
Karl Mihalsld
January 22, 1992
Linda Piwonka
TCA Cable Franchise Review
P. O. Box 9960
College Station, Texas 77842
Dear Linda,
Please read this letter at the next public hearing to review the cable franchise
agreement. This letter is to be entered into the public record as a formal
protest against the current practice of TCA Cable charging me for the number
of television outlets in my home, rather than for the service of bringing cable
signal to my home, as the telephone company does. The cable company
should not infxinge on our fight to privacy by telling us where we may watch
television in our homes.
I hereby request that the City Council NOT renew the agreement with TCA
Cable until they agree to charge only for the signal, not the number of
television outlets one has.
It is time we had some competition so this kind of price gouging is eliminated.
Thank you for your attention to this serious matter.
Sincerely,
Terri Burger
MICHAEL E. WORKMAN, ASSOCIATES
Distribution Research and Consulting
January 21, 1992
Linda Piwonka
TCA Cable Franchise Review
P.O. Box 9960
College Station, TX 77842
Dear Hs. Piwonka;
This letter is written as a follow - up to the meeting held on
Tuesday January 21st. I request that my comments and letter
be included into the public record as a protest against the
billing practices of TCA Cable.
Ali the personal equipment purchased and installed by
customers in their own homes should not be a factor in the
rate structure of the cable company. As in telephone service,
the company should provide service up to the dwelling. Ail
equipment owned and used inside the dwelling should be at the
discretion of the subscriber. There is no more cost involved
to the cable company if a customer uses the signal for one or
twenty outlets, therefore charges should be for signal
delivered.
Any repair or malfunction inside the dwelling shoul~ be the
responsibility of the customer, while those outside the
dwelling are the responsibility of the cable company.
This is an extremely important decision for the city to make
because more than cable charges are involved. If you will
check the history of legislation used for the tele~honu
charges case, you will find almost exactly the same scenario.
I will be present for the next hearing, and urge you to do
more to alert the citizens of this area about details of the
items pertinent to this proceeding.
1013 Rose Circle · College Station, Texas 77840
409-696-3791
RECEiV
,-," FEE)
February i, 1992
~s. Linda Piwonka
Cable Franchise Hearings
City of College Station
P. O. Box 9960
College Station, Texas 77842
Dear Ms. Piwonka:
We request TCA Cable immediately stop charging for
each outlet in the home and charge only for the signal.
Please have this request made a part of the public
record of the hearing proceedin%s.
Thank you. ~
Gerald and Nancy Reynolds
2108 Wayside
Bryan, Texas 77802
' RECEIVED JAN 3 t /992
FE~CEIVED JAN 3 ~ 1992. ///~//~' ~
February 4,1992
Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Dear Fellow Residents:
As we were informed recently that this was the year for the contract
renewal for TCA Cable Inc., we felt that as consumers certain facts should
be brought to light. We strongly believe that these aspects should be given
strong consideration before any decision about contract renewal is reached.
(1) The current practice of charging for an extra cable outlet is
unnecessary and outrageous. We already pay a large enough monthly.bill to
cover all such expenses.
(2) The cost of transferring a residential cable service from one place to
another is another distasteful practice. It seems that it would be cheaper to
keep a service we would rather disconnect, for an additional month just to
save on the transferring cost that currently is about $30.
(3) TCA practices "Poor Business Ethics" when they do not disclose to
consumers all the costs and conditions that are involved for getting cable.
For example, if you decide to cancel a premium channel at a later stage,
you would be informed of some "technical" charges, which would incline
you to keep an unwanted service, just became of the rates.
We sincerely hope that either these points be attended to, or bids be
accepted from other cable companies that could provide comparable
service without these problems. We would like this letter to be part of the
public record during the renewal hearings.
Sincerely Yours
Kris Mohan
Shri Mani
Frustrated College Station Residents.
