HomeMy WebLinkAboutStaff Comments July 6, 2006
Comments and Recommendations
Related to Sebesta and Rock Prairie Land Use Proposals
Submitted to
College Station Planning and Zoning Commission
by
Don Hellriegel
8704 Appomattox Drive
College Station,Texas 77845
Note: Minor editorial changes made in this document prior to submission to City Council.
The purpose of this document is to present key comments and recommendations with
respect to possible land use changes in the Sebesta and Rock Prairie area. From a transportation
perspective and the nearby neighborhoods,this land mass represents one zone, not two.
Brief Professional Profile
Given the limited time for my presentation, it is not possible to include all of the
concepts, models, and research that serve to buttress the validity of my comments and
recommendations. Consistent with those who give testimony before various government bodies,
it may be helpful to this commission and others to provide a brief professional profile on myself.
Perhaps, this will temper some from simply discounting and ignoring my comments as that of a
"disgruntled citizen in Emerald Forest". There is a shared perception that city staff personnel in
Planning and Development Services simply discounted and ignored the inputs of Sebesta
Mitigation Task Force, of which I was a member. Of course, this is consistent with how they
have dealt with the profoundly professional insights by Bill Stockton and numerous other
citizens.
As a Professor of Management at TAMU since 1975, a thumbnail sketch of my
professional profile follows: (1) I have served two terms as head of the nationally ranked
Department of Management; (2) I served a five-year term as Executive Associate Dean of the
nationally ranked Mays Business School, (3) I served on the Vision 2020 Planning Group and in
numerous other University roles in which planning and decision making were key components;
(4) I have taught strategic and operational planning and decision making at the undergraduate
and graduate levels; (5) I have conducted executive development programs in these areas; (6) I
have consulted with private and public sector organizations in these areas; (7) I have co-authored
two management textbooks through a major publisher and which are in their 11th editions—they
address, among other topics, strategic and operational planning and decision making; and (8) I
was elected president of the 14,000 member Academy of Management, which is the leading
scholarly association worldwide for management research and teaching.
Skepticism
When Jeanette Phariss called me to serve on the Sebesta Mitigation Task Force, my
initial response was "no way, I have no interest in wasting my time. I have seen too many
unnecessary blunders and disasters come out of Planning and Development Services related to
2
land use and planning." I cited one example nearby—namely, the multistory Marriott which sits
back from the bypass and near Sebesta. I told Jeanette that it was disgraceful, disastrous, and
unnecessary to have permitted this multistory structure to loom over the homes on the adjoining
street. So, all involved in enabling that decision and location of the Marriott, shame on each of
you. I consulted with three real estate experts who have law degrees in the Mays Business
School. I was told this could have, indeed, been legally avoided. Of course, by requiring the
developer to locate the hotel much closer to the bypass, it would have enabled only a great rate
of return on the land, rather than the super-mega return by permitting extensive commercial
development in front of the hotel property.
Because of my respect and admiration for Jeanette Phariss, I conceded to serve on the
task force. Depending upon the actions of the Planning and Zoning Commission and City
Council, I will know, as will hundreds of citizens, if my initial inclination was correct. Namely,
will this have been a waste of time of thousands of hours by many hundreds of citizens?
Sebesta Mitigation Task Force
The intellectual capital, professionalism, depth of insights, and planning capabilities of
the citizens on this task force were amazing. I know this has been the same situation for the
various other citizen task forces that have contributed their many talents to our common quest.
I have prayed about the need to make some of the remarks that will be forthcoming. I do
not desire to hurt anyone and certainly do not suggest or imply that anyone be fired. Given the
crisis point we are at and what is at stake for many citizens, I have concluded that I must be
unequivocal and assertive. On a personal level, I like the personnel in Planning and Development
Services with whom I am acquainted.
