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CONFIDENTIAL - FOR CAPSTONE DEVELOPMENT ONLY RETAIL MARKET ANALYSIS COLLEGE STATION TOWN CENTER, COLLEGE STATION, TEXAS Prepared For: CAPSTONE DEVELOPMENT CORP. 431 Office Park Drive Birmingham,Alabama 35223 Prepared By: GIBBS PLANNING GROUP,Inc. 330 E.Maple Street No.310 Birmingham,Michigan 48009 11 September 2008 TABLE OF CONTENTS Retail Market Analysis INTRODUCTION 1 Figure 1: Site Location Map 1 Executive Summary 1 Figure 2: Twenty-five Mile Radius Location Map 2 Figure 3: Ten Mile Radius Location Map 3 Background 3 Methodology 4 Figure 4: Five Mile Radius Location Map 5 Figure 5: One Mile Radius Location Map 7 Limits of Study 7 Trade Area 8 Figure 6: Primary Trade Area Boundaries Map 8 Figure 7: Secondary Trade Area Boundaries Map 9 Demographic Characteristics 10 Table 1: Demographic Characteristics 11 Tapestry Lifestyles 13 Table 2: Tapestry Lifestyles 13 Daytime Employment Base 15 Table 3: Daytime Employment Base 15 Texas AB&M University 16 Figure 8: Texas A&M University Campus Location Map 16 STUDY AREA CHARACTERISTICS 17 Figure 9: Cottages of College Station Conceptual Plan 17 Location 17 Access 18 Table 4: Traffic Counts 18 Parking/Visibility 18 Other Shopping Areas 18 Figure 10: Regional Retail Competition Map 21 Figure 11: Close-in Retail Competition Map 22 SUMMARY OF FINDINGS 23 Table 5: Supportable Retail 24 Rationale 24 APPENDIX Appendix Table 1: Supportable Retail 27 Appendix Table 2: Retail Expenditure Potential Table 28 Appendix Table 3: Major Shopping Center Competition 29 Population Map 31 Households Map 32 Average Household Income Map 33 Appendix Table 4: Business-Facts: WorkPlace and Employment Summary 34 1-2-3 Mile Radius Map 35 1-3-5 Mile Radius Map 37 Appendix Table 5: Population, Household and Marital Status 39 Appendix Table 6: Population by Age 40 Appendix Table 7: Households by Income 41 Appendix Table 8: Population by Race, Education 86 Employment 42 Appendix Table 9: Primary Tapestry Lifestyles 43 Tapestry Lifestyle Segment Descriptions 44 Boomburbs 44 Enterprising Professionals 45 Metropolitans 46 Midland Crowd 47 Crossroads 48 Rooted Rural 49 College Towns 50 Dorms to Diplomas 51 Appendix Table 10: Pop Facts: Census Demographics Overview 52 Trade Area, Competition and Population Growth Fold-out Map 63 Trade Area, Competition and Household Income Fold-out Map 64 INTRODUCTION May ERATN - Morgan FSlsboro Frost NAV -0 IENDER,SON Mourt PA'��,;,JA� BEF.,DTO 9 a, .11•82. 199 7 N I L L RCHard 281 �.a e779e sonviss�. 77 ArOe aae .�"""'"'. 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M16ZORACSIMs1M Ataxic 0 toss*.aszoos Momi,Weors rdbiislssmS:srsp mels maSidLT MARION Aastur8YrMe Figure 1:The College Station site is located approximately 80 miles northwest of Houston. Executive Summary This study finds that the proposed site can support 77,000 square feet of retail and restaurants. These findings recommend that the center be anchored by a specialty food store, such as Sunflower Market, offering a large variety of produce and natural foods as well as a service meat/deli department and a variety of beer and wine. The center can also be anchored by a drugstore offering a variety of convenience items, such as a Walgreens or CVS. The center could also offer a strong variety of casual restaurants to include a JP Hops House or similar brew/sports pub, and a casual and inexpensive Italian restaurant such as Prima Pasta, which also offers beer and wine. Other casual food offerings (without liquor) may include Chipotle or Freebird's Burrito, Kolache Rolf's or Kolache Factory, Mr. Hoagies or Subway, and Starbucks. Joining the center should be 8,000 square feet of vintage apparel such as Buffalo Exchange, and a small sports accessory store, such as RunTex. The center can also support 12,500 square feet of other retail and services to include a trendy card shop, cellular/wireless services, local hair/nail/tanning salons and a bike/skateboard shop, such as Performance Bicycle. Finally, the town center will be able to support professional offices such as insurance, real estate and/or health care 1 offices, business services (such as Mail Boxes Etc. and/or Kinko's/FED- EX) and a bank. The proposed site in College Station, Texas, offers an opportunity to create a neighborhood-oriented town center to appeal to the close-in under-stored market found in southwestern College Station along FM 2818 and Wellborn Road. The town center should offer a strong core of restaurants, a specialty food store and a drugstore that will appeal to both the close-in student/residential base, and to a wider market area. The town center has the potential to serve a sizeable population base due to the ease of access to the site provided by FM2818 and FM 2154 (Wellborn Road). However, retail and restaurant competition to the site is very strong 2 miles east of the site along Texas Avenue and University Road, and this limits the potential for the site to be developed to support community or big box retail. ROBERTSON Madisonv0�... MADISON I .' ...'M I L p. 190M 'Navasi WALK77 • PROPOSED ale 4 I CoNeye „ SITE Station o :RAi(?S G R I M E S aOaklwel ._ San Houston j Ander on Notional Emilia ' B U R L E S O Snook �.exington Lak ' e Box `. 25.I mi ......... •...... .........: .. N�vaSOta Dim Somerville MONTGOM L E E Somerville Lake' 77 WASHI c Figure 2:Twenty-five Mile radius map of College Station site. The primary trade area defined for the site will account for 75%-85% of the sales of the recommended retail and restaurants. The remaining sales (15%-25%) will be derived from those living in the secondary trade area or those visiting the site from outside of the defined trade area. The primary trade area offers a base of nearly 92,000 persons, of which 9,300 are in group housing, such as dorms, fraternities and/or sororities. The base is projected to grow 1.2% annually through 2013. The household base is primarily renter-occupied (67%) with 2.33 persons per household and a median age of 23.4 (47% are aged 15-24). The base is well educated (53% of those aged 25 and older have a college degree) and 43% are currently attending college. The secondary trade area offers an additional 111,200 persons for a total trade area population base of nearly 203,000. The secondary trade area is older (32.1) and less educated (21% have a college degree and 7% are college students). Incomes in the area are moderate ($37,241 median household income and $21,380 per-capita income in the total trade area) but are understated as most college students have additional monies available that are not reported as income. ' Coulter ', „ Field 1179 , 2818•`190 , 1687 I ii) R O'sL03, '`,r 507 - ,'.. _. Y Y �... ion G R I di j k g ; PROPOSED 3D' , . �0. ).%. 10.1 mi Xp isler field ) _ 6 U Fi L E ON 50-- • 2154 2D38 �� v 60 0 nook 6 Figure 3:Ten Mile radius map of College Station site. Background Gibbs Planning Group Inc. (GPG) has been retained to conduct a retail feasibility analysis for a new mixed-use development, Cottages of College Station, in College Station, Texas. The site is located on Harvey Mitchell Parkway (FM 2818) just west of FM 2154 on the southwest side of the City of College Station. As proposed, Cottages of College Station will offer: ,ti • 296 new residential units (24 townhomes, 76 manors and 196 single family units). • Commercial/retail town square. The following issues were addressed by GPG in this study: • What is the existing and planned retail market in the College Station, Texas area? • What is the trade area that would be served by the new center/development at the site? • What are the population, demographic and lifestyle characteristics in the trade areas, currently and projected for 2013? • What is the current and projected growth for retail expenditures, currently and projected for the next five years? • What retailers are recommended and supportable at the site? How much square footage is supportable at the site and when should it be developed? What sales volumes can be achieved at the site? Methodology To address the above issues, GPG conducted a detailed evaluation of most major existing and planned shopping centers and retail concentrations in and surrounding the defined trade area. This evaluation was conducted during the week of September 1, 2008. During this evaluation, GPG thoroughly drove the market and visited and evaluated most major existing and planned retail concentrations in the area. GPG visited the area during the daytime, as well as the evening, to gain a qualitative understanding of the retail gravitational patterns and traffic patterns throughout the study area. A trade area was then defined that would serve retail in the proposed development based on the field evaluation and the retail gravitation in the market, as well as on GPG's experience defining trade areas for similar developments throughout the United States. Population and demographic characteristics of trade area residents were collected by census tracts from national sources and updated with information gathered from various local planning sources. Finally, based on the population and demographic characteristics of the trade area, existing and known planned retail competition, and traffic and retail gravitational patterns, GPG developed this qualitative assessment for the proposed site in College Station, Texas. 41*cr, ,040 6atrk 4 13. 30 4' "44 11. dr 1184 vs V. Front4pe Pd `" , • vrontagt Rd .5` stN g • co, ''$‘0414811 A " V-- „bcs 4 11, vv paw 41/24. 4rb •kt' 9704, ‘'‘)'• 4), <5' 0,9it — 4 e sow 50Orni. 2513 4.