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HomeMy WebLinkAboutStaff ReportSTAFF REPORT Project Manager: Jennifer Reeves Email: jreeves @cstx.gov Date: 01 -23 -04 ZBA Meeting Date: 02 -03 -04 APPLICANT: Barbara Holden, Coast Sign Company REQUEST: Sign Variance and Interpretation request LOCATION: 1410 Texas Avenue BACKGROUND: The Unified Development Ordinance (UDO) that became effective in June of 2003 modified and updated the sign regulations throughout the City. New regulations pertaining to attached signage were incorporated into the UDO. PURPOSE: The purpose of this ZBA request is to allow attached signage in excess of what the Unified Development Ordinance (UDO) allows. The applicant has two requests pertaining to the attached signage allowed for Hollywood Video to be located on the end cap of the Texas Avenue Crossing shopping center. Interpretation of the main or ent facade: The total amount of signage allowed per tenant lease space or commercial building is determined by the amount of building frontage of the main or entry facade. Section 7.4.1.2 states that "Attached signs on any commercial building or tenant lease space shall not exceed a total of two square feet per linear foot of the main or entry facade with a maximum of 500 square feet of attached signage allowed for any tenant." The Administrator determined that the main and entry facade of Hollywood Video is parallel to Texas Avenue. This determination was based primarily on the fact that their public entrance is on that facade. The only opening along the George Bush Drive facade is a service entrance. Variance to the sign area requirem Based on the determination that the Texas Avenue facade is the main and entry facade, Hollywood Video is allowed a total of 114 square feet of attached signage that can be located anywhere on the Hollywood Video portion of the building including the end cap, front or rear. (57 ft. facade x 2 = 114 square feet in area) The sign regulations provide the tenant the flexibility of placing their allowed signage anywhere on the lease space. For example, they could have 57 square feet of attached signage on the end cap that faces George Bush as well as 57 square feet that faces Texas Avenue. Also, the tenant could have multiple signs O \ group\ deve _ser \stfrpt\zngstfrpt\honda.doc that total 114 square feet in area or one large sign that totals 114 square feet in area. On an end cap in a shopping center, the tenant chooses the amount of allowed sign area they want on each facade. The applicant is requesting attached signage of approximately 790 square feet. (390 square feet in area x 2 attached signs = 790 square feet) Thus the applicant is requesting a 676 square feet in area variance to the 114 square feet that is allowed. This represents nearly six times the amount of allowable area. The applicant argues that part of the sign should be excluded from the area calculations. A purple mountain is incorporated behind the words "Hollywood Video" that is part of the company's trademark. Section 7.41 of the LIDO regulating how all signs are calculated is clear and states that "The area of a sign is the area enclosed by the minimum imaginary rectangle or vertical and horizontal lines that fully contains all extremities." GENERAL INFORMATION Property Owner: Brad Sondock, Texas Avenue Crossing LP Applicable Ordinance Section: Section 7.4 Signs PHYSICAL CHARACTERISTICS Zoning: C -1 General Commercial North: Texas A &M property West: R -6 High Density Multi - Family East: C -1 General Commercial South: C -1 General Commercial Frontage: Approximately 667 feet along Texas Avenue Access: Via driveways from Texas Avenue, George Bush Dr. & Milliff Flood Plain: The