HomeMy WebLinkAboutShorthorn Misc. gle
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Wanted.m m co anions for a trip
ne:,
By BRENT ZWERNEMAN said Gracie Calbert,conference cen- Fastgate and Northgate, Calbert
Eagle staff writer ter supervisor and project coordina- said.
Time for a little jogging= of the tor. "And I tell them, `That's what "All of these are lanes, or
memory,that is. we want to hear about. avenues,to explore," she said.
The city of College Station "Our goal is to one day have a Please call Calbert at 764-3720 if
book of memories of College Station your family owned a business or Historic Preservation Committee y ern
and the College Station Conference in the old days." residence on the South Side, or if K
Center are looking for people with The book will be available in you know of any individuals with IF
memories, photos, documents and libraries and schools, she added. memories of the early South Side a
memorabilia of the South Side area A coffee for interested residents area. They will be invited to the .
from the 1920s to the 1950s for an will be 9:30 a.m. to noon Friday at coffee and then interviewed for the
oral history project. the College Station Conference South Side project.
The South Side stretches south Center, 1300 George Bush Dr. "We've invited a lot of people
from the edge of Texas A&M,where The project, called "Memory from the South Side area, people
houses have long replaced pastures. Lanes,"will include memories from who know about the 1920s, 30s, 40s
"I've heard stories from people several categories, or "lanes," with and 50s," Calbert said. "And we The Preservation Society is looking for people who can help give some background
saying there was nothing out there this lane being the early South Side. want to contact through the media. to photographs such as this one, of unidentified people at a College Station Depot
but railroad tracks . .. and cows," Other lanes include areas like those we may have overlooked." around the turn of the century.
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II
THE OTHER SIDE OF HOT POLITICAL ISSUES
Published Under The Auspices of The Kaskaskia Properties
of College Station, Texas
VOL. I STUDY I
TEXAS
ELECTIC
L� VERNONS
Trims
by F LOYD aY vrEs
BARZILI
CZAR
PRICE 25 CENTS
SITTING PRETTY IN TEXAS POLITICS
By
FLOYD BARZILIA CLARK, Ph.D.
0
Professor and Head of the Department of Economics of the Agricultural
and Mechanical College of Texas 1916-1947. Candidate
for the U. S. Senate, 1948.
TRUSTEE FOR THE KASKASKIA PROPERTIES
Consultant on Business and Governm3ntal Policies
CHAPTER 1
The Requirements of Election Laws
THE KASKASKIA PROPERTIES
College Station, Texas November, 1948
25c per copy Lots of 100 or more 20c
Published by
THE WALLACE PRINTING COMPANY
Bryan, Texas
All Rights Reserved
By
THE KASKASKIA PROPERTIES
College Station, Texas
December 1948
T
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Plaster Portrait of his Mother, Mable A. Merrell, by Tom Merrell, 27 years old un-
married, Son of Mr. and Mrs. E. E. Merrell, Booneville Rd., Bryan, Texas i
4
Comments by the artist:
"Today the artist is faced with a pretty grim struggle for existence. Quantity has
become the god of values, not quality. If an artist can stand up against the odds of
today and keep apart from all the temptation of easy jobs and popular ideas, or
the alternative of starvation, he will be doing well. The artist is interested in
quality, as each work must be unique.
Portraiture in the arts is extremely difficult and time consuming. There must be
a common sympathy or understanding established between the sitter and the artist,
for it is not, as it is often believed, only three dimensions that are demanded of
a portrait, but four, and this fourth one is the pschological atmosphere of .the
personality which must add expression and character and the endless variations
of mood. The technical' methods and materials used by the artist can be evaluated,
but this fourth dimension in a monetary sense is impossible for the artist to evaluate.
This life size plaster portrait will be cast in bronze which will approximately
cost $300 including the base. From past experience portraits of this size in bronze
would be worth from two to three times the cost of the bronze casting. In
this case the portrait would be worth approximately $900 to the artist. Considering
the time modeling, casting in plaster, and the final touching up on the bronze
cast, and the cost of materials, I hardlOy think that $500 is too much to charge for
work that might well become timeless."
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Photograph of an oil painting by
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Marie B. Haines
t Original Headquarters
of
THE RUTH HAINES CLARK SPECIALTY ENTERPRISES
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THE MARKETING
OF
WORKS OF ART
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By
FLOYD BARZILIA CLARK, PH. D.
COLLEGE STATION, TEXAS
THE WALLACE PRINTING COMPANY
206 West 26th Street
Bryan, Texas ;
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RUTH INE'S CLARK 1888 195
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A photograph of a pastel done by her sister, Miss Marie B. Haines. (Later Mrs. +, r
F. A. Burt,'of Bennington, Vermont). Orca 1948 `
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4:Y
My solution to the problem of the marketing of works of art amounts to a refine-,
ment of the Martin Lowitz approach to the subject. That approach was discussed at
length in my study, and was given a brief exposition in a recent issue of Time mag-
azine — June 10, 1957.
The main objection to the Lowitz approach is that it puts pressure on artists to
cause them to do shoddy work. Really fine artists need to be slowed down instead
of hurried up in the process of painting pictures. At the same time their products
need to be put out in larger quantities and sold at lower prices. The slowing down
process should take place in connection with the creation of original paintings. Then
after a satisfactory job has been done for an original, the time is ripe for quantity
production. The quantity production appears in connection with working out of replicas
of the original.
An outlet for paintings would expect to build up an inventory of the originals (if
they can be had) and replicas in quantities. Enough good pictures could thus be made
available to enable persons desiring them for their homes to get the job done: I
have been counting the pictures hanging on the walls in my home. Taking them all
into consideration there are about thirty. Then there are two elaborate murals.
My house is somewhat larger than the common run of modest homes, and I have been
fortunate in having had an artist to live with me for over twenty years. It is safe
to say, however, that no home of any size should have fewer than a dozen good pic-
tures. At our assumed price, on the average, of $25 each, these would cost $300.00
This is not too much to expect one to invest in wall decorations, whereas at the com-
paratively low price of $250 each for originals they would cost $3,000.00.
Regardless of how we may feel about it, modest home owners cannot afford to pay
that much for wall decorations.
We find here, I think, the answer to Miss Yalovitz's question number 3, and the
explanation of my answer, and also the assumption that I have found the solution of
the problem of marketing works of art — especially paintings. It is not too much to
assume, furthermore, that other decorative pieces - such as draperies and statuary -
can be adapted to the interior decoration without costing too much. That is to say
the solution to the picture problem on a low cost basis may release enough money
for better sorts of other things.
Thomas Merrell,an especially talented young fine artist, of Bryan,Texas, has agreed
to work with me in completing my study of the use of authentic replicas in the sale
of select works of art, especially by living artists. This brings to a sort of final con-
clusion an extended study which I have been making of the problem of marketing
works of art.
Mr. Merrell is serving in two ways here. One is to help with a plan of compensation
for artists who work with me in the sale of paintings through our creative artist out-
let. The other is that of providing reassurance that only works of exceptional merit
will find a place with us.
Creative activities in the field of painting is only one of a number of the products of
creative artists which may find a market through our creative artist outlet. Other
creative activities are especially adapted to a sort of novel plan of development of
the proposed real estate project south of The South Knoll.
SCHWARTZ TRACT
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H E R E F O R D to S T R E E T tee teo
Note:-
I+ Corners marked with iron bars
are indiccited by - ' SOUTHEAST COLLEGE PARK
COLLEGE STATION, TEXAS
SCALE I INCH : 100 FEET
DR. F. B. CLARK - OWNER
c
F. B- CLARK TRACT THE KNOLL
A MARGINAL 5UBDIV/5/ON OF COLLEGE 57AT/ON, TEXAS
DR. F. B. CLARK•OWNER 6 DIFYELOP-ER•
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W/OTH Of STRCETS I(AVENUES SO•
0
WIDTH OF EASEMENTS /2'
TOTAL AREA: M.6 ACRES
TOTAL NUMBER Of LOTS:47
\ /28 CONCRETE MARKERS INDICATED BY
HOUSE NUMBERS IN BO
\ Q \ UNDER LOT NUMBERS.
CONTOUR INTERVAL=2 FT.
VE. -4 AFPROVED
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DINNER PARTY - LA SALLE HOTEL, BRYAN, TEXAS
June 5, 1958
Top Row - Left to Right
Mr. Phillip B. Goode Attorney at Law, business law professor
• Dr. Alfred F. Chalk, Ph.D. Head Department of Economics
Mr. Ray Putnam Economics professor
Mr. Herbert G. Kenagy Business Administration professor
Judge W. Stuart Barron Attorney at Law, former district judge
Dr. Floyd B. Clark, Ph.D. Author, Consultant, former Head of the
Department of Economics
Bottom Row - Left to Right
Mrs. Herbert G. Kenagy
Mrs. Ray Putnam
Mrs. W. Stuart Barron
Mrs. Alfred F. Chalk
Mrs. Phillip B. Goode
Mrs. James E. McDonell Secretary for Dr. Clark
The question has been raised as to whether or not the so-called "Companion Pieces"
contemplated in this project would qualify as works of art,since persons have followed the
practice of tinting photographs for many years. The author's answer is that they almost
certainly do thus qualify. The reasoning underlying this conclusion is too involved to be
included here. It needs to be remembered, however, that for anything to qualify as a work
of art it does not necessarily even have to be a painting. In this instance we have that
which can best be thought of as creative action in the field of paintings. It amounts to a
commercialization of select products in a field of the fine arts.
The tinting of a photograph does not create a work of art unless the tinting process
itself is a work of art. The tinting of a photograph of a work of art may be done in such
a manner as to conserve the beauty of the thing photographed. The, conservation of the beauty
of the thing photographed through the tinting process need not be done by the originator of
the work of art, but should, if possible, have his approval. Approved tinted photographs
of works of art are potentially marketable to persons desiring the beauty contained in the
originals, at prices which they can afford to pay. The making available on the market
through the proper channels of products such as this amounts to creative action in the
field of painting, and is itself a work of art.
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Comment on the back of this Kodak Picture
written by Lucy Dean (Mrs. G. B. Franklin)
G. B. F. and Jenelle - on the front lawn -at the Franklin Plantation (Register,
Georgia) - Pond in the Right Rear; - 1953".
The reference to the pond in the rear was a subtle allusion to a story of mine, which
T had to tell them, at our meeting in Boston, Mass., just before Christmas, 1954,
about a sensational episode associated with a pond of ours, in our first real estate
project at College Station, Texas. All of the "Old Timers" hereabouts know full well
the implications of that story - when Ruth (Mrs. Ruth H. Clark) sat for a half day
under the mouth of a drag line to inhibit -an action by certain persons in "authority"
at the College, which appeared as one of a number of instances of 6kull duggery) u 1410 j e Y y
we have encountered in connection with the job we were attempting to do. +/
The young lady's name is Jenelle Spence, an accomplished artist (interior decorator),
of Atlanta, Georgia. The author owes Jenelle a debt of gratitude which he may
never be able to fully repay. "Aunt Lucy" and "Uncle George" are her relatives
by adoption owing to her intimacy with Rebecca Franklin (later Mrs. Ward
Morehouse), who is in fact a niece of the Franklins.
•
`XLIV _
`7 C3 c, rr,yt��wf )/V� %
i
IS THE INCOME TAX
THE BEST FORM
OF TAXATION?
BY
i
F. B. Clark, Ph. D.
i
Professor and Head.of the Department of Economics
A. and M. College of Texas
Author of "The Constitutional. Doctrines of Justice Harlan"
and:other works.
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BPI
"BLUE-PRINT"
21
J for an
INTERNATIONAL
31,
MONETARY SYSTEM41
S :
BY
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F. B. CLARK, Ph. D.
i
41 College Station, Texas
and
W. I. KING, Ph. D. m
Douglaston, New York
W-PP-11WIP11W9, WWI_Xt
I
•
1
"BLUE-PRINT"
for an
INTERNATIONAL
MONETABY SYSTEM
t
{
BY
F. B. CLARK, Ph. D.
College Station, Texas
and
W. I. KING, Ph. D.
Douglaston, New York
® 1
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CAMIPUS STUDY CLUB MINUTES
(circa
Today we honor another of our life members,
Mrs. F. B. Clark,
Mrs. Clark was born in Ciinc.inatti, Ohio - the
daughter of a Tuiel,hodist minister. She was educated in her
native stz1,e. Prior to her marli.age, she taught school in
Ohio and Georgia. I was impressed when she told me she
taught :satin ar_d teome°tNy but even more so when she con-
fided tha—+ she had ro_.__ -ears of "-c-k in college! And
to thin'; t'i :h c-ne thrcLu.gil this with her wonderful
sense of humor in zc .
She is such a very modest, unassuming person that
she is loathe to claim any special talents or ability.
But - she does recommend her cooking. She cooks by the
4 "rule of thumb" - a pinch of this , a little sugar, etc.
No messing around with recipes for her!
-
Knowing her reputation as a dog enthusiast, I just
assumed that dots were a hobby w- th h ;r. She says not -
. instead dogs are a part of her life - a very necessary
.part. Dachshunds were her favorites until a friend gave
7 her a toy Manchester terrier, and now she has become
,x interested in this breed.
As many of you know, Ma's. Clark has been active in
the Brazos Valley Kennel Club since it was organized back
in 1945 - and she is still active in this organization.
She considers furniture refinishing her real hobby.
Her house is filled with interesting antiques , most` of
which she has refinished herself and very ..sell too! She
has some unusual pieces, ranging from axi old Regency
washstand, which you don' t see often, to a revolving,
fold-top card table. Many of the _r,ieccs ar signed.
You should see her beautiful rosewood bc:d. It is
what I would call the Sam Houston type, except that it is
much prettier than Samos bed in the tovernor' s mansion
in Austin.
A few years ago, she specialized in Victorian sofas.
And, while she doesn' t clairq to collect sofas, I think
she has a pretty big collection. T�iee is a sofa in
every room, I thin?, unless it is the kitchen.
F Mrs. Clark does collect old bottles and flasks and
has a huge collection. Hecentlr, she moved some of them
from the big, old secretary where they had been displayed.
a There were nine bushels and four boxes of them - and that
wasn't anything like all of her bottles, by any means.
r 2
•
She is probably as much an authority on old glass
as anyone in the community. One of her favorites is a
pair of 150 year old gin bottles - these are huge, square
bottles of a very lovely olive green color. In my minds
eye, I can see the beautiful lamps these could make.
Right now, she is interested in old, cane-seat
chairs. She has about thirty of these which she has
refinished and recaned, very expertly.
4�o_ Mrs. Clark has an outstanding record of service
toACampus Study Club. She has held every office in the
club, has been President twice, and is now historian.
She joined the club in 1916. I think it is very fitting
that we recognize and applaud such a record. Mrs.
Clark, will you please stand and take a bow?
Note: This material was presented by Mrs. Edward Madeley
at a meeting of Campus Study Club, College Station
• to pay tribute to Mrs. Clark as a life member of
the club.
It is deliberately informal in an attempt to give
a true picture of Mrs. Clark' s personality.
205
THE MARKETING OF iJORICS OF A_T
• Chapter X of
THE INSPIRATION OF THE R. H. C. SPECIALTY ENT_ R�i�ISr'S
The inspiration of the R. H. C. Specialty Enterprises
is all that can be told in this chapter. The fuller
intent of its purposes, and lines of procedure are given
in the next chapter. As stated below it is "A develop-
ment from an idea which was taking form in the glowing
intellect of Ruth Haines Clark shortly before she passed
away. "
I hope that I shall not stand condemned for in this
instance doing something to show my appreciation for the
help which I have had during thirty-seven years of my
life of the most dynamic and widely sympathetic person
of the opposite sex with whom it has been my privilege
to be associated. It is not too much to say that without
the devoted loyalty and courageous companionship, which
she has afforded me, the things which are being attempted
by me here, whether groat or small, would be non-existent.
The story is simple enough.
As a member of a committee of the local chapter of
the Federated Women's Club, she suggested one day that
the club take the initiative in the direction of helping,
to find a market for products which come into being; as
the result of the creative action of its members, or
other persons desiring to make use of them.
The suggestion...was' acted on almost immediately.
As a result there was set up that ..ihi.ch was labeled
"The College Station Women's Exchange. " They ronted
quarters and operated the "Exchange" for several months.
There was not much to pay out in the way of over-
head expenses. All of the inventory was delivered to
• the "Exchange" free of charge and on consignment. As a
result the project stood up financially.
206
• THE 'MARKETING OF ORKS OF ART
But as was to bu expocted, the operation of the
"Exchange" was something of a c!1-1ore to the committee of
woman sponsoring it. They made no charge, of course,
for their services for operating the "P�xchangc" , and
took turns in serving as a(-tainistrators, and sales ladies
of the somewhat sensational business.
It has to be admitted, hog,evt r, t1 at the business
venture didn' t accomplish what w,:;s in the mind of tale
originator. That which actually devoloped could hardly
be thought of as anything other than a glorified rummage
sale.
The impressive thing about what happened, however,
was the number of telephone calls tiJ rich came from per-
sons who had ideas about things which they wanted offered
through the "Exchange". How many of those would qualify
. as incipient works of art can never be known. Out of
this experi.cnec, however, has boon developed the orge-ni-
zation which we are calling The Ruth Haines Clare
Specialty Enterprises. As has been culled attcntio:i to,
one of the purposes of that organization is to go -Uo the
as istance, if it can, of artists who arc encountering
financial difficulties.
Controlling; Documents
If it were possible to combine the A. C. Barnes
Foundation and the Martin Lowitz treatment of the problem
of handling products of the fine artists, we should
have a project suggestive of that w lich is contemplated
for The R. H. C. Specialty Enterprises.
It might better be said that the organizational
setup of The R. H. C. Specialty EntcrDri.scs is modeled
after the A. C. Barnes Foundation. The Mlartin Lowitz
• activity does not seem to have been given any peculiar
organizational treatment. Hence under the elan of opera- .
tion for the R. H. C. Specialty Enterprises, the Martin
207
THE MARKETING OF '.10 ES OF ART
Lowitz activity, or something analogous to it, could
easily be made subordinate to tho R. H. C. Specialty
Enterprises.
It can be revealed here that the organizational
setup of the R. H. C, Specialty Enterprises was modcicd
after the A. C. Barnc;s plan of operation.