Several meetings ago, I presented two mental models to this commission that seemed to
dominate the many hours of our meetings with a city representative. In brief, the city
representative's tunnel vision and silo-like perspective was dominated by: (1) a traditional after-
the-fact "mitigation model," (2) reactive control, (3) delayed tactical action, (4) how to recover
from damage, (5) optimize speed of traffic flow and driver convenience, (6) optimize driver and
business goals, (7)how to recover from increased accidents and safety risks,and(8)so on.
During our many hours of meetings, the citizen members presented a portfolio of
proposals that were comprehensive, proactive, strategic, crisis preventive, preserved
neighborhood integrity, maintained child and family safety, and recognized families are king—
rather than autos.
The mental model of the city member on the task force was closed and locked. This
person demonstrated avoidance, noncommitment to explore citizens' expert proposals, changing
the subject, and always maintaining a pleasant demeanor.
From our very first meeting, the citizens, as one element of a number of initiatives,
proposed the completion of the AMS road. It was noted by one of the citizen members that this
road was funded in a previous bond issue which was approved by the voters. The money was
reallocated to another transportation need. There was virtually no response by the city member—
not even a statement like "I will explore this proposal with key members in Planning and
Development Services."
3
The citizen members were relentless in resurfacing this and other proposals at our future
meetings. About midway through our third meeting, I had become so dismayed that I stopped the
proceedings and said to the city member/employee: "Why are we here? Do you have marching
orders from your superiors to minimize our inputs through avoidance, nonresponsiveness, and
irrelevant replies?" The citizen employee claimed such was not the case. My reply to that was
"Too bad. If that was the case, I could then understand your nonresponsiveness and obfuscating
communications."
It may have been our fifth meeting when the city employee member announced that they
(Planning and Development Services) were exploring the completion of the AMS road. I am
convinced that this never would have happened had we not been so relentless. Also,my skeptical
side interpreted that certain city employees in Planning and Development Services thought this
would be enough to get Emerald Forest citizens out of the picture. We are still here!
TTI Professionals on Task Force
The Sebesta Mitigation Task Force was blessed by having Bill Stockton, Associate
Agency Director of the Texas Transportation Institute, and two other professionals from TTI as
members. The intellectual capital, professional expertise, and depth of insight they provided
were amazing. Having served on a number of committees for graduate students in the
transportation area at TAMU, I knew firsthand of the outstanding professionals in TTI.
"The mission of TTI is to solve transportation problems through research, to transfer
technology, and to develop diverse human resources to meet the transportation challenges of
tomorrow." With its 600 employees, TTI is the largest university-affiliated transportation
research agency in the United States. More importantly, everyone needs to know that TTI is
recognized as a premier and international renowned organization in the domain of its mission.
Bill Stockton has presented to this commission the strategic elements of what a proactive
comprehensive transportation plan should include for the one transportation zone from Sebesta
past Rock Prairie Road. In public remarks and a number of written e-mails, Bill has insisted that
a traffic and transportation infrastructure consulting firm be employed by the city to study all
facets of the traffic issues and needs in this zone. Also, the consulting firm should be charged
with developing transportation/highway options that will proactively protect the integrity of the
adjacent residential neighborhoods.
Given the logical and great planning insights by Bill and others, I have found it
interesting, but sad,that certain personnel in Planning and Development Services have continued
to ignore the professionals at TTI and other citizens. When there is some responsiveness, it
appears to be reluctant and only because of the need to accommodate pressures—such as the
AMS road extension. In other ways, I keep reading about various piecemeal initiatives or
positions from city personnel. Too often, a number of these are ludicrous.
As a Professor of Management, I can offer one set of possible explanations for the
nonresponsiveness by certain personnel within Planning and Development Services.
1. This unit has become a mechanistic bureaucratic organization caught up in its own
internal self-reinforcing logic.
2. Mechanistic organizations do not like strategic proposals suggested to them by
external entities. The self-justifying internal logic of such units serves to discount and
•
4
discard such proposals. The "circle the wagons" strategy takes over to protect the
status quo.