‘ F. tRitk,..ze 111,2818 1' t54, peal Fm 21318 00, PIIIR_IPCISED SR5O7 r 4t. 21544 q- 0 its 3 e ,f4v 0.4* c* .K°PPe ‘201W ' C, 1)P8P erep,t 44, % .0091%) '.?•4 ,e_te A Greens Plaine Rd X I; ?.:7 . ” •• Figure 4:Five Mile radius map of College Station site. For the purposes of this study GPG has assumed the following: • Other major retail centers that are planned or proposed at this time include: )=. The Post Oak Mall will undergo a major interior and exterior renovation to update the facility, however, the mall will not be expanded as part of the renovation. )=. Rock Prairie Marketplace will be constructed on the southeast quadrant of the intersection of State Highway 6 and Rock Prairie Road, offering 223,200 square feet of retail space anchored by a Wal-Mart Supercenter that will be a relocation of the existing Wal-Mart unit at FM2818 and Texas Avenue. • The Tower Point mixed-use development will occur as planned on the northwest quadrant of State Highway 6 and Green Prairie Road, offering 440,000 square feet of retail space anchored by a new HEB Supermarket (approximately 93,000 square feet). The site will also offer approximately 40,000 square feet of office space and residential units on a 75 acre lot. "Tt: sd , ➢ Bryan Towne Center, anchored by Target on the southeast quadrant of State Highway 6 and FM 1179, will be completed and offer over 400,000 square feet (up from the current 225,000 square feet) of retail space. There is a sign for a potential 300,000 square foot retail development on the northeast quadrant of the intersection of FM 2818 and FM2154. However, the city has not received any plans for the development and city officials doubt it could be supported with the new retail developments underway along State Highway 6; as such it is not included in our analysis of the market. No other new retail is assumed in our sales forecasts or will be developed within five miles of the subject site. • The subject site is properly zoned and can support commercial development and will have curb-cuts as shown in the proposed master plan. • The region's economy will continue at normal or above normal ranges of employment, inflation, retail demand and growth. Further, residential growth will continue as planned and as noted in the text. • Holleman Drive will be extended as planned, connecting FM 2818 to Dowling Road. • The town center will be planned, designed, built and managed as a walkable town center, to the best practices of The American Planning Association, The Congress for the New Urbanism, The International Council of Shopping Centers and The Urban Land Institute. • Parking for the area is assumed adequate for the proposed uses, with easy access to the retailers in the development. An overall parking ratio of 4.5 cars per 1000 square feet gross, or higher, is anticipated for this town center. • Visibility of the retail is also assumed to be very good, with signage as required on FM 2818 to assure good visibility of the retailers. • The town center will open with sustainable amounts of retail and anchor tenants, at planned intervals and per industry standards. .............................. . Spear T�f 0 � t d `O o Si y�e 44A G5- /to •�° 4{ a rad C%� Soy o, Al 4 -2P Ls, NO d CB S4\414 ill- N 3 e o h -cc `( ,, N63 � Ave �yoop O cm ..le sCb p• Q\ C�� % Collegq 4, em �� Statist` C' (6,0 'j(y. Loop $ 2 1, t s,2154 li 6 PROPOSED ,CS (� CJ SITE p, Q �e0 �`.0 �'pti e 49. . `s Figure 5:One Mile radius map of site. Limits of Study The findings of this study represent GPG's best estimates for the amounts and types of retail tenants that should be supportable at the subject site by 2013. Every reasonable effort has been made to ensure that the data contained in this study reflect the most accurate and timely information possible and are believed to be reliable. This study is based on estimates, assumptions, and other information developed by GPG independent research effort, general knowledge of the industry, and consultations with the client and its representatives. No responsibility is assumed for inaccuracies in reporting by the client, its agent and representatives or in any other data source used in preparing or presenting this study. This report is based on information that was current as of September 1, 2008, and GPG has not undertaken any update of its research effort since such date. This report may contain prospective financial information, estimates, or opinions that represent GPG's view of reasonable expectations at a particular time, but such information, estimates, or opinions are not offered as predictions or assurances that a particular level of income or profit will be achieved, that particular events will occur, or that a particular price will be offered or accepted. Actual results achieved during the period covered by our prospective financial analysis may vary from those described in our report, and the variations may be material. ) ink it, ;. Therefore, no warranty or representation is made by GPG that any of the projected values or results contained in this study will be achieved. This study should not be the sole basis for programming, planning, designing, financing or development of a commercial center. This study is intended only for the use of the client and is void for other site locations or developers. Trade Areas 507 B R,A • S'-• 1 I Pc 47 i ` (MeV *ton 30 ....... .... . , • .... . -r.1.' -. Lep.%-* .. .. ...,. .4 .isste •t ,, *244 .•.4 \,,, 2.02 ml J ; . , 2154 TEXAS ', ORI \ i N t • • Snook -1 PRIMARY TRADE AREA 2. LESON 1 I - I . ) . , 4 , • — , 1361 , , — -.,„— ‘,.,f4ftv ota - -*), ...:-... ..... I ...I- Navasota ' lo .-:; , MAlurpnolcrtiPat l l', .-....... • l • •- I ...„., d/or its suppliers P41 rights reseged.A H I N G T O N Figure 6:Primary Trade Area is outlined in red, above. Based on GPG's field evaluation, the current retail hubs and the retail gravitation in the market, ease of access as well as our experience defining trade areas for similar developments throughout the United States, we determined that retail in the proposed site in College Station has the potential to be developed into either a neighborhood- or community-oriented shopping center. As such, we defined a primary and secondary trade area by US Census Tracts. The primary trade area will account for 75%-85% of the sales of the recommended retail and restaurants. The remaining sales (15%-25%) will be derived from those living in the secondary trade area or those visiting the site from outside of the defined trade area. Please note that the exact percent of sales from the trade area will vary retailer by retailer or restaurant depending on the specific retailer/restaurant. The primary trade area is approximately delimited by the following boundaries: • North to University Drive/FM60. • East to State Highway 6 and Carters Creek. • South to the Brazos/Grimes/Washington County line. • And west to the Brazos/Burleson County line. RTSON4. 2223 . j Coulter 1179 I , Field 2819 190 t i , ity�i ; �ri. h B RJ +O .. •• 47. ( 1%0fie Pr�Gc e mite 15.0 mi •: `r r-01Y- T SU, 244. — :., -FL. ; 4 R �l-E . 1rite •op ``,, , =: 8 - Field 13 - .. T X A S 2.02 mi • 2154 4 2030 `'"-- t, BURLE ON Snook50 3 PRIMARY TRADE AREA 80 ONCI `"'i SECTRADE AREAARY `,,. 81 ..- -- A` k Nava : , r_ ... :Sots 1:. f i I upor1. 105x- ... - ;I- ,�.-- 14- •I 8 1 gmervine 1 WASHINGTON s.NI rights reserved. _ . "f -... I Figure 7:Secondary ry Trade Area is outlined in blue, above. c,;,'rc _ ctrrn ,. 9 t, .>,, If71ti!. Oitis. St. rvl t, ' 1' _1r(- The secondary trade area extends further to the north and west: • North to Brazos/Robertson County line. • And west to Somerville and State Highway 36. Demographic Characteristics Using data from ESRI (Environmental Systems Research Institute) and Claritas Inc., GPG obtained the population and demographic characteristics for the defined trade area as well as for College Station, Bryan, and Brazos and Burleson County. The primary trade area has an estimated 2008 population of approximately 91,666 persons, which is projected to grow to 93,901 persons by 2010 and 97,253 persons by 2013, a 1.2% projected annual increase over the five-year period (2008-2013). The strongest growth (4.1% annually) is projected in the Census Tract of 20.03 located 3 miles to the southeast along Barron Road. The population in the home census tract (20.05) is projected to grow 2.4% annually, including the new housing base that is part of the Cottages of College Station project. Census Tract 15.00 just north of the site includes nearly 9,300 persons that are considered "group quarters". This includes the dorms that are part of the Texas A8&M University, as well as sorority and fraternity houses. The secondary trade area offers an additional 111,226 persons, for a total trade area potential of 202,892 persons. The total population base is projected to grow 1.0% annually through 2013 to 213,058 persons by 2013. The City of College Station offers a population base of 76,850 persons that is projected to grow to 81,309 persons by 2013, a 1.2% annual growth rate. The City of Bryan has a current population base of 69,277 that is projected to grow 0.6% annually to 71,256 persons by 2013. Brazos County has a population base of 169,288 persons projected to grow 1.0% annually to 177,530 persons by 2013. The number of households in the primary trade area, currently estimated at 34,866, is projected to increase to 35,755 by 2010 and to 37,088 households by 2013, a 1.3% annual increase over the 5 year period. Due to the strong university influence, only 33% of the primary trade area household base is owner-occupied and persons-per-household