Mr. William H. Aldred
3807 Courtney Circle
Bryan, TX 77802
February 4, 1992
Ms. Linda Piwonka
Cable Franchise Hearing
City of College Station
P. O. Box 9960
College Station, TX 77842
Dear Ms. Piwonka:
I am concerned about TCA Cable's policy on utilizing bank drafts for paying a
customer's monthly bill. Their policy is to draft on the first working day of the month. My
bill states that the bill is due on the 10th, but they draft on the first of the month. I request
that the new fi'anchise include payments of monthly bills by bank draft and that the draft
should be deposited in banking channels on or after the bill due date. This is the policy
used by Lone Star Gas, GTE, Bryan Utilities, and several large insurance companies I deal
with.
I specifically request that my letter be included as part of the permanent proceeding
of the public hearing for renewal of the TCA Cable franchise.
Thank you for your consideration.
Sincerely,
William H. Aldred
Febzuary 1~ 1992
William E. ar~ Mary L. Dunn
2916 (k~Wcez Ct.
College Static~, TX 77845
Lincla Piw~ka
r~.,le ~ t~ear~
city of Colle~ Stati~
P. o. Box 9960
Collec3m Statics, TX 77842
To~ ItMay Om~nern:
I feel TCA should charge c~ly for the signal to a house or apartment, an~ not
fo= the r~ber of cutlets you bare. ~hey should offer an ec=w~my package of
Please ir~lude my letter as part of the public record of proomed/n~ for the
TCA Cable Franch/se ~marinc3s, ~mrsday, February 6, 1992.
Xg. C. Fle, =g,
1322 L,-nclkurst
Bryan, Texas 77802
January 30, 1992
Mary K. Moore
Acting City Manager
City of Bryan
P. O. Box 1000
Bryan, Texas 77805
Dear Ms. Moore:
I am very pleased to write on behalf of TCA Cable Company in
connection with their re-franchising process.
In the past six months I had occasion to call their repair
office twice seeking information about a new TV I had purchased.
As a neophyte in electronics, I was having difficulty in hooking
up my set and getting it programmed correctly. Each time the
repair office was most helpful and insisted on having a technician
stop by to assist me. The technician was most courteous,
knowledgable, and professional.
In connection with the MTV incident I was an arms-length observer.
It appeared to me that the cable company did all they could to
satisfy those on both sides of the question, keep the.costs down
and keep the public informed. They deserve high marks for effort,
public relations, and final outcome.
In the six years we have lived in Bryan there have been three
cable companies here. TCA Cable Company has performed far better
than the others in service, public relations, and programming.
I recommend without reservation that their franchise be renewed.
Yours very truly,
W. C. Fleming, Jr. ~ '
BRAZOS COUNTY EMERGENCY
COMMUNICATIONS DISTRICT
Mary Kay Moore
Acting City Manager
City of Bryan
P.O. Box 1000
Bryan, Texas 77805
January 31, 1992
Ms. Moore:
The District appreciates the opportunity to provide
input into a process that will affect our community for years
to come. It is our hope that a state of the art cable system
will be considered to keep our community competitive when
recruiting high-tech businesses.
Specific recommendations are as follows;
1. Provide an emergency alerting system to public safety so
emergencies can be publicly broadcast as needed.
2. Provide weather monitoring capabilities to the consumer.
3. Provide video access for educational/training programs
presented by public safety, civil defense, government
services and schools.
4. Provide capabilities to monitor public facilities via
CCTV.
5. Provide fiber-optic links that would enable data networks
within and between government entities.
6. Offer the enhanced services at a reasonable price as our
community has a growing population of fixed and low
income persons.
7. Explore the feasibility of Bryan/College Station jointly
owning a cable system, much like the Solid Waste project.
Thank you for the opportunity to participate in this
important process. If you need further information or
clarifications please call.
Sincerely,
Jeff Haislet
Executive Director
P.O. BOX 2291 ,, BRYAN, TEXAS 77806 · (409) 779-0911
go lc..~
409 361 3895 CITY OF BRYAN
(LO)
801 Delma Drive
Bryan, TX 77802
February 4, 1992
Linda Piwonka
Cable Franchise Hearings
City of College Station
P. O. Box 9960
College Station, TX 77840
Dear Ms. Piwonka:
The letter in the Eagle yesterday from Don and Sara Rice concerning TCA Cable
company policy struck such a responsive chord with us that we wanted to state our
views as emphatically as possible. One of us spent a long time on the telephone at
dinnertime one day last week with a Gallup pollster asking questions in a poll that
apparently was commissioned by TCA, but she never asked any questions about the
issue of the charges for extra outlets in the same home, and may have ended up with
an inaccurately rosy view of our satisfaction level with TCA.