3. A sense of defensiveness and resentment sets in,perhaps at a subconscious level, that
how dare those interlopers from TTI try to tell us what to do.
College Station Mission Statement and No. 1 Priority
In the June 30, 2006 issue of the Eagle, I was reading with interest the story entitled "CS
Council Retreat Focuses on Values." While reading this very interesting article, my mind was on
the fiasco set of circumstances being experienced by the citizens and created by the muddling,
reactive and incoherent decisions by certain personnel in Planning and Development Services.
Then, I reached the paragraph that stated:
Council members opted not to alter the city's mission statement, which reads, 'On behalf
of the citizens of College Station, home of Texas A&M University, we will continue to
promote and advance the community's quality of life. '
Initially, I was stunned by this statement, which I fmd to be terrific. In reading a couple
of more paragraphs, I came across the following statement:
Council members agreed that the health, safety and well being of the community is their
No. 1 priority.
In combination with the mission statement and No. 1 priority, my sense of being stunned
soon turned to laughter as I reflected on the proposed decisions and actions by certain personnel
in Planning and Development Services with respect to proposals for changes in land use from
Sebesta past Rock Prairie Road. Again,this is one transportation zone,not two.
My wife asked me why I was laughing. I told her that it appears certain personnel in
Planning and Development Services have:
1. Never read the mission statement and the No. 1 priority expressed by City Council.
2. Read these statements, but are clueless as to how they should be used to guide their
decisions and plans.
3. Read these statements and elected to develop their own de facto mission statement,
which is, admittedly, based on my limited experience with this city unit and only in
terms of the Sebesta through Rock Prairie area. Based on this experience, I think the
de facto mission of Planning and Development Services might read as the following:
"Our mission is to optimize the interests of commercial land developers, retailers, and
other business interests while creating the illusion with the citizens that we are
sincerely concerned with their interests by making tactical and marginal concessions to
them, but only as required."
Values,Vision, and Mission
Councilman Ron Gay is quoted as saying in the same Eagle article:
"Your values are more important than your vision or mission because it's the values that
define you. How you behave—that's what those values define. Good values and good
5
ethics, you don't hear about that because that doesn't make for good TV. Enron makes
for good TV "
First, the mission statement of College Station is also a statement of values, namely "We
will continue to promote and advance the community's quality of life." Second, the No. 1
priority expressed by council members is also a value statement, namely "Council members
agreed that the health, safety, and well-being of the community is their No. 1 priority." Third,
prior to its decline, Enron had an impressive vision,mission, and values statement. They also had
a great ethics statement and code of ethics.
Why do I make these points? Written statements of vision, mission, values, and ethics are
not worth the paper they are written on unless they guide organizational members in the real
decisions,behaviors,and plans relevant to their domains of authority and responsibility.
Most CS Units have Internalized the Mission and No.1 Priority
With the exception of certain personnel in Planning and Development Services and only
with respect to their Sebesta/Rock Prairie behaviors and decisions, I am a strong believer, based
on my experiences and what I have read, that the vast, vast majority of city employees strive to
implement the College Station mission and No. 1 priority set forth by city council. I feel
fortunate to live in a community with: (1) an impressive fire department and outstanding EMS;
(2) a wonderful parks and recreation system; (3) a terrific police department; (4) an exemplary
public works department, and(5)many other first-class city services.
City Council Reorganizing Planning Services
It is my understanding that city council is making several strategic and organizational
changes in planning and development services. If I recall correctly (I misplaced the Eagle
article), city council also indicated that this area has been severely understaffed.
This situation provides an additional rationale for securing the services of an outside
consulting firm to address on a more timely basis the myriad of issues related to land use and
transportation requirements from the Sebesta through Rock Prairie zone, while preserving and
maintaining the integrity and safety of the surrounding neighborhoods.