It does happen, however, that the R. H. C. SpecialQ-
rEntopprises was a development from a previous organization,
a going concern which had boon er_cated for another
purpose.
The documents for the prior organization - The
Kaskaskia Properties - were: actually prepared at the
time and in the light of the information revealed in the
series of articles which appeared in the Saturday Evening
Post in late March and early April 1942.
• Both of these organizations - The Kaskaskia Proper-
ties, and the R. H. C. Specialty Enterprises - made: use
of a Texas law providing for the trusteeship form of
organization instead of the non-stock corporation - a.
distinction almost without a difference.
The Kaskaskia Properties is in fact do much a part
of the R. H. C. Specialty Enterprises as yet that to
understand the one we need to understand t o other.
This can possibly best be done by first revealing
the documents which woro worked out in the process of
setting them up. Thoy are presented on the following
pages.
�?U8
THE MAF�K ijG OF ,+OINKS OF AST
• DECLd_RATIOIti Oi+ TRUST
Dated: 12-24-41
Recorded: Volume 108,
page 5l0
Deed Records ; Brazos
Counter, Texas
STATE OF L"M`IS
KNOW ALL 1..IE21 BY THESE PRESENTS
COUNTY OF LRAZOS
That in compliance with thy: provisions of an act
of the 27th legislature and the laws of Texas, the under-
signed make the f ollow i_-3.- statement , to wit:
Doing business in and near College Park, College
Station, Texas, under the name of
The Kaskaskia Properties , F. B. Clark, trustee
• The names and addresses of the persons for whom the
trusteeship is created and in whose behalf the administra-
tion of the properties is conducted are as follows :
Floyd Barzilia Clark, College Station, Texa-c
Mrs. Ruth H. Clark,, College Station, Texas
None other titan those whose names appear above has any
interest _,hatcver in said business except Miss T,.Iarie B.
Haines , College Station., Te'ras , whose interest in the
business is largely incidental.
The primary activity of the Kaskaskia Properties is
farming and its concomitants. The headquart,_,rs of tho bus
business will bu at No. 215 E. Dexter Drive, Collegc
Park, College Station, Texas , -- the log house on =Lot 10,
• block 21, of Co:Llege Park.
Witness our hands at %o/ gc Station, Brazos County,
Texas, the 24th day of December, 1941.
F. B. Clark
IvI r s. I_ uth H. Clark
2U9
• THE TMARKLTING OF `.Mj,r S OF ART
STATE OF TFKAS
COUNTY OF BRAZOS
Bcfore me, M. E. Adams, the undersigned autho-
rity, on this day personally appeared F. B. Clark, known
to me to be the person whoso name is subscribed to -ihc
foregoing instrument ,and acknowledCcd to me that he
executed the same for the purpose and consideration therein
ex_)ressed.
GIVEN UNDER MY HAND ATID SEAL OF OFFICE THIS 211-th
day of December A.D. , 1941.
M. Adams (M. E. AD 11,1S)
Notary Public in and for Brazos
County, Texas
The foregoing is a true copy of the original instru-
ment which was filed for record on the 27th day of Decem-
ber, A. D. , 1941, at 10 o' clock a.m. , and duly recorded
on the 29th day of December, A. D. , 1941, at 1:30 o ' clock,
to which I certify.
A. B. Syptak, C.C.C.B.C.
Mrs. L. R. 111cwton, Deputy
210
• THE MARKETING Oil` WORKS OF A'LT
STATE OF TEXAS 0
KNOW ALL MEAN BY THESE PRESENTS
COUNTY OF BRAZOS 0
That this indenture made the 24th day of December
A. D. , 1941, between Mr. Floyd Barzilia Clark, and Mrs.
Ruth H. Clark, husband and wife, of College Station,
Brazos County, Texas, parties of the first part, and The
Kaskaskia Properties , F. B. Clark, Trustee, likewise
of College Station, Brazos County, Texas , party of the
second part, witnesseth:
That said parties of the first part in consideration
of the sum of Ten Dollars ($10.00) and other good and
valuable considerations to them paid by the party of
• the second part, the receipt of which is hereby acknow-
ledged, have granted, bargained, sold, alienated, remised,
released, conveyed, and confirmed, and by these presents
do grant, bargain, sell, alienate, remise, and release,
convey, and confirm unto the said party of the second
part, his successors and assigns forever all of the
following property, to wit:
1. A tc�enty-eight ac_:�; (more or less; tract of
land evidenced by two du ds from Edward V. Hrdlicka,
et ux to F. B. Clark as follov;s : *
(1) Dated March 11, 1935, and -recorded in the
Brazos County, Texas , Deed :-records , Volume 39, page 7
including 16. 36 acres of land, and the (2) Dated August
13, 1935 and recorded in ti�.c Brazos County, Texas , Deed
Records , Volume 89, page 463, including eleven and
61/100 acres of land. The twenty-eight acre tract of
211
THE Tv2'II,KETING OF 'i TORKS OF ART
land herewith referred to has been plotted for subdivi-
sion into a potential residential park adjoining College
Park on the southeast. The said potential residential
Park is to be known as Northwest Kaskaskia. Attention is
called to the fact, however, that modification of the lay-
out of streets, alleys , and building sites may become
CD
necessary better to tie the future development of the
area into other residential areas either existing or in
prospect.
2. A tract of land embracing 1 5/4 acres of land as
evidenced by a deed from Layton Gregg and wife to F. Be
Clark, as of record in the Brazos County. Deed Records,
�i Volume 89, page 286, and dated June 21, 1935, being a
tract of land formerly belonging to the Trustees of the
Bohemian Agricultural Society Lodge.
3. A tract of land embracing 1791/z acres of land
(more or less) as evidenced by a deed from the Federal
Land Bank of Houston, Texas, to F. B. Clark, and of
record in the Brazos County, Texas, Deed Records, Volume
88, page 378.
To have and to hold all and singular the above-
granted premises, together with the appurtennances, and
every part thereof, unto the said party of the second
part, as Trustee, as aforesaid, his successors, and
assigns forever, in
• *Except an area 100 feet wide and 150 feet deep located
in the extreme northwest corner previously deeded to Dr.
Al B. Nelson. This area appears as Lot 1, in Block 1 on
the map.
212
4 THE MARKETING OF WORKS OF ART
fee, upon the trusts, nevertheless, and to and for the
uses, interest, end purposes hereinafter limited, described,
and declared - that is to say, upon trust to receive the
issues, rents, and profits of the said premises, and apply
the same to the use of said parties of the first part
during the term of their natural life and to deed. or
otherwise dispose of the property according to l.^_Lw.
To have and to hold all and singular the above-
described premises, with the appurtenances, upon the
said party of the second part, his assigns and successors
forever; in trust for the sole and separate use, benefit,
and behalf of the said parties of the first part, each,
either or both, and heirs and assigns forever, free from
control, disposal, debts, and liabilities other than
those directly or indirectly a part of or associated with
the administration of the affairs of the estate in trust.
WITNESS OUR H_AKDS AT COLLEGE STD+TION, TEXAS This 24th
day of December A. D. , 1941.
Floyd B9zi.lia Clark
Mrs. Ruth H. Clark
213
THE MAPaET ITv G OF U ORKS OF AZT
• STATE OF TEXAS
COUNTY OF BRAZOS �
Before me M. E. Adams a Notary rublic in and for
Brazos.County, Texas, on this day personally appeared
F. B. Clark, and Ruth Haines Clark, his wife, both known
to me to be the persons whose names are subscribed to the
foregoing instrument, and ackno:aledgcd to me that the;
each executed the same for the purposes and consideration
therein expressed, and the said Ruth Haines Clark having
been examined by me privily and apart from her husband
and having the same fully explained to hcr, she, thc: said
Ruth Haines Clark, acknowledged the instrument to be her
• act and deed, and she declared that slit had willingly
signed the same for the purposes and co. sidor-t i on thy.55 e_in
expressed and that she and not wish to retract it.
GIVET? 1JNDL+R MY 711'1 D _;ND SEAL �-F OFFICE THIS 24 day of
December, A. D. , 1941.
M. E. Adams ( i- E. :iD ;!S)
Notary Public, Brazos County,
Texas
THE STATE OF TEXAS I A. B. Sy tal: Count Clerk in
COUNTY OF BRI:ZOS P y
and for said County, do hereby certify that the foregoing
instrument dated the 24 day of December, A. D. , 1>41
together with its certificates of authorization, vias
fi.lcd for r ;cord in m-- office the 27 day of December, D. ,
1941 •at 10 o' clock a.m. , and duly recorded on the 31 dad
• of December A. D. , 1941, in Deed records of Brazos County,
in volume 108 page 515.
214-
THE M:I.RKETIJNG OF ORKS OF i RT
for
THE KASK.ISKLA PROPERTIES
to
The Public
State of Texas
County of Brazos
Know :Al Men by These Presents :
That I, F. B. Clark, Trustee for THE K,ISK :SKIA PROP-
ERTIES, do hereby declare that the properties referred to
on the records of Brazos County, Texas , Deed Records,
Vol. 108, page 515, and also otherwise ref erred to on
said Deed Records, Vol. 108, page 510, and Vol. 119, pages
563-4, as THE K..SKI.SKII PROPERTIES and all other proper-
ties heretofore acquired as well as any hereafter acg1._ired
in the name of THE K:,SK,'-SKII, PROPERTIES have been and are
hereby declared to be establishedas a memorial to one of
the illustrious founders of the nation under which we
live, The United States of ,mcricn , known to all as
George Rogers Clark
The intention of the said F. B. Clark, Trustee, for
the said K.',SK SKI_. PROP=TIES, is , has been, and from
now on will be, to make use of any income realized. from
the operation of THE PROPERTIES, above legiti-
mate expenses, in developing and bringing into performance
a memorial to the great George Rogers Clark worthy of his
name.
For the uninformed the name K..SK .SKI.L is chosen
because of its Historical association with the work of
George Rogers Clark in saving the nation from threatened
disaster during the Revolutionary
THE K:._SK..SKI.I PROPERTIES
L. S. F. B. Clark, Trustee
College Station, Texas
215
THE MAP.KETING OF `; ORKS OF ART
Attest: L11rs. Ruth Haines Clark
State of Texas
County of Brazos
Before me, Dorothy B. Baker, a Notary Public in and
zor Brazos County, Texas, this day appeared F. B. Clark,
Trustee for THE KASKASKIA PROPERTIES, known to rye to be
the person whose name is subscribed to the above instru-
ment, mad acknowledged to me that he executed the same
for the purposes therein expressed, and in the capacity
therein stated.
Given under my hand and seal of office this 21 day
of February 1946.
Dorothy B. Baker
Notary Public, Brazos Co. , Tex.
The State of Texas
County of Brazos I, A. B. Syptak, County Clerk in and
for said County, do hereb-,T certify that the foregoing
instrument dated the 21 day of Feby. , A. D. 1946 together
with its certificates of authentication, was filed for
record in my office the 21 day of Feby. A. D. 1946, at
11 o'clock a.m. , and duly recorded on the 25 day of Feby.
A. D. 1946, in Deed Records of Brazos County, in Vol.
122, page 565.
Witness my hand and official seal, at my office in
Bryan, Texas, this 25 day of Feby. 1;. D. 1946.
A. B. Sutak
County Clerk, Brazos County, Texas
(L.S. ) by Mrs. L. P. Newton, Deputy
'rr
2i6
THE M!HKETIHG OF WORKS OF ART
THE KASKASXIn PROPERTIES
Floyd B. Clark, Trustee
College Station, Texas
oo. Sta. 5766
December 28, 1948
Ul. R. Vs, Armstrong
httorno7- ba�.-
Bryan, Texas
Dear Mr. «_rmst,ron;:
I am making note horewith of certain matters which you
may need to have called to ,your atooDtion in providing
me with an answer regarding the legaIAQ of the plan
which I have followed in making out tAe papers for the
lots sold by me in Southeast College Park and in The
Knoll. -
The deed which I have handed to you, being; a transfer of
Lot 1, of Block 9, in The ti;.:^oll, is in line with my plan
• of transfer. You will observe., however, that =C have
personally guarartand t;hn obligotions in that dead both
in behalf of The Kaskaskia Proper+ies and of Urs. Clark.
I have done this to remo o any doc_ot as to my willingness
to go all out iA these transfers I doubt, bowevcr, that
my signature as an individual separate from that as
truszoo for The Kaskaskia Properties really adds anything
to the validity of the title. I should like to have your
opinion on this.
On some occasions I have bUen requcstcd to sign
other papers .than those delivered to the grantees. Some-
times Mrs. Clark has even been requested to sign the
deeds along with me. That is to say; I have signed the
deeds as an individual, as Trustee for The Kaskaskia
Properties, and Mrs. Clark has signed separately and
apart from me. Unless this sort of thing adds something
to the validity of the title I should like to be. relieved
of these requests. Is it or is it not necessary for me
to do this?
There are two reasons why I have considersO it unnecessary
for Mrs. Clark to sign the deeds. They are:
1. Art. 4619 of the .C.S. of Texas states, among other
things, that during coverture the common property of the
husband and wife may be disposed of by the husband alone.
It would seem that this provision of the law alone would
make it unnecessary for Mrs. Clark to sign the deeds.
217
THE J!"aKET Is G 07 `.ORKS OF ART
2. For the particular property herewith involved 1 have
had Mrs. Clark to transfer title to me as TrustQc for The
Kaskaskia Properties. The record of this transfer is
Brazos County, Texas , Deed Records Vol. 100, Page 515.
At the time when that instrument was drawn up, scvural
persons expressed surprise that I even then requested Mrs.
Clark to join with me in that transfer. I did it with
the hope that her signature on that deed of trust would
make unnecessary that she be called on to sign the trans-
fers of the deeds to lots in the areas. It would appear
that in that deed of trust she has given : e full authority
to bind the Kaskaskia Properties to any extent not already
given in the law. If I am not correctly informed about
this I need to know it.
There has been some question as to whether or not The
Kaskaskia Properties is a bona fide trust. I have studied
the law carefully, and have done everything that I can
find which is required in the lace for the creation of
trust. The provisions of the law which seem cspccially
to relate to the particular activities of this trust are
found in Art. 7425b-25 of the RCS. It would appear by
that article that the legislature of the State of Texas
took spocial care to authorize just ghat is being done
by the Kaskaskia Properties.
Even if that action had not been taken by the legisla-
ture, my contention is that I am still within my rights
under the provision of the 27th legislature which author-
izes one to do business in some other name than his oun.
The record of my action here in attempting to conform to
that law is the Brazos County Deed Records , Vol. 1087
Page 510. As I understand the law, if one chooses to do
business under an assumed name the gay to do it is as
trustee for the business so named. If there is anything
elae for me do to here please: let me know.
Under the Brazos County, Texas, Deed Records, iol. 122,
Page 565, the public was informed that The Kaskaskia
Properties existed as a memorial to Gcorge Rogers Clart.
As yet the resources have been limited and not a great
deal could be done in the way of performance of that
objective. It proposes, wrhonuvcr it can do so, to meet
head-on any threat to our institutions . Thu rccen.t study
of the Texas Election Laws, which was issued under the
auspices of The Kaskaskia Properties , is a sample of
chat I hope can be done in a larger tray as time passes.
218
. T TE KFTIi OF vl K3 OF A.�m
If the organization prospers , ay I ho-f')e; it will, ray
intention is for it to grown into one v.,1lich will make its
influence felt permanently, not only in Texas , but in
other parts of the country.
Vein truly yours,
F.. B. Clark, Ph.D.
Trustee for The: Xasstiaskia -Properties
N.B. For the record of a declaratioio. of Lot 7, Block
21 of College Park as our homestead refer to the -Brazos
County Deed Records Vol. 1372 P. 433.
F. B. Clank
January 11, 1949
•
i
219
THE MA KETING Oy' ':70--tTC-3 0F ART
• R. V. Armstrong
Attorne7T at Law
First State �;Texas
January 10, 1949.
Dr. F. B. Clark
College Station,
Texas.
Dear Sir:
With reference to the questions which you have raised,
it is my opinion as follows:
1. I see no particular reasons for ,your executing
deeds in behalf of the Kaskaskia Pro�-)erties individually
as well as in your capacity as trustee, except for the
homestead feature which is mentioned later. I believe
that the execution by you as trustee with a warranty of
title would probably carry all of your individual interest
• in the property.
2. I further see no special reason for Mrs. Clark
to execute these instruments , other than the homestead
feature hereinafter mentioned, since the records indicate
that all of the property in question was co:-imunity property;
the trust instrument would, I believe, have carried the
entire community interest of you and Mrs. Clark irrespec-
tive as to whether she executed it or not.
3. If any of the Properties sold by the trust con-
stitute your homestead or any part thereof, I do not be-
lieve that a deed would be valid without the signature of
Mrs. Clark. since there seems to be no showing as to
whether the properties owncd by the trust is ,or is not a
part of your homestead, I can see why any purchaser might
require the signature of both you and :1rs. Clark individually.
Please understand that there might be as many different
opinions on this matter as thcre are lawyers who pass on
your title. In the final analysis, if the purchaser
requires you and Mrs. Clark to execute a deed individually
before closing a trade, naturally I assume that you could
comply with the requirements if you were anxious enough to
make the sale.
Yours very truly,
s/ R. V. Armstrong
RVA:bc
220
THE MARKETING OF`.dOaKS OF ART
The above; exhibits complete the list - with one
exception - of the important documents associated with
Tho Kaskaskia Properties . The exception relates to both
The Kaskaskia Properties, and to The R.H.C. Specialty
Enterprises , and cures a technical defect in these or-
ganizations by giving to them a terminable date.
A few more things need to be done for the completion
of the documents of The R.H.C. Specialty Enterprises.
But as far as they have been carried here they are:
STATE OF TEXAS
KNOW ALL MEN BY THESE PRESENTS
COUNTY OF BRAVOS
That in compliance with the provisions of the
27th legislature and the laws of the State of Texas , the
undersigned makes the following statement, to wit:
Doing business in and near College Station, `iexas ,
under the name of:
TiLLi RUTH HAINES CLARK SPECI_'_LTY ENTERPRISES
The name and former address of the person in whose
memory the business is created, and in whose honor the
administration of the enterprises is to be conducted is
Mrs. Ruth Haines Clark
305 Dexter, South
College: Station, Texas
None other than F. B. Clark, the husband of the one
whose name (now deceased) appears above, has any interest
in the business except the following:
Franklin DeWitt Laveyor
College Station, Texas
Architect
The primary activities of THE RUTH HAINES CLARK
SPECIALTY ENTERPRISES will be those of the purchase and
sale of works of art, the refinishing of old furniture,
the consultation on interior decoration, and other special-
ties.