Several years ago, we added two rooms to the living area of our home. We had
the new living area wired for cable TV in case we wanted in the future to move our
(ONLY!) television from the current location into the new room. When the cable
company later had to send someone out to repair another problem with the cable
connection to the current room, they actually CUT the new wire (which was not then in
use) and tossed the cut end back across the attic area where it had entered the house,
without even telling us about it at the time. Their excuse afterward was that we were
only PAYING for one cable connection. We hadn't even realized that there was a
monthly charge just to have the option of moving our TV, and we were extremely angry
when we found out what they had done -- we had just paid the contractor to have that
cable connection put in, when it was possible to do it easily during the cqnstruction
process. However, TCA Cable still holds the same position: if you subscribe to cable,
even if you have only one TV, you have to choose exactly where it will be located in
your house, and the only way to even maintain the option to change that from time to
time is to pay an extra $3.25/month for EACH alternative outlet in your home. (And
now they would charge us an extra $20 to RECONNECT the outlet that the cable
repair person CUT without informing us or asking permission 4 years ago!) We think
that the policy of the cable company regarding payment for additional outlets in the
same home is outrageous, and we hope that you will do whatever is necessary to
"persuade" them to change that policy, or to award the franchise to a different
company.
Sincerely yours,
Miriam M. Ziegler
Thomas O. Baldwin
xc: TCA Cable
FEE)
January 31, 1992 Re: Cable Franchise Hearings
Linda Piwonka:
I pay for all the channels, except the "extra charge ones" like
HBO, Disney Channel, etc - but, Channel 11 (Austin) is blocked
out most of the time. This is my complaint. So what if the
same program is on another station? Sometime one channel
has a better picture than another channel. For example, Channel
11 may have better picture than Channel 3 - I start watching
Channel 11, then the Cable Co. takes if off. I am paying for
that channel, so I have the right to watch it.
I ask that this letter be part of the Public Record of the
Proceedings.
Sincerely,
Carroll P. Waggoner
1209 Westover
College Station, TX 77840
GALINDO ENGINEERS AND PLANNERS
3833 South Texas Ave., Suite 280 Bryan, Texas 77802 (409) 846.8868
January 31, 1992
Ms. Linda Piwonka
Cable Franchise Hearings
City of College Station
P.O. Box 9960
College Station, TX 77842
Dear Ms. Piwc~ka:
Regarding the request for Renewal of the Cable Franchise to TC%W'e'wish to
convey our concerns to be included as part of the hearing scheduled for
February 6, 1992.
1. We do not believe it is appropriate and fair that TCA Cable should be
allowed to charge for each cable outlet installed in a home. What the
const~ner should pay is the service connection to the home regardless of the
number of out 1 ets.
2. We believe TCA Cable should cc~ply with "truth in advertising" procedures
and not classify "bulletin board channels", such as channels 11 and 31, as
regular channels.
3. We do not believe that the Franchise renewal should be exteD~ed unless
the above concerns are properly satisfied. Furthermore we believe that
Franchise renewal should not be granted for a period greater than 5 years.
Advances in technology and changes in Federal Law may simplify and open
avenues of telec~,,,unications in the near future that may render ckble
operations obsolete or null before 10 years. Ten year franchise periods may
lock the consumer into regulated backwardness.
Sincerely,
Christia~nd Jeannie Galindo
Home address:
3034 WestwoodMain
Bryan, TX 77801
Telephone 779-3411
3800 Tanglewood
Bryan, Texas 77802
3 February 1992
Linda Piwonka
Cable Franchise Hearings
City of College Station
P. O. Box 9960
College Station, TX 77842
Dear Hs. Piwonka~
Although I cannot attend, I would like to add my voice to the cable
franchise hearings to be held Thursday. The complaint by Don and Sara Rice in
today's Letter to the Editor of the Eagle is completely valid. But the cable
company's position is even more inconsistent than Mr. & Mrs. Rice have said.