Suggested Proposal from P&Z to City Council
I do not intend to appear presumptuous toward the members of the Planning and Zoning
Commission. I would like to offer a draft statement for your consideration for possible approval
and submission to the City Council. It is my way to represent the bottom-line recommendations
that I think are logical, strategic, proactive, and create the potential for win-win outcomes with
respect to the interests of the neighborhoods and those who desire land use changes.
The suggested recommendations by P&Z to City Council are as follows:
1. We recommend no changes at this time in land use for the common zone from
Sebesta through Rock Prairie Road. The lack of any comprehensive plan and the
steadily worsening traffic jams in the Rock Prairie area will be further exacerbated by
land use changes that create more retail and commercial development prior to
reengineering the transportation capabilities in this corridor.
6
2. We recommend the employment of an external consulting firm to study the myriad of
transportation and related issues as a result of possible land use changes in the zone
noted above.
3. We recommend that a consideration be given to obtaining the advice and counsel of
the Texas Transportation Institute as to the consulting firms who would be
particularly well-qualified for this type of project.
4. We recommend that the Planning and Development Services have no involvement in
selecting such a firm, monitoring its work, or accepting the consultant's report. Hard
positions have already been taken by certain personnel in Planning and Development
Services and contrary positions have been taken by virtually all citizen groups from
the surrounding neighborhoods.
5. The Call for Proposals to consulting firms should include statements such as the
following,among others:
A. The consulting firm, in developing its recommendations, should explicitly
consider the meaning and implications of the city's mission, namely "On behalf
of the citizens of College Station, home of Texas A&M University, we will
continue to promote and advance the community's quality of life."
B. The consulting firm, in developing its recommendations, should take into account
the following statement: "Council members agreed that the health, safety and well
being of the community is their No. 1 priority."
C. The consulting firm should develop operational recommendations that serve to
maintain and protect the integrity and safety of surrounding neighborhoods.
D. The consulting firm should develop operational recommendations that will
resolve the current Rock Prairie congestion and avoid its return with eventual
commercial and retail development from Sebesta through Rock Prairie.
E. The consulting firm should be given the proposals developed by Bill Stockton and
his colleagues.
F. The consulting firm should investigate the possibility of special multi-year
assessments on the land that would be changed for commercial and retail
development. This might be one means to help support the critical highway and
related infrastructure enhancements needed to facilitate mobility.
G. Obviously, a number of technical requirements related to the scope of work will
need to be included in the Call for Proposals.
6. There should be no prior budget set forth related to the Call for Proposals from the
consulting firms. Doing it right is essential,not doing it on the cheap.
7. There should be no further consideration for land use changes from the Sebesta
through Rock Prairie zone until the accepted action recommendations have begun to
be implemented. Any further development will worsen the growing chaos at the Rock
Prairie area and will be contrary to the No. 1 priority of city council, which states
"Council members agreed that the health, safety, and well being of the community is
their No. 1 priority."
7
Concluding Comments
I would like to provide several concluding comments related to the domain of this
document.
1. The many hundreds of citizens who have been engaged in seeking positive solutions
to protect the integrity of their neighborhoods, while enabling appropriate forms of
commercial and retail development, are heroes and not villains in this saga.
2. The land owners who have been seeking changes in land use are victims and not
villains in this saga.
3. The citizens and land owners are both victims of the ineffectiveness [and much more]
of certain personnel in Planning and Development Services.
4. We are at tipping point in knowing if the College Station mission and the expressed
No. 1 priority of City Council are real or not worth the paper they are written on.
5. The proposed outcome of this saga has the potential.for establishing a positive
precedent and constructive guidelines in proposed future land use changes throughout
the city that threaten the integrity of surrounding neighborhoods.
6. The proposed outcome creates, in the long run, the potential for win-win solutions
between citizens and developers who seek changes in land use. Developers and city
staff will understand from the get go that the integrity of neighborhoods takes priority
and must be preserved proactively. Moreover, the after the disaster mitigation
measures proposed by certain personnel in Planning and Development Services will
not be tolerated or found to be acceptable.