The intention is a new departure in the identification,
purchase and sale of goods and services falling under the
category of the fine arts.
221
• THE MARKETING OF ':'ORKS OF ART
It is a development from an idea which was taking
form in the glowing intellect of Ruth Haines Clark shortly
before she passed away.
Its main interest will be that of attempting to come
to the rescue of meritorious persons who are encountering
difficulties, financial and otherwise, in their efforts
to make a livelihood from their own handiwork in the field
of the fine arts.
For the time being the judgment of Franklin D.
Lawyer, the architect of the project, will be final
regarding meritorious cases.
The economics of the project is that of attempting
to capture some of the ultimate earnings of undiscovered
artists of exceptional ability and make them available
for the stimulation of serious interest in genuine artis-
tic endeavor.
If successful the :dome museum, flanking the log house
in College Park, will serve as a point of contact ciith
the public. Persons in doubt may hers: find the answer
• to the question as to what is good art, and thus -reassure
themselves in making; purchases.
The headauarters of TIE RUTH HAINES CZARK SPECIALTY
MTERPRISES will be 405 (formerly 213) Dexter Drive South,
College Station, Texas , - the log house and its concomi-
tants , on Lot 10, Block 21, College Park.
Witness my hand and seal this day of ::larch, 1_954.
(Signed) F. B. Clark
STATE OF TEXAS
COUNTY OF BRASOS
Before me a notary public in and for Brazos
County, Texas, on this day appeared F. B. Clark, of College
ti Station, Texas, known to me to be the person whose name is
subscribed to the foregoing instrument, and acknowledged
to me that he executed the same for the purposes and
considerations therein expressed.
Given under my hand and seal of office this da,r of
Parch, 1954.
• Notary Public
• STATE OF T=AS THE MARKETING OF WORKS OF ART
COUNTY OF BRAZOS
I, A. B. Syptak, County Clerk, in and for said county,
do hereby certify that the foregoing instrument dated
of March, 1954, together with the foregoing authen-
tication, was filed for record in my office this day
of March 1954, at o ' clock m, and duly recorded
on the day of March A.D. �, in Deed Records of
Brazos County, Texas, Vol. page
Witness my hand and official seal, at my office in Bryan,
Texas , this day of March 1954.
(L. S. ) (Signed) A. B. Syptak
By Mrs. H. Chester Jones, Deputy
The following document is self explanatary in that
it serves to cure the technical defect referred to a
little while ago :
• THE KASKASKIA PROPERTIES, F. B.Clark, Trustee
and
THE RUTH HAINES CLARK SPECIALTY ENTERPiPISES, F. B. Clark,
Proprietor and Trustee
To the Public
STATE OF TEXAS KNOW ALL I-JEN BY THESE PRESEITTS
COUNTY OF BRAZOS
THAT I, F. B. Clark, Trustee and Proprietor of The
Kaskaskia Properties , of College Station, Texas , as of
record in the Brazos County, Texas , Deed records, Vol. 108,
Page 513, and elsewhere; and of The Ruth Haines Clark
Specialty Enterprises , also of College Station, Texas ,
and of record in the Brazos County, Texas, Deed Records ,
Vol. 162, Page 593, do hereby declare thhat through an
oversight no terminal date was indicated for these parti-
cular business organizations. In order to correc-u- this
error, and to overcome any unfortunate consequences of
this oversight the following entry is made, to ivit:
The date of termination of each and both of these
organizations is hereby set out as fifty years from the
date of this instrument, that is to say the 4th day of
• February, 1955, unless in the meantime steps are taken
i
2�3
4
THE MATKETING OF 9ORKS OF ART
by any person, or persons , authorized to act, for the
continuation thereof. The date for the automatic
termination of the above- mentioned is herewith set as
that of the 4th day of February A.D. 2005.
Witness my hand and seal this the 4th day of February,
A. D. 1955.
(Signed) F. B. Clark
STATE OF "'EXA3
COUNTY OF BRAZO3
Before me , P. L. Barron, Jr. , a notary public in
and for Brazos County, Texas this day appeared F. B. Clark,
known to me as the Trustee and Proprietor of The Kas-
kaskia Properties , and of The Ruth Haines Clark Specialty
Enterprises , both of College Station, Texas , and acknow-
ledged to me that he executed the above instrument for
the purposes therein expressed, and that he did it both
individually and in the capacity therein expressed.
Given under my hand and seal of office this 4th day of
February, A. D. 1955•
t (Signed) P. L. Barron, Jr.
Notary Public
STATE OF TEXAS
COUNTY OF BRAZOS
I, A. B. Syptah, County Clark in and for said county,
do hereby certify that the foregoing instrument dated. the
4th day of February, A. D. 1955, togetl,,er with its certi-
fication and authentication was filed for record in
my office the 4th day of February A. D. 1955, at 10:35
o' clock A.';I. and duly recorded on the 4th day of February
A. D. 1955 in Deed Records of Brazos County, in Volume
167, page 63.
Witness my hand and official seal, at my office in
Bryan, Texas , this 4th day of February, A. D. 1955•
(L. S. ) (Signed) A. B. Syptak
Coimty Clcrk, 1113razos County,
Texas
by Mrs. H. Chester Jones, Deputy
THE 1.1ARKETING OF WORKS OF ART
•
One or two further comments are necessary regarding
the nature of the organizations which have been set up
under those documents.
That which has b cn done is to take the law allowing
persons to enter business under an assumed name and supple-
ment it by adding that which amounts to a purpose clause
for a corporation. This modification makes it necessary
that the document be recorded in the deed records , in
addition to the records of persons do:_ng business under
an assumed name.
For the Kaskaskia Properties two other things have
been done, in addition to the correction of the technical
defects which existed in both organizations. One has
been to set apart certain for the special attention
of The Kaskaskia Properties. Furthcrmore that property
• which has been set apart .for The Kaskaskia Properties,
along 1xitll any other to be acquired in the name of that
organization in the future, is to be made use of in
working out a memorial to George Rogers Clark. The kind
of memorial anticipated was and is to make use of funds
available to that organization to meet head on any threat
to our institutions. Much work has been done along this
line, too much to recount here.
There still remains to be done for The Ruth Hain::s
Clark Spcialty Lnterprises the job of setting out for
the records the particular proporty set apart for the: use
of that organization. It will consist mainly of the lot
in Collegc Park on which the log house is located, and of
a contemplated structure which is to serve as tangible
evidence of both a memorial to the late Ruth Haines Clark
and of George Rogers Clark.
225
THE MAR-KETING OF V70RK'' OF ART
There seems no particular reason why these organi--
zations should be considcred anything other than that
which they are assumed to be. But under a real test in
court they might actually be called do facto corporations.
In effect this sort of corporation might be thought of
as analogous to the modern woman - corporations pL!.rc:ld-
and simply - without impediments. That is to say, wo
are in effect attempting to have our business organi-
zations , or personalities , so to speak, keep up :with
the fashions.
Along this line The R.H.C. Specialty -Enterprises ,
if it comes fully into performance as is now in contem-
plation, it will serve as a sort of controlling agency
of any one of a number of activities which full into the
scope of its expressed purposes.
To this end a document has already been worked out,
(W and received the approval of our attorney, as entirely
within its legal rights. It should be noted, however,
that one or two attorneys stalled a little in helping
draw up the document.
As appears on its face, it relates to a project which
has been taken notice of in our effort to fit the operation
of The R.H.C. Specialty Enterprises into the business
world along the line set out in the original controlling
document.
The following is a plan of operation , hieh was made
use of for four months, but for a reason which will be
explained later has been abandoned for the purposes
originally int%nded:
L'.J
• THE MARKETING OF '�;OPLKS OF A:,?,T
STATE OF TEXAS
KNOW ALL MEN BY THESE PRESENTS
COUNTY OF BRAZOS
That in compliance with the provisions of the 57th
legislature and the laws of the State of Texas , the under-
signed makes the following statement and agreement, to Grit:
Doing business in and near College Station, Texas ,
and other parts of the State of Texas, and elsewhere,
under the name of THE A. AND ill. DONUT SHOP.
The names and addresses of the persons for whom the
business is conducted are :
Raymond K. Smith, 2304 Roosevelt, Bryan, Texas
J. H. Becker, Route 1, Box 299,FBryan, Texas
The RHC Specialty Enterprises, . . B. Clark, Proprietor,
Trustee and Owner, absentee owner of the Shop,
no other has any interest in the business.
The ownership of the Shop as such here means that
the F. B. Clark, acting in behalf of The RHC Specialty
Enterprises has under foreclosure proceedings taken over
• some of the assets of that which was formerly known as
The Amnut Shop, and turned over to Messrs. Smith and
Becker the operation of the business there carried on
with additions and subtractions. That is to say The
A. and M. Donut Shop is an enterprise separate and apart
from The RHC Specialty Enterprises awned and operated
by the said Raymond K. Smith, and J. H. Becker under a
contract with F. B. Clark, acting as proprietor and
Trustee of The RHC Specialty Enterprises.
In accordance with the terms of this agreement,
said J. H. Becker will become the active manager and
operator of The A. and M. Donut Shop. In this capacity,
he will purchase and pay for supplies and minor equip-
ment, hire and dispense with employees, look after the
premises, pay all current. utility bills, etc. For doing
this said J. H. Becker is to be allowed up to and including
fifty (50) percent of the net gains , above overhead and
costs.
Among the overhead costs will be included all
current expenses, surh...as but not limited to rent,
insurance (fire and theft) , hired help (not to exceed
25% of gross sales) , interest and depreciation on the
capital values of the equipment (according to customary
practices) and taxes.
r
' l
• Tl_B IMA-METING OF 4ORKS* Or ?ART
If during any .particular month the net gains are
less than $200.00, this amount will b�: allowed to said
J. H. Buckcr as a minimum salary for operation of the
business. But the said minimum is not to be considered
among the overhead costs during periods when the net
income above other over head costs is substantially
above the minimum 'v200.00
The other fifty per cent after the said ovcnc(;ad.
costs will be divided two ways, to wit: 10/ to Raymond
K. Smith and '1-0 ' to The RIiC Specialty Enterprises, 1".
B. Clark, Proprietor.
Said 10 'o of the net gains is allowed to the said
Raymond K. Smith for taking over the general supervision
of the business.
Among his duties will be that of assuring that at
all times someone will be in active operation of the
said Donut Shop in case of incapacity for any reason
of the saiad. H. Becker to be on hand.
That of countersigning all checks drawn by the
said J. H. Becker against any account set up in any
bank in the name of The A. and M. Donut Shop.
• That of depositing to the credit of The RHC Specialty
Enterprises, a special account in the City National Bank,
of Bryan, Texas, any amount of money which should be
credited to that account, and keeping a record th;:reof,
and that of having the books of The A. and Pvt. Donut
Shop audited at least twice a year by a competent accountant
whose interest is separate and apart from that of the
Donut Shop.
It has been ascertained that at this timc; the
equipment located in the premises where the Donut Shop
is now located and operated, namoly at thu North Gatc,
College Station, Texas , is as follows :
1. That property belonging to The RHC Specialty Enterprises
Itemization Agreed Value
2. That belonging to Raymond 1. Smith
Itemization Agreed Value
•
228
• TIE TJARJ:ETIIiG OF 7,7ORKS OF ART
3. That belonging to others
Itemization Agreed Valuos
The convnnants herein contained shall bo binding
on all partios for a period of twonty-five --cars from
the date of the recording of this instrument, after
which time said covenants shall automatically be ex-
tended for successive; periods of 10 years each unless an
instrument duly executed and signed by persons au-ihoriz .d
to act provides for changes in vLhole or in part.
It is understood, however, that in thv event i _re-
concilable differences arise between any of the aartics
hereto, this transaction may be t ;rminated by written
notice given to the other parties , and at that time all
accounts shall be settled by customar;;; methods.
Witness my (our) hands this day of ,
195 , at Bryan, Texas, where this cor_tract is pGr-
0 formable and enforceable.
STATE OF TEXAS
COUNTY OF BRAZOS
BEFORE ME, a notary public, in and for Brazos County,
Toxas, ou this day_ personally appeared , known to
me to be the person whose name is subscribed to the
foregoing instrument, and acknowlcdg; d that he executed
it, along wit.,i the others whose names appear above, for
the purposes and considerations thcroin expressed. Etc. ,
Etc. , Etc.
2 2"/
• THE 11 APXETING OF : Gi S OF ART
Chapter XVII
ULTIIIATE OBJECTIVES
This completes the documents for Th:: H.H. C. Specialty
Enterprises anti its concomitants , _s far as they have
bccn ca ricd.
Several additional st-_tem;:nts nc;c:d- to be made,
however, to show the full import of chc ultimate ob-
jectivcs of this coiabination and cross currents of
human rcic tio-laships. They are (1) Thc: adayptcabi.lit--- of
the organizational setup to thc• original. objective]
(2) The simplified nature of the accounting proeedurc
of the dead organization, (3) The re--enforcc.m:.nt here
provided for the objective of The .Kaskaskia Propertics.
With regard to the:; first of these - the dcvclopmcnt
from an idea which was taking form in the "glowing
• intellect of Mrs. Huth H. Clark shortly before she
passed away" , as the; organization gro�:is the hop:; is that
it will take on an increasing numb:;r of worthy activities
which arc meritorious in their inception. J-I(. have here
that which amounts to a new departure in the purchase and
sale of goods and services belonging under the heading
of the fine arts. As was montioncd in Chanter IX of this
study, sae are now wr :stling with the perplcxitics of
one; of these. projects with the outcome still in the
balance.
The need of thb simplification of the accounting
methods for the head organization is readily apparent
from the way this business project has been handled
up until this time.
Reference is, of course:, to The A. and M. Donut
Shop. The circumstances surrounding The A. and M.
Donut Shop wcre told in Chapter IX of this study.
A full set of books were kept by a Certified Public
Accountant during the first four months of the operation
• THE MARKETING OF `;JO!,KS OF ART
of the Donut Shop.
It should be added here th t the co=itrollir_•g docu-
ment, shovin above, was not actually recorded, so as
better to handle the affairs of -'hc business if fotuid
best to close it out for any reason..
At the end of the four months period of operation
thy; accoizitant turned the books over to us wit l- the
following summaries :
J. H. Becker, the Manager Operator, drove
for himself $641-11.00
Raymond K. Smith, the Administrative
Assistant, drew for. himself 75.00
Payment to the U.S. Gov. on social
security 65.10
Charges for the services of the
acco unto_nt 60.00
84(T 10
Net gains above overhead costs ';-5.00
• Difference ��470,
In the process of setting the; thing up th<: folloV:in-
outlays were made by us :
Advance to Pill against a domestic
air conditioning unit never
delivered. 300.00
Attorney' s fees and court costs 243.00
Dismantling and storage (J. B. Beard) 218. 50
Rent for site of Donut Shop 300.00
-0ismanteling assistance to Beard (Becker) 177.30
Advances to Becker (working capital) 250.00
Advances to Ray Smith (working capital) 1,150.00
Unsecured loan to Ray Smith 150.00
Ilatcrest on $5, 500 note: at City Nat Bank* 1301.37
Advertising and a f ew oth(-.r incidentals `%.00
2,`333•17
Note at the First State Bank** (Approx. ) 1,000.00
3,933.17
*Thc bakery equipment is held in storage �;�ith the
hope that sometime it will sell for enough to pa;j off
this note.
• **The $3, 500 notes paid by Becker (see below) for
the Donut Shop is held by the First State Bank which will
apply any plyments made on those -otes to that account
till extinguished.
231
• THE MARKETING OF WOJ-T.S OF :;I:T
At the end of the four month period The Donut Shop
v,as sold to Becker for seven $500 notes, bearing 6%
intcrLst annually, payable serially on or before the
first day of January after d_.te. Interest on unpaid
balances will be duc each six months. Onc of the 500
notes eras endorsed over to Pray Smith for his interest
in the Donut Shop, Smith in turn jndcrscd this note
back to us as a down payment of a $i, 500 lot in The Knoll.
We submit that values such as thoso represcntod in
the above tabulations arc not well adapted to double
entry bookkcoping. It is true that all bookkeeping values
are to some extent only instantaneous. The phenomenon
of change exists at all times, and a balance sheet is
supposed to represent values as they existed at a parti-
cular time. But the values presented in these figUXCs
• embody in thcrosclves the feeling of change. It amounts
to the presentation in accounting of the artistic con-
cept of motion - or to be mor:: picturesque - that :which
artist; speak of as dynamic symmetry.
What then can be said of tho probability of success
of an effort such as this, one which, if it eoin(;s to its
own will lead into (1) a complete; revolution of the
bread-making business, (2) A complete modification of
the plan of fertilizing and growing of farm crops - that
plan which is referred to as organic farming, (-) a
better correlation of sugar, -carbohydrates , proteids, and
fats in prepared meals so that there may be an easy
solution of the proper balance between the food intake
and any particular person' s digestive apparatus?
The prospects may not be as bad as they look for
the following reasons :
1. During the first two months of operation the Donut
Shop showed a loss of something like �,700. But dur.-"ng
the next two months this loss was corked off and in
the end there was a net gain of $45. That is to say
2 �
THE MMKETING OF ..TOI KS OF A::_'
that at the end of the: period it eras showing a net
monthly gain above overhead. of more than $300.
During the mid-winter the donut business is at its
peak of performance. It has , trir_efore, been set on
its way toward a successful busi.necs.
2. Besides we hold in storage the equipment for a com-
plete bak-ely. The best way to tie that valuable equip-
ment in with the enterprise as now in opera-.tion presents
a challenge. But to make available bread that according
to our information is fit to eat it will need to be
prepared somewhere. And we have at our service two young,
but well-trained and enthusiastic bakers. If these two
young men prove their mettle and Measure up to the
opportunities which have been made possible for thew
in this venture, the world belon-gs to then.
As stated previously when we set up The R.H.C.