is reported as 2.33. The secondary trade area offers an additional 40,780 households for a total trade area household base of 75,646. The total trade area household base is projected to grow 1.1% annually to 79,787 by 2013. By comparison to the primary trade area, the secondary trade area's household base is 58% owner-occupied and the persons-per-household is a higher 2.66. As such, the total trade area's housing is 47% owner- occupied and the persons-per-household is reported as 2.51. By comparison, The Cities of College Station and Bryan are projecting household growth of 1.2% and 0.7% annually, respectively and Brazos County is projecting annual household growth of 1.1%. The owner- occupied housing base is 33% in the City of College Station, 46% in Bryan and 44% in the Brazos County. Persons-per-household is reported as 2.33, 2.62 and 2.50, respectively. Table 1 presents and compares the demographic characteristics found in the defined trade areas to that of College Station, Bryan and Brazos County: Table 1:Demographic Characteristics City of Characteristics Trade T Tradeotal Bryan City of B razos nty Area Station 2008 Population 91,666 202,892 76,850 69,277 169,288 2013 Population 97,253 213,058 81,309 71,256 177,530 2008-2013 Projected Annual +1.2% +1.0% +1.2% +0.6% +1.0% Growth Persons Per Household 2.33 2.51 2.33 2.62 2.50 2008 Median Household $28,504 $37,241 $28,193 $39,247 $36,938 Income 2008 Per Capita Income $21,217 $21,380 $22,330 $19,926 $21,806 %/#Households with 22% 23% 24% 21% 24% incomes$75,000 or higher 7,647 17,383 6,980 5,348 14,981 %White 76% 71% 76% 61% 71% %Hispanic Ethnicity 15% 22% 14% 33% 22% Median Age 23.4 26.1 23.1 28.4 24.8 %White-Collar Employed 68% 61% 70% 57% 64% %College Degree 53% 32% 58% 26% 37% %College Student 43% 23% 46% 13% 27% As shown in the above table, the strong college student base is a strong influence on the area's incomes, with the primary trade area reporting a median household income of$28,504, is 30% lower than that found in the total trade area ($37,241). Per-capita incomes are very similar ($21,217 and $21,380, respectively). The home sector's median household incomes are reported as $21,281 and the per-capita income is reported as $19,526. Median household incomes are stronger in Bryan, just north of College Station ($28,193 compared to $39,247), but per-capita incomes are much less in Bryan ($22,330 compared to $19,926) due to the higher household sizes. Additionally, the College Station's population base is much more educated (58% have a college degree compared to only 26% in Bryan) and a stronger college student population base (46% compared to 13%). The median age within the primary trade area (23.4) is much younger than the secondary trade area (32.1) and the US average (36.5 years). In the primary trade area, over 47% of the base is aged 15-24. The trade area's (primary as well as total) workforce consists of a strong white-collar base (68% and 61%, respectively). Racially, the total trade area is mostly white (71%) with an additional 12% of African American descent and only 4% of Asian/Pacific Islander descent. Nearly 22% of the population base is Hispanic. Population density near the site is light to the south and west, but growing, with 7,879 persons within one mile of the proposed site growing to 8,510 persons by 2013. Within three miles of the site there are an estimated 58,585 persons growing to 100,915 persons within five miles. Over the next five years, this population base is projected to increase to 60,606 persons in the 3-mile radii and 105,539 persons within the five- mile radii. Incomes (median household income/per capita income) in these radii are reported as $14,834/$14,260, $23,806/$16,479 and $30,172/$19,951. The close-in household base (1 mile radius) is primarily renter-occupied (83%) with a low household size (2.15). The median age is 23 and 48% have a college degree. At three miles, the base is also primarily renter occupied (72%) with 2.21 persons per household and a median age of 23. College Station, TX Gibbs Planning Group, Inc September 11, 2008 Tapestry Lifestyles ESRI has developed Tapestry Lifestyles, which is an attempt to create 65 classifications, or lifestyle segments, that help determine purchasing patterns. These segments are broken down to the U.S. Census Block Group level throughout the United States and are used by many national retailers to help determine future potential locations. The following Table 2 details the top Tapestry Lifestyles found in the primary and total trade areas: Table 2:Tapestry Lifestyles Lifestyle Primary Total Short Description Trade Area Trade Area Dorms to 16,141 16,141 More than 80 percent of this group is attending college. Diplomas 46% 21% Their median age is only 21.7 years. Ethnic diversity for this group is relatively low; most residents are white. Median Median household income for this segment is$16,700. Household Because they are not accumulating wealth,their net worth Income: of$14,400 is the lowest of the Tapestry segments.They $16,700. live in campus dormitories or rent apartments off-campus in multi-unit buildings. More than 40 percent share housing. Dorms and Diplomas residents use the Internet frequently to research school assignments and employment opportunities. Many have a student loan.They are more than twice as likely as other neighborhood residents to take a domestic backpacking or hiking vacation. Dorms and Diplomas residents stay physically fit by working out regularly,jogging, playing tennis and throwing the Frisbee.They might buy a science fiction movie in a pre-recorded video format. They probably would not listen to all-news radio,watch Home and Garden Television,order anything from Land's End or vote in a federal,state or local election. College 5,288 7,849 With a median age of 24.3 years,this group is the third Towns 15% 10% youngest of the Tapestry segments. Most College Towns residents are between 18 and 24 years of age and live in Median single person or shared households. Nearly 42 percent of Household College Towns residents are attending college.The Income: education level in these neighborhoods is also very high; $27,300. many settled in these areas after graduating. The median household income of$27,300 for College Towns residents is one of the nation's lowest.Their net worth is$35,500. Working around their class schedules,they rank second to Tapestry's Dorms to Diplomas segment for part-time employment;52 percent work only part-time. Most of them are employed in the service industry and hold jobs on and off-campus in education, library and food preparation. College Towns residents eat energy bars,vegetarian burgers;they drink iced cappuccinos,domestic and imported beer and rum.They purchase books online and in stores; hold student loans and bank by phone and mail. These computer-savvy students own laptop computers, networking and Web authoring software.They keep physically fit by working out in regular exercise programs, College Station, TX Gibbs Planning Group, Inc. September 11. 2008 Primary Total Short Description Lifestyle Trade Area Trade Area taking vitamins and eating organic foods.They rank high for participation in almost every outdoor sport and athletic activity.On their vacation breaks,they like to go hiking, backpacking and traveling to Europe. College Towns residents attend rock concerts,college football games, play pool,go to bars and participate in environmental causes. They would probably buy and rent all categories of videos and DVDs.They listen to public radio and alternative music;they watch MTV and Comedy Central on cable television. Favorite stores are Express,The Limited, Banana Republic and Lerner. Rooted 0 5,498 The population is older than the national median of 36.0 Rural 0% 7% years with a median age of 40.4 years. Married couples with and without children are typical of Rooted Rural Median households. Most of the Rooted Rural residents are white. Household The median household income for Rooted Rural Income: households is$34,500;their net worth is$71,500. Both $34,500. of these figures are nearly three quarters of the U.S. medians.Rooted Rural neighborhoods are located in rural areas or small towns and include mainly single-family detached houses with an above-average percentage of mobile homes and seasonal housing. Rooted Rural residents are"do-it-yourselfers".They own welders, chainsaws and drill presses.They buy tillers,tractors, lawnmowers,vegetable plants and seeds to tend their gardens. Favorite grocery stores are IGA and Winn-Dixie. They use shortening,yeast and cornmeal for meal preparation.They take prescription medications for diabetes and arthritis.They buy western boots and hunting clothes.They attend country music performances,join civic and veterans'clubs, read hunting and fishing magazines, listen to country radio,and own a satellite dish.Their favorite department store is JC Penney's. Crossroads 0 4,139 Crossroads neighborhoods are home to married couples 0% 6% with children and single parents.Their median age is 31.9 Median years. Ethnic diversity is divided among whites, blacks and Household Hispanics. Crossroads' median household income is Income: $36,000, more than $10,000 less than the U.S. median, $36,000. and is derived mainly from wages.They've attended high school;some have college credits.The manufacturing, construction,and retail sectors provide most employment opportunities for Crossroads households. Crossroads residents own riding lawnmowers,deep fryers, buy children's products,drink domestic beer,own pet birds and use three-way calling services. Favorite grocery stores are H.E Butt/HEB,Winn-Dixie and Wal-Mart Super Center. They eat no-bake cakes and pies and prepared children's dinners.They take over-the-counter diet pills and anti- anxiety prescription drugs. For relaxation, Crossroads residents go to the movies frequently,gamble on the Mississippi Gulf Coast, read motorcycle magazines and watch daytime and syndicated television. College Station, TX Gibbs Planning Group, Inc. September 11. 