7. There should be no reduction in the low tax rate of the City of College Station. If city
council finds a surplus of$4 million or so after completion of the budget process, the
appropriate city parties should immediately initiate a dialogue with the Texas
Department of Transportation (TxDOT). This dialogue should focus on the fmancial
resources that the city may be able to bring to the table to accelerate the critically
needed highway infrastructure changes in the Rock Prairie zone and related access
road area. I was told by one member of this commission that the state of Texas does
not plan to do anything in the Rock Prairie zone until 2010. That is unacceptable and
impossible. The city needs to negotiate with TxDOT by bringing resources to the
table. It is the citizens, retailers, and commercial land developers who are
increasingly suffering from this impossible situation. The city should seek a
resolution with TxDOT so that actual construction might be completed by August
2008 or as soon thereafter as possible.
i Fa
U tl R 11.)) July 6, 2006
Comments and Recommendations
Related to Sebesta and Rock Prairie Land Use Proposals
Submitted to
College Station Planning and Zoning Commission
by
Don Heliriegel
8704 Appomattox Drive
College Station, Texas 77845
The purpose of this document is to present key comments and recommendations with
respect to possible land use changes in the Sebesta and Rock Prairie area. From a transportation
perspective and the nearby neighborhoods,this land mass represents one zone, not two.
Brief Professional Profile
Given the limited time for my presentation, it is not possible to include all of the
concepts, models, and research that serve to buttress the validity of my comments and
recommendations. Consistent with those who give testimony before various government bodies,
it may be helpful to this commission and others to provide a brief professional profile on myself.
Perhaps, this will temper some from simply discounting and ignoring my comments as that of a
"disgruntled citizen in Emerald Forest". I do perceive certain city staff personnel in Planning and
Development Services, for this part, as having simply discounted and ignored my inputs. Of
course, this is consistent with how they have dealt with the profoundly professional insights by
Bill Stockton and numerous other citizens.
A thumbnail sketch of my professional profile follows: (1) I have served two terms as
head of the nationally ranked Department of Management; (2) I served a five-year term as
Executive Associate Dean of the nationally ranked Mays Business School, (3) I served on the
Vision 2020 Planning Group and in numerous other University roles in which planning and
decision making were key components; (4) I have taught strategic and operational planning and
decision making at the undergraduate and graduate levels; (5) I have conducted executive
development programs in these areas; (6) I have consulted with private and public sector
organizations in these areas; (7) I have co-authored two management textbooks through a major
publisher and which are in their 11th edition—they address, among other topics, strategic and
2
operational planning and decision making; and (8) I was elected president of the 14,000 member
Academy of Management, which is the leading scholarly association worldwide for management
research and teaching.
Skepticism
When Jeanette Phariss called me to serve on the Sebesta Citizens Advisory Committee,
my initial response was "no way, I have no interest in wasting my time. I have seen too many
unnecessary blunders and disasters come out of Planning and Development Services related to
land use and planning." I cited one example nearby—namely, the multistory Marriott which sits
back from the bypass and near Sebesta. I told Jeanette that it was disgraceful, disastrous, and
unnecessary to have permitted this multistory structure to loom over the homes on the adjoining
street. So, all involved in enabling that decision and location of the Marriott, shame on each of
you. I consulted with three real estate experts who have law degrees in the Mays Business
School. I was told this could have, indeed, been legally avoided. Of course, by requiring the
developer to locate the hotel much closer to the bypass, it would have enabled only a great rate
of return on the land, rather than the super-mega return by permitting extensive commercial
development in front of the hotel property.
Because of my respect and admiration for Jeanette Phariss, I conceded to serve on the
advisory task force. Depending upon the actions of the Planning and Zoning Commission and
City Council, I will know, as well as hundreds of citizens, if my initial inclination was correct.