Specialty Enterprises nothing; so tremendous as that ';i!,ich
is here contemplated was even remotely thought of.
But since I had set the thing up v,:!ith this sort of thing
in mind I should have been a cad if I had not dared to
undertake the very first sort of thing of the nature
I was looking for that made its appearance.
Very little needs to be said as to how all this
ties in with the stated objective of The Kaskaskia
Properties - that of meeting headon any threat to our
institutions. To be sure the word institutions when
used in that document related primarily to social insti-
tutions. But without a healthy body of citizens none
of our institutions arc safe.
Breakdown of the Purposes
Enough attention, we feel, has been paid already
to each of the purposes of the organization h.--re wonted
233
• THE, MARKETING OF uVORTrS OF Al T
out except two. They are the last two to be mentioned.
It mar, be somewhat daring to say chat the economics
of this project is to be that of attempting to capture
some of the ultimate earnings of 1_uidisc,:,vered artists
of exceptional ability and make them available for t1_c
purpose of stimulating genuine interest in serious artis-
tic endeavor. i'hat is to say some explanation needs to
be ;jade Lierc lest it be thought th--t we have in mina the
purchasing of works of art with mcrely a speculative
motive in mind.
There is probably no other economic good wherein
the phenomenon of speculative values is more impressive.
In proof of this refere back to only a few purchasos
made by the late A. C. Barnes. A person who has gainc;d
a reputation for understanding good oil paintings ma-,x,T even
• create the speculative values of the painting which he
purchases. Witness, for instance, the story of Soutine,
in Paris. It is safe to say, therefore, as the markets
are now in operation, there is no other economic good.
whichcontains a greater speculative value.
It so happens , however, that our interest here
is primarily in the economic welfare of the creators
of the objects of purchases which have revealed such
impressive future values. We do not have in mind doing
anything in particular which will forestall the oppor-
tunity of- the discoverers of rare, and unnoticed objects
of art which carry within themselves great value over
and above what they cost originally. Our effort is that
of seeing to it that if possible somehow the creators
of those objects of great value be given an opportunity
to share in those values.
A good illustration of our point of view appears
• in connection with the offering of prizes for students
who are registered for courses in art in colleges.
234
• TiiE P,ZAiKLTIT�ii7 OF �aOILE 0;+ ART
Take as an illustration an attempt uh.ich has already
been made by the sponsor of The �_?.H.C. Specialty -a"%"ztcr-
prises.
During the last semester, (i9-55) .we offered EXce
prizes of `W1,25 each .for the landscape design. for the
development of approximately 240 acres of land at Coll egc
Station, Texas. There were thirty students in a class
under Mr. Melvin Rotsch, a professor in the DepartEloiat
of Architecture. He divided the class into throe ;rou -,s
of ter_ each. At the same time he divided the area to
be developed into three parts. Each of the three grou-ps
of ten students competed for the first prize of '25 for
the best design applicable to the areas to be developed
divided three ways. As a result we obtained for $7 5
landscape plans suited to the development of those
areas which would easily have cost not less than $1,500
• secured by any other plan..
We gained, if the occasion arrives when we need to
make use of those designs the difference between the V5
and what the landscape designs would have cost if we had
employed a landscape architect for the purpose. The
students gained in three ways : They got a great d.cal
more out of the course of study than they could possibly
have gotten by use of imaginary projects. The prize
winners picked up an extra 25 each, and they will have
something to show which will be valuable to them the
rest of their lives,'--if they follow the profession of
landscape architecture.
Besides we have here a suggestion of what is meant
in the last subdivision of the purposes of The R.H.C.
Specialty Enterprises, as stated in the document - "If
successful, the home museum, flanking the log house in
College Park, will serve as a point of contact with the
public. Persons in doubt may here find the answer to the
235
• THE MA''LKETING OF 7ORKS OF APT
question as to ghat is good art, and thus reassure
themselves in making purchases. ''
There is no better answor to what is good art in
connection with the development of real estate projects
than that furnished by competent landscape architects.
In the instance referred to above we were given the
opportunity of the choice of ten different plans, any
one of which could have.; been made use of. The suluction
of that which was considered the best of the ten cor-
tainly served as a rc;assurance to those of us who want
the answer to the question of good art for use in roal
estate projects.
By offering prizes to students, and for that matter
other groups interested in the study of the fine arts,
we hope to be able to build up a file which can bo used
to reassure ourselves, as well as anyono else who may
need our assistance, is finding the answer to the question
of what is good art before making their purchases.
We have here , hov-icver, th, suggestion of another
matter which will require our attention shortly - in the
next charter - that of the exploratory approach and
tapping the market for works of art.
The Function of the Home Museum
The function of the home museum is fairly well
stated in tho notations under tho cut. But a few things
need to be added by way of fuller explanation.
The utility room is expected to serve, among other
things, as a sort of experimental laboratory, for the
testing of products before giving final endorsement to
them. Take, as an illustration, the use of the: oven,
and other portions of the bakery equipment, eithQr that
• equipment, or othors better suited to our purposes ac-
quired in exchange for what we have, could be set up
236
THE IV kRKE1'INC OF vG"ii 01 ART
in the utility room. Here the products would be inspected
by trusted associates to assure that that which is put
on the market measures up -to the high standards necessary
for products of this kind.
Although the second floor is set aside for the
setting up of display cases of many things already in our
possession, it is hoped that enough space will be left
for the display of many other things of artistic interest.
The third floor will be an artist' s studio. This
artist' s studio will be ideal for portrait painting.
Portrait painters will be invited to make use of this
studio without charge, except that they will be expected
to paint two portraits, one for the client and the other
for the house. The one painted for the client will be
expected to cater to the prejudices of the customer. The
one for the house will be expected to be done as the artist
`, feels it should be done. The portrait done for the house ,
will, under the agreement belong to The R.H.C. Specialty
Enterprises , the organization under which the memorial
is being constructed.
The inspiration of this plan of action is a story
of the painting, by Leonardo da Vinci , of the portrait
of Mona Lisa. It is said that the husband of that famous
lady refused to accept and pay for the picture because
he did not like the funny expression on her face. In
so many words the plan of action here made use of amounts
to saying: "Flatter your client , if Iie wants to be
i
flattered, as most of them will, but leave your Dona
Lisas with us".
Does it need to be said, furthermore, that the
object here is in line with .the one which sets itself
up as that of attempting to capture some of the future
values of the products which result from the handiwork
of fine artists?
237
THE MARKETING OF IORKS OF ART
Something should be said about the structure as a
whole. Inside there is supposed to be a home elevator
for use in going from the lower floor to the second
floor. On the outside will be stairways for going up
and down when the elevator is not in operation.
In working out the design for the outside stairways
the sponsor of this project was at the same time indulging
a childhood fancy - that of being able to play on the
roof of the house in safety - and working out a new
departure in providing living areas for domestic struc-
tures. It is, so-to-speak somewhat ultramodern in that
it is built in such a manner as to include the area
covered by the roofs as part of the living area of the
structure. It may be going. Frank Lloyd Wright one better.
The Headquarters
L In line with the A. C. Barnes Foundation, the model
fir► on which our project is built, under the shadow of Charles
i+ourier' s influence, we never expect to have a boss. In
the language of Barnes "we have a co.,.imon respect for
each and every associate. Each participant will be
expected to evolve his own personality, and his own
method of doing any particular job in a way that fits
into the common needs" .
But there has to be something in the nature of
headquarters for the coordination of the efforts of those
persons associated with The R.H.C. Specialty Enterprises,
and the other enterprises ra:"_iating from the sponsor
of the activities.
The building constructed as a home museum, and as
a memorial to the late Ruth Haines Clark, it is hoped,
will adequately serve as headquarters likewise for re-
lated projects.
238
THE MARKETING OF WORKS OF ART
Chapter XVIII
EXPLOR_,TORY ACTIVITIES LOOKING FOR THE DE';ZAND FOR
WORKS OF ART
Before the dawn of the twentieth century $35,000
was considered a fantastic price to pay for a painting.
During the time of Gainsborough a painting was sold at
auction for $35,000. It was the occasion of much comment.
As far as we can ascertain the highest price for
which any painting had been sold before the Duveen story
was that paid for Jean Greuze ' s "The Young Girl and the
Lamb" , which, as we have seen was said to have sold at
public auction in Paris in the year 1865, for 1,000,200
francs - approximately $200,000. Duveen made a complete
change in that situation. We have shown that by making,
a list of practically all of the paintings which he sold
• for $100,000 and better. There was one cxcepti.on to the
minimum of $100,000. That was John Hoppner' s "Lady
Louise Mariners" , which was sold to Duveen, at a London
Auction, for $70,250. The reason for the exception, of
. course, was that this purchase marked the beginning of
the Duveen episode.
The Duveen story is well told by S. N. Bchrman' s
Duveen (random House) . That which Duveen accomplished
is almost exactly illustrative of what we mean by the
heading; of this chapter. He made use of the exploratory
approach looking for the demand for works of art.
After many months study of this subject we have
been unable to decide clearly a-laat it is that gives one
such great satisfaction in becoming the o%inur of a work
of art - especially an oil painting, be it a landscape
or a portrait. At any rate that inner feeling of satis-
faction has somehow to be arousod before one can be
influenced to pay a 'Large sum for a picture. Duvocn
239
THE MARKETING- OF WORKS OF ART
possessed the .faculty of doing just that among the
American millionaires. As a result during the approxi-
mately forty years of his merchandising activity, he
revolutionized the feeling toward works of art in the
United States. The; Duveen approach is well illustrated.
by the: following quotation from Borhman' s Duvccn:
"When the twentieth century began, the American
millionaires were collecting mainly Barbizons,
or "Si,;rcet French" pictures, and English ''Story''
pictures. They owned the original of the hosa
Bonheur prints that one can remember from the par-
lors of one' s youth - pastoral scones, with
groups of morose cattle. Those pictures are noc:
consigned to the basements of the few big private
houses that still exist, or the basements of
museums that no longer have the effrontery to hang
them. Troyons, Zicros , Mcissoniers , Bougucreaus ,
Fromontins , and Henners crowded the interstices
of the mother-of-pearl grandeur of the living
rooms of the American rich. And their owners
dickered among thcroscivos for them. When Charles
Yerkes, the Chicago traction magnate, died in
1905, Frederick Lewis Allen says , in The Lords
of Croation, "his canvas by Troyor_ ' Coming from
the Markct' , had already appreciated forty thousand
dollars in value since its purchase" . Duveen
changed all that. He made the B<arbisons practically
worthless by beguiling their luckless owners
into longing to possess earlier masterpieces,
which no had begun buying before; most of the
American clients had so much as heard of the; artists'
names. Duveen made the names familiar, and com-
pelled a reverence for them because he extracted
such overwhelming prices for them. Of the Bar-
bizon school, only Corot and Millet now have any
financial rating, and that has greatly declined.
A Corot that in its day brought fifty thousand
dollars can be bought now for ten or fifteen thousand,
and Millet is even worse off.
Although the French painter Bouguereau represented
the kind of art that Duveen was eager to displace,
he was flexible enough to make use of him in order
to bring the education of the Duveen clientelc
up to his level. A highly visible nude by the
• Frcnch master was used by Duveen as an infinitely
240
TI?E MARKETING OF WORKS OF ART
renewable bait to bring th;: customers who suc-
cessively own. d it sensibly to rest in the fields
in ;lrhich Duvecn specialized. The Bouguereau
travelled to and from Duvecn' s, serving - as a
silent emissary - to start many collections.
Clients enrolled in Duveen' s course of study
would buy the Bouguereau, stare at it for some
time:, got faintly tired of it, and then, as they
heard of rarer -rid subtler and more expensive
works, grow rather ashamed of it. Thoy would send
it back, and Duvecn would replace it with some-
thing a little more rcfincd. Back and forth the
Bouguereau ;Tent. Sometimes Duvecn amused himscolf
by using it for a different purpose - to cure the
potential customers who had succumbed to the virus
of the Ultramodern. Some collectors who had
started with painters Like Picasso and Braque grow
hungry for flesh and blood curves after - whilc,
and presently found themselves with the travelling
Bouguereau. '�uveen sent it to them for a breather,
and afterwards they went the way of thy: group
that had started 1,iith Bouguereau. "
(pages 33-35)
• Almost an exact counterpart to the Duveen story is
that of Martin Lowitz, explained in Chaptcr XIV. That
which Duvecn accrmplishcd was to awaken the de;sires of
the American millionaires for particular works of art.
What Lowitz did c,as to awaken the desires among hotel
owners for works of art in general. The logical conse-
quence of the first carried as a foregone conclusion that
the millionaires would fall for works of art of accepted
merit by artists whose reputation had already been es-
tablished - in the main, of course, paintings by the
"Old. Masters". By the same token, if we may, say it
that way, Lowitz was almost forced to hunt out struggling
artists of ability whose reputation was in the making.
These two stories, however, bring us logically to
the subject to be taken up next - that of demand strata
as applicable to works of art.
Demand Strata as Applicable to Works of Art
• Once the phenomenon of demand strata is brought to
one's attention it is not hard to visualize. A simple
241
THE MJI -PaETI ?G OF WORKS OF ART
illustration is apparent in the poultry market. The
highest prico, for instance, that a young cockerel
might sell for is somet_iing like: $75.00. This may be
thought of as a top price for a ch-ickcr_, much as �1, 500,000
is thought of as the top price for a'i oil painting.
Other spceime:hs of the pedigrc,.d li-ae of chickon woto.ld
not expect to bring so much. oomcthing like tcn o32
fifteen dollars a bird might be a sort of represcnt .tivc
price for podigreod cockerels. In this pcdigrecd cate-
gory, howcvcr, vie find a price range adc.pt�d to farLcy
specimens of the poultry line of economic goods. The
range of prices here, on a much lower scale is probably
not much narro,,i�_r than is the case with that which may
be thought of as the fancy line of works of art.
At the bottom of the poultry business is the utility
line of chickens. The top price for cockerels in this
lowest stratum could hardly be much more than five or
six. dollars.
The prices for specimens of poultry in the lowest
stratum are almost uniform, depending mostly on weight
and ale. The same thing may be said for works of art
falling in the lowest stratum. As we have seen, a sort
of representative price here is �17. 50. But the prices
do vary somewhat, depending mostly on the size of the
painting. There is nothing in this lowest stratum to
reflect the individuality of the artist.
Now between the upper and lower strata of poultry
the owners are always watching for evidences of superiority
that is, the intelligent owners who understand the adapta-
tion of their breeding processes to the poultry market.
In rare instances they may find specimens which show
evidences of belonging in the fancy bracket. Intelligent
treatment of their flock would result in selecting out
these superior specimens so as to bring it about if
Possible for them to pass up into the fancy stratum.
242
• THE U.=TING OF WORKS OF ART
Prices of birds like this vrould naturally be somewhat
higher than for the general run of the flock. But not
until they qualify as belonging in the upper bracket
would they expect to bring anything even approximating
the price to be expected after the;; have attained to
the higher stratum.
Similarly se for works of art. Persons wise to the
situation are always watching for specimens of works of
art which are superior to the common run of the loti•rer
brackets. As soon as one of these is discovered by the
right person to pass judgment on such things as this ,
there is usually a quick transition into the fancy line
of works of art.
In the meantime, representatives of this in--between
stratum, who have reason to suppose that they could attain
to the upper stratum if once they could become recognized
aare not going to sell many of their paintings for any
$17. 50. It is here that special attention needs to be
paid to the marketing of works of art in the light of the
economic concept of demand strata.
But for there to be any market at all for poultry
the specimens offered have to be good healthy birds.
Similarly so for works of art. For there to be any real
market for works of art it is necessary that the objects
offered for sale qualify as reasonably good paintings. It
is unquestionably true that "if you like it, who else cares?"
But who wants almost everybody saying behind our backs "i7hat
under the heavens does he see in that painting to like?"
There is unquestionably such a thing as good taste in
the selection of anything at all that pretends to pose
as a work of art. Even to qualify as belonging in the
lowest stratum, prospective buyers with discretion are
• almost certainly going to insist that the purchases which
they make conform to someone else ' s decision, whose
judgment they respect; as to whether or not any particular
2z!3
THE MARKETING OF WORKS OF ART
• work of art which attracts their attention measures up
to certain established standards of good taste.
Sir Walter Armstrong stated what we have. in mind
quite well, we feel, when he said that tl_ere are many
artists who can reproduce beauty. Reproduction of beauty
should at the very minimum be expected of a painting
for it to qualify in the lowest strattim of works of art
accepted for being offered on the market.
A great artist, however, does more than reproduce::
beauty. As Sir Walter said of Gainsborough, he creates
beauty. It is the presence of the vivifying touch that
marks the thing that is striking in a work o- art. It
is the existence of the vivifying element in a cork of
art which makes it stand out as something to cause tho
feeling of the pride of possession_ on the part of its
otaner. If it has that vivifying quality don' t fool
yourself, more than one person_ is going to agree that
it is something to be proud of.
Tapping the IJlarket for Works of Art
V7e feel that the description of the work of Joseph
Duveen, and of Martin Lowitz, tells pretty well vhat is
meant by tapping; the market for works of art. Not a
great deal more, therefore, needs to be said about this
subject.
Yale have left out, however, the great body of struggling
artists who either -cannot afford to create for 317. 50
works of art which they are proud enough. to label their
own work, or are unwilling to allow their personalities
to be surfeited in the volume of sales characterized
by the Loc,itz treatment.
It should be said here, however, that the Lovitz
• treatment of the problem of marketing such things has
244-
THE MA ,1KETING OF -;0 d1 3 OF ART
its merits. It, to say the least, provides an escape
from the biting pangs of hunger for curtain artists who
h-ave not yet established thomselves as bcloi,.Sir.g in tine
upper stratum - those whoni t,�rc have labeled as creators
of the fancy line of the p-f,.rticular ty c of economic
goods.
There is one thing about thi: salc of their productsD
in this lover stratum vrhich is favorab,_c; rather than
unfavorable to the exponents of the graphic arts. Salc
of their products in the lower stratum in no :ay tc.ids
to bounce back on them adversely. Not so far- certain of
the other fine arts. A singer, for instance, ;ho has
made his reputation as an entertainer in a night club,
could hardly, under any conditions qualify as a mcmber of
singers in grand opera. +ntertainurs of this type tend
to become labeled for life if they become established as
functioning in any particular economic group.