2008 As shown in Table 2, the trade areas have starkly different lifestyles, with those in the primary trade area being primarily college students with limited incomes, living in student housing. The total trade area, by virtue of the secondary trade area residents, represents married couples that are not likely to move and have conservative purchasing patterns. The primary trade area lifestyles reflect those that are internet savvy and leave active lifestyles. The total trade area lifestyles are apt to work on projects at home, work in blue-collar occupations and listen to county radio and watch television. Daytime Population Base The site is well positioned to serve a stable day-time employment base due to the ease of access to the site. Currently, there are 13,041 persons in two miles of the site growing to over 28,000 persons in three miles. The employment base is primarily executive and professional, constituting 42% of the base within two miles of the site and 37% of those working within three miles. Trade and labor positions constitute 31% and 24% of the base as shown below: Table 3:Daytime Employment Base p ,z 0.00-1.00 miles l I ,.' ‘ ;' " 0.00-3.00 miles ,:! a;` Radius 1 ., ' x Radius 2 ':=, Radius 3 ' Total Employment 727 13,041 28,062 Executive and Professional 162 22% 5,495 42% 10,447 37% Management 63 9% 889 7% 1,937 7% Sales and Marketing 57 8% 1,562 12% 3,808 14% Health-Legal-Social 7 1% 172 1% 776 3% Engineer-Science-Computer Pro. 19 3% 135 1% 456 2% Educators 9 1% 1,070 8% 1,536 5% Journalists-Creative Professional 7 1% 1,668 13% 1,934 7% Administration and Support 118 16% 2,885 22% 6,329 23% Management Support 16 2% 189 1% 565 2% Admin-Clerical Support 87 12% 2,514 19% 5,079 18% Technical Support 15 2% 182 1% 684 2% Service Personnel 123 17% 667 5% 4,628 16% Health Care Personnel 1 0% 47 0% 283 1% Food and Beverage 95 13% 350 3% 3,211 11% Personal Services 13 2% 130 1% 816 3% Protective Services 14 2% 140 1% 318 1% Trade and Labor 323 44% 3,994 31% 6,658 24% Construction 27 4% 324 2% 737 3% Installation and Repair 83 11% 567 4% 1,596 6% Craft Production 46 6% 542 4% 690 2% Machine Operators 105 14% 743 6% 875 3% Assemblers 27 4% 39 0% 114 0% Transportation 8 1% 697 5% 1,011 4% Agriculture 11 2% 373 3% 549 2% Laborers 18 2% 708 5% 1,087 4% ©2008 CLARITAS INC.All rights reserved. College Station, TX Gibbs Planning Group, Inc. September 11, 2008 Texas A&M University Texas A&M University was Texas' first public institution of higher learning, opening in 1876 and ranks among the country's top 20 universities in enrollment of National Merit Scholars. The annual enrollment is typically between 44,500 and 45,500, with 45,380 students enrolled in the academic year of 2006. Most (80%) of those enrolled are undergraduate students, making it the nations seventh largest university in enrollment. The campus itself is approximately 5,000 acres. The university has ten major college programs including: • Agriculture and Life Sciences • Architecture • Government and Public Service • Business • Education and Human Development • Engineering • Geosciences • Liberal Arts • Science • Veterinary Medicine -og Ay <r\, '�. 7,,, -.. College -P '9s�� vc ... r �\ �� o tation \�V-ip ,� �, y my ��8i�sf SB O� ��� A W 9e9 P dab 4,0 m 64,p Am.sf y , .c X64' fie, s. Coil �a a o• e� ' J ��� 1 O �°4 O �4 �, �h s� kt, . O Oa GR. c� �o �f v. eh ,, c\ o , Cr 4a y S� S GrJ S��m9 e a`a �z p d y� R°a s c4e �� Cats 4' �a O� `,^� T(:XASA&M 5� .6,�` ,,,,,,,4/ Al 507 ez, acJm) 7) 4 t UNIVERSITY 5t y 0J . le , �. CAMPUS a o ti + 2018 � C�IB Q dy e 2 Ode, ; ‘.s- m�� Sr \0Fa �7 6c4 L 9�S yo fit/ ° "' �%% 2513 .:,� mstP h O� %Cr z c� 4. jl -1`m 0 fad ; J t,.,Spear Q Ua. 9ro oyC cv �9F �} a F tp� �F . S% 9, ' N R i 4Q, ,+. 2154 4' a y1� m� e _ 'h;4, 4149 - ,, �\\ tQ '4rc �`� ° !y ces ti 5 hA jp J t 8 13 m� - •c e'''h p,v0° Av4 �` l � m qua O ,a' �I O pc HBe ig�� SP Proposed Fuld oad�� i DO'�.�.� Development G0-(0 t t` �Fi�td Site 0a O .�� Wast r���—_ _ 0� �� m �-, 4. 411 Figure 8: Texas A &M University campus location. College Station, TX 16 Gibbs Planning Group, Inc. September 11, 2008 .r► ----------------------------- The student base is 25% freshmen and evenly divided among men (53%) and women (47%). The base is primarily white (71%) with 12% of Hispanic Origin. Additionally, 9% of the student population base is international students. The student population base is primarily from Texas, with 86% considered Texan residents, 6% Non-Texas/US residents and 9% Non- Texas/Non US residents. The university also employs 2,800 faculty members and is home to the George Bush Presidential Library, which opened in 1997 and has attracted more than 1 million visitors. STUDY AREA CHARACTERISTICS t \,, ,,.....„...„. . :,...z:...,117..=::.:::::„.::,.....i::.= 1 , ::::"....,k,....,,,, f40 / i 'I.". . / ,...... % / ,) 1 •••••...•••••••loreol.•••••••*•.•um Figure 9: The Cottages of College Station Concept Plan,©2008 Capstone Development. Location The Cottages of College Station's site is located on Harvey Mitchell Parkway (FM 2818) just west of FM 2154 on the southwest side of the City of College Station. As proposed, Cottages of College Station will offer: College Station, TX I Gibbs Planning Group, Inc. September 11. 2008 i i • 296 new residential units (24 townhomes, 76 manors and 196 single family units). • Commercial/retail town square. Access Regional access to the site is good, provided by FM 2818 which acts as a western ring-road for the College Station/Bryan area. FM 2818 connects to State Highway 6 to the north (approximately 12 miles) via a combination of two- and four-lanes of traffic. FM 2818 also connects to State Highway 6 to the east, approximately 3 1/2 miles from the site. Additional access to the site is provided by FM 2154, a primary north/south access route that connects to FM 2818 just east of the site. Holleman Drive is currently a two-lane secondary access route that acts as a connector between FM 2818 and Wellborn Road (FM 2154). It is planned and assumed to be extended from FM2818 to Dowling Road as part of the Cottages of College Station project. Currently there is a traffic light at the intersection that controls the flow of traffic by the site. The latest traffic counts in the area, as provided by the Texas Department of Transportation, are as follows: Table 4:Traffic Counts Location Traffic Count AADT FM 2818—East of FM 2154 24,000 2006 West/North of FM 2154 27,000 FM 2154—North of FM 2818 17,800 2006 South of FM 2818 24,000 Holleman Drive—North of FM 2818 6,490 2006 Parking/Visibility Parking for the site is assumed adequate for the proposed uses, with easy access and visibility to the retailers in the development. Other Shopping Areas As part of GPG's field evaluation, most major shopping concentrations in and around the periphery of the defined trade area were visited. Currently, Oak Post Mall is the only major regional shopping center in the greater College Station/Bryan/Brazos County area. The mall offers nearly 790,000 GLA of retail space anchored by Beall's, Dillard's, JC Penney, Macy's and Sears. The center is well tenanted, with a strong mix -------- --------- --------------- ---_.----------------- College Station, TX 1 8 Gibbs Planning Group, Inc. September 11. 2008 of unisex apparel tenants and has minimal vacancies. It is planned to undergo a major interior and exterior renovation over the next year, however, no expansion of the center is currently planned. .. - t.,--.4-44, , .,„•,,,,, Oak Post Mall is the only major regional shopping center in the study area. Other retail surrounding the mall includes a freestanding Gander Mountain and Academy Sports on the east side of Highway 6, south of Harvey Road and a Sam's Club and Cinemark Cinema north of Harvey Road. Also, The Post Square, located just west of the mall on Harvey, offers a Toys'R'Us and TJ Maxx unit in a 82,800 GLA center. Illir ..„, -- - Between FM 2818 and University Drive, there is over 1.3 million GLA of retail space. Most community-oriented retail in the area is found along Texas Avenue, approximately 2 miles east of the site. Texas Avenue is a primary north/south traffic artery through the College Station/Bryan area College Station, TX 19 Gibbs Planning Group, Inc. September 11. 