Namely, will this have been a waste of time of thousands of hours by hundreds of citizens?
Sebesta Advisory Task Force
The intellectual capital, professionalism, depth of insights, and planning capabilities of
the citizens on this task force were amazing. I know this has been the same situation for the
various other citizen task forces that have contributed their many talents to our common quest.
I have prayed about the need to make some of the remarks that will be forthcoming. I do
not desire to hurt anyone and certainly not to suggest or imply that anyone be fired. Given the
crisis point we are at and what is at stake for many citizens, I have concluded that I must be
unequivocal and assertive. On a personal level, I like the personnel in Planning and Development
Services with whom I am acquainted.
Several meetings ago, I presented two mental models to this commission that seemed to
dominate the many hours of our meetings with a city representative. In brief, the city
3
representative's tunnel vision and silo-like perspective seemed to be dominated by (based on my
perceptions): (1) a traditional after-the-fact "mitigation model," (2) reactive control, (3) delayed
tactical action, (4) how to recover from damage, (5) optimize speed of traffic flow and driver
convenience, (6) optimize driver and business goals, (7)how to recover from increased accidents
and safety risks, and(8) so on.
During our many hours of meetings, the citizen members presented a portfolio of
proposals that were comprehensive, proactive, strategic, crisis preventive, preserved
neighborhood integrity, maintained child and family safety, and recognized families are king,
rather than autos.
The mental model of the city member on the task force was closed and locked. This
person demonstrated avoidance, noncommitment to explore citizens' expert proposals, changing
the subject, and always maintaining a pleasant demeanor.
From our very first meeting, the citizens, as one element of a number of initiatives,
proposed the compilation of the AMS road. It was noted by one of the citizen members that this
road was funded in a previous bond issue which was approved by the voters. The money was
reallocated to another transportation need. There was virtually no response by the city member—
not even a statement like "I will explore this proposal with key members in Planning and
Development Services."
The citizen members were relentless in resurfacing this and other proposals at future
meetings. About midway through our third meeting, I had become so dismayed that I stopped the
proceedings and said to the city member/employee: "Why are we here? Do you have marching
orders from your superiors to minimize our inputs through avoidance, nonresponsiveness, and
irrelevant replies?" The citizen employee claimed such was not the case. My reply to that was
"too bad. If that was the case, I could then understand your nonresponsiveness and obfuscating
communications."
It may have been our fifth meeting when the city employee member announced that they
(Planning and Development Services) were exploring the completion of the AMS road. I am
convinced that this never would have happened had we not been so relentless. Also, my skeptical
side interpreted that certain city employees in Planning and Development Services thought this
would be enough to get Emerald Forest citizens out of the picture. We are still here!
4
TTI Professionals on Task Force
The citizens advisory task force was blessed by having Bill Stockton, Associate Agency
Director of the Texas Transportation Institute,and two other professionals from TTI as members.
The intellectual capital, professional expertise, and depth of insight they provided were amazing.
Having served on a number of committees for graduate students in the transportation area, I
knew firsthand of the outstanding professionals in TTI.
"The mission of TTI is to solve transportation problems through research, to transfer
technology, and to develop diverse human resources to meet the transportation challenges of
tomorrow." With its 600 employees, TTI is the largest university-affiliated transportation
research agency in the United States. More importantly, everyone needs to know that TTI is
recognized as a premier and international renowned organization in the domain of its mission.
Bill Stockton has presented to this commission the strategic elements of what a proactive
comprehensive transportation plan should include for the one transportation zone from Sebesta
past Rock Prairie Road. In public remarks and a number of written e-mails, Bill has insisted that
a traffic and transportation infrastructure consulting firm be employed by the city to study all
facets of the traffic issues and needs in this zone. Also, the consulting firm should be charged
with developing transportation/highway options that will proactively protect the integrity of the
adjacent residential neighborhoods.