Paintings , on the; other hand, sold in the lo.-;ur
bracket ;night serve as an opening v:edgo for an artist who
works tediously and patiently on the products YT'aich
result from his creative effort. Instead o-'.' leaving ono
of his pieces with a jo.rcler in paymcent fora Latch-
repair bill, he might reluctantly allow once or tao to
float out into the common stream. If it possesses the
vivifying element which charactorizes greatness in the
field of graphic arts, some appreciative collector may
happen to sce it. °:hen he does , and the fact becomes
kno�vr_, no longer will that particular individual live
in a garret.
There is one thing uppermost regarding tappi.ag the
market for the creative work of graphic artists. This
type of economic good is not adapted to advertisi.7g.
• An artist who attempts to advertise his own paintings
by the vcry act itself makes himself the laughing stock
of the trade. Someone else, other than he himself and
224-5
THE MARKETING OF . 02KS OF ART
his known friends are forced to takc notice of the
merits of what he is doi=ig.
The main thing to do, therefore , is for someone
else - tho respected art critic - to be crorked into thc•
marketing; process of v,orks of art in such a wo3, ^s to
give the outsiders reassurance in the making of ticir
purchases. We have already given attention to this sub-
ject in Chapter XII, and elsowhere.
In describing thG attitude of cultured persons to
works of art, Sir Joshua Reynolds has the; following to
say. There are four classes of people ; namely, tho ignora-
mus, the connoisseur, the art critic, and the creativ%-
artist. He adds that it is comparatively easy for one
to qualify as a connoisseur. But to qualify as a respected
art critic is something olsc again. That which the creative
• artists need more than anything else ismore connoisseurs.
It takes persons like this -- persons who understand
enough about art as such to know their own limitations
to put unqualified pretensos of art critics in their
places.
•
246
THE MARKETING OF HORK.S OF .ART
• Chapter XIX
�IOtKS 0 ' ART AT THE SOURCE
THE PRICING O
No one seems to have any idea what a reasonabl;-
good painting should sell for if it has been don;: by
an unknown artist.
The studios thus far made have rcvcalod two :Strata
of demand. The work done by Duveen amounts to that of
tapping the market for works of well known artists whose
reputation had already bcun established b�_forc even
Duveen made his appearance. Each painting sold by Dvvicen
was separated out from all the rest. More c:as no possi-
bility of duplication of either the ;cork itself, or of
any others by the same artist. The most that could be
expected was and is that someone might more or less
accidently uncover ont- which had been hidden away Some-
• where.
Discoveries of works of art such as this, w.acn sub-
stantiated as authoritative, net handsome returns. Note
the instance of the "Benois madonna" by Lenardo da Vinci,
The reason for the exceptionally High price: that will
be liaid for new discoveries of works of well known artists
is not far to seek.
Even though the painting itself may not be exceptionally
beautiful, the rarity of the -thing, and the addition of
just one more painting by ^n artist no to-tiger alive
may result in a pri-ce apparently completely out of lime
with any logical plan of coordination of the price with
the beauty of the object sold.
In general, hovievcr, we feel that the reader will
agree with us that there is usually a quality in trio .corks
of art which have sold at the Highest prices which;. does
. not exist elsewhere. Mliether or not there can be any
plan of gradation of quality with the price is, hovruv:::r,
a matter of some doubt.
247
• 00RnTHE MARKETING rS OF ART
At any rate, th(- pricing process of works of ;art
done by living artists is a subjc;ct ;ntirely d.iffcrcnt
from that of arriving at a price for a piece done by an
Old Master.
The work done; by Mart-i-n Lowitz, rc;fcrrcd to a
pages back, may be the only aggressive attempt to .-iork
at the markcti_!g of works of art merely as such. T;:Lc
hotel operators who buy paintings from 1,1artln Lowitz,
are thinking, first and foremost, of objects of beaut-
which will decorate the interiors of their hotels. Morc
pride of possession of the separate works of art thus
secured is almost non-existent. As a conscauenec,
price paid for one of the paintings secured from Martin
Lowitz, represcnts a sort of minimum for i7ihich a p.-J-nti ig
without any thought of its particular merits may sc;ll.
That is to say, there appears to be an almost ii117;ttiab:_e
• demand for works of art m�rc:ly as suc:l at a Pric. of a_,(;-und
$17.50.
We lave, th1 ,reforc, thc.t which may be thought of
as fancy demand represented by the Duvicen oxperience.
That is , of course, the very top stratum of demand for
works of art. The so-called utilit�r dcmaad stratum
makes its appearance in connection wit}.i the Martin Lowitz
experience. Between the two is logically a great stratus
of untapped demand for corks of art. It is in coiriection
with this great middle: stratum of de;land that tic chaotic
pricing of works of- 'art at their source is militating both
against the artists and the ones who would benefit by
the possession of works of creative artists.
When the thought of th.c particular merits of any
work of art comas up for considorati.on, are forced
to ask the aucstion as to 7;hat - s a reaso_-r ble pricc to
• pa-, for a work of art as such?
248
THE MARKETING OF 00523 OF A tT
Although v17. 50 may not by such to pay for a painting
from the standpoint of th, creative artist, yet even at
that price the ordinary home ownar could not afford to.
own many original paintings. The problem of the adaptation
of prices of works of art to those persons who really
should have them for a full enjoymc;nt of their homes has
always to be considered when studying the problem of :chat
is a reasonable price to pay for an acceptable painting.
tidhethcr we like it or not, unless the pricing process
finds an agreeable acceptance on the part of v,rhat may be
thought of as ordinary home ouners, the solution of our
problem is not at hard.
The problem of what a reasonably good painting should
sell for is thus in fact twofold. It nccds attention from
the standpoints both of the buyers and sellers. Apparent-
ly up until now very little attention has been paid
critically to either side of the question. The whole
thing has been treated in a sort of hit and miss fashion
that is neither complimentary to the sellers nor to the
buyers. That which needs to be done , according to our
opinion, is somewhat analogous to what Duvccn did for
the American millionaires. ! Aggressive action needs to be
taken for the purpose of acquainting ordinary home owners
with what it means to make use of beautiful paintings in
their homes , as well as other decorative pieces. In
other words , home owners reed to be made art conscious in
a manner adapted to their pocket books.
Duvoen worked out his problem by setting himself
up as an intermediary between an available supply of Old
Masters and the American millionaires. The ownors of those
paintings were reluctantly willing to part with them
because of drains on their resources attributable to the
first World War. Except for the after effects of that
war it is quite possible that Duveen could not have put
249
THE MARKETING OF WOYfRS OF ART
over his project however sensational the prices were which
he obtained for the works of art. Be that as it may, he
accomplished a remarkable feat in marketing works of art
and set an example for a line of procedure which might be
made use of on a much less ambitious plane.
It is with the work of Duveen in mind that -the
author is suggesting an attempt to make use of that which
we Have labeled the Duveen approach to the marketing of
works of art on the less ambitious plane. It is just
this that we have in mind in suggesting exhibits of
creative artists whose competency as fine artists can be
vouched for. The exhibiting artists should keep in mind.
the adaptation of the price~ which they have set for the
jobs that they do to the purchasing power of ordinary
home owners.
In suggesting these exhibits, the author has in mind
overcoming three main obstacles which militate constantly
against the sale of the products of creative pictorial
artists.
One of these is the depressing effect of competing
for prizes in art exhibits. The very fact that one is
offered a position in exhibits such as these is supposed,
in itself, to qualify that person as a fine artist. The reason
for saying this is not far to seek. Only the judgment of
persons has been used whose qualifications are such as to
leave no question as to their ability to select exhibits
strictly in the category of fine arts.
In the second place, the extent to which an effort
such as this succeeds , it will reduce to the very mini-
mum the expense to the artist of having a place of reference
as an outlet for his or her artistic effort. It may
become necessary at some later date for the organization
sponsoring this effort to attach a nominal fee for in-
clusion in that which may develop into a catalogue for
the work of creative artists. Such as this, however,
250
THE ",MARKETING OF W01 KS OF ART
•
cannot happen till the experiment has proved itself as
a financially sound expedient.
In the third place, the intention has to be to avoid
anything which even approximates the commercialization
of the work of the fine artists. That to be offered
through such exhibits has to be strictly in line with
the impulses and motives of the fine artists. Thus there
may be provided an outlet for products which have repeat-
edly shown themselves of much greater value than their
costs to start with. At the same time the exhibits are
hoped to be set up in such a manner as to give opportunity
to obtain something as necessary to happiness as even the
nourishment of ores bodies.
Everything about Mr. Thomas Merrell' s work is
completely applicable to what the author is attempting
• to do. We have, therefore, invited him to participate
intimately with our efforts.
•
251
THE MARKETING OF WORKS OF ART
• Chapter XX
QUESTIONS WHICH HAVE BEFTN? SUBMITTED TO THE AUTHOR AND HIS
ANSWERS TO THEM
It requires little in the way of explanation of the
contents of this concluding chapter of this study of
The Marketing of Works of Art. It does happen that the
use of the questions developed almost spontaneously.
That is to say, when they were asked, they were not
asked with any thought by tYLe ones asking them that they
would be made a part of the study. The very fact that
they were asked with an apparent genuine interest in
finding answers to them that made sense adds greatly
to their merit here.
The subject-matter contained in the questions asked
was so nearly completely in line with the spirit of the
study which we were making that we could not refrain from
embodying them in the context. Our feeling is that they
add a finishing touch so as to round out what we have
done more effectively than could otherwise be worked out.
Lit*
252
THE MARKETINIG OF '�-ORKS OF ART
• I
Miss Maxine Yalovitz, a portrait painter of Atlanta,
Georgia, January 19, 1956
1. Why don' t artists operate on the s-me basis as other
professionals, (such as doctors and du-nti.sts) with fees,
salaries, etc. , established for different types of work?
Answer:
For the simple reason that fine artists do not operate
that way. Theis individualism prevents it. It is entirely
possible for them, if they desire to do so, to organize
themselves into separate groups, and under statutory law,
set up terms and. conditions for licensing their members
to do special kinds of work, and charge accordingly.
For instance, there might be the licensed portrait painters
of America, or the licensed landscape painters of Au,.crica,
etc. , but they would in effect return to the method of
operation before the dawn of the modern era, when all
artists were in effect commercial artists. Incidentally
the architects have already done this. As I understand
it, however, they have done it on a strictly commercial
basis.
2. Why don' t more retail stores , such as department
• stores, and furniture stores carry original works of
art for resale (exclusive stores such as Neiman-Marcus,
Lord & Taylor, etc. , )?
Answer:
Those which have tried it have soon found that department
becomes overloaded with a dead inventory. It takes a
peculiar type of salesmanship to make effective the
marketing of works of art by unknown artists. As a rule
established stores simply do not have what it takes.
Sears, Roebuck and Company tried it, but apparently with
very little success.
3. Why aren' t consumers interested in purchasing originals
rather than reproductions, and why are they ,willing to pay
much more for an elaborate frame than the picture?
Answer:
The word consumer here is used rather loosely. It is
the consumers, if you can think of an owner of a work
of art as a consumer, who pay the fantastically high
prices for originals of the old masters. 141y feeling is
that the low income persons do not feel that they qualify
for the ownership of original works of art. At lc_;st
subconsciously they have the feeling that a really worth
while original should cost more than they can afford to
pay. A good looking frame, in their imagination, cat:;rs
253
• THE MARKETING OF 111ORKS OF ART
to their pride of possession, and gives them the feeling
of possession of the real thing.
4. How can the individual artist make the public more
art conscious?
Answer:
This is much more than is to be expected of an individual
artist. That is the reason why we have art associat'_ons,
art gallaries, and all of their concomitants.
5. Can an artist successfully develop along fine art
lines and at the same time pursue a commercial career?
Answer:
This subject is given considerable attention in my study
of The marketing of 'Uorks of Art. My conclusion is that
these two kinds of human boings simply de not run togcthcr.
When a •fine artist does a piece of commercial work, he
usually does it with his tongue in his cheek. Portrait
painters whom I have known invariably paint two pictures,
one for the client, and the other for their o,= use:. A
big point is made of this in my study.
• 6. Can an artist borrow from masterpieces without fc;cling
conscience-striken?
Answer:
I doubt that he can. Besides, I doubt that a genuine
fine artist would desire to do it. Guinsborough, for
instance, had an almost worshipful respect for Van Dyck,
but I doubt that you can find any evidonce of the Van
Dyck style of painting in any of G^insborough's paintings.
�. Since art is such a highly personal and subjective
thing, ho,,i oan any standards be set which will guide the
masses of people to a bctter understanding?
Answer:
This subject is -given much attention in my study. lily
illustration of the-way Duveen op(I-ratod is most appropos.
.! Refer back to the first part of Chaptor XVIt
254
THE MAPY..ETI=IG OF WORKS OF ART
II.
Comments by Mr. Gillis King, 706 Park Place, Austin
Texas. April 20, 1956
1. On page 42 ( rough manuscript ) you write; "Most
trained architects usually qualify as competent interior
decorators. " My experience is that, far from being cogni-
zant of the problems of interior design, the average: and
some of the best architects fail to provide plans that
even allow for intelligent furniture arrangement. From
the standpoint of the people who work in schools , also,
the architects fail to project their minds far enough into
interior usc. I could elaborate on this subject at some
length. I have also discussed it with Miss Coulter and
she agrees with me. If you would change the; word "trained"
to "capable" lots of heads would roll but you would be
closer to the truth. Please note that there is more th.al
a snob distinction between the words "decorator" and
"designer". An interior dosigner should work with the
architect not only on interior architectural detail but,
along with the client, plan for use and furnishing. It
is from this point on that the ensemble is to be considered
as a picture.
Answer:
I feel especially grateful for your comment _regarding
the competency of "trained" architects in the field of
interior dcsign and interior decoration. I shall forth-
with correct my language there; so as to make it read
"capable" instead of "trained" . Certainly a capable
architect should qualify in the field of interior design.,
and possess above the average ability in interior decoration.
If not, he should recognize his own limitations , and knola
enough to employ competent outside counsel.
2. There is one: place whore I wounder if you have used
the right analogy: food as a fine art. Is not the
dietician the scientist and the cook for the gourmet,
the artist? I do not bcliuve he has more than the ele-
mentary concern for food value ; the thrill to the palatto
is almost his sole concc;rn. I expect you here to refer
me to my statement that to be artistic, interior design
must be functional. Perhaps you arc right, or perhaps
the artist in food should prepare a scientifically correct
meal that is also a gustatory delight.
Answer:
It may be correct that one could qualify as a fine artist
as a cook without modifying the ingredients which ordi-
narily go into articles offered on the menu. This kind
of cook, however, almost never rises above the point of
L view of the commercial artist. He is not attempting to
255
• THE MARKETING OF FORKS OF _,RT
transport us from the ignorant present into a more
glorious future, but instead is concerned mainly in
making us happy with what gyre have. As I undc:rsta id it,
the dietician is called on as a scientist to pass judg-
ment on the effort of the cook to make use of his delusions
of grandeur in preparing mo is coLipos(:d of exotic ingrcdi-
ents. The dietician passes judgment only on the question
of fitness of food. The fine artist, as a cook gives
the meal the vivifying clement not characteristic of the
scientist. The artistic side of anything makes its appear-
ance in that which could be mistaken for mere dclusior_s
of grandeur unless they make sense. It takes the scientist
to pass judgment as to whetricr or not thy: delusions of
grandeur actually make sense. If Dicgo Rivera had had
his economics on right he could have drax.:-n a mural for
the Radio City Music Hall which would have been impressive
beyond compare, Hc; was misinforricd scientifically in
connection with ghat he attempted to do. His delusions
of grandeur might have made sense except for thcir lack
of sanction of scientific economists. Similarly so for
the dietician and the cook.
•
256
THE MIJRKETING OF ',;'fO S OF 1,RT
• TII.
Question from Dr. Robc;rt .9. Scharf, �Issociat :
Professor of Economics at Gc,orgia Institutc
Of Technology
_.pril 2c, 1956
Why not cncouragc persons of woalth to purchase works of
art by uni:nown crcativc .artists for their spcculati vc:
value? History is replete with instances ,ahcrc_ picto-res
have shovria greater increases in value above their origi-
nal costa than almost any other good.
:answer:
Thor_c seom to be three points to make in answering this
question. They arc :
1. .� practice of this kind would offctad the surLsibiliti(;s
of. the f inc; artists. The reason for tiais is th--:t a f in::
artist, of all perso as , wants to bo appreciated for -uho.t
he or sh;: is and can do, and not for tht, com;ac rcial v:iluc,
of their handiwork. This sort of trcatmc-nt, thcrefol c,
would amount to an attempt to commercializc the work of
the fine artists - a thing ,-ihich above all else the
fire artists scorn.
• 2. It is impossible to tell in advance: ,That specific
purchases to make. There arc many paintings by th. old
masters today which can be had for prices no greater
than they were sold for at the time when they wc;re pro-
duced.
3. The phenomenon of speculativ< values of works of
art tends to be associated with the very act of certain
persons , with the; reputation for having an oyc for superior
works of art, ;raking the purchases. That is to say,
purchasers of works by unknown artists tend to create
their own speculative values. Note the case of A. C.
Barncs and Soutine.
257
THE MARKElIiTG OF '.0RUr-�") OF At.T
IV.
Questions from Mir. Thomas l.�Ierrell, of Bryan, Texas
a fine artist in the field of sculptu_,e
1. I like the distinction made beti�ieen the ignoraumus ,
the connoisseur, the art critic, and the creative artist.
Tilill you indicate a plan of transition from the iGnora-
mus to the connoisseur?
Answer:
Although not clearly evident on the surface, this is
what I have in mind in the discussion of the pr_icinrr
process of works of art at the source. What we need
above all else is more connoisseurs - persons who know
enough about art to recognize their own limitations. It
takes persons like this to put unqualified pretenses of
art critics in their places. Hence the question which
you ask is probably the most vital one that can be as.kced.,
in connection with the problem of marketing of '.corks of
art.