subject property is located in the 100 -year floodplain. VARIANCE INFORMATION - ANALYSIS Special Conditions: The applicant states as a special condition: "The additional building that is closest to Texas Avenue will inhibit the viewing of Hollywood Video's Sign ". Hardships: The applicant states as a hardship: "The use of the registered trademark "Purple mountain" will increase the viewing area inhibited by the additional building ". Alternatives: The applicant states as an alternative: "They could omit the exposed neon and utilize halo lit rays ". O:\ group\ deve _ser \stfrpt\zngstfrpt\honda. doc Ordinance Intent: To establish clear and unambiguous regulations pertaining to signs in the City of College Station and to promote an attractive community, foster traffic safety, and enhance the effective communication and exchange of ideas and communicate information. Number of Property Owners Notified: 15 Responses Received: ATTACHMENTS Location Map Application Sign Description Site Plan One phone inquiry. O:\ group \deve_ser \stfrpt\zngstfrpt \honda. doe 46' -7" RAY WIDTH 45'-0' MTN. 8 8 2 (V Q �p g HV.36/24 -45' w/ rays SCALE 3/16 " =1' SPECIFICATIONS Mountain Scape Neon: Outer Neon - Horizon Blue (30ma), 4" from profile edge. Inner Neon - Clear Red (30ma), 10" from profile edge. Mountain Profile: Painted profile (Hollywood Purple SW P -36 Polyurathane). Rays: 6500 White Neon with G -cup housings. Paint wall behind neon white (P -24). Paint portion of ray without neon Light grey (P -19). Channel Letters: 36 "/24" Aluminum Construction (.063 returns with .080" backs). 3/16" Acrylic faces attached with trimcap. Interior neon illumination. Paint letters Interiors White. Letters attached to raceways (which house transformers). 15 MM BLUE NEON "Hollywood S MM CLEAR RE5 N ON Faces -3/16" White Acrylic (7328) 1•B1-kCKTRIM CAP Trimcap - 1" Black Silvatrim SHEET METAL SCREW S ( # S X ELAC Returns -Paint Gloss Black PaNr GROSSeucK Neon - 6500 White (60ma) Video " - 15 MM NEON Faces - 3/16" Red Acrylic (2793) SSW WHITE FOR'HOLYWOOD' 'VIDEO' Trimcap - 1" Black Silvatrim 8 CLEAR RED FOR SLEEPING Returns - Paint Gloss Black (COVERS GTO WIRE( Neon - Clear Red (30ma) INSULATED BOOT (ELECTRO BIT OR EOUIV) Raceways - Paint Hollywood Purple ( SW P -36) 3 /IWWHITEACRYUC #)328 FOR'HOLYYW00D' a RED ACRYLIC #2]83 FOR 'VIDEO' .M RETURN PRE- PAINTBLACK W/ 0.080 BACK- PAINTED W SIDE WHITE, WEEP HOLES (2) PER LETTER 1; "',OMT SIGN I N C O R P O R A T E D 1500 W. EMBASSY STREET - ANAHEIM - CALIFORNIA 92802 PHONE: (714) 520.9144 - FAX: (714) 520 -5847 www.coosfsign.com I WELD Itrh=TOC• AM FOIFIC 4 RL Lgi SECIM 1? LAG BORMNIMUY OFAPER SECTION. STEEL TOP ANGU:ALONG Tar a Bor1Da. . —,?axlDuR GR0MOKI WIRE — STEEL l1IM' 'c-sLEELAISE -MAJM. RRON BAR MOLMITING BNRCI ET (W. O) WELD TO 9NCK OFMMM PAKTTTO MOOCH FAOLL .,SEXTq ®YKUM RACEWAY MOUNTED TOLLKTCH BACKGROIND fi0 S W MA NOMINAL POWER FACTOITRANSFORIONA POP RIVETS ( MIN. ABOEEOTTOMOF RACHW (MIN. OF WEEP HOLES(2IIBISECTIO#S PER LETTERI LETTER SECTION DETAIL - NOT TOSCALE DATE 10.8.2003 PROJECT NAME Hollywood Video SALESPERSON FS True n W origin& unpublisi —I mawirp RmMtlbyDOan sgn.Inc.nasu nKetl o yW' personal use " orrnrvrKeon x,m a ptojetl beiq pgnnetl tOrYW W Coot Sign. K.. awsM Rndberep otlu atl "seao tliscbsetl to any firm or corporation br any purpoe , atsoe— -IN— —Iten pane ss . CIRAWNGNUMBER O� V 6O Sheet 4 of 4 / \ Q © SCALE As noted ADDRESS 14210 Texas Avenue South CLIENT APPROVAL DATE _ © e DRAWN BY FUR CITY / STATE Station, Texas STORE NUMBER Q E 7 -1/7 LU m W 0 lZ 0 W 0 SITE PLAN NTS SCOPE OF WORK �A Manufacture 8 install two HV Option 2 36124 x 45' illuminated letters with painted mountains and rays See page 4 for details. � for