Given the logical and great planning insights by Bill and others, I have found it
interesting, but sad, that certain personnel in Planning and Development Services have continued
to ignore the professionals at TTI and other citizens. When there is some responsiveness, it
appears to be reluctant and only because of the need to accommodate pressures—such as the
AMS road extension. In other ways, I keep reading about various piecemeal initiatives or
positions from city personnel. Too often, a number of these are ludicrous.
As a Professor of Management, I can offer one set of possible explanations for the
nonresponsiveness by certain personnel within Planning and Development Services.
1. This unit has become a mechanistic bureaucratic organization caught up in its own
internal self-reinforcing logic.
2. Mechanistic organizations do not like strategic proposals suggested to them by
external entities. The self-justifying internal logic of such units serves to discount and
5
discard such proposals. The "circle the wagons" strategy takes over to protect the
status quo.
3. A sense of defensiveness and resentment sets in, perhaps at a subconscious level, that
how dare those interlopers from TTI try to tell us what to do.
College Station Mission Statement and No. 1 Priority
In the June 30, 2006 issue of the Eagle, I was reading with interest the story entitled"CS
Council Retreat Focuses on Values." While reading this very interesting article, my mind was on
the fiasco set of circumstances being experienced by the citizens and created by the muddling,
reactive and incoherent decisions by certain personnel in Planning and Development Services.
Then, I reached the paragraph that stated:
Council members opted not to alter the city's mission statement, which reads, 'On behalf
of the citizens of College Station, home of Texas A&M University, we will continue to
promote and advance the community's quality of life. '
Initially, I was stunned by this statement, which I find to be terrific. In reading a couple
of more paragraphs, I came across the following statement:
Council members agreed that the health, safety and well being of the community is their
No. 1 priority.
In combination with the mission statement, my sense of being stunned soon turned to
laughter as I reflected on the proposed decisions and actions by certain personnel in Planning and
Development Services with respect to proposals for changes in land use from Sebesta past Rock
Prairie Road, again this is one zone and not two.
My wife asked me why I was laughing. I told her that it appears certain personnel in
Planning and Development Services have:
1. Never read the mission statement and the No. 1 priority expressed by City Council;
2. Read these statements, but are clueless as to how they should be used to guide their
decisions and plans;
3. Read these statements and elected to develop their own de facto mission statement,
which is, admittedly, based on my limited experience with this city unit and only in
terms of the Sebesta through Rock Prairie area. Based on this experience, I think the
de facto mission of Planning and Development Services might read as the following:
"Our mission is to optimize the interests of commercial land developers, retailers, and
6
other business interests while creating the illusion with the citizens that we are
sincerely concerned with their interests by making tactical and marginal concessions to
them,but only as required."
Values,Vision, and Mission
Councilman Ron Gay is quoted as saying in the same Eagle article:
"Your values are more important than your vision or mission because it's the values that
define you. How you behave—that's what those values define. Good values and good
ethics, you don't hear about that because that doesn't make for good TV. Enron makes
for good TV. "
First, the mission statement of College Station is also a statement of values, namely "We
will continue to promote and advance the community's quality of life." Second, the No. 1
priority expressed by council members is also a value statement, namely "Council members
agreed that the health, safety, and well-being of the community is their No. 1 priority." Third,
prior to its decline, Enron had an impressive vision,mission, and values statement. They also had
a great ethics statement and code of ethics.
Why do I make these points? Written statements of vision, mission, values, and ethics are
not worth the paper they are written on unless they guide organizational members in the real
decisions, behaviors, and plans relevant to their domains of authority and responsibility.
Most CS Units have Internalized the Mission and No.! Priority
With the exception of certain personnel in Planning and Development Services and only
with respect to their Sebesta/Rock Prairie behaviors and decisions, I am a strong believer, based
on my experiences and what I have read, that the vast, vast majority of city employees strive to
implement the College Station mission and No. 1 priority set forth by city council. I feel
fortunate to live in a community with: (1) an impressive fire department and outstanding EMS;
(2) a wonderful parks and recreation system; (3) a terrific police department; (4) an exemplary
public works department, and(5)many other first-class city services.