The answer which I have given to this question is contained
in the exhibits l,ahic:ri have been suggested as illustrative
of the handiwork of fine artists showing how their products
would fit into the life of ordinary home owners, and how
much such as these would cost. To become a connoisseur
one has first of all to discover for himself how works of
art are adapted to his own happy existence. Who is better
qualified to accomplish t.iis magic feat than the fine
artist himself, by making use of displays such as arc
contemplated in. the exhibits here suggested.;
2. What can be done to prevent works of art by creative
artists from piling up on their hands?
Answer:
There is , of couse, only one answer to this question that of tapping the market for what they have to offer.
But such things have to be seen to be admired.
Fine artists whose work has been recognized as worthy of
the attention of our Creative Artists Outlet will be
" afforded an opportunity to display recurrently products
of their handiwork in such a manner as , we hope, to
tap the market for what they have to offer.
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1st Row -
PARNELL, TERREL, JOHNSON. LEIGHTON, CLEALAND.
CULPEPPER. LANDISS, MATHEWS. GRAY, BELCHER. LYON,
SMITH. ANDERSON.
2nd Row -
LEANARD, ODEN, BURKE, TEMPLIN, SMITH, BROWN .
If
JOHNSON. SAXON, COPELAND, HILDEBRAND. BELCHER,
n REYNOLDS. SMITH, YOUNGBLOOD. JACKSON. BONNEN,
HATCHET, ODEN, SHUFFLER, SAXON, FRANKE.
Newly organized under excellent
direction of Colonel R. J . 'Dunn is steadily progressing.
F•
ram;
i
The Director
Rap-tap-tap
•- # +�� Imo' ..� r r-.^
43
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OUT
WALLY ANDERSON
President of Student Body
The office of prexy is a
4
very important one and it
has been exceptionally well
JEW-
F!t,'M----
filled by Wally this year . -
Under his capable guidance
the student council has
given able leadership to
our school .
NORMA GIBSOId - BILLY BATES
Store Managers
a-
�.. 4t4
The store has had very
good management under Norma
and Billy this year . The
store managers heretofore
*: have been generally taken
for granted, and they have
= received little thanks for
their work . We wish to
i
commend them on a job well
done.
�1
CLIFFORD LA MOTTE
Editor of SHORTHORN J
Striving to leave for E'
future years a record of ;
the activities done in
our school today, Clifford
has worked unceasingly to
leave the memories of today
for the years of tomorrow. `�
SCE TI
•
CARLA MC MULLAN - JOYCE ENGLEBRECHT
Business Managers
There ' s plenty to do in financing
as annual . If you don' t think so just
ask Carla and Joyce . To the business
men of Bryan and College , Carla and
' Joyce are a familiar sight as they
trudge from store to store soliciting
advertisements and contributions .
BILLIE, JOYCE. BETTY, MARGE
Yell Leaders
What would a football or
a basketball game be with-
out the flying skirts and - --
hoarse voices of our yell
leaders. These girls really
have to keep in shape to go
through the workout they
have every game. These four
have done a superb job in
futhuring the great TIGER
SPIRIT.
HARRY SNAPP
Editor of Round - Up
As editor of our school
paper Harry, through his
-. untiring efforts and patient
- guidance of his staff has
brought to us the student
body , and to the whole
community a paper of
outstanding qualities .
i _ 1
Sbo�P-offs You On t sa
y.
-
f Ho-hum Typing stars rn
Hen session The pause that refreshes
k
1
OEM
Al
Lap
IL
IF Rill
46
Blah! Blah!
u - -
Little higher
jA-
�r
Zombie speaks The low-down
�•- ' "tom��h
Eek!
:R W 4 4 Al
eu
Put-put
r
a�
s
Y«4W
marching TIGERETTES have added color to the year of
z0
•
i
Ai
E
The marching TIGERETTES have added color to the year of
i
a
O
I � \
' BOOTS ' SIMMONS \-\' Boots ' �
came out to help Coach�FiJ chardson O
with the ' 48 squad. His knowledge
of the game and good naturedness
won him the respect of all
the boys .
If t It j ! I /
t
THE 1947 FOOTBALL SEASON
With a letterman returning in every position, with the
exception of fullback , prospects looked bright for the Tigers
as they prepared for the 1947 season. Twenty-four boys were
on hand when Coach Richardson issued equipment. Richardson
with the help of 'Boots' Simmons , molded a hard-hitting ,
hard-charging team which ran loose in district play. The
team was one of the heaviest ever to be fielded by Consolidated.
The Tigers, which won the district crown from Marquez, ended
a very successful season with seven wins , two losses , and
one tie. The two losses were suffered at the hands of Tomball
and Aldine, two strong class A teams. The tie was with Calvert,
1 but Calvert won the chance to play in the Regional game on
( j first downs .
1
1st Row -
GUTHRIE, MELOY, COOLEY. MC NEW,
�j BATES, PARKER, WILLIAMS. MAGEE ,
BIRDWELL, RODCERS, JONES. PARSONS,
MAGEE.
� .,• � � � .fit '� � �_
31 26 - 32 " 23 13
r J ,F
�� 29 -30 / i2 3316 ` r .
l �
i ,
COACH RICHARDSON - Coach
Oct
deserves much credit for his
job in molding a championship
team . Through his untiring
efforts , Consolidated has had
one of its best seasons in years.
STATISTICS
Consolidated Opponents
s 90 1st Downs 71
s 2496 Yds. Gained Rushing 1609
81 Yds. Lost Rushing 240
25 of 54 Passes Completed 15 of 79
e 317 Yds. Gained Passinq 148
d• 2732 Net Yds. Gained 1517
r _r,
1 11 for 135 yds. Passes Intercepted By 8 for 43 yds.
1 *Y 30 for 1028 yds. Punts 57 for 1543 yds.
1 54 for 425 yds. Penalities 31 for 175 yds. i
t 3 Punts Blocked By 1
n 33 for 869 yds. Punt Returns 11 for 83 yds.
60 for 2157 yds. Kickoff 24 for 1182 yds .
24 for 370 yds. Kickoff Returns 55 for 292 yds.
333 Total Points 81 f
12 Fumbles Lost 17
2nd Row
COACH, WALKER, LA MOTTE, DAVIS.
` GAY, EIMANN, KILLOUGH, CASHION,
ANDERSON , PREWIT . WILLIAMS .
TISHLER STREET, DOWELL. SIMMONS.
Y
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19 11
;�Jlt?�,i l..a�.'�y7.1�'►R" .��A.�at�'+`��.s+�. �' '�-'?i"� ..�.�.�[.. - A" -
Swimming
i
i
1
KLIPPLE, ADAMSON. BONNEN, TISHLER
1st Row - POTTS, MC DONALD. MAGEE, COOLEY,, PARSONS. HICKSON.
J
2nd Row - COACH, DAVIS, CASHION. PREWIT. WILLIAMS. MAGEE,
DOWELL, S I MMONS.
�4- i
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F�
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THE 1948 BASKETBALL SEASON
! The Tiger basketball team concluded
>> the ' 48 season with second place
in district standing , and second
honors in their own and Centerville
1 tournament . Of the twenty- one
games of the season our ' maroon
and white ' came out on the losing Y
end of six -- two of these district
defeats handed them by Normangee.
i
i
I's
t{ _
! MANAGER MAGEE
Ia
I Prewit takes a shot -,
Charity
s
n
i �1�4'
'A' GAMES
We Team They
44 Lott 19
47 Iola 22
39 North Zulch 7 'A' Squad Scoring
44 Navasota 46 (overtime)
22 Hempstead 27 Player FG FT TP
4E North Zulch 23 Smith 95 21 211
30 Iola 20 Cashion 86 21 211
33 Concord 25 Prewit 70 30 170
20 Fair Oaks 26 Dowell 36 17 89
29 Hempstead 27 Anderson 37 14 88
44 Calvert 17 Adamson 15 9 39
26 St . James 33 McDonald 43 5 91 �
District Games Magee 29 9 68
4 57 North Zulch 13 Meloy, S. 8 2 18
26 Leona 22 (overtime) Thomas 8 2 18
23 Normangee 27
51 Centerville 10
36 North Zulch 10
44 Leona 25
28 Norw
28 Normangee 30
62 Centerville 23
1
I
COACH RICHARDSON
Jump ball
j Shot
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1
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MW
at
. _
Cooking - a branch of the art of homemaking
omE c.n.
MRS. C.` W. LANDISS
Fifth year as teacher
in homemaking - - has
gained many friends .
Area Advisor for
loture Homemakers
ponsor of Freshmen /
Lunchroom Supervisor / I `
6.1 d'mod 1111111'iil�:.��eal, -:..y ._.��....��� .i s
f
_t
�s
A very active club is
The Future Homemakers �}
under the sponsorship --
. of Mrs . C . W . Landiss
They took active partici-
pation in F . H . A . week -
and had the concessions
at the basketball tourna- it
me n t he I he re t "
Lou Burgess -- nominated _ {
as candidate for office
and Shirley Long elected `-
Sergeant at Arms for Area -
V111 . Nine members are *, -. µi }• f
prive1eged to attend
the State Meet.
a
Sewing instruction
—
i�
y
Opportunity on the hoof -
(calf scramble) s
1st Row - -
• LANICEK CRENSHAW
WADE LA MOTTE
STOCKTON KILLOUGH
MC CULLOCH _. Y
is t Row -
.' BOND. MILLER, OUTLAW, RICH- �I
yrj TER, HOLDEN, ROYDER, LCNG,
--- 'i f7
— MOSLY, SMITH. BURGESS, GRAY,
ALLEN. i
= � 2nd Row
+s• x, f MRS. LANDISS, SMITH, BELCH-
_
ER, COBB, WILSON, HILDE-
`: BRANDS, NOLAN, PARKER, ZIM-
y " MENMAN, SAXON, PINKERTON,
t BISHOP, BIRDWELL.
i 3 r d Row -
'' SAXON, MILBERGER, ARNOLD,
ATREET, YOUNGBLOOD, PATRA-
.- LL NELLA, LOGAN, BATES, BROWN.
a_
JORDAN, ELBRICH, MORRIS,
THORNTON, GUYNES , PUDDY,
CURRAN. ZUBIC, ROES, DARROW.
SAXON, GERMAN. WILSON, AR-
NOLD, SCHAFFER, BURKE, HUD-
-y` ETTS, WEST , COBB. ODEN,
KAPCHINSKIE, SCHAEFER.
77W
• .,
i
F.H.A. flag rais- 1
it ing ceremony
w e 1W
-.
�N, t
� .
ngry
Future steaks
Y : Heart -- head -- hands - - health is their motto. The boys earnestly
strive for these goods . Each
boy has his own project and each
r" strives to make his project the best .
OUT
The '48 SHORTHORN Staff wishes to thank the following contributors
who have made this annual possible. Let's give them our full support .
A FRIEND BURGESS-PUGH HOME BUILDERS
AGGIE CLEANERS 4-1132 North Gate
4-4554 North Gate COLLEGE STATION TAXI
AGGIELAND PHARMACY 4-7114 College
4-4004 North Gate CALDWELL'S JEWELRY
2-2435 Bryan
AGGIELAND RECORD SHOP
North Gate College CAMPUS THEATER
AGGIELAND STUDIO 4-1181 North Gate
4-1180 North Gate CANADY'S PHARMACY
2-1511 Bryan
AMERICAN GENERAL LIFE INS.
4-1132 College CHARLIE'S FOOD MARKET
4-1145 North Gate
A. M. GRILL
4-9384 North Gate CITY NATIONAL BANK
A. & M. PHOTO 2-1531 Bryan
4-8944 North Gate. COLLEGE BOOK STORE
4-8814 North Gate
A. M. WALDROP
Bryan College COLLEGE INN OF BRYAN
2-5145 Bryan
BARRON-BRITON INC.
2-1304 College Ave. COLLEGE INN CAFE
College North Gate
BERNATH MOTOR CO.
2-2345 College Ave. COLLEGE HILLS SALON
4-1174 East Gate
BEVERLY BRALEY
2-8619 Bryan COLLEGIATE SHOPPE
2-5545 Bryan
BLACK'S PHARMACY
4-1182 East Gate COLSON & CO.
4-1132 North Gate
BRINT MORRIS MOTORS
2-1311 Bryan CORBUSIER-CHEVROLET
2-1376 Bryan
• BRYAN STUDIO
2-1624 Bryan DOBYNE JEWELER'S
College North Gate
DR. HARRISON LONDON BROS. PAINT
College North Gate 2-8684 College Avenue
DR. PEPPER BOTTLERS MADELY'S PHARMACY
2-8695 Bryan 4-4144 Southside
• EUGENE EDGE & SON
MAIS SUPER-MARKET
On the Corner Bryan 4-8514 East Gate
FIRST STATE AND TRUST BANK
2-1321 Bryan MANNING SMITH GROCERY
4-1141 East Gate
FRED C. SEALE ELECTRIC SHOP
2-6424 Highway 6 MC CULLOCH-DANSBY
GUY DEATON TYPEWRITER EXCHANGE 2-5164 Bryan
2-5254 Bryan MIKE BARRON
HALSELL-DONAHO 2-8529 Bryan
2-1224 Bryan PARKER AUSTIN
HASWELL'S 2-1541 Bryan
2-8235 Bryan REAL HAT SHOP
H. A. MILLER HARDWARE 2-6475 Bryan
4-1145 North Gate R. L. MC CARTHY JEWELER'S
HERSHEL BURGESS North Gate College
4-8484 Oakwood SCARDINO MOTORS
HOLICK BOOT SHOP 2-8815 Bryan
4-9674 North Gate SMITH CLEANERS
J. C. CULPEPPER REALTY CO. 4-4444 North Gate
4-1101 East Gate SOUTHSIDE FOOD MARKET
4-8244 Southside
J. COULTER SMITH
2-6725 Bryan STACY FURNITURE
J. C. PENNY CO. 2-1529 Bryan
2-6300 Bryan STUDENT CO-OP
4-4114 North Gate
JONES RADIATOR SHOP
North Gate College TITLES INC.
JONES SPORTING GOODS 2-1361 Bryan
2-2832 Bryan WHITE AUTO
JOYCE'S TOGS 'N TOYS 213 North Main Bryan
College Avenue Bryan WILSON-BEARRIE
HOTARD°S CAFETERIA 4-8531 North Gate
2-6249 Bryan WILSON BEAUTY SALON
4-4314 North Gate
LESTER'S SMART SHOP
2-1525 Bryan W. C. HOLMES INSURANCE
KRAFT FURNITURE STORE 2-6605 Bryan
2-5091 Bryan
LILLY ICE CREAM CO. W. S. D. CLOTHIERS
Bryan College
2-1515 Bryan
a
WYATT'S FLOWERS VARNERS
2-2400 Bryan Bryan College
• Y. M. C. A. BARBER SHOP NEHI BOTTLERS
4-7174 Y. Bldg. 2-1330 Bryan
YOUNGBLOOD'S AGGIE RADIO AND APPLIANCE CO.
2-8038 Midway 4-1251 East Gate
ZUBIK TAILORS RONALD MC MULLAN
4-4354 North Gate College Inn North Gate
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AND NOW WE'RE 'SIGNING OFF' FOR '48
Dancing dogpatch style
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Memories Of College Park And Southside Center
College Station In The 1940s
The early 1940s were World War H days. Sugar, meat, butter, gasoline and automobile
tires were rationed as well as shoes and other leather goods. Housing was scarce and there was a
waiting list for every house for rent.
The Landiss family (Carl, Georgia Belle and Carolyn) came to College Station at the
beginning of the spring semester of 1943. Carl had our name on every housing list available and
were finally able to rent the first floor of a duplex at 301 Fairview. Soon afterwards, the Nelson
Dursts came as newly weds to occupy the upper story. Fairview street extended from the A&M
College on the north to Park Place on the south. Looking south there was a rose garden that had
been planted by a math professor,Dr. E.C. Klipple, who lived next door. Along the asphalt street
we could see people riding bicycles to A&M and to the Southside Shopping Center. Looking
north we could see people riding bicycles coming from these places and we could see people in
cars turning on to Jersey street which was the main thoroughfare bordering the south side of the
campus. There were no sidewalks or street lights. Our neighbors included the David Flemings,
the W.M. Dowells, the Bill Moores, the Frank Coulters, the Sam Clelands, the John Riggs, and
the Johnny Rogers. Turning on to Jersey Street, there were the J.G. McGuires, the Luke
Patranellas, the Wayne Longs, and the Welcome Wrights. All of them worked at A&M except
for the Patranellas who owned a grocery store at East Gate. Joyce Patranella had a Cocker
Spaniel dog that took a nap in the middle of Jersery every afternoon. I guess he liked to lie on the
asphalt.
Carolyn met a girl, Rosemary Lenert, in Mrs. Lyle's first grade class who shared the same
birthday, September 25, 1936, and they became best of friends. Her father was Dr. A.A. Lenert
in the Veterinary School at A&M. Another close friend was Ann Copeland whose father was
with the A&M Dairy Science Department. These girls formed the "CAR" club which stood for
Carolyn, Ann, and Rosie.
•
Ensign Carl W. Landiss before leaving to serve in the U.S. Navy in WW H
• Georgia Belle, Carl and Carolyn b
in their yard at 301 Fairview
I
•
» Carolyn Land!» Outside He
Bedroom Window At301 Fairview.
-
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Carolyn to mm And Susan Dowd!
Dropping A tee To Ca! In The mail Box
During World War q.
�
i
-' Jerry the dog-one of a litter of three Helen
- a Pugh gave to Carolyn Landiss,Ann
Copeland, and Rosemary Lenert of the
_� "CAR"Club. (Carolyn,Ann, Rosie)
Y _
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1 �
Ann Copeland & Carolyn Landiss
Rosemary Lenert& Carolyn Landiss
At 301 Fairview
•
4
•
"Bubble Gum" was at a premium during World War I1 and Carolyn shared a whole box of it she
got from her Uncle Wayne Parish for her birthday (September 25, 1944). She and Rosemary
• shared the same birthday(September 25, 1936).
Hershey Bars were also a luxury during WW 11. Grocers would dole them out to customers with
children when groceries were delivered to their homes.
5
•
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209 Fairview In College Park
The Carl W. Landiss family rented this house at 209 Fairview in College Park from Colonel
Rierson when Colonel Joe Davis was made Commandant and moved his family to the campus.