m =p DATE �� PROTECT NAME SALESPERSON This b an —tSign, u tw L — NoI " q DRAWING NUMBER ftWI © 10-8-2003 Hollywood Video FS aeabdbyCOest .B °a'm"°° a 0 SCALE ADDRESS CLIENT APPRO`/AL DATE P p b-VP use I rtot C tS a Q © 03-0960 I N C O R P O R A T E D As noted 14210 Texas Avenue South Y STREET' ANAHEIM - CALIFORNIA i �re�.1 ap m Inc.. arM 6haR „d he,ap,pducetl, used Oyer 1500 W. EMBASSFORNIA 92802 DRAWN BY CITY /STATE STORE NUMBER s I — d to any ro,n oreaon any Al PHONE: 714 520 -9114 • FAX: 714 520 -5847 - _ purpose whals — without whiten � I I E I MIR College Station, Texas OBmxsspn. Q t Sheet Of 4 www.coostsign.com TEXAS AVENUE 8 0 0 0 0 O W 0 SITE PLAN NTS SCOPE OF WORK �A Manufacture 8 install two HV Option 2 36124 x 45' illuminated letters with painted mountains and rays See page 4 for details. � for m =p DATE �� PROTECT NAME SALESPERSON This b an —tSign, u tw L — NoI " q DRAWING NUMBER ftWI © 10-8-2003 Hollywood Video FS aeabdbyCOest .B °a'm"°° a 0 SCALE ADDRESS CLIENT APPRO`/AL DATE P p b-VP use I rtot C tS a Q © 03-0960 I N C O R P O R A T E D As noted 14210 Texas Avenue South Y STREET' ANAHEIM - CALIFORNIA i �re�.1 ap m Inc.. arM 6haR „d he,ap,pducetl, used Oyer 1500 W. EMBASSFORNIA 92802 DRAWN BY CITY /STATE STORE NUMBER s I — d to any ro,n oreaon any Al PHONE: 714 520 -9114 • FAX: 714 520 -5847 - _ purpose whals — without whiten � I I E I MIR College Station, Texas OBmxsspn. Q t Sheet Of 4 www.coostsign.com 120' -8" NORTH ELEVATION SCALE: 3132" = 1' -0" CT SIGH I N C O R P O R A T E D 1500 W. EMBASSY STREET • ANAHEIM - CALIFORNIA 92802 PHONE: (714) 520 -9144 - FAX: (714) 520 -5847 www. —hign.— DATE 10.8 -2003 PROJECT NAME Holl oodVideo SALES PERSON FS The m an original unp WW-J d—N ° WdbyC�.a'W.Inc.nmsuamwf. yO1PEp1BI uae n conjunction aaln a bole yCeng pl—d b, you oy Goad Sign. Inc.,s `"[nWOa rWodumd, v by, di cIo tl � firm or ��� any Pu hats —e, 1Nout " Permsson n.n . 0 DRAWING NUMBER 0 3��960 v Sheet 3 of 4 -- 2 © SCALE As noted ADDRESS 14210 Texas Avenue South CLIENT APPROVAL DATE A -- - - 1 DR AWN BY RRR CITY / STATE College Station, Texas STORE NUMBER - - Q4 ?� i I I 45' -0" MOUNTAIN � I I I I 57' -0" LEASE AREA 45'-0" MOUNTAIN n PARTIAL EAST ELEVATION SCALE: UA" =1' -0" COW -SIGN I N C O R P O R A T E D 1500 W. EMBASSY STREET - ANAHEIM ' CALIFORNIA 92802 PHONE: (714) 520 -9144 • FAX: (714) 520 -5847 www.coastsign.rom DATE PROJECT NAME SALES PERSON TNS a an arigiwl unpubliMO Gaairq I © ERRWNC NUMBER 10- 8.2003 HollyImood Video FS � i 03 SCALE ADDRESS CLIENT APPROVAL DATE Q © As noted 14210 Texas Avenue South thaciosso to any firm a corporation br any purpose onatss —a ,rltno "t .,."an k 2 DRAWN BY CITY /STATE STORE_NUMBER (R College Station, Texas pamason. Q4 of 4 , stieet STAFF REPORT Project Manager: Jennifer Reeves Email: jreeves @cstx.gov Date: 01 -23 -04 ZBA Meeting Date: 02 -03 -04 APPLICANT: Barbara Holden, Coast Sign Company REQUEST: Sign Variance and Interpretation request LOCATION: 14210 Texas Avenue BACKGROUND: The Unified Development Ordinance (UDO) that became effective in June of 2003 modified and updated the sign regulations throughout the City. New regulations pertaining to attached signage were incorporated into the UDO. PURPOSE: The purpose of this ZBA request is to allow attached signage in excess of what the Unified Development Ordinance (UDO) allows. The applicant has two requests pertaining to the attached signage allowed for Hollywood Video to be located on the end cap of the Texas Avenue Crossing shopping center. Interpretation of the main or entry facade: The total amount of signage allowed per tenant lease space or commercial building is determined by the amount of building frontage of the main or entry