2008 offering 6 lanes of traffic through the center of town and fronting the east side of the A&M University. Between FM 2818 and University Drive, there is over 1.3 million GLA of retail space including category-killers such as Barnes & Noble, Best Buy, Hobby Lobby, Bed Bath 8v Beyond and Cost Plus. Other retailers along this stretch include Ross Dress for Less, Stein Mart, Kohl's, Goody's, HEB Supermarket, Kroger, and Target. iewort • - Arc f 44W • I Vie►: A Community oriented retail along Texas Avenue. University Drive also offers a strong core of retail and restaurant venues from Texas Avenue to State Highway 6, anchored by the Gateway Center with 391,000 GLA of retail space including Home Depot, Circuit City and Linens 'N Things. The Gateway center also is home to Talbot's, Chico's and Jos. A. Banks. The University Towne Center, located midway in this retail district, offers a core of 15 restaurants including Abuelo's. TGI Fridays, McAllisters, Blue Baker, Pei Wei, Buffalo Wild Wings, Red Lobster and Excel Steakhouse. a• 1 c Gateway Center,along University Drive, features 391,000 GLA of retail space. College Station, TX Gibbs Planning Group, Inc. September 11, 2008 Retail to the north in Bryan includes the Bryan Towne Center, anchored by a new Target, as well as a Wal-Mart Supercenter and Lowe's. The Towne Center is being developed in phases, with the first phase completed offering approximately 225,000 square feet. Once complete, the center will offer up to 400,000 square feet of retail space. New retail centers planned in the area are primarily located along State Highway 6, south of the junction of FM 2818. The Rock Prairie Marketplace is a proposed center at Rock Prairie Road that will offer a relocation and upgrade of the existing Wal-Mart unit at FM 2818 and Texas Avenue to a Wal-Mart Supercenter. Further to the south at Greens Prairie Road is the Tower Point, which is planned to offer up to 440,000 GLA of retail space anchored by a new HEB unit. The Tower Point center is a new mixed-use development that will include office space (40,000 square feet) space and residential units on a 75 acre lot. The map in Figure 10 details the location of these retail hubs and centers to the site. L. `1581 Yl _ r / 3t" % Br an Towne Center ' `z '2818' ' r+ ' 11 .1: , _.•`' Gatewa &Univer.sit Center -3D 1688 Post Oak Mai v. "=t —� f _.:11W„..dwoo• •ark Texas Ave.RetaN ,, t_ 5.00 mi x,00 mi - et eft- r''r •N. . a Speer 14, a 'oo )s `E New Rock Prairie Mkk■laceFi –2818 , 8 _ 4 -SD Cottages of College Station - ,• ' ,`• New Tower Point \ �', Vii' ' r-- �' .�� � Figure 10:Retail competition map to the proposed site. Retail between Texas Avenue and the site is very limited, and includes a small retail district just north of the university offering a mix of small bars and primarily fast-food restaurants along University Drive. This College Station, TX 21 Gibbs Planning Group, Inc. September 11, 2008 district primarily appeals to the student population base and is centered at College Main Street. • 1 T • s'",..,„,,,,,,,,. __ _ . .,. 44;?.'• 4 r •liric ,,,,,,,......41..it , _ '1‘.``4.• . . i v•qi,. • , \ "---.•••,•••-......_, ill 14••.4A lit 4iii ' ,,I 7: 4..4 \ 44 rt ' r• .•.''.- rf..f17----;:-,- ....-,..m.- , .......y- Retail is limited between Texas Avenue and the proposed site,and appeals primarily to college students. Just east of the site is Southwest Center, a new retail center offering approximately 50,000 square feet of primarily casual restaurants and services including C 86J BBQ, New York Deli, Layne's Chicken Fingers, Beverage Oasis, C.C. Creations and a tanning salon. The map in Figure 10 details the location of both of these retail hubs in relation to the site. ..,5b ... . ... , -•,, .1r1MIL-4 1•S----111, I1,•t ''''" 'Z'r,1.---7 0 .i. 4:b College Main Center 4,41- ii, v ..„-\.:A&Z ----y ,:..t, _ - '.,, /1 fali7 -'. / 81,1\p/ IP Spear 2.00 mi '-;,-, .,p 2347 6, 0, 0/ 4) ,„4 ., ,k 4 r%.6,7 0 Sr ,',.- 44, r•,'./ 51 - ° Bus -, \ 1113k, 1 Southwest Crossing _ /. k: / rs' , . ,,,,, ._ Ea egx..ed ' re,,,, '.;, / :..,-.''" Q \rtf) % 2 , Fie . .. n -;,.. %0,9) - 4 4 //-43, _ 4 2154V..e 'ti) S::. 1 '6- .. (a -.-__ 2818 ..55...'•-• it' ..., , .f.' (9, 0?-6 1'1 (-6 '',No. ' 4,q, , Cottages of College Station -_ Ct ...•!.., v-' c c?... .,„,k's ,.5,< Cr '' -',. Figure 11:Location map of smaller sized retail competition to the College Station site. College Station, TX 22 Gibbs Planning Group, Inc. September 11, 2008 Please refer to the Appendix maps for further details of the competitive environment in the southern College Station/Bryan market. SUMMARY OF FINDINGS As a result of GPG's qualitative analysis, this study finds that the proposed retail at the College Station site can best be developed into a neighborhood-oriented retail center that will better service the needs of the newer household base under development as well as the close-in residential base with limited retail alternatives. The site can support the new development and has an opportunity to fill in current and future retail voids in the market to serve the under-stored market along FM 2818 and Wellborn Road in the south-western College Station market as well as A&M University. It is GPG's professional opinion that the site can support 77,000 square feet of retail and restaurants. This study recommends that the center be anchored by a specialty food store, such as Sunflower Market, offering a large variety of produce and natural foods as well as a service meat/deli department and a variety of beer and wine. The center can also be anchored by a drugstore offering a variety of convenience items, such as Walgreens or CVS. The center should also offer a strong variety of casual restaurants to include a JP Hops House or similar brew/sports pub and a casual and inexpensive Italian restaurant such as Prima Pasta, which also offers beer and wine. Other casual food offerings (without liquor) may include Chipolte or Freebird's Burrito, Kolache Rolf's or Kolache Factory, Mr Hoagies or Subway and Starbucks. Joining the center should be 8,000 square feet of vintage apparel such as Buffalo Exchange, and a small sports accessory store, such as RunTex. The center can also support 12,500 square feet of other retail and services to include a trendy card shop, cellular/wireless services, local hair/nail/tanning salons and a bike/skateboard shop, such as Performance Bicycle. Finally, the town center will be able to support professional offices such as insurance, real estate and or health care offices, business services (such as Mail Box Ect and/or Kinko's/FED-EX) and a bank. The following Table 5 shows the recommended retail and restaurants for the proposed town center College Station, TX Gibbs Planning Group, Inc. September 11. 2008 Table 5: Supportable Retail 2010 2013 2010 2013 Total Total Rec. Retail Category Trade Area Trade Area Retail Forecast Sales Forecast Sales ('000'$) ('000'$) Sales Per S/F Sales Per S/F Unisex Apparel $116,572 $133,493 4,500 $1,687,500 $375 $1,822,500 $405 Shoes&Accessories $39,616 $43,151 1,500 $600,000 $400 $645,000 $430 Total Apparel&Access. $358,980 $396,227 6,000 $2,287,500 $381 $2,467,500 $411 Specialty Food Stores $40,236 $44,427 25,000 $9,250,000 $370 $9,990,000 $400 Restaurant W/Liquor $249,107 $286,329 8,500 $5,312,500 $625 $5,737,500 $675 5,000 $2,875,000 $575 $3,125,000 $625 Restaurant W/0 Liquor $212,303 $245,941 2,000 $800,000 $400 $870,000 $435 1,500 $562,500 $375 $607,500 $405 1,500 $562,500 $375 $607,500 $405 1,000 $425,000 $425 $455,000 $455 Total Food&Restaurant $1,028,145 $1,153,181 44,500 $19,787,500 $445 $21,392,500 $481 Computers and Electronics $196,383 $203,428 2,500 $1,300,000 $520 $1,412,500 $565 Card/Gift Shops $29,277 $31,885 2,500 $750,000 $300 $812,500 $325 Drug Store/Pharmaceutical $182,116 $239,777 14,000 $7,700,000 $550 $8,400,000 $600 Personal Services $102,223 $116,062 3,500 $1,085,000 $310 $1,171,800 $335 Sporting Goods Store $96,930 $112,023 4,000 $1,200,000 $300 $1,300,000 $325 Total Other Retail $1,339,528 $1,510,296 26,500 $12,035,000 $454 $13,096,800 $494 Total $3,452,388 $3,888,719 77,000 $34,110,000 $443 $36,956,800 $480 "Sales stated in constant 2008 dollars-No adjustment has been made for potential inflation. Please refer to the attached tables for a complete recommended and supportable retail mix for the site. Rationale The rationale for recommending the above tenants is presented below: ■ Ease of Access and Good Site Characteristics The site is well situated to serve an expanded trade area due to the ease of access provided by FM 2818 and FM 2154. FM 2818 serves as a western ring-road for the College Station/Bryan market and FM 2154 serves as a primary north/south route of travel on the western side of College Station. Other site characteristics, such as easy visibility, ingress/egress and adequate parking availability are also assumed to be good. ■ Retail Competition Retail competition close-in to the site (1 mile) is very limited, with only one small neighborhood center. However, two miles from the site is a strong community-oriented retail hub found along Texas Avenue with many strong retailers College Station, TX Gibbs Planning Group, Inc. September 11, 2008 that are both community- and well as neighborhood-oriented that limits the potential of the site. • Stable Trade Area Population Base The primary trade area has an estimated 2008 population of nearly 92,000 persons, which is projected to grow 1.2% annually to 97,250 persons by 2013. The strongest population growth is projected just east of the site between FM 2154 and Highway 6. In the primary trade area population base, Census Tract 15.00 (AB&M University) includes nearly 9,300 persons that are considered "group housing", which represents dorms as well as sorority and fraternity housing. The total trade area base grows to nearly 203,000 persons and is projected to grow 1.0% annually through 2013 to over 213,000 persons. Persons-per-household is low and reported as 2.33 in the primary trade area, but larger in the secondary trade area (2.66) for a total trade area persons-per-household of 2.51. By far, most of the household base is renter-occupied (67% in the primary trade area and 53% in the total trade area). • Trade Area Demographics Both the primary and total trade area residents are primarily Caucasian consumers (76% in the primary trade area and 71% in the total trade area), with 15% and 22% (respectively) of Hispanic ethnicity. The primary trade area reflects a strong education level, with 53% of those aged 25 and older holding a college degree. Additionally, 43% are reported as being college students. The secondary trade area's reported education level is much lower (21% have a college degree), as is the college student base (7%). The median age of the primary trade area base is a low 23.4 due to the impact of the university. In fact, 47% of the primary trade area's residents are aged between 15 and 24 years. Comparatively, the secondary trade area's median age is 32.1, which is still considerably lower than the national average. • Trade Area Household Incomes Incomes within the defined trade areas are moderate, once again due to the University student base. The primary trade area reports median and per-capita incomes of 28,504 and $21,217 compared to $43,211 and 21,515 in the secondary trade area. It should be noted, however, that the University's student base understates the potential of the market as it is typical for the students to receive additional funding not reported as income. College Station, TX Gibbs Planning Group, inc. September 11. 