HomeMy WebLinkAboutApplicant Request Hampton Inn Si gVariance n % ` e
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I put together this package just to underline our main points and to add a concern on the
Hampton Inn's part that I was not aware off when I first submitted the application variance to the
city for our sign. In trying to do so, I have attached several photographs and information in hope
that it will help explain our position in a clearer manner to the Zoning Board of Adjustments.
We understand that by adding a new electronic board-"LED sign" to the existing Hampton
Inn sign we could possible be in violation of the existing sign code by a small margin of 10 square
feet. I believe that currently the sign ordinance allows the Hampton Inn Hotel to have 200 S.F. of
sign.(we have 360+ feet of frontage on our site)The existing sign at the site measures 160 S.F. to
the best of my knowledge. Code (Section 7.4-D-#7) also states that "signs containing manual
changeable copy or electronic reader boards which are greater than 30 percent of the allowable
sign area" are prohibited. So by my calculations 30%of 200 S.F. is exactly 60 S.F., which is what
our"LED sign" would measure. The actual area that would contain the letters would actually be
smaller then that. So as you can see, we are within code on the percentage issue (Code Section
7.4-D-#7), I believe it is in the total allowable area that we go over by 10 S.F.
Now, having stated that, I would like to raise an issue that concerns us and that it ties to the
addition of the LED sign. It has been brought to my attention that there have been multiple hotel
guest's that have raised the issue of safety to our staff.
By safety I mean the following. Most of our guest are either former students, families or business
men that are either not familiar with the town and the hotel location OR former residents that have
not been back to the City of College Station in the last 5 to 10 years or more.As you well know,
the city has change a great deal in the last 5 years and(driving)reference points that you once
used to orient yourself are no longer there or have been replaced by a different structure.
The comments that we hear are that due to the fact that our hotel and sign are located
further back then the neighboring structures, they have a hard time finding the (beacon) sign to the
hotel. When they exit HWY. 6 at the University exit, they are too busy driving properly (slowing
down to exit, maintaining speed once you are exiting and merging with Frontage road while
looking out for other vehicles that are on Frontage road) to be able to glance over once and pick
out the hotel sign. This is only magnified due to the location of the exit in relevance to the location
of the hotel entrance. There have been some instances where our guests have come close to getting
in an automobile accident due to the facts mentioned above. They majority of the comments that
we get from them is that we should add something to the sign that might make it stand out from
the Douglass Nissan sign and from its current location. These instances have occurred both at
night and during the day time.
We understand that some of these incidents occur due to the driving abilities of the patrons, more
so then the inability to make out the hotel and sign but the majority of these incidents have been
caused due to the response of realizing where the hotel's location is, too late.
We realize that we can not change the location or the entrance to the hotel, but we feel that
by adding this type of signage as mentioned by our guest's, that we can avoid any future liability
due to possible driving accidents while trying to locate the hotel when exiting the HWY.
We feel that the addition of an electronic sign with a black backboard and red electronic
letters(or whatever color the code expresses) will help facilitate the location of the sign and
therefore the hotel's location to our future hotel guests.
The other issue is more an issue of aesthetics and first impression of the hotel and partly of the
city.As mentioned in the original application, the sign's condition has become a nuisance and an
eye sore that tends to leave patrons with a bad first impression of the hotel and in some instances
the city. For some reason, visitors tend to make an unfair connection between the sign and the city
and tend to bunch the responsibility together along with the hotel's management or ownership.
Hampton Inn Sign Variance
On this aspect, the hotel wants to make it clear that we are not seeking to add the LED sign
to simply enhance the business aspect of the hotel, in other words to attract more patrons to the
hotel.Actually, it is more expensive for the owner to purchase and install the new electronic board
today, then it would be to fix the panels on both sides of the sign every year, for the next decade.
The expense to purchase said sign is close to fifteen thousand dollars ($15,000) installed. The
repair costs while not cheap, are drastically lower then the price of a new sign measuring 6' x 10'.
In closing, we feel that by allowing the hotel to add the electronic sign to its main existing
board, we will take care of the safety and the eye sore issue that we feel can be alleviated by the
new electronic sign.
Thank you,
Hampton Inn Sign Variance
AERIAL PHOTO OF
THE HAMPTON INN PROPERTY
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Aerial photo of Hampton Inn and "Frontage Road". This
picture shows the "utility easement" that runs along the
frontage of the property.
Due to this easement, the location of the "Hampton Inn
Sign" had to be pushed back roughly 60' (feet) from the
original location.
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Aerial view of site
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ArPicture (P-1)
Picture taken from Frontage Road by Nissan Dealership. Notice
how Hampton Inn sign is not visible from this vantage point.
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Hampton Inn Sign Variance
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Hampton Inn Sign Variance
Picture (P-2) - previous page
Shows how far back the Hampton Inn sits at the site due to the
easement.
Picture (P-3) - previous page
Gives a good indication of the difference between the Douglass
Nissan sign location on its property (which sits as close to the
property line facing the Frontage Road as possible) and the
Hampton Inn sign which had to be moved back due to the
easement.
Picture (P-4)
Was taken from the location were the Hampton Inn could have
been located if not for the easement.
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Hampton Inn Sign Variance
P-5 SIGN DETERIORATION/EYE SORE
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Picture (P-5)
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shows the area of the sign
that is falling apart. This is
the area where an LED-
sign would be housed
originally.
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Hampton Inn Sign Variance
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