City Council Reorganizing Planning Services
It is my understanding that city council is making several strategic and organizational
changes in planning and development services. If I recall correctly (I misplaced the Eagle
article), city council also indicated that this area has been severely understaffed.
7
This situation provides an additional rationale for securing the services of an outside
consulting firm to address on a more timely basis the myriad of issues related to land use and
transportation requirements from the Sebesta through Rock Prairie zone, while preserving and
maintaining the integrity and safety of the surrounding neighborhoods.
Suggested Proposal from P&Z to City Council
I do not intend to appear presumptuous toward the members of the Planning and Zoning
Commission. I would like to offer a draft statement for your consideration for possible approval
and submission to the City Council. It is my way to represent the bottom-line recommendations
that I think are logical, strategic, proactive, and create the potential for win-win outcomes with
respect to the interests of the neighborhoods and those who desire land use changes.
The suggested recommendations by P&Z to City Council are as follows:
1. We recommend no changes at this time in land use for the common zone from
Sebesta through Rock Prairie Road. The lack of any comprehensive plan and the
steadily worsening traffic jams in the Rock Prairie area will be further exacerbated by
land use changes that created more retail and commercial development prior to
reengineering this corridor.
2. We recommend the employment of an external consulting firm to study the myriad of
transportation and related issues as a result of possible land use changes in the zone
noted above.
3. We recommend that a consideration be given to obtaining the advice and counsel of
the Texas Transportation Institute as to the consulting firms who would be
particularly well-qualified for this type of project.
4. We recommend that the Planning and Development Services have no involvement in
selecting such a firm, monitoring its work, or accepting the consultant's report. Hard
positions have already been taken by certain personnel in Planning and Development
Services and contrary positions have been taken by virtually all citizen groups from
the surrounding neighborhoods.
5. The Call for Proposals to consulting firms should include statements such as the
following, among others:
8
A. The consulting firm, in developing its recommendations, should explicitly
consider the meaning and implications of the city's mission, namely "On behalf
of the citizens of College Station, home of Texas A&M University, we will
continue to promote and advance the community's quality of life."
B. The consulting firm, in developing its recommendations, should take into account
the following statement: "Council members agreed that the health, safety and well
being of the community is their No. 1 priority."
C. The consulting firm should develop operational recommendations that serve to
maintain and protect the integrity and safety of surrounding neighborhoods.
D. The consulting firm should develop operational recommendations that will
resolve the current Rock Prairie congestion and avoid its return with eventual
commercial and retail development from Sebesta through Rock Prairie.
E. The consulting firm should be given the proposals developed by Bill Stockton and
his colleagues.
F. The consulting firm should investigate the possibility of special multi-year
assessments on the land that would be changed for commercial and retail
development. This might be one means to help support the critical highway and
related infrastructure enhancements needed to facilitate mobility.
G. Obviously, a number of technical requirements related to the scope of work will
need to be included in the Call for Proposals.
6. There should be no prior budget set forth related to the Call for Proposals from the
consulting firms. Doing it right is essential, not doing it on the cheap.
7. There should be no further consideration for land use changes from the Sebesta
through Rock Prairie zone until the accepted action recommendations have begun to
be implemented. Any further development will worsen the growing chaos at the Rock
Prairie area and will be contrary to the No. 1 priority of city council, which states
"Council members agreed that the health, safety, and well being of the community is
their No. 1 priority."
10
increasingly suffering from this impossible situation. The city should seek a
resolution with TxDOT so that actual construction might be completed by August
2008 or as soon thereafter as possible.
Note: The reproduction costs for all copies of this document were paid for from the personal
funds of Don Hellriegel.