2008 • Tapestry Lifestyles The primary and total trade area lifestyles reflect two totally different consumer bases. The primary trade area being primarily college students with limited incomes, living in student housing. They are internet savvy and lead active lifestyles. The total trade area, by virtue of the secondary trade area residents, represents married couples that are not likely to move and have conservative purchasing patterns. They are apt to work on projects at home, work in blue-collar occupations and listen to county radio and watch television. • Daytime Population Base The site is well positioned to serve a daytime population base of 13,041 persons in two miles of the site growing to over 28,000 persons in three miles. The employment base is primarily executive and professional, constituting 42% of the base within two miles of the site and 37% of those working within three miles. Trade and labor positions constitute 31% and 24% of the base. By expenditure potential, the daytime base within two miles of the site adds an additional $24 million of available expenditure potential to the site, growing to $53 million in three miles. • Texas ABsM University The site is situated approximately 1 mile south of the Texas A&M University that reports a current student population base of approximately 45,380 students. Most (80%) of those enrolled are undergraduate students, making it the nations seventh largest university in enrollment. The university also employs 2,800 faculty members and is home to the George Bush Presidential Library, which opened in 1997 and has attracted more than 1 million visitors College Station, TX Gibbs Planning Group, Inc. September 11. 2008 m _ V Y ; W C _ oL t — U o m H 2 0 ` u 3 = vK N wv a m 15 C2 co di f m ¢ m a L'. St ( 0 .4 0 10 10 O O 1D 10 H O 10 O (4) 0 0 0 0 H 0 A N M O O O 0 LC/ N 0 M N 0) CO O N 4, Nw N ID M K HN 0 CO •. 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E .6.-- - . 0 ".,S' 2 2 N t' % m" 3 3 m a o d 'c o v o n C o m 'i o 3 L o o m CO• 0 0 3 f O : in h 6- (a a . ¢ 1- a a m . o m i LL x J f o oa a a M )= 1= '> 1- 1- co 27 Appendix Table 2: Retail Expenditure Potential** 2010 2013 Market Index to Primary Total Primary Total USA* Retail Category Trade Area Trade Area Trade Area Trade Area ('000's) (000's) (000's) (000's) 2008 2013 Department Store $112,633 $233,641 $128,211 $265,710 91 90 Discount Department Store $223,018 $492,094 $256,422 $563,305 104 105 Women's Apparel $54,218 $104,498 $57,380 $110,748 102 99 Men's Apparel $25,694 $51,112 $28,448 $56,756 96 95 Unisex Apparel $54,443 $116,572 $62,606 $133,493 97 97 Children's Apparel $19,865 $47,183 $21,094 $52,079 89 92 Shoes&Accessories $19,041 $39,616 $20,707 $43,151 100 99 Total Apparel,Shoes&Access. $173,261 $358,980 $190,236 $396,227 Grocery $197,399 $445,862 $215,394 $482,742 89 88 Specialty Food Stores $19,116 $40,236 $21,772 $44,427 87 88 Alcoholic Beverges $39,150 $80,637 $45,479 $93,742 102 100 Restaurant W/Liquor $120,430 $249,107 $138,758 $286,329 100 99 Restaurant W/O Liquor $102,120 $212,303 $118,631 $245,941 101 100 Total Food&Restaurant $478,214 $1,028,145 $540,034 $1,153,181 Appliances,Computers&Electronic $83,360 $196,383 $96,182 $203,428 89 90 Art,Craft,and Sewing Stores $14,056 $24,770 $15,966 $26,996 94 96 Book&Music Stores $21,946 $44,082 $23,417 $46,978 87 86 Card/Gift Shops $14,393 $29,277 $15,966 $31,885 100 99 Drug Store/Pharmaceutical $74,271 $182,116 $98,989 $239,777 86 85 Florists $11,151 $20,718 $12,966 $22,320 86 89 Health and Beauty Store $37,107 $80,637 $41,221 $89,279 93 93 Furniture, Home Decor&Accessori $60,009 $132,080 $68,411 $149,435 80 81 Home Improvement $49,982 $110,287 $52,833 $116,062 102 103 Jewelry Store $36,526 $78,942 $41,318 $90,341 88 89 Luggage Shops $5,585 $12,323 $6,870 $15,092 78 78 Musical Instrument Shops $3,205 $7,071 $3,774 $8,290 88 87 Office Supplies $11,432 $24,191 $12,095 $25,508 98 98 Optical/Vision Care $20,765 $45,818 $23,707 $52,079 95 95 Personal Services $44,922 $102,223 $51,671 $116,062 73 74 Pet Supply Store $13,362 $31,469 $16,063 $37,199 70 72 Photographic Equip&Devel. $2,999 $6,410 $3,096 $6,590 78 76 Sporting Goods Store $44,360 $96,930 $51,671 $112,023 76 79 Tobacco Shop $24,251 $54,254 $25,739 $57,181 82 81 Toy and Hobby Shops $16,548 $35,356 $17,901 $38,262 82 83 Video/Entertainment $11,263 $24,191 $11,805 $25,508 102 101 Total Other Retail $601,492 $1,339,528 $691,662 $1,510,296 Total Identified Retail Expenditure $1,588,618 $3,452,388 $1,806,565 $3,888,719 'Market Index is a comparison of the spending in the area versus that of the US average,where the US Average is 100. f� "Expenditure potentials stated in constant 2008 dollars-No adjustment has been made for potential inflation. 28 zd RQ A A O r N F' C N � N ,_ r r r N N m tO I� N 0 N 0 CO CO 9 O A A > ma o 0 .0 :° CO N CO oa CO CO N O C N m 7.3 C') - - - O O N O - - N O O N C m IL N Cm C O b� m .- CO O N N ,- N a 0 f- N a `m a Vl W w g', C C mm 0 0 3 - O r N0 CO N 0 O CO N F. 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(.) a) 1 a 3 3 Appendix 4: Business-Facts:WorkPlace and Employment Summary 2008 1 Mile Radius 2 Mile Radius 3 Mile Radius Business Description Total Total %to Total Total %to Total Total %to Establishment Employees Total Establishment Employees Total Establishment Employees Total Industries(All) 57 727 361 13,041 1,475 28,062 Industries(Private Sector) 48 670 92% 283 10,352 79% 1,282 23,549 84% Industries(Gov't.&Non-Profit)" 9 57 8% 78 2,689 21% 193 4,513 16% Agriculture(All) 0 0 0% 10 430 3% 24 541 2% Mining(All) 0 0 0% 3 15 0% 11 82 0% Construction(All) 5 17 2% 39 172 1% 80 757 3% Manufacturing(All) 2 305 42% 9 7,882 60% 36 8,315 30% Transportation,Communications/Public 3 8 1% 14 169 1% 53 678 2% Utilities Wholesale Trade(All) 0 0 0% 6 142 1% 45 541 2% Retail(All Retail) 13 143 20% 67 634 5% 386 6,522 23% Building Materials&Garden Supply 1 10 1% 4 19 0% 11 76 0% General Merchandise Stores 0 0 0% 0 0 0% 14 749 3% Food Stores 2 10 1% 7 29 0% 27 724 3% Auto Dealers&Gas Stations 2 8 1% 8 38 0% 29 209 1% Apparel&Accessory Stores 2 16 2% 6 31 0% 26 208 1% Home Furniture,Furnishings,Equip. 0 0 0% 8 20 0% 31 305 1% Eating and Drinking Places 6 99 14% 19 282 2% 164 3,436 12% Miscellaneous Retail Stores 0 0 0% 15 215 2% 84 815 3% Finance(All) 16 133 18% 47 294 2% 200 1,427 5% Bank,Savings&Lending Institutions 0 0 0% 2 21 0% 33 354 1% Security and Commodity Brokers 0 0 0% 1 2 0% 15 43 0% Insurance Carriers and Agencies 0 0 0% 4 12 0% 32 177 1% Real Estate 16 133 18% 39 251 2% 117 838 3% Trusts,Holdings&Other Investments 0 0 0% 1 8 0% 3 15 0% Service(All) 16 89 12% 151 2,982 23% 584 8,071 29% Hotel and Other Lodging 1 40 6% 2 41 0% 21 667 2% Personal Services 5 13 2% 25 99 1% 138 694 2% Business Services 2 3 0% 28 197 2% 124 1,174 4% Motion Picture and Amusement 0 0 0% 7 37 0% 28 280 1% Health Services 0 0 0% 17 203 2% 108 1,719 6% Legal Services 0 0 0% 3 7 0% 13 62 0% Educational Services 1 10 1% 27 1,905 15% 46 2,519 9% Social Services 2 6 1% 12 113 1% 31 355 1% Misc,Membership Orgs&Nonclass'd 5 17 2% 30 380 3% 75 601 2% Public Administration(All) 2 32 4% 15 321 2% 56 1,128 4% 7,879 28,481 58,585 CY Population 40 CY Residential Pop per Business 138 79 3,661 9,688 21,722 CY Households 15 CY HHS per Businesses 64 27 34 er OC 00 0 00 °` W sa 0 3 CC 6, 00 00 — N Iiin L .00 r- A M j Oen NXM ~ M .1 F w in Li' W 3 in w OC� 6) 2 3 3 v yi L O Z N 3 Q -0.' 4 d m ao o " N a 6? 