facade. Section 7.4.1.2 states that "Attached signs on any commercial building or tenant lease space shall not exceed a total of two square feet per linear foot of the main or entry facade with a maximum of 500 square feet of attached signage allowed for any tenant." The Administrator determined that the main and entry facade of Hollywood Video is parallel to Texas Avenue. This determination was based primarily on the fact that their public entrance is on that facade. The only opening along the George Bush Drive facade is a service entrance. Variance to the sign area requirements: Based on the determination that the Texas Avenue facade is the main and entry facade, Hollywood Video is allowed a total of 114 square feet of attached signage that can be located anywhere on the Hollywood Video portion of the building including the end cap, front or rear. (57 ft. facade x 2 = 114 square feet in area) The sign regulations provide the tenant the flexibility of placing their allowed signage anywhere on the lease space. For example, they could have 57 square feet of attached signage on the end cap that faces George Bush as well as 57 square feet that faces Texas Avenue. Also, the tenant could have multiple signs that total 114 square feet in area or one large sign that totals 114 square feet in area. On an end cap in a shopping center, the tenant chooses the amount of allowed sign area they want on each facade. The applicant is requesting attached signage of approximately 790 square feet. (390 square feet in area x 2 attached signs = 790 square feet) Thus the applicant is requesting a 676 square feet in area variance to the 114 square O:\ group\ deve _ser\stfrpt\zngstfrpt\honda.doc feet that is allowed. This represents nearly six times the amount of allowable area. The applicant argues that part of the sign should be excluded from the area calculations. A purple mountain is incorporated behind the words "Hollywood Video" that is part of the company's trademark. Section 7.4.F of the LIDO regulating how all signs are calculated is clear and states that "The area of a sign is the area enclosed by the minimum imaginary rectangle or vertical and horizontal lines that fully contains all extremities." GENERAL INFORMATION Property Owner: Brad Sondock, Texas Avenue Crossing LP Applicable Ordinance Section: Section 7.4 Signs PHYSICAL CHARACTERISTICS Zoning: C -1 General Commercial North: Texas A &M property West: R -6 High Density Multi - Family East: C -1 General Commercial South: C -1 General Commercial Frontage: Approximately 667 feet along Texas Avenue Access: Via driveways from Texas Avenue, George Bush Drive & Milliff Flood Plain: The subject property is located in the 100 -year floodplain. VARIANCE INFORMATION -ANALYSIS Special Conditions: The applicant states as a special condition: "The additional building that is closest to Texas Avenue will inhibit the viewing of Hollywood Video's Sign ". Hardships: The applicant states as a hardship: "The use of the registered trademark "Purple mountain" will increase the viewing area inhibited by the additional building ". Alternatives: The applicant states as an alternative: "They could omit the exposed neon and utilize halo lit rays ". Ordinance Intent: To establish clear and unambiguous regulations pertaining to signs in the City of College Station and to promote an attractive community, foster traffic safety, and enhance the effective communication and exchange of ideas and communicate information. Number of Property Owners Notified: 15 Responses Received: One phone inquiry. ATTACHMENTS Location Map Application Sign Description Site Plan Section 7.4 (Sign Section) of the UDO O:\ group \deve _ser\stfrpt\zngstfrpt\honda.doc