The picture shows the record snow fall ....6 inches....which fell in February 1949. It was the soft
fluffy dry snow which was good for making snow ice cream. There has not been this much snow
in College Station before or since. Carl attached a tall wooden ladder to the back of our car to
take the neighbors on a makeshift sleigh ride. The neighbors included the Dave Flemings, Bill
Moores, W.M. Dowells, Frank Coulters, Harrison Hierths, Johnny Rogers, and San Clelands.
6
�• o��
jCarolyn Landiss at the piano
I _
inside the brick house at 209
Imo' Fairview in College Park
I _
I _ -
a
- a
Bill Landiss with his mother Georgia Belle
in the living room at 209 Fairview, College
Park. Darnell White came up with "Billy Cole" j
for a name he was often called. I P I
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•
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- _ Springtime at 209 Fairview in College Park
• `Zb 2J2JeJeJ2J2JtJtJeJtJtJ2JeJtltJ2J2J2Jel'2r2.Me—J c'J rJ[J
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• Easter 1949-Carolyn and Bill Landiss in the back yard at 209 Fairview-
8
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\• GItJeJd'k�I tyi tl el 0 6ejc'Jejcu6rJ 6G12Ju2'.I[.12Jr.IGY��=YI.IrJtle!
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Landiss home built in 1950
The Landiss house being built at 803 Dexter. Materials were furnished by Marion Pugh Lumber Company
and financed by Hershall Burgess with the College Station State Bank.
•
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The Swartz Farm bordered our property at the back, and was the east boundary of the city limits of College Station.
9
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Inside the Landiss house at 803 Dexter in 1950-
Pictured are Carl's mother,Mrs. 011ie Landiss,his sister Edith and our son Bill.
T-sue a
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Fire place inside Landiss house at 803 Dexter. Carolyn and Bill Landiss
10
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Ivor
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Carl Ea m7 in on of the trees bor dring Be Creek where we built a house G 803 Dexter after
the city put ina culvert aBee Creek and extended South Dexter Drive. Our back fence was the
east city limits of College Station and the county ra later named Holleman was the southern
city limits in1950.
�
!!
Circa 1926
• (IOLLEGE PARK
A PHOTOGRAPHIC REPRODUCTION OF THE MAP OF COLLEGE PARK,
COLLEGE STATION, TEXAS.
BRAZOS COUNTY TEXAS DEED RECORDS, VOL. 38, PAGE 602-05
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KEEP THIS MAP FOR YOUR GUIDE IN CHOOSING YOUR LOT.
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Mason Lee (Red) Cashion
His family moved a house from the A&M Campus to Timber Street adjacent to A&M
Consolidated (Anna Strret). There was open land all around at the time.
M.L. Cashion Sr. was director of YMCA on campus.
He, during World War II had a huge victory garden across the street (Anna). He had the
best known compact pile which was a new idea at the time. (grapefruit rinds, coffee
grounds, fruit and vegetable peelings etc.)
For$1.00 per day you could get a team of mules, a wagon and garden implements from
the agriculture department at A&M to use to cultivate victory gardens.
Practically every vacant lot in College Park was utilized for a victory garden. Mark
Dowell and Carl Landiss(from the Health&P.E. Department)worked 2 vacant lots on
Jersey and one on Fairview. They grew tomatoes, radishes, onions, lettuce, squash, green
beans, black eyed and crowder peas, corn, turnips and greens to share with the neighbors
and to can(using pressure cookers).
Horticulture farm allowed peple to come pick berries etc.
landissl.doc
• College Park
Arthur Adamson
Art Adamson was a championship swimmer from New Zealand who was in the Health and
P.E. Department at A&M. He taught everybody to swim in the LP Downs Natatoriam on
the A&M Campus.
All the kids looked forward to when they could stand in the shallow end of the pool with
their shoulders out of the water so they could take swimming lessons from Art. He taught
them during the summer, and when they progressed far enough he entered them in
swimming meets in Houston.
His son Van was a championship swimmer at A&M Consolidated and later at Texas A&M
College.
Van's address near Dallas:
Douglas V. Adamson
Rt. 3 Box 192 A
Gainsville, TX 76240
He raises thorobread Arabian horses.
landiss4.doc
• Mrs. Hershell Burgess
Ethel Burgess was a daughter of Dr. T.O. Walton who was president of A&M College of
Texas when we came in 1943. She of course lived in the president's home across from
Sbisa Hall. She met her husband when he came to College at A&M.
He bought the land and developed Oakwood addition of College Park. They lived at Lee
street and after Dr. T.O. Walton retired as president of A&M and became College Station
Postmaster, he and his wife also lived on Lee Street.
Hershell financed the building of the Burgess-Pugh Lumber Yard at the corner of Jersey
and Old Hwy 6 next to the railroad. Marion Pugh was on that 1939 Championship team.
Mr. Burgess was instrumental in the establishment of College Station State Bank and
College Station Building and Loan.
He also built the clinic occupied by Dr. Dwight Andrea, the first resident physician in
College Station.
landiss3.doc
Lou Burgess Cashion (Mrs. Red)
Lou Burgess Cashion lived on Lee Street. Her daddy Hershall Burgess developed the
Oakwood addition and was instrumental in establishing the College Station State Bank,
College Station Building and Loan, and Marion Pugh Lumber yard.
When the Future Homemakers were short of money necessary to take 6 girls to the first
National meeting in Kansas City to present their "Song of the Future Homemakers" in
national competition, he visited the local businesses: "These girls have raised all the money
they can and they deserve to go." He brought their contributions to Mrs. Landiss at the
school. We called him our "miracle man."
landissldoc
•
Dr. Frank Anderson Jr.
(Retired Othomologist)
Beverly Estales - South Rosemary
Colonel Frank Anderson (Dad) - WWI and WWII
Commandant at A&M in the 20's
Coach
Colonel in Reserve-WWII
Called to active duty-WWII (Age over 50)
Too old to go over seas -Asked for a discharge
Came back to A&M circa 1942
Track Coach(Track field named for him at A&M)until retirement
D.K. Bible was his high school coach in a small town in eastern Tennessee. Bible was
hired by some small college, and took Frank Anderson with him. (Beat Tulane). He then
brought Anderson with him to A&M. Bible was successful at A&M. He was hired by
Nebraska University, very successful. By this time, t.u. was looking for a coach, and hired
Bible for$15,000 which was more than the UT president was making. They soon raised
the presidents salary to $15,000.
Colonel Andy was mayor of College Station.
Landiss5.doc
• Loupot Judson E. Jr.
2847 Oakside Drive, Bryan
His dad, J.E. Loupot, and his mother, Evelyn, lived on Jersey Street.
They had a daughter- 1201 Walton Drive, College Station 696-7005
"OF Army Lou" started the business "Loupot's Book Store." He would have some
interesting things to tell. He sold text books etc. and bought them back when students
were finished with them. He then sold the used books as well as all sorts of Aggie
souvenirs.
Everybody knew "Ol' Army Lou" whose store was at the North Gate. Everybody,
according to Loupot was greeted as "My friend." When Lipscomb drug store went out of
business, Loupot moved his business into that building at the corner of University Drive
and College Avenue.
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V. Questions improvised by the author and their anowors,
-. When do you consider thet a person has made the
transition from an ignora mou, to a connoi sscur?
Anowor: As soon as he diccovcrs his own limita-
tions in pa_.sing judgr:iont on works of art,
2. Indicate an infallible test of ones failure to
rcalizc his OIM limitations in passing judgrmont
on worlu-, of art.
Anower: Positive asScrtion of dislil:c bofore
careful consideration.
3. Vhat should be considered the greatest hazard
associated with attemnto to fit into an artistic
cnvirorricnt?
Anowor: The mistaLin-g of snobbishness for quality,
�--a
4. Suppose that you wore called on 'Sm supply proof
of the accuracy of your anowors to the questions
cihich have boon Submitted to you, how would you
• proceed? ( "Kathy" IIrS, Ka.thlocn i_I. Rowin our
Secretary .ashod this question, )
An--vrcr: Host of my anowcrs arc based on observation
of the behavior of -)croons brought to my
attention, Hence with the proper definitions
of subject-riatter, proof is available to
anyone who tal:cs the trouble to loot; for
it. Others are so evidbnt on their facer,
as not to require proof,
•
Peggy Calliham
Public Relations&Marketing Manager 764-3768
September 24, 1997 For Immediate Release
Madeley's Leave a Legacy for College Station
On Thursday at 3 p.m.in the City Council Workshop session,the College Station City Council will honor
Ed and Billie Madeley with a plaque honoring them for giving a tract of land to the city to be called Billie
Madeley Park. This tract lies on the border between Bryan and College Station and will eventually be
developed to serve as a neighborhood park for the Chimney Hill Subdivision.
Ed and Billie Madeley came to College Station and opened Madeley's Pharmacy in the Southside Shopping
Center in June of 1940. They moved here from Chappel Hill and had to live at first in Bryan because there
was nothing to rent in College Station.After four months they found a house on Grove Street in College
Station.Later they moved back to Bryan into a home in Beverly Estates.
In 1950 they bought a five acre tract of land that backed up to their home. Edward and Billie promised one
another that they would never sell this land for development,so it was decided in 1997 that the land should
be given as parkland to the City of College Station for the Chimney Hill subdivision.
The Madeley's have been long time friends of most early College Station and Bryan residents. Ed as
• pharmacist gave his advice on medication for all sorts of ills and his soda fountain provided a gathering
place for all the teenagers and coffee shop gossipers of the young city from 1940 to 1979. Madeley's,in the
Southside Shopping Center next to Texas A&M,was the Mall of yesteryear. The place you went to see
friends,get medicine,buy a paper,see what was happening,or just order a cherry phosphate and chat with
buddy's.
They also served their community in other voluntary efforts. They have been members of A&M United
Methodist Church since 1940. Ed was a member of Sul Ross Lodge,President of the Brazos Valley Shrine
Club,served on the Sterling Evans and Bryan Library Boards and an organizational member of the Better
Business Bureau.Billie served as secretary of the OPAS Board,member of the Campus Study Club,Garden
Club and the Women's Club of Bryan,and a secretary to Crestview home for the aged.
The Madeleys have been dedicated members of the Bryan-College Station community for over 50 years. It
is appropriate that they should be remembered for years to come through the dedication of this parkland.
For many youth who grew up in College Station, it could be said that the Madeley's,who had no children
of their own, practically raised an entire generation of College Station youth who spent most of their free
time at Madeley's Pharmacy. In those days,there were no latch key kids in College Station...........the.
Madeley's watched after them all.
end
•
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Time Adid. � WIN lime, Fag IF
o�.~. ." .".�.r
Bill Fitch was a legend
A
egend was laid to rest last week in
his community. He was not just a
eveloper, visionary, salesman, rene-
gade, "Mr. College Station;" a large por-
tion of College Station history has passed
on. William D. and Gail T. Fitch should be
remembered as long as College Station is
on a map. Mr. Fitch lived and breathed
and sacrificed his family for the better-
ment of College Station. The man wor-
shiped College Station.
The new College Station Library is
scheduled for a ground breaking in
March. I think it would be appropriate to
name the library after the Fitch family.
And I'm certain, if Bill Fitch was still
working and actively scribbling and
scratching out ideas on Dairy Queen nap-
kins and white legal pads today,he would
probably want to honor Gail's memory at
• any cost.
College Station would obviously be here
today, but without Bill Fitch, College
Station would not be thriving and experi-
encing the tremendous growth that it has
experienced in the last ten years. Fitch
has had a tremendous impact on economic
development that is and will continue for
many years to come. As the old saying
goes, "Behind every good man is an
exhausted woman." Bill Fitch could not
have done it without her.
A library room should be dedicated in
honor of him and the room should have a
constant supply of colored markers, white
legal pads, paper clips, Scotch tape, pencil
sharpener and coffee cups. And them
maybe some day this community may be
fortunate enough to get another Bill Fitch.
He will truly be missed.
BOBBY LANE
College Station
(w SOUTH SIDE REMEMBERED--MARCH 26, 1995
For eight years Ed and Billie Madely owned a drugstore in the quiet town of Chappel Hill.
Business was not good because of the depression.
Claude Edge who worked for Lilly Ice Cream Company suggested to Ed that he move to
College Station. Ed did not want to move. But after much encouragement from Claude
and the steady decline of business, Ed and Billie moved to Grove St. in the spring of 1940.
Ed met with two gentlemen, J.F. Casey and H.E. Burgess, to discuss the rental of a
building on Jersey St. Ed was a very particular man and wanted a new building, stating
that he did not want someone else's headaches. Mr. Burgess and Mr. Casey promised this
new building to him.
So, Ed took the old soda fountain from his back yard, traded it in for a 10% discount on a
new one at $1800.00. Then with only 20% down on fixtures, Madely's Drug Store opened
in the summer of 1940.
Tom Covey who was a traveling drug salesman for South West Drug Company was the
first customer at Madely's, thus the beginning of a long and lasting friendship.
A good day, according to Mr. Madely, consisted of opening the store at lam , having
lunch at White Way Cafe, (a very popular eatery), traveling to the First State Bank in
Bryan, since there wasn't a bank in College Station, and closing the store at 7pm. The only
day of the year Madely's closed was Christmas Day.
In 1944, business was very good and with a monthly income around $110 Mr. Madely
decided it was time for a new truck . For $800 the Madely's bought a new Chevy with a
top speed of 60mph.
Mr. Madely was very involved in his community. He was one of the founding members of
the Better Business Bureau, and served on that board for 8 years. He said that one of the
most common complaints the BBB received was concerning the new telephone system in
College Station. In 1947 he was a commissioner for the Sul Ross Lodge, better known as
the American Legion Lodge. He, along with Wheezie Clark, and Tom Covey, wrote the
first Zoning Ordinance of College Station.
Mr. Madely has had many acquaintances throughout his years in history of College Station
including: Joe Vincent, who was in the insurance business; Dr. Andre, who had his office
upstairs from the drug store; Lee Norwood, a policeman; Dean Brooks who was the
President of Texas A & M; and a math professor at A&M named "Square Root" Jackson,
famed for his math problem solving. People would send Professor Jackson letters in the
mail about their math problems. Professor Jackson would ride his bicycle down a country
• road (better known as Wellborn Road) to the Post Office and by the time he arrived back
at the University, he had the answer. He would then turn around ride back to the Post
Office and return their letter with the answer.
In 1946 during one of the most popular Aggie traditions, bonfire, Tom Covey's wife went
into labor. Mrs. Madely drove her to the hospital, and Sharon Covey was born.
Sharon Covey (Menn) has very fond memories of growing up in College Station. Her
mother worked in the gift shop at the MSC. She was the only woman in a management
position at that time. Some years later she was killed in an auto accident.
Remembering her childhood brings back thoughts of walking on fences, playing in sand
boxes, hopscotch, relaxing on screen porches, attic fans, a time when everybody knew
everybody else and going to school at Trudies Kiddie College & Hardaway Kindergarten.
In the fourth grade Sharon met and befriended Margaret McMurray (Griffith).
A favorite past time of theirs was to go to Guion Hall and watch movies all day for only a
quarter. If you helped Mr. Putty, the manager, fold popcorn boxes, he would let you in for
free. In the late sixties Guion Hall was torn down and Rudder Tower built in its place.
They would play at A & M, collect tennis balls, sell them for a nickel, and go to Madely's
Drug Store for a vanilla or cherry phosphate. In the 50's, Madely's was one of the more
popular places for teenagers to go
Football games were as popular then as they are now, maybe even more so.
The Kuanis Club sold box lunches, and mums were sold on the street corners.
4 Everyone wore their "proper" fall attire. Ladies dressed in sweaters, skirts and heels,
although they stood for the whole game, as tradition would have it and even if it was hot.
Speaking of football, Mr. Madely told a story of a "Big Talking" man he once met.
Now this gentleman was always bragging, and he said that he could whip anyone. One
day, at a fair in Alabama, there was a contest with a prize of$100. This "Big Talker" was
prompted by his friends to enter this contest. After much persuasion, he did and he won.
For wrestling a bear, not only did he win $100, but he was honored with a nickname, Paul
"BEAR" Bryant. How much truth there is to this story is unknown, however this is the
way it was recalled by Ed Madely.
Ed Madely, Sharon Covey Merin and Margaret McMurray Griffith love College Station
and still reside here and most likely, always will.