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O Z ' p U ) m Cr) 0 c CO C �_ c 00a) 0 00 ell E o (7,1- TD °l ti G CO N 10 0 CO on 43 Segment Name: Boomburbs LifeMode Group: L 1 High Society Demographic: Boomburbs population and households had more growth from 2000 to 2003 than any other Tapestry segment. These neighborhoods are filled with young families living a busy, active lifestyle. Their median age is 34.0 years; most Boomburbs residents are between 35 and 44 years of age. The average household size is 3.1 people. Of the household types in this segment, 49 percent are married couples with children; 12 percent of these households have preschool age children. This figure is four points higher than the U.S. percentage of households with preschoolers. White is the predominant race in Boomburbs neighborhoods. Socioeconomic: Two incomes support most of these households. Their median household income is over $94,000, more than double that of the U.S. median. Their median net worth is nearly $158,000, more than $60,000 above the U.S. median net worth figure. More than 50 percent of these households receive additional income from interest, dividends, or rental properties. Male and female labor force participation rates are high. More than 50 percent of the Boomburbs population holds professional and management positions. Four percent work in architectural and engineering occupations, higher than any other segment and double the U.S. population percentage for those occupations. Boomburbs are highly educated; 34 percent hold a Bachelor's degree and 17 percent have attained a graduate degree. Residential: Boomburbs houses have a high median home value of nearly $250,000, more than $100,000 higher than the U.S. average. With a home ownership rate of 91.2 percent, most of these families live in single-family homes. The percentage of housing in this segment occupied by renters is only 8.3, much below the U.S. percentage of 29.9 percent. Many of them work outside of their resident county; 36 percent cross county lines to work, compared to 24 percent for the U.S. Boomburbs neighborhoods are concentrated in the South Atlantic and Mountain states. Preferences: Boomburbs'suburban lifestyle is reflected by their product preferences. They're active and buy golf clothing, ski clothing, and other athletic wear. To keep fit, they own and use treadmills and weight lifting equipment. More likely than any other Tapestry segment, Boomburbs residents will probably own a sport utility vehicle; they prefer to buy new cars. Many will own hot tubs. They take good care of their lawns and will buy lawn care materials and equipment. They frequent Starbucks for coffee. Boomburbs are technically savvy. They own PDAs, camcorders, 44 laptops computers, and MP3 players. Boomburbs households frequently own three or more cellular phones. They own stocks, re-financed home mortgages, and hold life insurance policies valued at more than $500,000. They frequently track their investments over the Internet. They enjoy listening to talk radio and subscribe to business and finance magazines. They travel by air for domestic business and pleasure trips. They join business clubs, visit theme parks, purchase children's clothes, and rent videos or DVDs at Blockbuster. Boomburbs are likely to do their food shopping at upscale grocery stores such as Harris-Teeter. Segment Name: Enterprising Professionals LifeMode Group: L2 Upscale Avenues Demographic: Single or newly married, Enterprising Professionals have a median age of 32.5 years. Because 44 percent of this group is single, living alone or in shared households, they rank well above the U.S. average of 32 percent for single households. Enterprising Professionals rank fourth of all Tapestry segments with an annual household growth of 2.7 percent. Even though most of the residents in this segment are white, an above average percentage - 11.5 percent - of an Asian population is also represented. Socioeconomic: Median household income exceeds $62,200 for Enterprising Professionals household, well above the national median of $46,600. Their median net worth is about average at $92,500. These households earn 90 percent of their income from wages and salaries, yet almost 40 percent of Enterprising Professionals households have some form of interest, dividend or rental property income. Highly educated, 47 percent hold a college or graduate degree compared to the U.S. average of 25 percent. Nine percent are currently enrolled in college. Ranked in Tapestry's top five segments for labor force participation, these working professionals are employed in finance, computer, engineering and sales occupations. Residential: Homeownership and renting is fairly evenly split. Enterprising Professionals would probably live in townhouses or apartments in cities with 65 percent of the housing having over five units in the structure. They live in newer housing units; 74 percent were built since 1980. Owned housing in these neighborhoods have a median household value of$202,300. Enterprising Professionals are very mobile; 36 percent moved from a different city in 1995. Preferences: Their lifestyle reflects their youth and growing consumer clout. Enterprising Professionals buy workout clothing, drink Starbucks coffee, own an electric grill and might rent a truck to move their 45 household goods. Enterprising Professionals collect electronic equipment; they own handheld PDAs, DVD players and laptop computers. They buy books online, own spreadsheet and tax preparation software and rent and purchase DVDs. They contribute to 401-k retirement accounts, own renters' insurance policies, have bank overdraft protection and own mutual fund shares. Enterprising Professionals residents might write to newspaper and magazine editors, attend adult education classes, attend rock concerts and go to the movies. To stay physically fit, Enterprising Professionals take vitamins, practice yoga, take aerobics classes and jog. They enjoy travel for both business and pleasure making multiple trips both foreign and domestic. Enterprising Professionals search the Yellow Pages for dry cleaners, churches and TV/video/stereo equipment. Favorite media include airline and computer magazines, all-talk, alternative, and public radio and digital cable. Best Buy and Nordstrom are frequent shopping stops; they also order from amazon.com, barnes&noble.com and purchase airline tickets on-line. Enterprising Professionals enjoy dining out at the Cheese Factory, Hooters, Chili's Grill and Bar, with Chick-Fil-A and Del Taco as their top fast food choices. Segment Name: Metropolitans LifeMode Group: L3 Metropolis Demographic: Metropolitans favor city living in older neighborhoods populated by singles or childless couples. Residents include both generation X'ers and retirees; their median age is 37.2 years. Most of the residents in these neighborhoods are white with some black and Hispanic populations represented. Socioeconomic: Most of their median household income of$53,300 is derived from wages; other sources include dividends, self-employment and retirement income. One-fifth of Metropolitans residents receive Social Security benefits. Nearly 30 percent of Metropolitans hold a Bachelor's degree; another 20 percent have completed graduate school. Others have earned some college credits. Metropolitans hold professional and management positions. More than ten percent of Metropolitans are self- employed. Their median net worth is $103,700. Residential: Metropolitans live in an eclectic mix of single - and multi- family structures with home values that range between $100,000 and $200,000. Preferences: To outfit their hiking and backpacking treks, Metropolitans buy hiking clothing, shoes and equipment. Books are significant to Metropolitans; they read and buy history and other non-fiction books 46 online and from warehouse stores. They prefer to shop via mail order or online. Popular online activities include making travel plans and purchasing personal items. Metropolitans residents prefer owning and using laptop computers. Investments are part of Metropolitans' financial plans. They consult a stock rating service, own a personal line of credit, use financial planning services, have personal loans for education, and hold travel and life insurance policies. Health-conscious Metropolitans practice yoga, buy organic or natural foods, frozen vegetarian burgers and energy bars, and join Weight Watchers for diet control. They attend rock concerts, listen to public,jazz, sports and news-talk radio and rent foreign videos. Some Metropolitans fulfill their local civic responsibilities by volunteering for environmental causes and frequently addressing public meetings. Segment Name: Midland Crowd LifeMode Group: L12 American Quilt Demographic: Midland Crowd represents Tapestry's largest market with more than ten million people, nearly four percent of the United States population. They mirror the United States norm with a median age of 35.9 years. Their differences are striking: these neighborhoods are found in rural areas that have been growing by three percent annually since 2000. Most of these residents are white. Socioeconomic: Their median income of$45,700 is derived from wages, self-employment ventures, dividends, rental properties and Social Security benefits. Most are high school graduates; some have attended college. Employment opportunities are scattered among the farming, service, manufacturing, healthcare, production and government sectors. Their median net worth is $78,300. Residential: Nearly 95 percent of Midland Crowd homes are single - family detached houses or mobile homes; with a median home value of $108,100; one-third of the houses were built after 1990. Preferences: The rural location and their traditional lifestyle dictate the consumer preferences of Midland Crowd residents. Purchases of work boots, hunting clothes and craft supplies reflect their employment, lifestyle and leisure activities. They fill prescriptions at the Wal-Mart Pharmacy, buy craft and hobby supplies by mail, phone or online and stop in the local True Value store for hardware supplies. Midland Crowd residents stock their freezers with crops from their gardens and game from hunting trips. To keep up with gardening and landscaping tasks, Midland Crowd residents own garden tractors, lawnmowers, and trimmers and drive trucks to haul it all home. They buy plants and __ _ _ 47 gardening supplies by phone, mail or online. Their financial activities include owning CDs less than six months and holding personal lines of credit and homeowners' insurance policies. Health-conscious Midland Crowd residents take over-the-counter