Until several years ago, the cable company owned the wires inside our
houses: They installed them, and when repairs were needed, they repaired them
without charge to us, the homeowners. But then the company told us that we
now own the wires. We are completely responsible for the repair of the cable
inside our own home. Thus the company avoids the cost of repairing problems
with cable within houses.
As long as they owned the cable, it was reasonable for them to charge for
extra outlets. But now that we own the cable, their charge for extra outlets
is simply a way of getting more money from us without assuming the
responsibility and expense of carrying out the maintenance. In other'words,
when they handed the wiring over to us, they got rid of the expensive part of
owning the wire, while keeping the profit associated with owning the wire.
I believe the cable company must be made to relinquish this unreasonable
charge. Either they own the wire inside the house, and thus have the right to
charge for extra outlets and the responsibility to keep that wiring in repair,
or they do not own the wire and relinquish both the expense and the profit.
They must not be allowed to maintain the present unfair pricing practice.
On another matter that rankles: The cable company for their basic fee
provides a box that is designed to be operated remotely. It is quite slow and
inconvenient to operate it without the remote control. But they charge an
extra monthly fee for the remote control device. Since such a device is quite
inexpensive, that extra fee gives them an enormous unwarranted extra profit.
The extra fee should be abolished.
Sincerely yours,
Arthur M. Hobbs
RECEIVED FEB -
J. R. "DICK" BIRDWELL
1401 POST OAK CIRCLE COLLEGE STATION. TEXAS 77840
(409) 696-1705
Ltnda Ptwonka
City of College Station
P.O. Box 9960
College Station, TX 7?842
Cable TV Hearing
Dear Linda:
! will miss this weeks public heartn~ on Cable TV.
this letter is the public record.
Please enter
! have been contacted by a citizen who has two complaints with
his billing for Cable.
He says that the Cable bills for service in advance.
He thinks that he should not have to pay for service
before he has usair.
He pays his bill by bank draft. He says that the
Cable Co. drafts on his account 10 days before the
the due date on the bill. He points out that most
companies that allow bank draft payment, draft on the
due date.
Regards:
Dick Btrdwel 1
HAVE A SAFE DAY
0~,'04.'92 15:47 ~4tl9 B45 .~165 EASTER~'OOD ARPT. ~.uu~'
TE~-kS A~xM UNIVERSITY
COLL~'~; STATION, TEXAS
AIRPORT
MC KF.',;Z~ T£a.%UN:xL
(409) 845-5].0~
February 4, 1992
Ms. Linde Piwonka
Executive Director, Management Services Group
City o~ College Station
P. O. Box 9960
College Station, TX 77842
RE: Cable Franchise Agreemen~ - TCA Cable Company
Dear Ms. Piwonka:
Easterwood Airport would like to have access to cable television
at the McKenaie Terminal as well as on the ~ast side of the
Airport. The service i~ desired primarily to view the Weather
Channel.
When the Federal Aviation Administration (FAA) closed the Flight
Service Station a% Easterwood Airport, pilots at the Airport lost
the ability to view a weather radar picture. The Weather Channel
would not replace an official weather briefing from the FAA, but
would provide useful additional information prior to departure.
It can be anticipated that there would be as many as foklr (4)
outlets on the Airport. Additional subscriptions could probably
be sold to Airport tenants, and to some residents living South of
FM 60, and West of PM 2818.
Please add this request to the other public comments concerning
desired cable service to be negotiated during the franchise
process.
Sincerely,
Director of Avia=ion
HER:lee
cc: Robert Smith, Vice President for Finance and Administration
lib. ~,
GUEST REGISTER
CITY COUNCIL SPECIAL MEETING
THURSDAY, FEBRUARY 6, 1992
7~00 P.M.
,., .~/ ~ ·
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