•
Page 4A THE EAGLE/Bryan-College Station, Texas Sunday,July 4, 1976
Madele * �O . A-- Taste *
oYesteryear "
BY JUNE T.BONARRIGO served in cone shaped paper cups supported even after all these years,"he added. One of panies. But although he still mixes a fei
Eagle Staff Writer by metal stands,,customers get the feeling it Madeley's faithful followers is a member of-._ ointments he says he prefers the pre-mixe
In spite of the massive surge in the con- might well be 194 and Edward Madeley may the faculty at Texas A&M and on the staff out and pre-measured drugs.
struction industry and the tremendous in- have just opened•his business. at the Texas Transportation Institute.He said "It's faster,"Madeley commented,"And
crease in population that the city of College The original decor Is still in tact(except for Madeley's was just close enough to the _ reduces the margin of error and provides fc
Station has experienced during recent years, the addition of central air conditioning), the campus so the people used to congregate better controls on the drugs."
a taste of yesteryear can still be gotten for a menu is still the same. there on their breaks before the days when He remembered that when he decided t
dime in one of the few spots in the city that Edward Madeley, the original owner of there was a coffee pot in every office. move to College Station from Navasota t
has remained untouched by time. Madeley's Pharmacy,is still on hand to greet Bob Olson said he could remember the --
Madeley's Pharmacy,nestled in the middle his customers every day, too. And chances tremendous cross section of students and open his new business after having receive,
of a cluster of small shops across from the are he knows most of them by name and isn't faculty to be found at the fountain on any his pharmacology degree from a Texas schoc
Texas A&M tennis courts on Jersey Avenue in too busy to stop and sip a cup awhile and given day. that he had to taste the water before he mad,
College Station,provides newcomers and old reminisce about old times. "You just get such a good feeling when you up his mind.
timers with an idea of the meaning of the "My busiest time is around 11 in the mor- go in there. It's really a unique place that "The first thing I did was taste the water
cherished tradition of a cup of coffee and a ning and again about 4:30 in the afternoons," holds something for everyone," Olson when I found out about the building beinf
chat. Madeley said. Most of his customers come in commented. available.In those days the water was so ful
Just walking into the pharmacy that houses for coffee and to visit with their friends but Ed Madeley used to mix a lot of his com- of sulphur you could hardly get close to it,le
ld fashioned soda fountain complete with some come in for lunch as well. pounds for his customers before the days of alone drink it,"the proud proprietor of the 35
4,oden booths and 10 cent a scoop ice cream "A lot of my regular customers still come large mechanized pharmaceutical com- year-old pharmacy said.
p 3
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t D�a t .V;
_8UNDAYp;NOYEMBER;7.'1954 BRYAN'DAILY EAGLE. BRYAN�TEXA3 t
4 . . "SIMINK 'CLUB PRAI, Df` '
,k.;�,x. { 'JAL�+"V i 4 1,4�+�•` i1t•e' Js .••'
MO t,_.C1reUS .,,, en.':e s F
Lined EV
e,i� tti i n ; hest
.,]':�
"+ Sp Eleanor'Burchard 'r ' to the"en o ment 'oi the two ` T r3 "}
wi t j Y praises•. of the .ShrineY club. or
�,a. Eagle Siaff 'Wriier hours and forty,minute per- the,manner :in which`'the'en-
i< The;Brazos : .Valle g. Shrine formance, which offered plenty tire'.trip was'engineered..Every
club made.local history.,,Friday of variety on a top quality lev- transportation detail had ,been,,
a ,when they' escorted,.3200 per- el'I { meticulously i:plann6d:ana the
AYf sons to-Houston for the' 1954 ' Tliere was a nice balance be entire operation:was expedited
}fit ,I Arabia Shrine circus, and every tween animal',' acts, acrobats, smoothly and without;incident.
member of this worthy orgam jugglers and aerialists, with a :Every possible contingency
nation deserves'a feather in his good chuckling dose of clowns, had been anticipated-,tiOn the
fez. ► and the bright green'sawdust in Bryan train were Capt6 O .H.
r the ar n Baxter of the,
Aside from the ama mgfeat e a preserved circus tra- police +•depart
t" of transporting 'so manjt, so ditioh and 'added to'the glam- ment, Dr.-;Joe' Cox Rand the
safely, a major.engineering`ef- our that is as much a part of school nurse, Miss .'Jean Huff.'
fort,•the Shriners deserve full "the big.-top" as peanuts and The College Station •Navasota'
��- credit,,for generating a;^:vast pink' soda. train had ,•4 Da;H,"I:,Cooper,
41...V
�s * ';amount .of happiness °,' Miss Charlotte` Walsh's Olym Curtis Bullock, assistant police
r( t Although the moon'.-was;Ed- pic bears the' only aerial chief and several mothers who
ing high' by the time"the' last bears in the world — the great Are registered ,ntirses'standing
of. the tired but happy young Malikova who executed i pos- by;-`if needed
� sters (and their?, equally;,tired sible.,feats�i on'' the .high ;wire ,,,And while bouquets ., be-'
l j�ta ;.but happy i parents and teach- without ,benefit.'of.�safety.' net; ing;Passed out, local school of-
ers) reached home without ser- the Flying Constellation-more ficials and,teachers may accept
3zF IOUs"misha '"the'da must3still daring their share",Houston Shrine of-
ficials,declared 'that:'the circus
be recorded as a day of.'.bril- and' the incomparable Danish
ti113f3,� ;hant sunshine, � both literally pantomimist, Linon,who'clown- goers :;i-from...this. -community �.
f d, and figuratively, ed on a difficult slack wire all were g"the, most orderly" that
For, from the`time the'r'first won appreciative applause had come to the-coliseum 's ,a
bus load of circus - goers ar- from an awestruck audience: Shriners, too, credttedschool '.
t rived at;the Southern Pacific principals with many.,valuable
One•of,the unusual`'acts,. and
r f rtA t railway station in College.Sta- a'new�,one, also from;France;. "uggestions:,for aorganizing the
.tion at 9 a.m, until the last bus the Baud excursion 1r
y greyhounds' — con i
� 'unloaded .its�:;,wea charges tributed something novel to the " Their-help was invaluable,"
�i IY> g
about .12.�hours later, it was a circus repertoire, especially in said Edward Madeleyi."Brazos
,# ,r�'day saturated with pure joy a wild west interpretation with Valley Shrine_ club president,
and punctuated by.smtlesJ, the fast do who was ;chiefly responsible I'
r r �} ,. dogs making like bron- for initiating The comment. heard on .,all cos',with monkeys in .'Indian g. the circus move
l S�� sides as the memorable ,;trip headdress as their riders.,drew to
went on a community ;..wide fpp
derful a close summed the it won-ex per'- _+Justina Loyal and, the Loyal �aturdaylt that he hwasaathitte the l
{} 3 P Repensky bare.i- back riders,
fence u neatly.' tired he concluded that it was
,< P Y ,,,, . � ; ' performing. lions,:. elephants, „
;ix The children, for}many),of ,ponies and+poodles :all turned well worth. the effort"
whom it was a first train Tide in notable-performances`during F M CASH INCOME.,
NCOME x's 3 r
and a first circus, sparkled with 'their turns in. .the spotlights
ha in P A TIN, Nov. 6 (1PI-- exas `
t r, pp' ess. • Parents teachers and the.s ectacle events — sa-
+` Y farmers cash• income or the
and school.;;officials ';were,;:a11 lute to.the Air Force, Toyland :first nine onths. 1954 '"just
happy to see the children,hav- and:the'Aerial Rocket number
# y !r In g such a wonderful time and —rounded out the big show. about held s �d ith the com-
� Shriners basked in the reflect :-Although man of the oun Parable perio A yearago,,The
�',' Y Y g- University,;:ed joy of their. guests ,, sters afterwards expressed pref- Y• f, Tescas Bureau of
For the old.:-. timers accus�' erences for Business esearch`said
particular acts, one f, -F
1j � s.tomed, to thinking, of circuses little-,eight year,old girl ex- Cotton was rated the biggest
r;in terms of canvas and cal- pressed'a general opinion when source of revenue,-,,up�32 per
'liopes, the Arabia.Temple-'ver she replied. cent; followed:by cottoiised, up
sion,was something diffefent ,1 'I liked everything`best"
. but.nicer:;,Conditioned air and A'1 t h o u g h; the.youngsters
comfortable seats added much ;were tired by;+the time they
had 'boarded �the 4 homeward
bound• trains"with their souve-''rs nirs r they were, still;,j buoyed
T with',excitement it A few-went
ti to sleep,;some.•sangt'and some
i got sick: But�the ilinesseemere
o..•. i• more--,.problems,for,Ahe,.porter
than cases for; tlie (�'doctors
whose diagnoses Were".?too much
ieanuta s and popcorn,:"A.,can."
appjeg jgravated A by'- mo l
and emotion ' "
.� C1a11 onl ne' refire ,,
s e a' wh 1. ,ti re&
re ci o� Wei in'
a ^w 1 . Rosemary Anderson, nine year
and old i,Crockett pupil, who trip-
( qi mOVin` ped'on a railroad rail.and fell,,
gi striking'.,her head on the com
paeki orage panion rail k, .
•,-�3! war jn,y
She was� repori4, rest rig
• R, said Mis. Anderson,P`despite.:
a well .Saturday.byg heeirnother,`
ansfi Vand Storage Mrs `Mt*L., Anderson;,•; after:,
y Age*nt ffor'gb';•, a three x-rays'revealed•no (irok
y y' ALLIED h en bones. ai 'k4 �`
She.had a i wonderful time,
VAN LINES' INC' her accident."
Teachers, and.schoolPhoae 2-161 s
officials y,�:,'were high In their
I7 >3,. s.
• �� 11
�m d7tle t c7t
onors of Xob$c �oom it
itgis scroll qas beenprcpareb in iapprecietion for tqe gift of a
'14$z-�oom c4nir bl$ t4eoc supporlero of 'sul iloss �Cobv
�a.( 'v4')"fa wig (F. w-'xxe.'vn. ('q� .)
19 0-,-c) F.X F44W4d.4- N .0.0, ,
Aajn A440d,an.fVFeYW.; Xed�a sift SVA&k ;W CAP .ve..ga,wwza(,&.)
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loe-11�,.gin m-me ate,-zoeca wi&4
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'940t..o ®w�.nd, i�z mo n o YCowa td �odr�m Ca t�Cd ��
f4n16" I. roe4r&n 9 5dMVAd,&a (J A) o�'.�. 1iiZd?�,/A., in 7n21 nB y a
�onale�I..Ia& x r.'fCa�ee vC
.�.� �,( ,K.) x,. . t. (.sae)�VA (Yk.)
Louie.��3.u - (J��fl.) ✓ �?,Y,iddaee,D��i/iarrd
�llfeed , �Gln�cYi /97z,
/��',°!'�Y ��'�.✓Y � 3` r i/t' r.` d1'./ D�4�t/�yrf 3•;�,:' ,
ap
•
THE'BRYAN DAILY EAGLE, BRYAN, TEXAS ! iUNDAY, APRIZ. 2( I95!`-�
I � - -- ..._ r;, Pinkertbn�,Alletf J �BwHatyy,�H:
\
u , ' L. f:
:•:Boyer, C C %,�►1•ite,b `JK
s Woolket, F 'C ,561tor, � I
Heaton J�,H, Sor els,J
►: 1
e1 Suit' s Zinn, A. C�* Magee f f
rx�r t:
c = J x C. K. Leightom pr nt .r
r�•�u✓
W awards,.which'were pinneq
�4ai by Misses Sondra,•Covey, Cz
Frost and'Kathleen,�Heaton
' The evening, began .,with '`�
r q barbecue supper;,;arra#iged b
Truman Jones and.PaulFrost,
on the grounds adjoining, the,
f lodge hall, The`'progra then'
shifted to the hall:whet `,Ed•,
ward Madeley; progrdm,�4l�airz
man, presided as master ,;of
ceremonies.
f Al B. Nelson gave the inv cli=
tion after which , the ;awards
t' were presented. A special cite
Y s tion was presented by YJ 'lf
Sorrels, chairman of the Servf'
� } z ice Awards.committee,;to:Mrs
C. W. Burchard in reco niti
of the fact ,that Mr.,,Burchardi
-w at the time of 1-.is7death pad,
been in _Masonic,,;'service tr 35'(
14.
years. He passed,,away;;during;
y the time the.comfnittee'"was'A
work in preparation for�T)aurs.
day night's:occasions �,i.�' 1
_ g Fred Brison, a veteran:'di? f43'
�y
Masonic years, gave; reininis=1
cences of those past,years ands
recalled many_ humorous;Jnc1.�"
dents involving the,.;honorees? 1
The surprise'of the evening;fox
isX. x Mr. Brison, came,when,Master.,;
of 'Ceremonies ,Madeley,„ ,then'
i introduced Mrs._Brison,":.who'
her,. version',of the, pas,#,
f experiences,
x �>
` Introduced as special ;'guest
were District ,Deputy,,,"-Grand
Master and Mrs. L L 'Daniels
�• s k' of Navasota. Also f recognized
were Worshipful Master,Larry
Cobble of the Sul Ross ,Lodge,
Two lovely suits with collar and cuff interest blossom on Paris streets after spring showings. and Mrs. Cobble..
Linen suit (left) takes on a new note with its rounded notched collar and patch pockets in.ribbed The benediction;,;wa,s.,'' pro-
jersey. The color is buttercup yellow. Drown ribbed jersey (right) is used for the collar, cuffs nounced by Dr. John S. Rogers ,
and pockets of a matching brown linen suit for summer town wear. Both.have V necks, are worn Working with Chairman Sor...
!blouseless.—By ROSETTE HARGROVE, NEA Paris Correspondent..
/ rels on the Service:Awards j
committee were Dr,,Rogersand i
mma Brown and the Paul Bell `.- • 7i ` s�- p A. C. Magee.
ith Mrs. Henry Rhode, both at 35 A,er lJice Pins �A IY(lyd d Don't cheat�y.trymg„to�rus�l`
:30 p.m., while on Tuesday the a ,traffic light. Two autos rung
schedule will have the Faith • ning a yellow:.light often``end.
Snuggs circle' with Mrs, G. E. Sal Rossas�nicl'.Lodgers in a tie and no one wins;Drove;
Madeley,'the.Lottie Moon with �` carefully in '55:
Mrs; Joe. H. Baxter and the �_..
Esther with Mrs. Hershel Brug- Service pins denoting 25 or who looks,back upon 47 years
ess, all at 9:30 a.m., more continuous years of Ma- as a Mason.
sonic service are being worn Five who are now living out
44 FIRST METHODIST CHURCH by 35 members of Sul Ross of town and were unable to
`,".'.The Circles of the, Woman's Lodge No. 1300 of College Sta- attend .are Col. Ike Ashburn,
Society of Christian Service will tion, which Thursday night paid Dean C, N. Shepardshon, R. L.
-meet for-World Outlook pro- tribute to these men and gave Pinkerton, Rev. L. L. Brown
grams and -social .hours this special recognition to one for and O. F..Allen:
week.in homes of members. 50 years of service. The ten who fall into the 36-
e 3 p.m., Monday, the Ruth Dr. C. B. Campbell received 39 years of service class are
Circle will meet with Mrs. J. special recognition from the Ashburn, Shepardson, E. B.
H.. le wil on, 100 S, Haswell Grand Lodge for 50 years serv- Davis, Gibb Gilchrist, T.; W.
kand the Dorcas Circle with Mrs, ice. Approaching this Masonic Leland,L. G. Jones, N. M. Mc-
FVi�ilson Bradley, 509 S. Wash- milestone was W. B. Langford, Ginnis, T. E. Rattan, R. H. Rog-
work, the sessions being design ers, and L. E. Winder,
�Tu2;
c Tuesday at 9:30 a.m., Mrs. J. ed to help any adult group. The 30-34 year group include
-W.Blacks 703 E.31st Street,will On Wednesday evening, the Rev: Brown, J. S. Mogford, F.
'be=hostels ,o the Miriam Circle Vacation School Institute for R. Brison, L. S. Paine, W..' E. '
and`.at:,the;.a"' a hour the Han- the Bryan District will be held Street, J. C. Miller,.L,D,,Smith,
nah.Circle`eweet with Mrs. at Hearne, the meeting.begin- S. R..Wright, T,•D;;Brooks, S. J,
M. P. Bergan, 330 Holick Lane. ning at 9:30 a, m. The group Buchanan, E.)Lr' Harrington, Al
' attending will spread a'� sack B
v••n.ngn,�ee,wa" „pr,H�� lunch at noon. k' In',`the 25-29•year group,iare
'The United Methodist Messenyer
A&M United Methodist Church 417 University Drive College Station,Texas 77840
I ,
Vol. XIV Published Weekly--October 3, 1979 No. 38
CUSPS 619920)
THE PASTOR'S PEN . . .
After 39 years of work in the same location, he' s quit the busi-
ness . , - closed the door, sold out, retired. Ed Madeley! It's a
personal loss' to me, for "Ed's Place" has been a real part of my life
for the past 4z years. When I wanted a bit of a break, a "breather,"
I ,just dropped in on Ed. He was never too busy to have a cup. of coffee,
chat a few minutes, fill a hurried prescription, or offer some bit of
wisdom to give me a little different perspective. I got to know a lot
of folk just by stopping in--Sarah Hoover, Gene Zulkowski, Elizabeth
Williams, Ben Liles, Mrs. Fleming, and a lot more. I'm going to miss
Ed's Place something fierce;
There was a certain nostalgia about it--with the soda fountain so
much like the one I knew back home as a young "soda jerk." Those
beautiful old merchandise cases, with sliding glass sections . . . and
Ed's personal service to so many families he's served for four decades.
No, Ed's not through. There's plenty left to do. He'll still work
(W around now and then at other drug stores to help out some friends that
want a day or two off. And he will maintain his strong ties to the
Church, the Masonic Lodge, the Sons of the Republic of Texas, OPAS, and
a variety of other valuable interests.
Yes, I'll miss Ed's Place. But I still have Ed . . . and that's
the important part. He's friend, churchman, counselor . . . in a word,
his life has enriched mine. And that's the finest gift one life can
offer another.
A lot of you are like that to me. I see your integrity, your joy
at just being alive and rendering a service, your deep commitments to
the "good life of the gospel." Thanks to you all for being a part of
my life.
Bob
I y Y:'
By JANE MILLS SMITH Ira ee .
i a The Eagle/Byran-College Station,Texas—Friday,September 21,1979
Favorite pharmacy is no more
An early College Station landmark will be gone after prices,"he said.
this weekend and it makes me sad. One of the things that has always drawn customers to
Madeley's Pharmacy has closed its doors and what's ' Madeley's is its booths. As a child, there was nothing
'left inside will be auctioned away.The small store was ; better for my group to do than ride our bicycles to
opened in 1940 by Edward Madeley and his wife at the . Madeley's for an ice-cream cone or a coke float. They
south gate of Texas A&M. made great ones.
He moved here after operating another drug store in "There was a lot of courting in those ,booths,"
Chappell Hill. Madeley remembers.
I "There were only two buildings here then — us and But those days are over. Madeley said a lot of little
;the grocery," Madeley remembers. There was a doc- things prompted him to retire. Keeping a small drug
tor's office upstairs.Only five houses were in existence store going is getting tough, he said, because
to the south of the pharmacy, most people lived in the wholesalers want to sell only in large quantities.
College Park area,he said. I
Saturday, an auction will be held at Madeley's. All
Mrs. Dan Davis was Madeley's first customer and sorts of interesting things including antique pill rollers
she was the last too. "They traded with us for 39 and a and old crocks will go. Many of the older items date
half years, Madeley said, naming off numerous other back to the Chappell Hill store-which opened in 1883.
loyal customers he's kept through the years."I've got a
file on all of them and I'll be looking at it and remem- Although Madeley will be retired, he quickly points
bering,"he said. out "I'll still be around town." I guess he'll have to do
During the war, 1,300 soldiers lived just across Jersey some visiting this time since folks won't be able to come
from the pharmacy and would beseige the fountain see him in his usual spot.I can.Wll picture him with his
each evening from 5:30 to 8 p.m."It took all of us—my dark hair showing over the top of the medicine section.
Wife and mother-in-law — to keep up when they'd all How does he really feel about giving up his store? "I
come in. In an hour and a half we'd make$200 at cheap cry a little,"Madeley said.
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