diet pills and work out at home on their stair steppers. They search the Yellow Pages for lumber, building materials and dentists. When not gardening or hunting, Midland Crowd residents attend country music performances, serve on church boards, fundraise, and write to elected official about public issues. They read hunting and fishing magazines, listen to country music radio and own satellite dishes so they can watch Country Music Television. If they eat out, Midland Crowd residents prefer family or fast food restaurants such as Golden Corral, Chick-Fil-A or Hardee's. Segment Name: Crossroads LifeMode Group: L12 American Quilt Demographic: Crossroads neighborhoods are home to married couples with children and single parents. Their median age is 31.9 years. Ethnic diversity is divided among whites, blacks and Hispanics. Socioeconomic: Crossroads' median household income is $36,000, more than $10,000 less than the U.S. median, and is derived mainly from wages. Their median net worth also falls below the U.S. median at $53,700. They've attended high school; some have college credits. The manufacturing, construction, and retail sectors provide most employment opportunities for Crossroads households. Residential: Found most often in small towns throughout the South and West, these growing neighborhoods have a median home value of $57,400, less than half the U.S. value. Most are homeowners living in homes built since 1970. Single-family detached houses and mobile homes are the primary housing types in Crossroads neighborhoods; more than half of these young families own mobile homes. Preferences: Crossroads residents own riding lawnmowers, deep fryers, buy children's products, drink domestic beer, own pet birds and use three-way calling services. Favorite grocery stores are H.E Butt/HEB, Winn-Dixie and Wal-Mart Super Center. They eat no-bake cakes and pies and prepared children's dinners. They take over-the-counter diet pills and anti-anxiety prescription drugs. They have installed a deck or patio. For relaxation, Crossroads residents go to the movies frequently, gamble on the Mississippi Gulf Coast, read motorcycle magazines and watch daytime and syndicated television. They probably wouldn't shop at Lord 86 Taylor or Macy's, practice yoga, order flowers online, or listen to news- talk or Hispanic radio. 48 Segment Name: Rooted Rural LifeMode Group: L12 American Quilt Demographic: The population is older than the national median of 36.0 years with a median age of 40.4 years. Married couples with and without children are typical of Rooted Rural households. Most of the Rooted Rural residents are white. Socioeconomic: The median household income for Rooted Rural households is $34,500; their net worth is $71,500. Both of these figures are nearly three quarters of the U.S. medians. Income is derived from wages and retirement income. About one-third of the households are already drawing Social Security benefits. They have attended high school. Rooted Rural residents rank in Tapestry's top five segments for employment in farming and agriculture. Other employment opportunities are available in the manufacturing, construction, retail, and healthcare industries. Residential: Rooted Rural neighborhoods are located in rural areas or small towns and include mainly single-family detached houses with an above-average percentage of mobile homes and seasonal housing. More than 80 percent of their homes are owner-occupied with a median home value of$79,500. Most homes were built after 1970. They tend to "stay put" and don't move very often. Preferences: Rooted Rural residents are "do-it-yourselfers"; they have installed vinyl flooring and service their vehicles themselves. They might spend more than $500 per year on tires. They own welders, chainsaws and drill presses. They buy tillers, tractors, lawnmowers, vegetable plants and seeds to tend their gardens. To hold the bounty from their gardens, Rooted Rural residents own a separate freezer. They tend to own investment CDs longer than six months, and join special seniors banking clubs. Favorite grocery stores are IGA and Winn-Dixie. They use shortening, yeast and cornmeal for meal preparation. They take prescription medications for diabetes and arthritis. They buy western boots and hunting clothes. They attend country music performances, join civic and veterans' clubs, read hunting and fishing magazines, listen to country radio, and own a satellite dish. Rooted Rural residents order merchandise from the J.C. Penney catalog, and seeds, plants and coffee by mail, phone or online. They probably wouldn't participate in a regular exercise program, read women's magazines, listen to jazz radio or shop at Macy's. 49 Segment Name: College Towns LifeMode Group: L6 Scholars and Patriots Demographic: With a median age of 24.3 years, this group is the third youngest of the Tapestry segments. Most College Towns residents are between 18 and 24 years of age and live in single person or shared households. Ethnic diversity is fairly low; these are predominantly white neighborhoods that include some blacks, Asians, and Hispanics. Socioeconomic: Nearly 42 percent of College Towns residents are attending college. The education level in these neighborhoods is also very high; many settled in these areas after graduating. The median household income of$27,300 for College Towns residents is one of the nation's lowest. Their net worth is $35,500. Working around their class schedules, they rank second to Tapestry's Dorms to Diplomas segment for part-time employment; 52 percent work only part-time. Most of them are employed in the service industry and hold jobs on and off-campus in education, library and food preparation. Residential: One-third of College Towns residents live on campus. Students who prefer off-campus housing live in low-income apartment rentals. A little more than a quarter of the homes are owner-occupied; some town residents and married couples might live in single -family houses. The median value of these homes is $116,400. Preferences: College Towns residents eat energy bars, vegetarian burgers; they drink iced cappuccinos, domestic and imported beer and rum. They purchase books online and in stores; hold student loans and bank by phone and mail. These computer-savvy students own laptop computers, networking and Web authoring software. The Internet is important to this segment; they go online to research school assignments, search for employment and visit chat rooms. Keeping in touch is important; they purchase cellular phones and accessories as well as pre-paid calling cards. Recently living on their own, many College Towns residents have bought sofa beds, bed frames and headboards. Ski clothing, designer jeans and athletic wear top their list of apparel purchases. Because they drive older vehicles, many repair their own cars or pay for minor auto repairs. They refer to the Yellow Pages for auto repair and services and to order pizza. They keep physically fit by working out in regular exercise programs, taking vitamins and eating organic foods. They rank high for participation in almost every outdoor sport and athletic activity. On their vacation breaks, they like to go hiking, backpacking and traveling to Europe. College Towns residents attend rock concerts, college football games, play pool, go to bars and participate in environmental causes. They would probably buy and rent _ _ 50 all categories of videos and DVDs. They listen to public radio and alternative music; they watch MTV and Comedy Central on cable television. Favorite stores are Express, The Limited, Banana Republic and Lerner. Segment Name: Dorms to Diplomas LifeMode Group: L6 Scholars 86 Patriots Demographic: More than 80 percent of this group is attending college. Their median age is only 21.7 years. Ethnic diversity for this group is relatively low; most residents are white; others are black or Asian. Socioeconomic: Median household income for this segment is $16,700. Because they are not accumulating wealth, their net worth of$14,400 is the lowest of the Tapestry segments. To support themselves while they attend school, nearly three-fourths of the Dorms to Diplomas residents work part-time in low paying service jobs. One-fourth holds a post- graduate degree. More than 30 percent of the households work in the educational services sector. This segment ranks highest in the country for private and public school and college enrollment. Residential: They live in campus dormitories or rent apartments off- campus in multi-unit buildings. More than 40 percent share housing. Because of their living arrangements, they are more than twice as likely as other households to own a convertible sofa-bed unit. Second only to the Military Proximity segment for mobility; more than two-thirds of Dorms to Diplomas residents live in a different city than they did in 1995. Preferences: Dorms and Diplomas residents use the Internet frequently to research school assignments and employment opportunities. Many have a student loan and bank by either phone or ATM machine. They attend rock concerts, go dancing and play pool. They shop at Banana Republic, Express, The Limited and The Gap. They are more than twice as likely as other neighborhood residents to take a domestic backpacking or hiking vacation. Dorms and Diplomas residents stay physically fit by working out regularly, jogging, playing tennis and throwing the Frisbee. They watch Saturday Night Live and MTV on television. They might buy a science fiction movie in a pre-recorded video format. 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